HIGH FALLS ADVISORS, INC

Filed: 5/13/2025ACC: 0001085146-25-003034

📋 What this filing means

HIGH FALLS ADVISORS, INC filed this quarterly 13F‑HR report disclosing 125 equity positions with a total reported market value of $425.97M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

125

Positions

$425.97M

Total AUM (reported)

4.89M

Total Shares

Allocation by class

CORE S&P500 ETF$59.16M13.9%

CORE TOTAL USD$56.69M13.3%

COM$33.00M7.7%

MSCI USA QLT FCT$27.89M6.5%

S&P 500 GRWT ETF$26.84M6.3%

ISHARES US EQUIT$23.79M5.6%

S&P 500 VAL ETF$19.98M4.7%

Portfolio Concentration

Top 3$143.75M33.7%

4–10$126.66M29.7%

11–25$99.07M23.3%

Rest$56.49M13.3%

Top 3 weight

33.7%

Top 10 weight

63.5%

Voting Authority Distribution

Total shares with voting rights: 4.89M

Sole

Full voting authority

0.00

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

4.89M

% of voting shares100.0%

Investment Discretion (by position count)

Sole125

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings125

Rows:

ISHARES TR

SOLE

CORE S&P500 ETF

Shares105.29K

TypeSH

Market value$59.16M

13.89%

Sole

0.00

Shared

0.00

None

105.29K

ISHARES TR

SOLE

CORE TOTAL USD

Shares1.23M

TypeSH

Market value$56.69M

13.31%

Sole

0.00

Shared

0.00

None

1.23M

ISHARES TR

SOLE

MSCI USA QLT FCT

Shares163.22K

TypeSH

Market value$27.89M

6.55%

Sole

0.00

Shared

0.00

None

163.22K

ISHARES TR

SOLE

S&P 500 GRWT ETF

Shares289.13K

TypeSH

Market value$26.84M

6.30%

Sole

0.00

Shared

0.00

None

289.13K

BLACKROCK ETF TRUST

SOLE

ISHARES US EQUIT

Shares487.96K

TypeSH

Market value$23.79M

5.59%

Sole

0.00

Shared

0.00

None

487.96K

ISHARES TR

SOLE

S&P 500 VAL ETF

Shares104.83K

TypeSH

Market value$19.98M

4.69%

Sole

0.00

Shared

0.00

None

104.83K

ISHARES TR

SOLE

EAFE VALUE ETF

Shares305.90K

TypeSH

Market value$18.03M

4.23%

Sole

0.00

Shared

0.00

None

305.90K

ISHARES TR

SOLE

MBS ETF

Shares144.48K

TypeSH

Market value$13.55M

3.18%

Sole

0.00

Shared

0.00

None

144.48K

APPLE INC

SOLE

COM

Shares57.07K

TypeSH

Market value$12.68M

2.98%

Sole

0.00

Shared

0.00

None

57.07K

ISHARES TR

SOLE

EAFE GRWTH ETF

Shares117.91K

TypeSH

Market value$11.79M

2.77%

Sole

0.00

Shared

0.00

None

117.91K

ISHARES TR

SOLE

10-20 YR TRS ETF

Shares101.16K

TypeSH

Market value$10.49M

2.46%

Sole

0.00

Shared

0.00

None

101.16K

BLACKROCK ETF TRUST II

SOLE

ISHARES FLEXIBLE

Shares186.10K

TypeSH

Market value$9.75M

2.29%

Sole

0.00

Shared

0.00

None

186.10K

ISHARES TR

SOLE

U.S. TECH ETF

Shares65.80K

TypeSH

Market value$9.24M

2.17%

Sole

0.00

Shared

0.00

None

65.80K

ISHARES INC

SOLE

MSCI EMRG CHN

Shares166.06K

TypeSH

Market value$9.15M

2.15%

Sole

0.00

Shared

0.00

None

166.06K

ISHARES INC

SOLE

CORE MSCI EMKT

Shares159.55K

TypeSH

Market value$8.61M

2.02%

Sole

0.00

Shared

0.00

