HORAN SECURITIES, INC.

PrivateCIK: 1671623
Location

CINCINNATI, X1

πŸ“‹ What this filing means

HORAN SECURITIES, INC. filed this quarterly 13F‑HR report disclosing 785 equity positions with a total reported market value of $177.96M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

785
Positions
$177.96M
Total AUM (reported)
1.60M
Total Shares

Allocation by class

TOTAL AUM$177.96M785 positions
ETF$134.20M75.4%
STOCK$42.44M23.8%
ADR$647.1K0.4%
REIT$496.3K0.3%
CEF$160.7K0.1%
CONVERTIBLE PREFERRED$16.3K0.0%

Portfolio Concentration

Top 361.3%4–108.1%11–258.0%Rest22.6%TOP 1069.4%0%100%
Top 3$109.14M61.3%
4–10$14.45M8.1%
11–25$14.24M8.0%
Rest$40.14M22.6%

Top 3 weight

61.3%

Top 10 weight

69.4%

Voting Authority Distribution

Total shares with voting rights: 1.60M

Sole

Full voting authority

1.60M

shares

% of voting shares100.0%
Shared

Joint voting authority

0.00

shares

% of voting shares0.0%
None

No voting authority

0.00

shares

% of voting shares0.0%

Investment Discretion (by position count)

Sole785
Shared0
Other0
Dominant voting typeSole Β· 100.0% of voting shares
Institutional Holdings785
Rows:

iShares Core S&P 500 ETF

SOLE
ETF
Shares202.72K
TypeSH
Market value$77.89M
43.77%
Sole
202.72K
Shared
0.00
None
0.00

iShares Core S&P Small-Cap ETF

SOLE
ETF
Shares252.61K
TypeSH
Market value$23.91M
13.43%
Sole
252.61K
Shared
0.00
None
0.00

Procter & Gamble Co

SOLE
Stock
Shares48.44K
TypeSH
Market value$7.34M
4.13%
Sole
48.44K
Shared
0.00
None
0.00

Apple Inc

SOLE
Stock
Shares24.59K
TypeSH
Market value$3.19M
1.80%
Sole
24.59K
Shared
0.00
None
0.00

iShares Russell 1000 Growth ETF

SOLE
ETF
Shares12.67K
TypeSH
Market value$2.71M
1.53%
Sole
12.67K
Shared
0.00
None
0.00

iShares Core S&P Mid-Cap ETF

SOLE
ETF
Shares7.98K
TypeSH
Market value$1.93M
1.08%
Sole
7.98K
Shared
0.00
None
0.00

UnitedHealth Group Inc

SOLE
Stock
Shares3.56K
TypeSH
Market value$1.89M
1.06%
Sole
3.56K
Shared
0.00
None
0.00

United Parcel Service Inc

SOLE
Stock
Shares10.36K
TypeSH
Market value$1.80M
1.01%
Sole
10.36K
Shared
0.00
None
0.00

Costco Wholesale Corp

SOLE
Stock
Shares3.21K
TypeSH
Market value$1.46M
0.82%
Sole
3.21K
Shared
0.00
None
0.00

Microsoft Corp

SOLE
Stock
Shares6.08K
TypeSH
Market value$1.46M
0.82%
Sole
6.08K
Shared
0.00
None
0.00

iShares Russell 1000 Value ETF

SOLE
ETF
Shares9.34K
TypeSH
Market value$1.42M
0.80%
Sole
9.34K
Shared
0.00
None
0.00

Vanguard S&P 500 ETF

SOLE
ETF
Shares3.83K
TypeSH
Market value$1.34M
0.76%
Sole
3.83K
Shared
0.00
None
0.00

Cincinnati Bancorp Inc

SOLE
Stock
Shares88.24K
TypeSH
Market value$1.34M
0.75%
Sole
88.24K
Shared
0.00
None
0.00

iShares 3-7 Year Treasury Bond ETF

SOLE
ETF
Shares10.82K
TypeSH
Market value$1.24M
0.70%
Sole
10.82K
Shared
0.00
None
0.00

iShares Short-Term National Muni Bd ETF

SOLE
ETF
Shares11.17K
TypeSH
Market value$1.16M
0.65%
Sole
11.17K
Shared
0.00
None
0.00

SPDR Portfolio Short Term Treasury ETF

SOLE
ETF
Shares40.09K
TypeSH
Market value$1.16M
0.65%
Sole
40.09K
Shared
0.00
None
0.00

iShares 7-10 Year Treasury Bond ETF

SOLE
ETF
Shares10.85K
TypeSH
Market value$1.04M
0.58%
Sole
10.85K
Shared
0.00
None
0.00

Johnson & Johnson

SOLE
Stock
Shares4.66K
TypeSH
Market value$823.9K
0.46%
Sole
4.66K
Shared
0.00
None
0.00

Invesco S&P 500 Low Volatility ETF

SOLE
ETF
Shares11.82K
TypeSH
Market value$755.4K
0.42%
Sole
11.82K
Shared
0.00
None
0.00

JPMorgan Ultra-Short Income ETF

SOLE
ETF
Shares14.47K
TypeSH
Market value$725.5K
0.41%
Sole
14.47K
Shared
0.00
None
0.00

iShares Core MSCI Total Intl Stk ETF

SOLE
ETF
Shares11.91K
TypeSH
Market value$689.2K
0.39%
Sole
11.91K
Shared
0.00
None
0.00

iShares MSCI EAFE ETF

SOLE
ETF
Shares9.86K
TypeSH
Market value$647.5K
0.36%
Sole
9.86K
Shared
0.00
None
0.00

iShares Russell Mid-Cap ETF

SOLE
ETF
Shares9.50K
TypeSH
Market value$640.8K
0.36%
Sole
9.50K
Shared
0.00
None
0.00

Alphabet Inc

SOLE
Stock
Shares7.12K
TypeSH
Market value$628.2K
0.35%
Sole
7.12K
Shared
0.00
None
0.00

Vanguard Small-Cap ETF

SOLE
ETF
Shares3.40K
TypeSH
Market value$623.7K
0.35%
Sole
3.40K
Shared
0.00
None
0.00
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HORAN SECURITIES, INC. 13F Holdings β€” 785 Positions | Finecho