Filed: 2/14/2023ACC: 0001803648-23-000002
📋 What this filing means
HERON FINANCIAL GROUP, LLC filed this quarterly 13F‑HR report disclosing 128 equity positions with a total reported market value of $149.75M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
128
Positions
$149.75M
Total AUM (reported)
1.59M
Total Shares
Allocation by class
COM$59.10M39.5%
RUSSELL 3000 ETF$26.14M17.5%
S&P MC 400VL ETF$7.97M5.3%
RUS MID CAP ETF$7.19M4.8%
RUS MD CP GR ETF$6.68M4.5%
MSCI EAFE MIN VL$6.03M4.0%
RUS 2000 VAL ETF$5.91M3.9%
Portfolio Concentration
Top 3$41.31M27.6%
4–10$32.60M21.8%
11–25$25.45M17.0%
Rest$50.39M33.7%
Top 3 weight
27.6%
Top 10 weight
49.4%
Voting Authority Distribution
Total shares with voting rights: 1.59M
Sole
Full voting authority
0.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
1.59M
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole128
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings128
Rows:
ISHARES TR
SOLEShares119.46K
TypeSH
Market value$26.14M
17.46%
Sole
0.00
Shared
0.00
None
119.46K
ISHARES TR
SOLEShares78.48K
TypeSH
Market value$7.97M
5.33%
Sole
0.00
Shared
0.00
None
78.48K
ISHARES TR
SOLEShares106.66K
TypeSH
Market value$7.19M
4.80%
Sole
0.00
Shared
0.00
None
106.66K
ISHARES TR
SOLEShares80.56K
TypeSH
Market value$6.68M
4.46%
Sole
0.00
Shared
0.00
None
80.56K
ISHARES TR
SOLEShares94.52K
TypeSH
Market value$6.03M
4.03%
Sole
0.00
Shared
0.00
None
94.52K
ISHARES TR
SOLEShares42.59K
TypeSH
Market value$5.91M
3.95%
Sole
0.00
Shared
0.00
None
42.59K
ISHARES TR
SOLEShares26.09K
TypeSH
Market value$5.55M
3.70%
Sole
0.00
Shared
0.00
None
26.09K
APPLE INC
SOLEShares26.48K
TypeSH
Market value$3.31M
2.21%
Sole
0.00
Shared
0.00
None
26.48K
THERMO FISHER SCIENTIFIC INC
SOLEShares5.08K
TypeSH
Market value$2.83M
1.89%
Sole
0.00
Shared
0.00
None
5.08K
MORGAN STANLEY
SOLEShares26.68K
TypeSH
Market value$2.29M
1.53%
Sole
0.00
Shared
0.00
None
26.68K
INVESCO EXCH TRADED FD TR II
SOLEShares191.23K
TypeSH
Market value$2.24M
1.50%
Sole
0.00
Shared
0.00
None
191.23K
EXXON MOBIL CORP
SOLEShares18.86K
TypeSH
Market value$2.06M
1.38%
Sole
0.00
Shared
0.00
None
18.86K
MICROSOFT CORP
SOLEShares8.91K
TypeSH
Market value$1.98M
1.32%
Sole
0.00
Shared
0.00
None
8.91K
BERKSHIRE HATHAWAY INC DEL
SOLEShares5.90K
TypeSH
Market value$1.85M
1.23%
Sole
0.00
Shared
0.00
None
5.90K
PACER FDS TR
SOLEShares38.22K
TypeSH
Market value$1.77M
1.18%
Sole
0.00
Shared
0.00
None
38.22K
ILLINOIS TOOL WKS INC
SOLEShares7.95K
TypeSH
Market value$1.74M
1.16%
Sole
0.00
Shared
0.00
None
7.95K
AON PLC
SOLEShares5.68K
TypeSH
Market value$1.71M
1.14%
Sole
0.00
Shared
0.00
None
5.68K
LYONDELLBASELL INDUSTRIES N
SOLEShares19.07K
TypeSH
Market value$1.66M
1.11%
Sole
0.00
Shared
0.00
None
19.07K
TELEFLEX INCORPORATED
SOLEShares6.43K
TypeSH
Market value$1.63M
1.09%
Sole
0.00
Shared
0.00
None
6.43K
NEXTERA ENERGY INC
SOLEShares19.65K
