HIGH FALLS ADVISORS, INC

Filed: 11/14/2025ACC: 0001569139-25-000002

📋 What this filing means

HIGH FALLS ADVISORS, INC filed this quarterly 13F‑HR report disclosing 146 equity positions with a total reported market value of $485.66M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

146

Positions

$485.66M

Total AUM (reported)

5.53M

Total Shares

Allocation by class

CORE TOTAL USD$45.57M9.4%

CORE S&P500 ETF$39.85M8.2%

COM$39.04M8.0%

ISHARES US EQUIT$32.61M6.7%

S&P 500 GRWT ETF$28.82M5.9%

MSCI USA QLT FCT$26.08M5.4%

EAFE VALUE ETF$25.46M5.2%

Portfolio Concentration

Top 3$118.03M24.3%

4–10$166.78M34.3%

11–25$123.10M25.3%

Rest$77.76M16.0%

Top 3 weight

24.3%

Top 10 weight

58.6%

Voting Authority Distribution

Total shares with voting rights: 5.53M

Sole

Full voting authority

0.00

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

5.53M

% of voting shares100.0%

Investment Discretion (by position count)

Sole146

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings146

Rows:

ISHARES TR

SOLE

CORE TOTAL USD

Shares975.63K

TypeSH

Market value$45.57M

9.38%

Sole

0.00

Shared

0.00

None

975.63K

ISHARES TR

SOLE

CORE S&P500 ETF

Shares59.53K

TypeSH

Market value$39.85M

8.20%

Sole

0.00

Shared

0.00

None

59.53K

BLACKROCK ETF TRUST

SOLE

ISHARES US EQUIT

Shares550.84K

TypeSH

Market value$32.61M

6.71%

Sole

0.00

Shared

0.00

None

550.84K

ISHARES TR

SOLE

S&P 500 GRWT ETF

Shares238.74K

TypeSH

Market value$28.82M

5.93%

Sole

0.00

Shared

0.00

None

238.74K

ISHARES TR

SOLE

MSCI USA QLT FCT

Shares134.08K

TypeSH

Market value$26.08M

5.37%

Sole

0.00

Shared

0.00

None

134.08K

ISHARES TR

SOLE

EAFE VALUE ETF

Shares375.39K

TypeSH

Market value$25.46M

5.24%

Sole

0.00

Shared

0.00

None

375.39K

ISHARES TR

SOLE

S&P 500 VAL ETF

Shares117.35K

TypeSH

Market value$24.23M

4.99%

Sole

0.00

Shared

0.00

None

117.35K

ISHARES TR

SOLE

S&P 100 ETF

Shares70.02K

TypeSH

Market value$23.31M

4.80%

Sole

0.00

Shared

0.00

None

70.02K

ISHARES INC

SOLE

CORE MSCI EMKT

Shares325.34K

TypeSH

Market value$21.45M

4.42%

Sole

0.00

Shared

0.00

None

325.34K

ISHARES TR

SOLE

10-20 YR TRS ETF

Shares169.22K

TypeSH

Market value$17.43M

3.59%

Sole

0.00

Shared

0.00

None

169.22K

APPLE INC

SOLE

COM

Shares58.84K

TypeSH

Market value$14.98M

3.09%

Sole

0.00

Shared

0.00

None

58.84K

ISHARES TR

SOLE

MBS ETF

Shares142.90K

TypeSH

Market value$13.60M

2.80%

Sole

0.00

Shared

0.00

None

142.90K

BLACKROCK ETF TRUST

SOLE

ISHARES US THEMA

Shares329.17K

TypeSH

Market value$12.46M

2.57%

Sole

0.00

Shared

0.00

None

329.17K

BLACKROCK ETF TRUST

SOLE

ISHARES A I INNO

Shares338.46K

TypeSH

Market value$11.56M

2.38%

Sole

0.00

Shared

0.00

None

338.46K

BLACKROCK ETF TRUST II

SOLE

ISHARES FLEXIBLE

Shares187.61K

TypeSH

Market value$9.99M

2.06%

Sole

0.00

Shared

0.00

None

