HORAN SECURITIES, INC.

Filed: 4/18/2023ACC: 0001671623-23-000002

📋 What this filing means

HORAN SECURITIES, INC. filed this quarterly 13F‑HR report disclosing 743 equity positions with a total reported market value of $194.83M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

743

Positions

$194.83M

Total AUM (reported)

1.75M

Total Shares

Allocation by class

ETF$149.87M76.9%

STOCK$43.54M22.3%

ADR$660.7K0.3%

REIT$546.4K0.3%

CEF$201.0K0.1%

CONVERTIBLE PREFERRED$16.2K0.0%

Portfolio Concentration

Top 3$119.76M61.5%

4–10$16.32M8.4%

11–25$13.79M7.1%

Rest$44.97M23.1%

Top 3 weight

61.5%

Top 10 weight

69.8%

Voting Authority Distribution

Total shares with voting rights: 1.75M

Sole

Full voting authority

1.75M

% of voting shares100.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

0.00

% of voting shares0.0%

Investment Discretion (by position count)

Sole743

Shared0

Other0

Dominant voting typeSole · 100.0% of voting shares

Institutional Holdings743

Rows:

iShares Core S&P 500 ETF

SOLE

ETF

Shares209.38K

TypeSH

Market value$86.07M

44.18%

Sole

209.38K

Shared

0.00

None

0.00

iShares Core S&P Small-Cap ETF

SOLE

ETF

Shares273.38K

TypeSH

Market value$26.44M

13.57%

Sole

273.38K

Shared

0.00

None

0.00

Procter & Gamble Co

SOLE

Stock

Shares48.75K

TypeSH

Market value$7.25M

3.72%

Sole

48.75K

Shared

0.00

None

0.00

Apple Inc

SOLE

Stock

Shares24.96K

TypeSH

Market value$4.12M

2.11%

Sole

24.96K

Shared

0.00

None

0.00

iShares Russell 1000 Growth ETF

SOLE

ETF

Shares12.52K

TypeSH

Market value$3.06M

1.57%

Sole

12.52K

Shared

0.00

None

0.00

iShares Core S&P Mid-Cap ETF

SOLE

ETF

Shares8.19K

TypeSH

Market value$2.05M

1.05%

Sole

8.19K

Shared

0.00

None

0.00

United Parcel Service Inc

SOLE

Stock

Shares10.51K

TypeSH

Market value$2.04M

1.05%

Sole

10.50K

Shared

0.00

None

0.00

Microsoft Corp

SOLE

Stock

Shares6.22K

TypeSH

Market value$1.79M

0.92%

Sole

6.22K

Shared

0.00

None

0.00

UnitedHealth Group Inc

SOLE

Stock

Shares3.55K

TypeSH

Market value$1.68M

0.86%

Sole

3.55K

Shared

0.00

None

0.00

Costco Wholesale Corp

SOLE

Stock

Shares3.21K

TypeSH

Market value$1.59M

0.82%

Sole

3.21K

Shared

0.00

None

0.00

Vanguard S&P 500 ETF

SOLE

ETF

Shares4.08K

TypeSH

Market value$1.53M

0.79%

Sole

4.08K

Shared

0.00

None

0.00

iShares Russell 1000 Value ETF

SOLE

ETF

Shares9.38K

TypeSH

Market value$1.43M

0.73%

Sole

9.38K

Shared

0.00

None

0.00

iShares 3-7 Year Treasury Bond ETF

SOLE

ETF

Shares10.80K

TypeSH

Market value$1.27M

0.65%

Sole

10.80K

Shared

0.00

None

0.00

SPDR Portfolio Short Term Treasury ETF

SOLE

ETF

Shares38.35K

TypeSH

Market value$1.12M

0.58%

Sole

38.35K

Shared

0.00

None

0.00

iShares 7-10 Year Treasury Bond ETF

SOLE

ETF

Shares10.45K

TypeSH

Market value$1.04M

0.53%

Sole

10.45K

Shared

0.00

None

0.00

iShares Short-Term National Muni Bd ETF

SOLE

ETF

Shares9.63K

TypeSH

Market value$1.01M

0.52%

Sole

9.63K

Shared

