HERON FINANCIAL GROUP, LLC

PrivateCIK: 1803648
Location

NEW YORK, NY

142
Positions
$185.56M
Total AUM (reported)
1.84M
Total Shares

Allocation by class

TOTAL AUM$185.56M142 positions
COM$70.26M37.9%
GROWTH ETF$10.26M5.5%
S&P 500 ETF SHS$9.92M5.3%
MSCI EAFE MIN VL$8.60M4.6%
RUS MID CAP ETF$8.29M4.5%
RUS MD CP GR ETF$8.20M4.4%
S&P MC 400VL ETF$7.96M4.3%

Portfolio Concentration

Top 315.5%4–1027.7%11–2520.0%Rest36.7%TOP 1043.2%0%100%
Top 3$28.79M15.5%
4–10$51.46M27.7%
11–25$37.15M20.0%
Rest$68.17M36.7%

Top 3 weight

15.5%

Top 10 weight

43.2%

Voting Authority Distribution

Total shares with voting rights: 1.84M

Sole

Full voting authority

0.00

shares

% of voting shares0.0%
Shared

Joint voting authority

0.00

shares

% of voting shares0.0%
None

No voting authority

1.84M

shares

% of voting shares100.0%

Investment Discretion (by position count)

Sole142
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings142
Rows:

VANGUARD INDEX FDS

SOLE
GROWTH ETF
Shares36.27K
TypeSH
Market value$10.26M
5.53%
Sole
0.00
Shared
0.00
None
36.27K

VANGUARD INDEX FDS

SOLE
S&P 500 ETF SHS
Shares24.36K
TypeSH
Market value$9.92M
5.35%
Sole
0.00
Shared
0.00
None
24.36K

ISHARES TR

SOLE
MSCI EAFE MIN VL
Shares127.46K
TypeSH
Market value$8.60M
4.64%
Sole
0.00
Shared
0.00
None
127.46K

ISHARES TR

SOLE
RUS MID CAP ETF
Shares113.55K
TypeSH
Market value$8.29M
4.47%
Sole
0.00
Shared
0.00
None
113.55K

ISHARES TR

SOLE
RUS MD CP GR ETF
Shares84.87K
TypeSH
Market value$8.20M
4.42%
Sole
0.00
Shared
0.00
None
84.87K

ISHARES TR

SOLE
S&P MC 400VL ETF
Shares74.26K
TypeSH
Market value$7.96M
4.29%
Sole
0.00
Shared
0.00
None
74.26K

VANGUARD WHITEHALL FDS

SOLE
HIGH DIV YLD
Shares66.68K
TypeSH
Market value$7.07M
3.81%
Sole
0.00
Shared
0.00
None
66.68K

ISHARES TR

SOLE
RUS 2000 GRW ETF
Shares28.69K
TypeSH
Market value$6.96M
3.75%
Sole
0.00
Shared
0.00
None
28.69K

VANGUARD INDEX FDS

SOLE
SMALL CP ETF
Shares33.70K
TypeSH
Market value$6.70M
3.61%
Sole
0.00
Shared
0.00
None
33.70K

ISHARES TR

SOLE
RUS 2000 VAL ETF
Shares44.53K
TypeSH
Market value$6.27M
3.38%
Sole
0.00
Shared
0.00
None
44.53K

APPLE INC

SOLE
COM
Shares25.98K
TypeSH
Market value$5.04M
2.72%
Sole
0.00
Shared
0.00
None
25.98K

ISHARES TR

SOLE
RUSSELL 3000 ETF
Shares16.45K
TypeSH
Market value$4.19M
2.26%
Sole
0.00
Shared
0.00
None
16.45K

MICROSOFT CORP

SOLE
COM
Shares8.50K
TypeSH
Market value$2.89M
1.56%
Sole
0.00
Shared
0.00
None
8.50K

J P MORGAN EXCHANGE TRADED F

SOLE
DIV RTN EM EQT
Shares51.84K
TypeSH
Market value$2.62M
1.41%
Sole
0.00
Shared
0.00
None
51.84K

THERMO FISHER SCIENTIFIC INC

SOLE
COM
Shares5.01K
TypeSH
Market value$2.61M
1.41%
Sole
0.00
Shared
0.00
None
5.01K

INVESCO EXCH TRADED FD TR II

SOLE
PFD ETF
Shares195.36K
TypeSH
Market value$2.22M
1.20%
Sole
0.00
Shared
0.00
None
195.36K

MORGAN STANLEY

SOLE
COM NEW
Shares25.45K
TypeSH
Market value$2.17M
1.17%
Sole
0.00
Shared
0.00
None
25.45K

PACER FDS TR

SOLE
US CASH COWS 100
Shares42.61K
TypeSH
Market value$2.04M
1.10%
Sole
0.00
Shared
0.00
None
42.61K

BERKSHIRE HATHAWAY INC DEL

SOLE
CL B NEW
Shares5.90K
TypeSH
Market value$2.01M
1.08%
Sole
0.00
Shared
0.00
None
5.90K

LYONDELLBASELL INDUSTRIES N

SOLE
SHS - A -
Shares21.59K
TypeSH
Market value$1.98M
1.07%
Sole
0.00
Shared
0.00
None
21.59K

ILLINOIS TOOL WKS INC

SOLE
COM
Shares7.93K
TypeSH
Market value$1.98M
1.07%
Sole
0.00
Shared
0.00
None
7.93K

T-MOBILE US INC

SOLE
COM
Shares14.16K
TypeSH
Market value$1.97M
1.06%
Sole
0.00
Shared
0.00
None
14.16K

AON PLC

SOLE
SHS CL A
Shares5.58K
TypeSH
Market value$1.93M
1.04%
Sole
0.00
Shared
0.00
None
5.58K

EXXON MOBIL CORP

SOLE
COM
Shares16.76K
TypeSH
Market value$1.80M
0.97%
Sole
0.00
Shared
0.00
None
16.76K

JPMORGAN CHASE & CO

SOLE
COM
Shares11.64K
TypeSH
Market value$1.69M
0.91%
Sole
0.00
Shared
0.00
None
11.64K
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