Filed: 8/10/2023ACC: 0001803648-23-000005
📋 What this filing means
HERON FINANCIAL GROUP, LLC filed this quarterly 13F‑HR report disclosing 142 equity positions with a total reported market value of $185.56M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
142
Positions
$185.56M
Total AUM (reported)
1.84M
Total Shares
Allocation by class
COM$70.26M37.9%
GROWTH ETF$10.26M5.5%
S&P 500 ETF SHS$9.92M5.3%
MSCI EAFE MIN VL$8.60M4.6%
RUS MID CAP ETF$8.29M4.5%
RUS MD CP GR ETF$8.20M4.4%
S&P MC 400VL ETF$7.96M4.3%
Portfolio Concentration
Top 3$28.79M15.5%
4–10$51.46M27.7%
11–25$37.15M20.0%
Rest$68.17M36.7%
Top 3 weight
15.5%
Top 10 weight
43.2%
Voting Authority Distribution
Total shares with voting rights: 1.84M
Sole
Full voting authority
0.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
1.84M
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole142
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings142
Rows:
VANGUARD INDEX FDS
SOLEShares36.27K
TypeSH
Market value$10.26M
5.53%
Sole
0.00
Shared
0.00
None
36.27K
VANGUARD INDEX FDS
SOLEShares24.36K
TypeSH
Market value$9.92M
5.35%
Sole
0.00
Shared
0.00
None
24.36K
ISHARES TR
SOLEShares127.46K
TypeSH
Market value$8.60M
4.64%
Sole
0.00
Shared
0.00
None
127.46K
ISHARES TR
SOLEShares113.55K
TypeSH
Market value$8.29M
4.47%
Sole
0.00
Shared
0.00
None
113.55K
ISHARES TR
SOLEShares84.87K
TypeSH
Market value$8.20M
4.42%
Sole
0.00
Shared
0.00
None
84.87K
ISHARES TR
SOLEShares74.26K
TypeSH
Market value$7.96M
4.29%
Sole
0.00
Shared
0.00
None
74.26K
VANGUARD WHITEHALL FDS
SOLEShares66.68K
TypeSH
Market value$7.07M
3.81%
Sole
0.00
Shared
0.00
None
66.68K
ISHARES TR
SOLEShares28.69K
TypeSH
Market value$6.96M
3.75%
Sole
0.00
Shared
0.00
None
28.69K
VANGUARD INDEX FDS
SOLEShares33.70K
TypeSH
Market value$6.70M
3.61%
Sole
0.00
Shared
0.00
None
33.70K
ISHARES TR
SOLEShares44.53K
TypeSH
Market value$6.27M
3.38%
Sole
0.00
Shared
0.00
None
44.53K
APPLE INC
SOLEShares25.98K
TypeSH
Market value$5.04M
2.72%
Sole
0.00
Shared
0.00
None
25.98K
ISHARES TR
SOLEShares16.45K
TypeSH
Market value$4.19M
2.26%
Sole
0.00
Shared
0.00
None
16.45K
MICROSOFT CORP
SOLEShares8.50K
TypeSH
Market value$2.89M
1.56%
Sole
0.00
Shared
0.00
None
8.50K
J P MORGAN EXCHANGE TRADED F
SOLEShares51.84K
TypeSH
Market value$2.62M
1.41%
Sole
0.00
Shared
0.00
None
51.84K
THERMO FISHER SCIENTIFIC INC
SOLEShares5.01K
TypeSH
Market value$2.61M
1.41%
Sole
0.00
Shared
0.00
None
5.01K
INVESCO EXCH TRADED FD TR II
SOLEShares195.36K
TypeSH
Market value$2.22M
1.20%
Sole
0.00
Shared
0.00
None
195.36K
MORGAN STANLEY
SOLEShares25.45K
TypeSH
Market value$2.17M
1.17%
Sole
0.00
Shared
0.00
None
25.45K
PACER FDS TR
SOLEShares42.61K
TypeSH
Market value$2.04M
1.10%
Sole
0.00
Shared
0.00
None
42.61K
BERKSHIRE HATHAWAY INC DEL
SOLEShares5.90K
TypeSH
Market value$2.01M
1.08%
Sole
0.00
Shared
0.00
None
5.90K
LYONDELLBASELL INDUSTRIES N
SOLEShares21.59K