0.00

None

0.00

Johnson & Johnson

SOLE

Stock

Shares4.95K

TypeSH

Market value$767.4K

0.39%

Sole

4.95K

Shared

0.00

None

0.00

iShares iBonds Dec. 2024 Corporate Bond ETF

SOLE

ETF

Shares29.69K

TypeSH

Market value$730.1K

0.37%

Sole

29.69K

Shared

0.00

None

0.00

iShares Core MSCI Total Intl Stk ETF

SOLE

ETF

Shares11.76K

TypeSH

Market value$728.7K

0.37%

Sole

11.76K

Shared

0.00

None

0.00

JPMorgan Ultra-Short Income ETF

SOLE

ETF

Shares14.39K

TypeSH

Market value$724.3K

0.37%

Sole

14.39K

Shared

0.00

None

0.00

iShares iBonds Dec. 2023 Corporate Bond ETF

SOLE

ETF

Shares28.24K

TypeSH

Market value$711.4K

0.37%

Sole

28.24K

Shared

0.00

None

0.00

iShares iBonds Dec. 2025 Corporate Bond ETF

SOLE

ETF

Shares28.98K

TypeSH

Market value$711.0K

0.36%

Sole

28.98K

Shared

0.00

None

0.00

Vanguard Small-Cap ETF

SOLE

ETF

Shares3.63K

TypeSH

Market value$687.2K

0.35%

Sole

3.63K

Shared

0.00

None

0.00

iShares Russell Mid-Cap ETF

SOLE

ETF

Shares9.51K

TypeSH

Market value$664.6K

0.34%

Sole

9.51K

Shared

0.00

None

0.00

iShares National Muni Bond ETF

SOLE

ETF

Shares6.17K

TypeSH

Market value$664.4K

0.34%

Sole

6.17K

Shared

0.00

None

0.00

Issuer	Class	Shares	Type	Value / Portfolio %	Voting — Sole
iShares Core S&P 500 ETFSOLE	ETF	209.38K	SH	$86.07M 44.18%	209.38K
iShares Core S&P Small-Cap ETFSOLE	ETF	273.38K	SH	$26.44M 13.57%	273.38K
Procter & Gamble CoSOLE	Stock	48.75K	SH	$7.25M 3.72%	48.75K
Apple IncSOLE	Stock	24.96K	SH	$4.12M 2.11%	24.96K
iShares Russell 1000 Growth ETFSOLE	ETF	12.52K	SH	$3.06M 1.57%	12.52K
iShares Core S&P Mid-Cap ETFSOLE	ETF	8.19K	SH	$2.05M 1.05%	8.19K
United Parcel Service IncSOLE	Stock	10.51K	SH	$2.04M 1.05%	10.50K
Microsoft CorpSOLE	Stock	6.22K	SH	$1.79M 0.92%	6.22K
UnitedHealth Group IncSOLE	Stock	3.55K	SH	$1.68M 0.86%	3.55K
Costco Wholesale CorpSOLE	Stock	3.21K	SH	$1.59M 0.82%	3.21K
Vanguard S&P 500 ETFSOLE	ETF	4.08K	SH	$1.53M 0.79%	4.08K
iShares Russell 1000 Value ETFSOLE	ETF	9.38K	SH	$1.43M 0.73%	9.38K
iShares 3-7 Year Treasury Bond ETFSOLE	ETF	10.80K	SH	$1.27M 0.65%	10.80K
SPDR Portfolio Short Term Treasury ETFSOLE	ETF	38.35K	SH	$1.12M 0.58%	38.35K
iShares 7-10 Year Treasury Bond ETFSOLE	ETF	10.45K	SH	$1.04M 0.53%	10.45K
iShares Short-Term National Muni Bd ETFSOLE	ETF	9.63K	SH	$1.01M 0.52%	9.63K
Johnson & JohnsonSOLE	Stock	4.95K	SH	$767.4K 0.39%	4.95K
iShares iBonds Dec. 2024 Corporate Bond ETFSOLE	ETF	29.69K	SH	$730.1K 0.37%	29.69K
iShares Core MSCI Total Intl Stk ETFSOLE	ETF	11.76K	SH	$728.7K 0.37%	11.76K
JPMorgan Ultra-Short Income ETFSOLE	ETF	14.39K	SH	$724.3K 0.37%	14.39K
iShares iBonds Dec. 2023 Corporate Bond ETFSOLE	ETF	28.24K	SH	$711.4K 0.37%	28.24K
iShares iBonds Dec. 2025 Corporate Bond ETFSOLE	ETF	28.98K	SH	$711.0K 0.36%	28.98K
Vanguard Small-Cap ETFSOLE	ETF	3.63K	SH	$687.2K 0.35%	3.63K
iShares Russell Mid-Cap ETFSOLE	ETF	9.51K	SH	$664.6K 0.34%	9.51K
iShares National Muni Bond ETFSOLE	ETF	6.17K	SH	$664.4K 0.34%	6.17K

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