Filed: 10/27/2022ACC: 0001803648-22-000007
📋 What this filing means
HERON FINANCIAL GROUP, LLC filed this quarterly 13F‑HR report disclosing 132 equity positions with a total reported market value of $161.8K. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
132
Positions
$161.8K
Total AUM (reported)
2.12M
Total Shares
Allocation by class
COM$58.5K36.1%
S&P 500 ETF SHS$8.8K5.4%
GROWTH ETF$8.6K5.3%
MSCI EAFE MIN VL$8.0K5.0%
RUS MID CAP ETF$7.9K4.9%
S&P MC 400VL ETF$7.7K4.7%
HIGH DIV YLD$7.5K4.7%
Portfolio Concentration
Top 3$25.4K15.7%
4–10$48.8K30.2%
11–25$32.0K19.8%
Rest$55.6K34.3%
Top 3 weight
15.7%
Top 10 weight
45.9%
Voting Authority Distribution
Total shares with voting rights: 2.12M
Sole
Full voting authority
0.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
2.12M
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole132
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings132
Rows:
VANGUARD INDEX FDS
SOLEShares26.69K
TypeSH
Market value$8.8K
5.42%
Sole
0.00
Shared
0.00
None
26.69K
VANGUARD INDEX FDS
SOLEShares40K
TypeSH
Market value$8.6K
5.29%
Sole
0.00
Shared
0.00
None
40K
ISHARES TR
SOLEShares141K
TypeSH
Market value$8.0K
4.97%
Sole
0.00
Shared
0.00
None
141K
ISHARES TR
SOLEShares126.60K
TypeSH
Market value$7.9K
4.86%
Sole
0.00
Shared
0.00
None
126.60K
ISHARES TR
SOLEShares85.31K
TypeSH
Market value$7.7K
4.74%
Sole
0.00
Shared
0.00
None
85.31K
VANGUARD WHITEHALL FDS
SOLEShares79.57K
TypeSH
Market value$7.5K
4.67%
Sole
0.00
Shared
0.00
None
79.57K
ISHARES TR
SOLEShares87.79K
TypeSH
Market value$6.9K
4.25%
Sole
0.00
Shared
0.00
None
87.79K
VANGUARD INDEX FDS
SOLEShares37.59K
TypeSH
Market value$6.4K
3.97%
Sole
0.00
Shared
0.00
None
37.59K
ISHARES TR
SOLEShares30.24K
TypeSH
Market value$6.2K
3.86%
Sole
0.00
Shared
0.00
None
30.24K
ISHARES TR
SOLEShares48.01K
TypeSH
Market value$6.2K
3.83%
Sole
0.00
Shared
0.00
None
48.01K
INVESCO EXCH TRADED FD TR II
SOLEShares390.52K
TypeSH
Market value$4.6K
2.87%
Sole
0.00
Shared
0.00
None
390.52K
APPLE INC
SOLEShares26.54K
TypeSH
Market value$3.7K
2.27%
Sole
0.00
Shared
0.00
None
26.54K
ISHARES TR
SOLEShares87.38K
TypeSH
Market value$2.8K
1.71%
Sole
0.00
Shared
0.00
None
87.38K
THERMO FISHER SCIENTIFIC INC
SOLEShares5.08K
TypeSH
Market value$2.6K
1.59%
Sole
0.00
Shared
0.00
None
5.08K
MICROSOFT CORP
SOLEShares9.11K
TypeSH
Market value$2.1K
1.31%
Sole
0.00
Shared
0.00
None
9.11K
MORGAN STANLEY
SOLEShares26.72K
TypeSH
Market value$2.1K
1.30%
Sole
0.00
Shared
0.00
None
26.72K
J P MORGAN EXCHANGE TRADED F
SOLEShares41.64K
TypeSH
Market value$1.9K
1.15%
Sole
0.00
Shared
0.00
None
41.64K
EXXON MOBIL CORP
SOLEShares18.98K
TypeSH
Market value$1.7K
1.02%
Sole
0.00
Shared
0.00
None
18.98K
BERKSHIRE HATHAWAY INC DEL
SOLEShares5.95K
TypeSH
Market value$1.6K
0.98%
Sole
0.00
Shared
0.00
None
5.95K
AON PLC
SOLEShares5.79K
TypeSH