TypeSH
Market value$1.98M
1.07%
Sole
0.00
Shared
0.00
None
21.59K
ILLINOIS TOOL WKS INC
SOLEShares7.93K
TypeSH
Market value$1.98M
1.07%
Sole
0.00
Shared
0.00
None
7.93K
T-MOBILE US INC
SOLEShares14.16K
TypeSH
Market value$1.97M
1.06%
Sole
0.00
Shared
0.00
None
14.16K
AON PLC
SOLEShares5.58K
TypeSH
Market value$1.93M
1.04%
Sole
0.00
Shared
0.00
None
5.58K
EXXON MOBIL CORP
SOLEShares16.76K
TypeSH
Market value$1.80M
0.97%
Sole
0.00
Shared
0.00
None
16.76K
JPMORGAN CHASE & CO
SOLEShares11.64K
TypeSH
Market value$1.69M
0.91%
Sole
0.00
Shared
0.00
None
11.64K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
VANGUARD INDEX FDSSOLE | GROWTH ETF | 36.27K | SH | $10.26M 5.53% | 0.00 | 0.00 | 36.27K |
VANGUARD INDEX FDSSOLE | S&P 500 ETF SHS | 24.36K | SH | $9.92M 5.35% | 0.00 | 0.00 | 24.36K |
ISHARES TRSOLE | MSCI EAFE MIN VL | 127.46K | SH | $8.60M 4.64% | 0.00 | 0.00 | 127.46K |
ISHARES TRSOLE | RUS MID CAP ETF | 113.55K | SH | $8.29M 4.47% | 0.00 | 0.00 | 113.55K |
ISHARES TRSOLE | RUS MD CP GR ETF | 84.87K | SH | $8.20M 4.42% | 0.00 | 0.00 | 84.87K |
ISHARES TRSOLE | S&P MC 400VL ETF | 74.26K | SH | $7.96M 4.29% | 0.00 | 0.00 | 74.26K |
VANGUARD WHITEHALL FDSSOLE | HIGH DIV YLD | 66.68K | SH | $7.07M 3.81% | 0.00 | 0.00 | 66.68K |
ISHARES TRSOLE | RUS 2000 GRW ETF | 28.69K | SH | $6.96M 3.75% | 0.00 | 0.00 | 28.69K |
VANGUARD INDEX FDSSOLE | SMALL CP ETF | 33.70K | SH | $6.70M 3.61% | 0.00 | 0.00 | 33.70K |
ISHARES TRSOLE | RUS 2000 VAL ETF | 44.53K | SH | $6.27M 3.38% | 0.00 | 0.00 | 44.53K |
APPLE INCSOLE | COM | 25.98K | SH | $5.04M 2.72% | 0.00 | 0.00 | 25.98K |
ISHARES TRSOLE | RUSSELL 3000 ETF | 16.45K | SH | $4.19M 2.26% | 0.00 | 0.00 | 16.45K |
MICROSOFT CORPSOLE | COM | 8.50K | SH | $2.89M 1.56% | 0.00 | 0.00 | 8.50K |
J P MORGAN EXCHANGE TRADED FSOLE | DIV RTN EM EQT | 51.84K | SH | $2.62M 1.41% | 0.00 | 0.00 | 51.84K |
THERMO FISHER SCIENTIFIC INCSOLE | COM | 5.01K | SH | $2.61M 1.41% | 0.00 | 0.00 | 5.01K |
INVESCO EXCH TRADED FD TR IISOLE | PFD ETF | 195.36K | SH | $2.22M 1.20% | 0.00 | 0.00 | 195.36K |
MORGAN STANLEYSOLE | COM NEW | 25.45K | SH | $2.17M 1.17% | 0.00 | 0.00 | 25.45K |
PACER FDS TRSOLE | US CASH COWS 100 | 42.61K | SH | $2.04M 1.10% | 0.00 | 0.00 | 42.61K |
BERKSHIRE HATHAWAY INC DELSOLE | CL B NEW | 5.90K | SH | $2.01M 1.08% | 0.00 | 0.00 | 5.90K |
LYONDELLBASELL INDUSTRIES NSOLE | SHS - A - | 21.59K | SH | $1.98M 1.07% | 0.00 | 0.00 | 21.59K |
ILLINOIS TOOL WKS INCSOLE | COM | 7.93K | SH | $1.98M 1.07% | 0.00 | 0.00 | 7.93K |
T-MOBILE US INCSOLE | COM | 14.16K | SH | $1.97M 1.06% | 0.00 | 0.00 | 14.16K |
AON PLCSOLE | SHS CL A | 5.58K | SH | $1.93M 1.04% | 0.00 | 0.00 | 5.58K |
EXXON MOBIL CORPSOLE | COM | 16.76K | SH | $1.80M 0.97% | 0.00 | 0.00 | 16.76K |
JPMORGAN CHASE & COSOLE | COM | 11.64K | SH | $1.69M 0.91% | 0.00 | 0.00 | 11.64K |
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