Filed: 5/15/2026ACC: 0001172661-26-001982
📋 What this filing means
HEROLD ADVISORS, INC. filed this quarterly 13F‑HR report disclosing 263 equity positions with a total reported market value of $455.35M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
263
Positions
$455.35M
Total AUM (reported)
4.94M
Total Shares
Allocation by class
COM$234.50M51.5%
CL A$19.39M4.3%
COM NEW$9.43M2.1%
US EQT ETF$9.37M2.1%
US EQUITY MARKET$9.37M2.1%
COM CL A$8.10M1.8%
CORE FIXED INCOM$7.35M1.6%
Portfolio Concentration
Top 3$54.71M12.0%
4–10$64.35M14.1%
11–25$86.37M19.0%
Rest$249.91M54.9%
Top 3 weight
12.0%
Top 10 weight
26.1%
Voting Authority Distribution
Total shares with voting rights: 4.94M
Sole
Full voting authority
4.94M
shares
% of voting shares100.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
0.00
shares
% of voting shares0.0%
Investment Discretion (by position count)
Sole263
Shared0
Other0
Dominant voting typeSole · 100.0% of voting shares
Institutional Holdings263
Rows:
APPLE INC
SOLEShares83.95K
TypeSH
Market value$21.31M
4.68%
Sole
83.95K
Shared
0.00
None
0.00
NVIDIA CORPORATION
SOLEShares113.79K
TypeSH
Market value$19.85M
4.36%
Sole
113.79K
Shared
0.00
None
0.00
MICROSOFT CORP
SOLEShares36.64K
TypeSH
Market value$13.56M
2.98%
Sole
36.64K
Shared
0.00
None
0.00
EXXON MOBIL CORP
SOLEShares65.33K
TypeSH
Market value$11.08M
2.43%
Sole
65.33K
Shared
0.00
None
0.00
ELI LILLY & CO
SOLEShares10.19K
TypeSH
Market value$9.38M
2.06%
Sole
10.19K
Shared
0.00
None
0.00
AMERICAN CENTY ETF TR
SOLEShares84.32K
TypeSH
Market value$9.37M
2.06%
Sole
84.32K
Shared
0.00
None
0.00
DIMENSIONAL ETF TRUST
SOLEShares132.09K
TypeSH
Market value$9.37M
2.06%
Sole
132.09K
Shared
0.00
None
0.00
WALMART INC
SOLEShares70.47K
TypeSH
Market value$8.76M
1.92%
Sole
70.47K
Shared
0.00
None
0.00
JPMORGAN CHASE & CO
SOLEShares28.90K
TypeSH
Market value$8.50M
1.87%
Sole
28.90K
Shared
0.00
None
0.00
MASTERCARD INCORPORATED
SOLEShares15.79K
TypeSH
Market value$7.89M
1.73%
Sole
15.79K
Shared
0.00
None
0.00
ABBVIE INC
SOLEShares35.09K
TypeSH
Market value$7.63M
1.68%
Sole
35.09K
Shared
0.00
None
0.00
DIMENSIONAL ETF TRUST
SOLEShares173.99K
TypeSH
Market value$7.35M
1.61%
Sole
173.99K
Shared
0.00
None
0.00
AMERICAN CENTY ETF TR
SOLEShares174.44K
TypeSH
Market value$7.25M
1.59%
Sole
174.44K
Shared
0.00
None
0.00
ALPHABET INC
SOLEShares24.91K
TypeSH
Market value$7.16M
1.57%
Sole
24.91K
Shared
0.00
None
0.00
AMERICAN CENTY ETF TR
SOLEShares90.59K
TypeSH
Market value$7.02M
1.54%
Sole
90.59K
Shared
0.00
None
0.00
VISA INC
SOLEShares22.66K
TypeSH
Market value$6.85M
1.50%
Sole
22.66K
Shared
0.00
None
0.00
CHEVRON CORPORATION
SOLEShares27.49K
TypeSH
Market value$5.69M
1.25%
Sole
27.49K
Shared
0.00
None
0.00
AMPHENOL CORP
SOLEShares40.79K
TypeSH
Market value$5.15M
1.13%
Sole
40.79K
Shared
0.00
None
0.00
ISHARES TR
SOLEShares96.82K
TypeSH
Market value$5.15M
1.13%
Sole
96.82K
Shared
0.00
None
