HORAN SECURITIES, INC.

Filed: 11/1/2023ACC: 0001671623-23-000004

📋 What this filing means

HORAN SECURITIES, INC. filed this quarterly 13F‑HR report disclosing 100 equity positions with a total reported market value of $187.91M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

100

Positions

$187.91M

Total AUM (reported)

1.38M

Total Shares

Allocation by class

ETF$156.10M83.1%

STOCK$31.00M16.5%

ADR$437.0K0.2%

REIT$373.1K0.2%

Portfolio Concentration

Top 3$129.47M68.9%

4–10$18.47M9.8%

11–25$13.07M7.0%

Rest$26.90M14.3%

Top 3 weight

68.9%

Top 10 weight

78.7%

Voting Authority Distribution

Total shares with voting rights: 1.38M

Sole

Full voting authority

0.00

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

1.38M

% of voting shares100.0%

Investment Discretion (by position count)

Sole100

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings100

Rows:

iShares Core S&P 500 ETF

SOLE

ETF

Shares211.33K

TypeSH

Market value$90.75M

48.30%

Sole

0.00

Shared

0.00

None

211.33K

iShares Core S&P Small-Cap ETF

SOLE

ETF

Shares343.02K

TypeSH

Market value$32.36M

17.22%

Sole

0.00

Shared

0.00

None

343.02K

Procter & Gamble Co

SOLE

Stock

Shares43.62K

TypeSH

Market value$6.36M

3.39%

Sole

0.00

Shared

0.00

None

43.62K

Apple Inc

SOLE

Stock

Shares22.09K

TypeSH

Market value$3.78M

2.01%

Sole

0.00

Shared

0.00

None

22.09K

iShares MSCI EAFE Value ETF

SOLE

ETF

Shares72.40K

TypeSH

Market value$3.54M

1.89%

Sole

0.00

Shared

0.00

None

72.40K

iShares Core S&P Mid-Cap ETF

SOLE

ETF

Shares13.67K

TypeSH

Market value$3.41M

1.81%

Sole

0.00

Shared

0.00

None

13.67K

iShares Russell 1000 Growth ETF

SOLE

ETF

Shares11.48K

TypeSH

Market value$3.05M

1.63%

Sole

0.00

Shared

0.00

None

11.48K

Microsoft Corp

SOLE

Stock

Shares6.37K

TypeSH

Market value$2.01M

1.07%

Sole

0.00

Shared

0.00

None

6.37K

Vanguard S&P 500 ETF

SOLE

ETF

Shares3.64K

TypeSH

Market value$1.43M

0.76%

Sole

0.00

Shared

0.00

None

3.64K

iShares 3-7 Year Treasury Bond ETF

SOLE

ETF

Shares10.99K

TypeSH

Market value$1.24M

0.66%

Sole

0.00

Shared

0.00

None

10.99K

SPDR Portfolio Short Term Treasury ETF

SOLE

ETF

Shares41.87K

TypeSH

Market value$1.20M

0.64%

Sole

0.00

Shared

0.00

None

41.87K

iShares 7-10 Year Treasury Bond ETF

SOLE

ETF

Shares11.50K

TypeSH

Market value$1.05M

0.56%

Sole

0.00

Shared

0.00

None

11.50K

iShares Russell 1000 Value ETF

SOLE

ETF

Shares6.90K

TypeSH

Market value$1.05M

0.56%

Sole

0.00

Shared

0.00

None

6.90K

iShares Short-Term National Muni Bd ETF

SOLE

ETF

Shares8.91K

TypeSH

Market value$916.6K

0.49%

Sole

0.00

Shared

0.00

None

8.91K

Hillenbrand Inc

SOLE

Stock

Shares21.43K

TypeSH

Market value$906.7K

0.48%

Sole

0.00

Shared

0.00

None

21.43K

iShares iBonds Dec. 2024 Corporate Bond ETF

SOLE

ETF

Shares36.14K

TypeSH

Market value$893.7K

0.48%

Sole

0.00

Shared

0.00

None

36.14K

