HORAN SECURITIES, INC.

PrivateCIK: 1671623
Location

CINCINNATI, X1

πŸ“‹ What this filing means

HORAN SECURITIES, INC. filed this quarterly 13F‑HR report disclosing 726 equity positions with a total reported market value of $236.18M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

726
Positions
$236.18M
Total AUM (reported)
1.97M
Total Shares

Allocation by class

TOTAL AUM$236.18M726 positions
ETF$184.18M78.0%
STOCK$50.46M21.4%
REIT$720.7K0.3%
ADR$689.8K0.3%
CEF$130.6K0.1%

Portfolio Concentration

Top 358.9%4–108.7%11–258.8%Rest23.5%TOP 1067.6%0%100%
Top 3$139.18M58.9%
4–10$20.57M8.7%
11–25$20.89M8.8%
Rest$55.55M23.5%

Top 3 weight

58.9%

Top 10 weight

67.6%

Voting Authority Distribution

Total shares with voting rights: 1.97M

Sole

Full voting authority

1.97M

shares

% of voting shares100.0%
Shared

Joint voting authority

0.00

shares

% of voting shares0.0%
None

No voting authority

0.00

shares

% of voting shares0.0%

Investment Discretion (by position count)

Sole726
Shared0
Other0
Dominant voting typeSole Β· 100.0% of voting shares
Institutional Holdings726
Rows:

iShares Core S&P 500 ETF

SOLE
ETF
Shares214.22K
TypeSH
Market value$95.48M
40.43%
Sole
214.22K
Shared
0.00
None
0.00

iShares Core S&P Small-Cap ETF

SOLE
ETF
Shares352.16K
TypeSH
Market value$35.09M
14.86%
Sole
352.16K
Shared
0.00
None
0.00

Procter & Gamble Co

SOLE
Stock
Shares56.73K
TypeSH
Market value$8.61M
3.64%
Sole
56.73K
Shared
0.00
None
0.00

Apple Inc

SOLE
Stock
Shares25.09K
TypeSH
Market value$4.87M
2.06%
Sole
25.09K
Shared
0.00
None
0.00

iShares Russell 1000 Growth ETF

SOLE
ETF
Shares12.19K
TypeSH
Market value$3.35M
1.42%
Sole
12.19K
Shared
0.00
None
0.00

iShares MSCI EAFE Value ETF

SOLE
ETF
Shares67.59K
TypeSH
Market value$3.31M
1.40%
Sole
67.59K
Shared
0.00
None
0.00

Vanguard Total Stock Market ETF

SOLE
ETF
Shares10.82K
TypeSH
Market value$2.38M
1.01%
Sole
10.82K
Shared
0.00
None
0.00

iShares Core S&P Mid-Cap ETF

SOLE
ETF
Shares8.52K
TypeSH
Market value$2.23M
0.94%
Sole
8.52K
Shared
0.00
None
0.00

Costco Wholesale Corp

SOLE
Stock
Shares4.13K
TypeSH
Market value$2.22M
0.94%
Sole
4.13K
Shared
0.00
None
0.00

Microsoft Corp

SOLE
Stock
Shares6.46K
TypeSH
Market value$2.20M
0.93%
Sole
6.46K
Shared
0.00
None
0.00

iShares Core S&P Total US Stock Mkt ETF

SOLE
ETF
Shares21.75K
TypeSH
Market value$2.13M
0.90%
Sole
21.75K
Shared
0.00
None
0.00

United Parcel Service Inc

SOLE
Stock
Shares10.55K
TypeSH
Market value$1.89M
0.80%
Sole
10.55K
Shared
0.00
None
0.00

UnitedHealth Group Inc

SOLE
Stock
Shares3.57K
TypeSH
Market value$1.72M
0.73%
Sole
3.57K
Shared
0.00
None
0.00

Schwab US Broad Market ETF

SOLE
ETF
Shares32.87K
TypeSH
Market value$1.70M
0.72%
Sole
32.87K
Shared
0.00
None
0.00

Vanguard S&P 500 ETF

SOLE
ETF
Shares4.07K
TypeSH
Market value$1.66M
0.70%
Sole
4.07K
Shared
0.00
None
0.00

iShares Russell 1000 Value ETF

SOLE
ETF
Shares9.38K
TypeSH
Market value$1.48M
0.63%
Sole
9.38K
Shared
0.00
None
0.00

Vanguard FTSE All-Wld ex-US ETF

SOLE
ETF
Shares25.42K
TypeSH
Market value$1.38M
0.59%
Sole
25.42K
Shared
0.00
None
0.00

iShares 3-7 Year Treasury Bond ETF

SOLE
ETF
Shares11.62K
TypeSH
Market value$1.34M
0.57%
Sole
11.62K
Shared
0.00
None
0.00

Vanguard Total International Stock ETF

SOLE
ETF
Shares22.53K
TypeSH
Market value$1.26M
0.54%
Sole
22.53K
Shared
0.00
None
0.00

SPDR Portfolio Short Term Treasury ETF

SOLE
ETF
Shares41.72K
TypeSH
Market value$1.20M
0.51%
Sole
41.72K
Shared
0.00
None
0.00

iShares 7-10 Year Treasury Bond ETF

SOLE
ETF
Shares11.42K
TypeSH
Market value$1.10M
0.47%
Sole
11.42K
Shared
0.00
None
0.00

Hillenbrand Inc

SOLE
Stock
Shares21.43K
TypeSH
Market value$1.10M
0.47%
Sole
21.43K
Shared
0.00
None
0.00

iShares National Muni Bond ETF

SOLE
ETF
Shares9.94K
TypeSH
Market value$1.06M
0.45%
Sole
9.94K
Shared
0.00
None
0.00

iShares Short-Term National Muni Bd ETF

SOLE
ETF
Shares10.07K
TypeSH
Market value$1.05M
0.44%
Sole
10.07K
Shared
0.00
None
0.00

Johnson & Johnson

SOLE
Stock
Shares4.93K
TypeSH
Market value$815.6K
0.35%
Sole
4.93K
Shared
0.00
None
0.00
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HORAN SECURITIES, INC. 13F Holdings β€” 726 Positions | Finecho