None

159.55K

ISHARES TR

SOLE

S&P 100 ETF

Shares31.12K

TypeSH

Market value$8.43M

1.98%

Sole

0.00

Shared

0.00

None

31.12K

ISHARES TR

SOLE

NATIONAL MUN ETF

Shares77.03K

TypeSH

Market value$8.12M

1.91%

Sole

0.00

Shared

0.00

None

77.03K

ISHARES GOLD TR

SOLE

ISHARES NEW

Shares117.25K

TypeSH

Market value$6.91M

1.62%

Sole

0.00

Shared

0.00

None

117.25K

ISHARES TR

SOLE

MSCI USA MMENTM

Shares32.65K

TypeSH

Market value$6.60M

1.55%

Sole

0.00

Shared

0.00

None

32.65K

VANGUARD MUN BD FDS

SOLE

TAX EXEMPT BD

Shares91.32K

TypeSH

Market value$4.53M

1.06%

Sole

0.00

Shared

0.00

None

91.32K

INVESCO QQQ TR

SOLE

UNIT SER 1

Shares9.49K

TypeSH

Market value$4.45M

1.04%

Sole

0.00

Shared

0.00

None

9.49K

ISHARES TR

SOLE

JPMORGAN USD EMG

Shares38.15K

TypeSH

Market value$3.46M

0.81%

Sole

0.00

Shared

0.00

None

38.15K

ISHARES TR

SOLE

HDG MSCI EAFE

Shares92.31K

TypeSH

Market value$3.35M

0.79%

Sole

0.00

Shared

0.00

None

92.31K

SPDR S&P 500 ETF TR

SOLE

TR UNIT

Shares5.75K

TypeSH

Market value$3.22M

0.75%

Sole

0.00

Shared

0.00

None

5.75K

MICROSOFT CORP

SOLE

COM

Shares7.36K

TypeSH

Market value$2.76M

0.65%

Sole

0.00

Shared

0.00

None

7.36K

Issuer	Class	Shares	Type	Value / Portfolio %	None
ISHARES TRSOLE	CORE S&P500 ETF	105.29K	SH	$59.16M 13.89%	105.29K
ISHARES TRSOLE	CORE TOTAL USD	1.23M	SH	$56.69M 13.31%	1.23M
ISHARES TRSOLE	MSCI USA QLT FCT	163.22K	SH	$27.89M 6.55%	163.22K
ISHARES TRSOLE	S&P 500 GRWT ETF	289.13K	SH	$26.84M 6.30%	289.13K
BLACKROCK ETF TRUSTSOLE	ISHARES US EQUIT	487.96K	SH	$23.79M 5.59%	487.96K
ISHARES TRSOLE	S&P 500 VAL ETF	104.83K	SH	$19.98M 4.69%	104.83K
ISHARES TRSOLE	EAFE VALUE ETF	305.90K	SH	$18.03M 4.23%	305.90K
ISHARES TRSOLE	MBS ETF	144.48K	SH	$13.55M 3.18%	144.48K
APPLE INCSOLE	COM	57.07K	SH	$12.68M 2.98%	57.07K
ISHARES TRSOLE	EAFE GRWTH ETF	117.91K	SH	$11.79M 2.77%	117.91K
ISHARES TRSOLE	10-20 YR TRS ETF	101.16K	SH	$10.49M 2.46%	101.16K
BLACKROCK ETF TRUST IISOLE	ISHARES FLEXIBLE	186.10K	SH	$9.75M 2.29%	186.10K
ISHARES TRSOLE	U.S. TECH ETF	65.80K	SH	$9.24M 2.17%	65.80K
ISHARES INCSOLE	MSCI EMRG CHN	166.06K	SH	$9.15M 2.15%	166.06K
ISHARES INCSOLE	CORE MSCI EMKT	159.55K	SH	$8.61M 2.02%	159.55K
ISHARES TRSOLE	S&P 100 ETF	31.12K	SH	$8.43M 1.98%	31.12K
ISHARES TRSOLE	NATIONAL MUN ETF	77.03K	SH	$8.12M 1.91%	77.03K
ISHARES GOLD TRSOLE	ISHARES NEW	117.25K	SH	$6.91M 1.62%	117.25K
ISHARES TRSOLE	MSCI USA MMENTM	32.65K	SH	$6.60M 1.55%	32.65K
VANGUARD MUN BD FDSSOLE	TAX EXEMPT BD	91.32K	SH	$4.53M 1.06%	91.32K
INVESCO QQQ TRSOLE	UNIT SER 1	9.49K	SH	$4.45M 1.04%	9.49K
ISHARES TRSOLE	JPMORGAN USD EMG	38.15K	SH	$3.46M 0.81%	38.15K
ISHARES TRSOLE	HDG MSCI EAFE	92.31K	SH	$3.35M 0.79%	92.31K
SPDR S&P 500 ETF TRSOLE	TR UNIT	5.75K	SH	$3.22M 0.75%	5.75K
MICROSOFT CORPSOLE	COM	7.36K	SH	$2.76M 0.65%	7.36K

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