Market value$1.6K
0.96%
Sole
0.00
Shared
0.00
None
5.79K
NEXTERA ENERGY INC
SOLEShares19.77K
TypeSH
Market value$1.6K
0.96%
Sole
0.00
Shared
0.00
None
19.77K
VALERO ENERGY CORP
SOLEShares14.31K
TypeSH
Market value$1.5K
0.94%
Sole
0.00
Shared
0.00
None
14.31K
LYONDELLBASELL INDUSTRIES N
SOLEShares20.19K
TypeSH
Market value$1.5K
0.94%
Sole
0.00
Shared
0.00
None
20.19K
JOHNSON & JOHNSON
SOLEShares9K
TypeSH
Market value$1.5K
0.91%
Sole
0.00
Shared
0.00
None
9K
ILLINOIS TOOL WKS INC
SOLEShares7.95K
TypeSH
Market value$1.4K
0.89%
Sole
0.00
Shared
0.00
None
7.95K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
VANGUARD INDEX FDSSOLE | S&P 500 ETF SHS | 26.69K | SH | $8.8K 5.42% | 0.00 | 0.00 | 26.69K |
VANGUARD INDEX FDSSOLE | GROWTH ETF | 40K | SH | $8.6K 5.29% | 0.00 | 0.00 | 40K |
ISHARES TRSOLE | MSCI EAFE MIN VL | 141K | SH | $8.0K 4.97% | 0.00 | 0.00 | 141K |
ISHARES TRSOLE | RUS MID CAP ETF | 126.60K | SH | $7.9K 4.86% | 0.00 | 0.00 | 126.60K |
ISHARES TRSOLE | S&P MC 400VL ETF | 85.31K | SH | $7.7K 4.74% | 0.00 | 0.00 | 85.31K |
VANGUARD WHITEHALL FDSSOLE | HIGH DIV YLD | 79.57K | SH | $7.5K 4.67% | 0.00 | 0.00 | 79.57K |
ISHARES TRSOLE | RUS MD CP GR ETF | 87.79K | SH | $6.9K 4.25% | 0.00 | 0.00 | 87.79K |
VANGUARD INDEX FDSSOLE | SMALL CP ETF | 37.59K | SH | $6.4K 3.97% | 0.00 | 0.00 | 37.59K |
ISHARES TRSOLE | RUS 2000 GRW ETF | 30.24K | SH | $6.2K 3.86% | 0.00 | 0.00 | 30.24K |
ISHARES TRSOLE | RUS 2000 VAL ETF | 48.01K | SH | $6.2K 3.83% | 0.00 | 0.00 | 48.01K |
INVESCO EXCH TRADED FD TR IISOLE | PFD ETF | 390.52K | SH | $4.6K 2.87% | 0.00 | 0.00 | 390.52K |
APPLE INCSOLE | COM | 26.54K | SH | $3.7K 2.27% | 0.00 | 0.00 | 26.54K |
ISHARES TRSOLE | PFD AND INCM SEC | 87.38K | SH | $2.8K 1.71% | 0.00 | 0.00 | 87.38K |
THERMO FISHER SCIENTIFIC INCSOLE | COM | 5.08K | SH | $2.6K 1.59% | 0.00 | 0.00 | 5.08K |
MICROSOFT CORPSOLE | COM | 9.11K | SH | $2.1K 1.31% | 0.00 | 0.00 | 9.11K |
MORGAN STANLEYSOLE | COM NEW | 26.72K | SH | $2.1K 1.30% | 0.00 | 0.00 | 26.72K |
J P MORGAN EXCHANGE TRADED FSOLE | DIV RTN EM EQT | 41.64K | SH | $1.9K 1.15% | 0.00 | 0.00 | 41.64K |
EXXON MOBIL CORPSOLE | COM | 18.98K | SH | $1.7K 1.02% | 0.00 | 0.00 | 18.98K |
BERKSHIRE HATHAWAY INC DELSOLE | CL B NEW | 5.95K | SH | $1.6K 0.98% | 0.00 | 0.00 | 5.95K |
AON PLCSOLE | SHS CL A | 5.79K | SH | $1.6K 0.96% | 0.00 | 0.00 | 5.79K |
NEXTERA ENERGY INCSOLE | COM | 19.77K | SH | $1.6K 0.96% | 0.00 | 0.00 | 19.77K |
VALERO ENERGY CORPSOLE | COM | 14.31K | SH | $1.5K 0.94% | 0.00 | 0.00 | 14.31K |
LYONDELLBASELL INDUSTRIES NSOLE | SHS - A - | 20.19K | SH | $1.5K 0.94% | 0.00 | 0.00 | 20.19K |
JOHNSON & JOHNSONSOLE | COM | 9K | SH | $1.5K 0.91% | 0.00 | 0.00 | 9K |
ILLINOIS TOOL WKS INCSOLE | COM | 7.95K | SH | $1.4K 0.89% | 0.00 | 0.00 | 7.95K |
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