Filed: 4/19/2023ACC: 0001803648-23-000004
📋 What this filing means
HERON FINANCIAL GROUP, LLC filed this quarterly 13F‑HR report disclosing 144 equity positions with a total reported market value of $181.36M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
144
Positions
$181.36M
Total AUM (reported)
1.86M
Total Shares
Allocation by class
COM$68.10M37.5%
GROWTH ETF$9.33M5.1%
S&P 500 ETF SHS$9.32M5.1%
MSCI EAFE MIN VL$9.11M5.0%
RUS MID CAP ETF$8.31M4.6%
RUS MD CP GR ETF$8.14M4.5%
S&P MC 400VL ETF$7.99M4.4%
Portfolio Concentration
Top 3$27.77M15.3%
4–10$51.06M28.2%
11–25$35.98M19.8%
Rest$66.56M36.7%
Top 3 weight
15.3%
Top 10 weight
43.5%
Voting Authority Distribution
Total shares with voting rights: 1.86M
Sole
Full voting authority
0.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
1.86M
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole144
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings144
Rows:
VANGUARD INDEX FDS
SOLEShares37.40K
TypeSH
Market value$9.33M
5.14%
Sole
0.00
Shared
0.00
None
37.40K
VANGUARD INDEX FDS
SOLEShares24.79K
TypeSH
Market value$9.32M
5.14%
Sole
0.00
Shared
0.00
None
24.79K
ISHARES TR
SOLEShares134.74K
TypeSH
Market value$9.11M
5.03%
Sole
0.00
Shared
0.00
None
134.74K
ISHARES TR
SOLEShares118.92K
TypeSH
Market value$8.31M
4.58%
Sole
0.00
Shared
0.00
None
118.92K
ISHARES TR
SOLEShares89.37K
TypeSH
Market value$8.14M
4.49%
Sole
0.00
Shared
0.00
None
89.37K
ISHARES TR
SOLEShares77.70K
TypeSH
Market value$7.99M
4.40%
Sole
0.00
Shared
0.00
None
77.70K
VANGUARD WHITEHALL FDS
SOLEShares66.55K
TypeSH
Market value$7.02M
3.87%
Sole
0.00
Shared
0.00
None
66.55K
VANGUARD INDEX FDS
SOLEShares35.18K
TypeSH
Market value$6.67M
3.68%
Sole
0.00
Shared
0.00
None
35.18K
ISHARES TR
SOLEShares29.32K
TypeSH
Market value$6.65M
3.67%
Sole
0.00
Shared
0.00
None
29.32K
ISHARES TR
SOLEShares45.86K
TypeSH
Market value$6.28M
3.46%
Sole
0.00
Shared
0.00
None
45.86K
APPLE INC
SOLEShares26.45K
TypeSH
Market value$4.36M
2.40%
Sole
0.00
Shared
0.00
None
26.45K
ISHARES TR
SOLEShares16.67K
TypeSH
Market value$3.93M
2.16%
Sole
0.00
Shared
0.00
None
16.67K
THERMO FISHER SCIENTIFIC INC
SOLEShares5.01K
TypeSH
Market value$2.89M
1.59%
Sole
0.00
Shared
0.00
None
5.01K
J P MORGAN EXCHANGE TRADED F
SOLEShares50.71K
TypeSH
Market value$2.56M
1.41%
Sole
0.00
Shared
0.00
None
50.71K
MICROSOFT CORP
SOLEShares8.78K
TypeSH
Market value$2.53M
1.40%
Sole
0.00
Shared
0.00
None
8.78K
PACER FDS TR
SOLEShares49.72K
TypeSH
Market value$2.33M
1.29%
Sole
0.00
Shared
0.00
None
49.72K
INVESCO EXCH TRADED FD TR II
SOLEShares196.44K
TypeSH
Market value$2.26M
1.24%
Sole
0.00
Shared
0.00
None
196.44K
MORGAN STANLEY
SOLEShares25.35K
TypeSH
Market value$2.23M
1.23%
Sole
0.00
Shared
0.00
None
25.35K
LYONDELLBASELL INDUSTRIES N
SOLEShares21.24K
TypeSH
Market value$1.99M
1.10%
Sole
0.00
Shared
0.00
None
21.24K
T-MOBILE US INC
SOLEShares13.43K
TypeSH
