HIGH FALLS ADVISORS, INC

PrivateCIK: 1569139

Location

ROCHESTER, NY

144

Positions

$493.63M

Total AUM (reported)

5.58M

Total Shares

Allocation by class

CORE UNIVRSL USD$44.19M9.0%

CORE S&P500 ETF$41.53M8.4%

COM$36.86M7.5%

S&P 500 VAL ETF$35.37M7.2%

ISHARES US EQUIT$34.53M7.0%

S&P 500 GRWT ETF$29.50M6.0%

CORE MSCI EMKT$27.30M5.5%

Portfolio Concentration

Top 3$121.09M24.5%

4–10$172.17M34.9%

11–25$129.96M26.3%

Rest$70.41M14.3%

Top 3 weight

24.5%

Top 10 weight

59.4%

Voting Authority Distribution

Total shares with voting rights: 5.58M

Sole

Full voting authority

0.00

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

5.58M

% of voting shares100.0%

Investment Discretion (by position count)

Sole144

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings144

Rows:

ISHARES TR

SOLE

CORE UNIVRSL USD

Shares949.54K

TypeSH

Market value$44.19M

8.95%

Sole

0.00

Shared

0.00

None

949.54K

ISHARES TR

SOLE

CORE S&P500 ETF

Shares60.63K

TypeSH

Market value$41.53M

8.41%

Sole

0.00

Shared

0.00

None

60.63K

ISHARES TR

SOLE

S&P 500 VAL ETF

Shares166.77K

TypeSH

Market value$35.37M

7.16%

Sole

0.00

Shared

0.00

None

166.77K

BLACKROCK ETF TRUST

SOLE

ISHARES US EQUIT

Shares567.82K

TypeSH

Market value$34.53M

6.99%

Sole

0.00

Shared

0.00

None

567.82K

ISHARES TR

SOLE

S&P 500 GRWT ETF

Shares239.32K

TypeSH

Market value$29.50M

5.98%

Sole

0.00

Shared

0.00

None

239.32K

ISHARES INC

SOLE

CORE MSCI EMKT

Shares406.20K

TypeSH

Market value$27.30M

5.53%

Sole

0.00

Shared

0.00

None

406.20K

ISHARES TR

SOLE

S&P 100 ETF

Shares74.37K

TypeSH

Market value$25.51M

5.17%

Sole

0.00

Shared

0.00

None

74.37K

ISHARES TR

SOLE

EAFE VALUE ETF

Shares321.56K

TypeSH

Market value$22.96M

4.65%

Sole

0.00

Shared

0.00

None

321.56K

ISHARES TR

SOLE

10-20 YR TRS ETF

Shares172.27K

TypeSH

Market value$17.51M

3.55%

Sole

0.00

Shared

0.00

None

172.27K

APPLE INC

SOLE

COM

Shares54.65K

TypeSH

Market value$14.86M

3.01%

Sole

0.00

Shared

0.00

None

54.65K

ISHARES TR

SOLE

MSCI USA QLT FCT

Shares73.42K

TypeSH

Market value$14.58M

2.95%

Sole

0.00

Shared

0.00

None

73.42K

ISHARES TR

SOLE

MBS ETF

Shares148.29K

TypeSH

Market value$14.12M

2.86%

Sole

0.00

Shared

0.00

None

148.29K

BLACKROCK ETF TRUST

SOLE

ISHARES US THEMA

Shares336.40K

TypeSH

Market value$12.97M

2.63%

Sole

0.00

Shared

0.00

None

336.40K

BLACKROCK ETF TRUST

SOLE

ISHARES A I INNO

Shares386.61K

TypeSH

Market value$12.87M

2.61%

Sole

0.00

Shared

0.00

None

386.61K

ISHARES TR

SOLE

MSCI USA MMENTM

Shares49.46K

TypeSH

Market value$12.38M

2.51%

Sole

0.00

Shared

0.00

None

49.46K

BLACKROCK ETF TRUST II

SOLE

ISHARES FLEXIBLE

Shares196.35K

TypeSH

Market value$10.36M

2.10%

Sole

0.00