TypeSH
Market value$1.62M
1.08%
Sole
0.00
Shared
0.00
None
19.65K
JOHNSON & JOHNSON
SOLEShares9.03K
TypeSH
Market value$1.62M
1.08%
Sole
0.00
Shared
0.00
None
9.03K
JPMORGAN CHASE & CO
SOLEShares11.49K
TypeSH
Market value$1.56M
1.04%
Sole
0.00
Shared
0.00
None
11.49K
J P MORGAN EXCHANGE TRADED F
SOLEShares29.14K
TypeSH
Market value$1.45M
0.97%
Sole
0.00
Shared
0.00
None
29.14K
COSTCO WHSL CORP NEW
SOLEShares2.87K
TypeSH
Market value$1.29M
0.86%
Sole
0.00
Shared
0.00
None
2.87K
T-MOBILE US INC
SOLEShares8.92K
TypeSH
Market value$1.29M
0.86%
Sole
0.00
Shared
0.00
None
8.92K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
ISHARES TRSOLE | RUSSELL 3000 ETF | 119.46K | SH | $26.14M 17.46% | 0.00 | 0.00 | 119.46K |
ISHARES TRSOLE | S&P MC 400VL ETF | 78.48K | SH | $7.97M 5.33% | 0.00 | 0.00 | 78.48K |
ISHARES TRSOLE | RUS MID CAP ETF | 106.66K | SH | $7.19M 4.80% | 0.00 | 0.00 | 106.66K |
ISHARES TRSOLE | RUS MD CP GR ETF | 80.56K | SH | $6.68M 4.46% | 0.00 | 0.00 | 80.56K |
ISHARES TRSOLE | MSCI EAFE MIN VL | 94.52K | SH | $6.03M 4.03% | 0.00 | 0.00 | 94.52K |
ISHARES TRSOLE | RUS 2000 VAL ETF | 42.59K | SH | $5.91M 3.95% | 0.00 | 0.00 | 42.59K |
ISHARES TRSOLE | RUS 2000 GRW ETF | 26.09K | SH | $5.55M 3.70% | 0.00 | 0.00 | 26.09K |
APPLE INCSOLE | COM | 26.48K | SH | $3.31M 2.21% | 0.00 | 0.00 | 26.48K |
THERMO FISHER SCIENTIFIC INCSOLE | COM | 5.08K | SH | $2.83M 1.89% | 0.00 | 0.00 | 5.08K |
MORGAN STANLEYSOLE | COM NEW | 26.68K | SH | $2.29M 1.53% | 0.00 | 0.00 | 26.68K |
INVESCO EXCH TRADED FD TR IISOLE | PFD ETF | 191.23K | SH | $2.24M 1.50% | 0.00 | 0.00 | 191.23K |
EXXON MOBIL CORPSOLE | COM | 18.86K | SH | $2.06M 1.38% | 0.00 | 0.00 | 18.86K |
MICROSOFT CORPSOLE | COM | 8.91K | SH | $1.98M 1.32% | 0.00 | 0.00 | 8.91K |
BERKSHIRE HATHAWAY INC DELSOLE | CL B NEW | 5.90K | SH | $1.85M 1.23% | 0.00 | 0.00 | 5.90K |
PACER FDS TRSOLE | US CASH COWS 100 | 38.22K | SH | $1.77M 1.18% | 0.00 | 0.00 | 38.22K |
ILLINOIS TOOL WKS INCSOLE | COM | 7.95K | SH | $1.74M 1.16% | 0.00 | 0.00 | 7.95K |
AON PLCSOLE | SHS CL A | 5.68K | SH | $1.71M 1.14% | 0.00 | 0.00 | 5.68K |
LYONDELLBASELL INDUSTRIES NSOLE | SHS - A - | 19.07K | SH | $1.66M 1.11% | 0.00 | 0.00 | 19.07K |
TELEFLEX INCORPORATEDSOLE | COM | 6.43K | SH | $1.63M 1.09% | 0.00 | 0.00 | 6.43K |
NEXTERA ENERGY INCSOLE | COM | 19.65K | SH | $1.62M 1.08% | 0.00 | 0.00 | 19.65K |
JOHNSON & JOHNSONSOLE | COM | 9.03K | SH | $1.62M 1.08% | 0.00 | 0.00 | 9.03K |
JPMORGAN CHASE & COSOLE | COM | 11.49K | SH | $1.56M 1.04% | 0.00 | 0.00 | 11.49K |
J P MORGAN EXCHANGE TRADED FSOLE | DIV RTN EM EQT | 29.14K | SH | $1.45M 0.97% | 0.00 | 0.00 | 29.14K |
COSTCO WHSL CORP NEWSOLE | COM | 2.87K | SH | $1.29M 0.86% | 0.00 | 0.00 | 2.87K |
T-MOBILE US INCSOLE | COM | 8.92K | SH | $1.29M 0.86% | 0.00 | 0.00 | 8.92K |
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