Market value$1.95M
1.07%
Sole
0.00
Shared
0.00
None
13.43K
ILLINOIS TOOL WKS INC
SOLEShares7.93K
TypeSH
Market value$1.93M
1.06%
Sole
0.00
Shared
0.00
None
7.93K
EXXON MOBIL CORP
SOLEShares16.79K
TypeSH
Market value$1.84M
1.01%
Sole
0.00
Shared
0.00
None
16.79K
BERKSHIRE HATHAWAY INC DEL
SOLEShares5.92K
TypeSH
Market value$1.83M
1.01%
Sole
0.00
Shared
0.00
None
5.92K
AON PLC
SOLEShares5.49K
TypeSH
Market value$1.73M
0.95%
Sole
0.00
Shared
0.00
None
5.49K
TELEFLEX INCORPORATED
SOLEShares6.43K
TypeSH
Market value$1.63M
0.90%
Sole
0.00
Shared
0.00
None
6.43K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
VANGUARD INDEX FDSSOLE | GROWTH ETF | 37.40K | SH | $9.33M 5.14% | 0.00 | 0.00 | 37.40K |
VANGUARD INDEX FDSSOLE | S&P 500 ETF SHS | 24.79K | SH | $9.32M 5.14% | 0.00 | 0.00 | 24.79K |
ISHARES TRSOLE | MSCI EAFE MIN VL | 134.74K | SH | $9.11M 5.03% | 0.00 | 0.00 | 134.74K |
ISHARES TRSOLE | RUS MID CAP ETF | 118.92K | SH | $8.31M 4.58% | 0.00 | 0.00 | 118.92K |
ISHARES TRSOLE | RUS MD CP GR ETF | 89.37K | SH | $8.14M 4.49% | 0.00 | 0.00 | 89.37K |
ISHARES TRSOLE | S&P MC 400VL ETF | 77.70K | SH | $7.99M 4.40% | 0.00 | 0.00 | 77.70K |
VANGUARD WHITEHALL FDSSOLE | HIGH DIV YLD | 66.55K | SH | $7.02M 3.87% | 0.00 | 0.00 | 66.55K |
VANGUARD INDEX FDSSOLE | SMALL CP ETF | 35.18K | SH | $6.67M 3.68% | 0.00 | 0.00 | 35.18K |
ISHARES TRSOLE | RUS 2000 GRW ETF | 29.32K | SH | $6.65M 3.67% | 0.00 | 0.00 | 29.32K |
ISHARES TRSOLE | RUS 2000 VAL ETF | 45.86K | SH | $6.28M 3.46% | 0.00 | 0.00 | 45.86K |
APPLE INCSOLE | COM | 26.45K | SH | $4.36M 2.40% | 0.00 | 0.00 | 26.45K |
ISHARES TRSOLE | RUSSELL 3000 ETF | 16.67K | SH | $3.93M 2.16% | 0.00 | 0.00 | 16.67K |
THERMO FISHER SCIENTIFIC INCSOLE | COM | 5.01K | SH | $2.89M 1.59% | 0.00 | 0.00 | 5.01K |
J P MORGAN EXCHANGE TRADED FSOLE | DIV RTN EM EQT | 50.71K | SH | $2.56M 1.41% | 0.00 | 0.00 | 50.71K |
MICROSOFT CORPSOLE | COM | 8.78K | SH | $2.53M 1.40% | 0.00 | 0.00 | 8.78K |
PACER FDS TRSOLE | US CASH COWS 100 | 49.72K | SH | $2.33M 1.29% | 0.00 | 0.00 | 49.72K |
INVESCO EXCH TRADED FD TR IISOLE | PFD ETF | 196.44K | SH | $2.26M 1.24% | 0.00 | 0.00 | 196.44K |
MORGAN STANLEYSOLE | COM NEW | 25.35K | SH | $2.23M 1.23% | 0.00 | 0.00 | 25.35K |
LYONDELLBASELL INDUSTRIES NSOLE | SHS - A - | 21.24K | SH | $1.99M 1.10% | 0.00 | 0.00 | 21.24K |
T-MOBILE US INCSOLE | COM | 13.43K | SH | $1.95M 1.07% | 0.00 | 0.00 | 13.43K |
ILLINOIS TOOL WKS INCSOLE | COM | 7.93K | SH | $1.93M 1.06% | 0.00 | 0.00 | 7.93K |
EXXON MOBIL CORPSOLE | COM | 16.79K | SH | $1.84M 1.01% | 0.00 | 0.00 | 16.79K |
BERKSHIRE HATHAWAY INC DELSOLE | CL B NEW | 5.92K | SH | $1.83M 1.01% | 0.00 | 0.00 | 5.92K |
AON PLCSOLE | SHS CL A | 5.49K | SH | $1.73M 0.95% | 0.00 | 0.00 | 5.49K |
TELEFLEX INCORPORATEDSOLE | COM | 6.43K | SH | $1.63M 0.90% | 0.00 | 0.00 | 6.43K |
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