Shared

0.00

None

196.35K

ISHARES GOLD TR

SOLE

ISHARES NEW

Shares122.90K

TypeSH

Market value$9.98M

2.02%

Sole

0.00

Shared

0.00

None

122.90K

ISHARES TR

SOLE

CORE INTL AGGR

Shares188.33K

TypeSH

Market value$9.42M

1.91%

Sole

0.00

Shared

0.00

None

188.33K

ISHARES TR

SOLE

NATIONAL MUN ETF

Shares66.39K

TypeSH

Market value$7.11M

1.44%

Sole

0.00

Shared

0.00

None

66.39K

VANGUARD MUN BD FDS

SOLE

TAX EXEMPT BD

Shares124.24K

TypeSH

Market value$6.25M

1.27%

Sole

0.00

Shared

0.00

None

124.24K

ISHARES TR

SOLE

US AER DEF ETF

Shares24.51K

TypeSH

Market value$5.26M

1.07%

Sole

0.00

Shared

0.00

None

24.51K

INVESCO QQQ TR

SOLE

UNIT SER 1

Shares6.61K

TypeSH

Market value$4.06M

0.82%

Sole

0.00

Shared

0.00

None

6.61K

ISHARES TR

SOLE

JPMORGAN USD EMG

Shares39.85K

TypeSH

Market value$3.84M

0.78%

Sole

0.00

Shared

0.00

None

39.85K

NVIDIA CORPORATION

SOLE

COM

Shares18.19K

TypeSH

Market value$3.39M

0.69%

Sole

0.00

Shared

0.00

None

18.19K

MICROSOFT CORP

SOLE

COM

Shares6.96K

TypeSH

Market value$3.36M

0.68%

Sole

0.00

Shared

0.00

None

6.96K

Issuer	Class	Shares	Type	Value / Portfolio %	None
ISHARES TRSOLE	CORE UNIVRSL USD	949.54K	SH	$44.19M 8.95%	949.54K
ISHARES TRSOLE	CORE S&P500 ETF	60.63K	SH	$41.53M 8.41%	60.63K
ISHARES TRSOLE	S&P 500 VAL ETF	166.77K	SH	$35.37M 7.16%	166.77K
BLACKROCK ETF TRUSTSOLE	ISHARES US EQUIT	567.82K	SH	$34.53M 6.99%	567.82K
ISHARES TRSOLE	S&P 500 GRWT ETF	239.32K	SH	$29.50M 5.98%	239.32K
ISHARES INCSOLE	CORE MSCI EMKT	406.20K	SH	$27.30M 5.53%	406.20K
ISHARES TRSOLE	S&P 100 ETF	74.37K	SH	$25.51M 5.17%	74.37K
ISHARES TRSOLE	EAFE VALUE ETF	321.56K	SH	$22.96M 4.65%	321.56K
ISHARES TRSOLE	10-20 YR TRS ETF	172.27K	SH	$17.51M 3.55%	172.27K
APPLE INCSOLE	COM	54.65K	SH	$14.86M 3.01%	54.65K
ISHARES TRSOLE	MSCI USA QLT FCT	73.42K	SH	$14.58M 2.95%	73.42K
ISHARES TRSOLE	MBS ETF	148.29K	SH	$14.12M 2.86%	148.29K
BLACKROCK ETF TRUSTSOLE	ISHARES US THEMA	336.40K	SH	$12.97M 2.63%	336.40K
BLACKROCK ETF TRUSTSOLE	ISHARES A I INNO	386.61K	SH	$12.87M 2.61%	386.61K
ISHARES TRSOLE	MSCI USA MMENTM	49.46K	SH	$12.38M 2.51%	49.46K
BLACKROCK ETF TRUST IISOLE	ISHARES FLEXIBLE	196.35K	SH	$10.36M 2.10%	196.35K
ISHARES GOLD TRSOLE	ISHARES NEW	122.90K	SH	$9.98M 2.02%	122.90K
ISHARES TRSOLE	CORE INTL AGGR	188.33K	SH	$9.42M 1.91%	188.33K
ISHARES TRSOLE	NATIONAL MUN ETF	66.39K	SH	$7.11M 1.44%	66.39K
VANGUARD MUN BD FDSSOLE	TAX EXEMPT BD	124.24K	SH	$6.25M 1.27%	124.24K
ISHARES TRSOLE	US AER DEF ETF	24.51K	SH	$5.26M 1.07%	24.51K
INVESCO QQQ TRSOLE	UNIT SER 1	6.61K	SH	$4.06M 0.82%	6.61K
ISHARES TRSOLE	JPMORGAN USD EMG	39.85K	SH	$3.84M 0.78%	39.85K
NVIDIA CORPORATIONSOLE	COM	18.19K	SH	$3.39M 0.69%	18.19K
MICROSOFT CORPSOLE	COM	6.96K	SH	$3.36M 0.68%	6.96K

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