0.00
FLEXSHARES TR
SOLEShares98.16K
TypeSH
Market value$4.77M
1.05%
Sole
98.16K
Shared
0.00
None
0.00
INTERNATIONAL BUSINESS MACHS
SOLEShares19.62K
TypeSH
Market value$4.75M
1.04%
Sole
19.62K
Shared
0.00
None
0.00
AMAZON COM INC
SOLEShares21.72K
TypeSH
Market value$4.52M
0.99%
Sole
21.72K
Shared
0.00
None
0.00
FLEXSHARES TR
SOLEShares56.74K
TypeSH
Market value$4.44M
0.97%
Sole
56.74K
Shared
0.00
None
0.00
VERIZON COMMUNICATIONS INC
SOLEShares86.35K
TypeSH
Market value$4.33M
0.95%
Sole
86.35K
Shared
0.00
None
0.00
FLEXSHARES TR
SOLEShares113.43K
TypeSH
Market value$4.30M
0.94%
Sole
113.43K
Shared
0.00
None
0.00
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
APPLE INCSOLE | COM | 83.95K | SH | $21.31M 4.68% | 83.95K | 0.00 | 0.00 |
NVIDIA CORPORATIONSOLE | COM | 113.79K | SH | $19.85M 4.36% | 113.79K | 0.00 | 0.00 |
MICROSOFT CORPSOLE | COM | 36.64K | SH | $13.56M 2.98% | 36.64K | 0.00 | 0.00 |
EXXON MOBIL CORPSOLE | COM | 65.33K | SH | $11.08M 2.43% | 65.33K | 0.00 | 0.00 |
ELI LILLY & COSOLE | COM | 10.19K | SH | $9.38M 2.06% | 10.19K | 0.00 | 0.00 |
AMERICAN CENTY ETF TRSOLE | US EQT ETF | 84.32K | SH | $9.37M 2.06% | 84.32K | 0.00 | 0.00 |
DIMENSIONAL ETF TRUSTSOLE | US EQUITY MARKET | 132.09K | SH | $9.37M 2.06% | 132.09K | 0.00 | 0.00 |
WALMART INCSOLE | COM | 70.47K | SH | $8.76M 1.92% | 70.47K | 0.00 | 0.00 |
JPMORGAN CHASE & COSOLE | COM | 28.90K | SH | $8.50M 1.87% | 28.90K | 0.00 | 0.00 |
MASTERCARD INCORPORATEDSOLE | CL A | 15.79K | SH | $7.89M 1.73% | 15.79K | 0.00 | 0.00 |
ABBVIE INCSOLE | COM | 35.09K | SH | $7.63M 1.68% | 35.09K | 0.00 | 0.00 |
DIMENSIONAL ETF TRUSTSOLE | CORE FIXED INCOM | 173.99K | SH | $7.35M 1.61% | 173.99K | 0.00 | 0.00 |
AMERICAN CENTY ETF TRSOLE | AVANTIS CORE FI | 174.44K | SH | $7.25M 1.59% | 174.44K | 0.00 | 0.00 |
ALPHABET INCSOLE | CAP STK CL A | 24.91K | SH | $7.16M 1.57% | 24.91K | 0.00 | 0.00 |
AMERICAN CENTY ETF TRSOLE | AVANTIS US LARG | 90.59K | SH | $7.02M 1.54% | 90.59K | 0.00 | 0.00 |
VISA INCSOLE | COM CL A | 22.66K | SH | $6.85M 1.50% | 22.66K | 0.00 | 0.00 |
CHEVRON CORPORATIONSOLE | COM | 27.49K | SH | $5.69M 1.25% | 27.49K | 0.00 | 0.00 |
AMPHENOL CORPSOLE | CL A | 40.79K | SH | $5.15M 1.13% | 40.79K | 0.00 | 0.00 |
ISHARES TRSOLE | ISHS 5-10YR INVT | 96.82K | SH | $5.15M 1.13% | 96.82K | 0.00 | 0.00 |
FLEXSHARES TRSOLE | CR SCD US BD | 98.16K | SH | $4.77M 1.05% | 98.16K | 0.00 | 0.00 |
INTERNATIONAL BUSINESS MACHSSOLE | COM | 19.62K | SH | $4.75M 1.04% | 19.62K | 0.00 | 0.00 |
AMAZON COM INCSOLE | COM | 21.72K | SH | $4.52M 0.99% | 21.72K | 0.00 | 0.00 |
FLEXSHARES TRSOLE | US QUALITY CAP | 56.74K | SH | $4.44M 0.97% | 56.74K | 0.00 | 0.00 |
VERIZON COMMUNICATIONS INCSOLE | COM | 86.35K | SH | $4.33M 0.95% | 86.35K | 0.00 | 0.00 |
FLEXSHARES TRSOLE | INT QLTDVDYNAM | 113.43K | SH | $4.30M 0.94% | 113.43K | 0.00 | 0.00 |
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