iShares iBonds Dec. 2025 Corporate Bond ETF

SOLE

ETF

Shares35.49K

TypeSH

Market value$864.8K

0.46%

Sole

0.00

Shared

0.00

None

35.49K

iShares iBonds Dec. 2023 Corporate Bond ETF

SOLE

ETF

Shares32.99K

TypeSH

Market value$836.7K

0.45%

Sole

0.00

Shared

0.00

None

32.99K

Alphabet Inc

SOLE

Stock

Shares6.38K

TypeSH

Market value$835.3K

0.44%

Sole

0.00

Shared

0.00

None

6.38K

iShares IBonds Dec 2026 Corporate Bond ETF

SOLE

ETF

Shares34.68K

TypeSH

Market value$809.3K

0.43%

Sole

0.00

Shared

0.00

None

34.68K

iShares National Muni Bond ETF

SOLE

ETF

Shares7.86K

TypeSH

Market value$806.0K

0.43%

Sole

0.00

Shared

0.00

None

7.86K

JPMorgan Chase & Co

SOLE

Stock

Shares5.23K

TypeSH

Market value$758.0K

0.40%

Sole

0.00

Shared

0.00

None

5.23K

Johnson & Johnson

SOLE

Stock

Shares4.68K

TypeSH

Market value$728.6K

0.39%

Sole

0.00

Shared

0.00

None

4.68K

iShares Core MSCI Total Intl Stk ETF

SOLE

ETF

Shares11.77K

TypeSH

Market value$706.3K

0.38%

Sole

0.00

Shared

0.00

None

11.77K

Berkshire Hathaway Inc

SOLE

Stock

Shares2.01K

TypeSH

Market value$704.4K

0.37%

Sole

0.00

Shared

0.00

None

2.01K

Issuer	Class	Shares	Type	Value / Portfolio %	None
iShares Core S&P 500 ETFSOLE	ETF	211.33K	SH	$90.75M 48.30%	211.33K
iShares Core S&P Small-Cap ETFSOLE	ETF	343.02K	SH	$32.36M 17.22%	343.02K
Procter & Gamble CoSOLE	Stock	43.62K	SH	$6.36M 3.39%	43.62K
Apple IncSOLE	Stock	22.09K	SH	$3.78M 2.01%	22.09K
iShares MSCI EAFE Value ETFSOLE	ETF	72.40K	SH	$3.54M 1.89%	72.40K
iShares Core S&P Mid-Cap ETFSOLE	ETF	13.67K	SH	$3.41M 1.81%	13.67K
iShares Russell 1000 Growth ETFSOLE	ETF	11.48K	SH	$3.05M 1.63%	11.48K
Microsoft CorpSOLE	Stock	6.37K	SH	$2.01M 1.07%	6.37K
Vanguard S&P 500 ETFSOLE	ETF	3.64K	SH	$1.43M 0.76%	3.64K
iShares 3-7 Year Treasury Bond ETFSOLE	ETF	10.99K	SH	$1.24M 0.66%	10.99K
SPDR Portfolio Short Term Treasury ETFSOLE	ETF	41.87K	SH	$1.20M 0.64%	41.87K
iShares 7-10 Year Treasury Bond ETFSOLE	ETF	11.50K	SH	$1.05M 0.56%	11.50K
iShares Russell 1000 Value ETFSOLE	ETF	6.90K	SH	$1.05M 0.56%	6.90K
iShares Short-Term National Muni Bd ETFSOLE	ETF	8.91K	SH	$916.6K 0.49%	8.91K
Hillenbrand IncSOLE	Stock	21.43K	SH	$906.7K 0.48%	21.43K
iShares iBonds Dec. 2024 Corporate Bond ETFSOLE	ETF	36.14K	SH	$893.7K 0.48%	36.14K
iShares iBonds Dec. 2025 Corporate Bond ETFSOLE	ETF	35.49K	SH	$864.8K 0.46%	35.49K
iShares iBonds Dec. 2023 Corporate Bond ETFSOLE	ETF	32.99K	SH	$836.7K 0.45%	32.99K
Alphabet IncSOLE	Stock	6.38K	SH	$835.3K 0.44%	6.38K
iShares IBonds Dec 2026 Corporate Bond ETFSOLE	ETF	34.68K	SH	$809.3K 0.43%	34.68K
iShares National Muni Bond ETFSOLE	ETF	7.86K	SH	$806.0K 0.43%	7.86K
JPMorgan Chase & CoSOLE	Stock	5.23K	SH	$758.0K 0.40%	5.23K
Johnson & JohnsonSOLE	Stock	4.68K	SH	$728.6K 0.39%	4.68K
iShares Core MSCI Total Intl Stk ETFSOLE	ETF	11.77K	SH	$706.3K 0.38%	11.77K
Berkshire Hathaway IncSOLE	Stock	2.01K	SH	$704.4K 0.37%	2.01K

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