187.61K

ISHARES TR

SOLE

CORE INTL AGGR

Shares178.56K

TypeSH

Market value$9.15M

1.88%

Sole

0.00

Shared

0.00

None

178.56K

ISHARES GOLD TR

SOLE

ISHARES NEW

Shares124.98K

TypeSH

Market value$9.09M

1.87%

Sole

0.00

Shared

0.00

None

124.98K

ISHARES TR

SOLE

MSCI USA MMENTM

Shares30.80K

TypeSH

Market value$7.90M

1.63%

Sole

0.00

Shared

0.00

None

30.80K

VANGUARD MUN BD FDS

SOLE

TAX EXEMPT BD

Shares132.77K

TypeSH

Market value$6.65M

1.37%

Sole

0.00

Shared

0.00

None

132.77K

ISHARES TR

SOLE

NATIONAL MUN ETF

Shares61.60K

TypeSH

Market value$6.56M

1.35%

Sole

0.00

Shared

0.00

None

61.60K

INVESCO QQQ TR

SOLE

UNIT SER 1

Shares9.50K

TypeSH

Market value$5.70M

1.17%

Sole

0.00

Shared

0.00

None

9.50K

ISHARES TR

SOLE

US AER DEF ETF

Shares20.98K

TypeSH

Market value$4.39M

0.90%

Sole

0.00

Shared

0.00

None

20.98K

MICROSOFT CORP

SOLE

COM

Shares7.35K

TypeSH

Market value$3.81M

0.78%

Sole

0.00

Shared

0.00

None

7.35K

ISHARES TR

SOLE

JPMORGAN USD EMG

Shares38.27K

TypeSH

Market value$3.64M

0.75%

Sole

0.00

Shared

0.00

None

38.27K

SPDR S&P 500 ETF TR

SOLE

TR UNIT

Shares5.43K

TypeSH

Market value$3.62M

0.74%

Sole

0.00

Shared

0.00

None

5.43K

Issuer	Class	Shares	Type	Value / Portfolio %	None
ISHARES TRSOLE	CORE TOTAL USD	975.63K	SH	$45.57M 9.38%	975.63K
ISHARES TRSOLE	CORE S&P500 ETF	59.53K	SH	$39.85M 8.20%	59.53K
BLACKROCK ETF TRUSTSOLE	ISHARES US EQUIT	550.84K	SH	$32.61M 6.71%	550.84K
ISHARES TRSOLE	S&P 500 GRWT ETF	238.74K	SH	$28.82M 5.93%	238.74K
ISHARES TRSOLE	MSCI USA QLT FCT	134.08K	SH	$26.08M 5.37%	134.08K
ISHARES TRSOLE	EAFE VALUE ETF	375.39K	SH	$25.46M 5.24%	375.39K
ISHARES TRSOLE	S&P 500 VAL ETF	117.35K	SH	$24.23M 4.99%	117.35K
ISHARES TRSOLE	S&P 100 ETF	70.02K	SH	$23.31M 4.80%	70.02K
ISHARES INCSOLE	CORE MSCI EMKT	325.34K	SH	$21.45M 4.42%	325.34K
ISHARES TRSOLE	10-20 YR TRS ETF	169.22K	SH	$17.43M 3.59%	169.22K
APPLE INCSOLE	COM	58.84K	SH	$14.98M 3.09%	58.84K
ISHARES TRSOLE	MBS ETF	142.90K	SH	$13.60M 2.80%	142.90K
BLACKROCK ETF TRUSTSOLE	ISHARES US THEMA	329.17K	SH	$12.46M 2.57%	329.17K
BLACKROCK ETF TRUSTSOLE	ISHARES A I INNO	338.46K	SH	$11.56M 2.38%	338.46K
BLACKROCK ETF TRUST IISOLE	ISHARES FLEXIBLE	187.61K	SH	$9.99M 2.06%	187.61K
ISHARES TRSOLE	CORE INTL AGGR	178.56K	SH	$9.15M 1.88%	178.56K
ISHARES GOLD TRSOLE	ISHARES NEW	124.98K	SH	$9.09M 1.87%	124.98K
ISHARES TRSOLE	MSCI USA MMENTM	30.80K	SH	$7.90M 1.63%	30.80K
VANGUARD MUN BD FDSSOLE	TAX EXEMPT BD	132.77K	SH	$6.65M 1.37%	132.77K
ISHARES TRSOLE	NATIONAL MUN ETF	61.60K	SH	$6.56M 1.35%	61.60K
INVESCO QQQ TRSOLE	UNIT SER 1	9.50K	SH	$5.70M 1.17%	9.50K
ISHARES TRSOLE	US AER DEF ETF	20.98K	SH	$4.39M 0.90%	20.98K
MICROSOFT CORPSOLE	COM	7.35K	SH	$3.81M 0.78%	7.35K
ISHARES TRSOLE	JPMORGAN USD EMG	38.27K	SH	$3.64M 0.75%	38.27K
SPDR S&P 500 ETF TRSOLE	TR UNIT	5.43K	SH	$3.62M 0.74%	5.43K

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