Filed: 11/13/2025ACC: 0001172661-25-004762
📋 What this filing means
HEROLD ADVISORS, INC. filed this quarterly 13F‑HR report disclosing 248 equity positions with a total reported market value of $431.51M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
248
Positions
$431.51M
Total AUM (reported)
4.53M
Total Shares
Allocation by class
COM$231.67M53.7%
CL A$21.67M5.0%
COM CL A$8.85M2.1%
COM NEW$8.39M1.9%
US EQT ETF$8.08M1.9%
US EQUITY MARKET$7.38M1.7%
AVANTIS CORE FI$6.73M1.6%
Portfolio Concentration
Top 3$60.80M14.1%
4–10$57.24M13.3%
11–25$83.36M19.3%
Rest$230.11M53.3%
Top 3 weight
14.1%
Top 10 weight
27.4%
Voting Authority Distribution
Total shares with voting rights: 4.53M
Sole
Full voting authority
4.53M
shares
% of voting shares100.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
0.00
shares
% of voting shares0.0%
Investment Discretion (by position count)
Sole248
Shared0
Other0
Dominant voting typeSole · 100.0% of voting shares
Institutional Holdings248
Rows:
APPLE INC
SOLEShares84.64K
TypeSH
Market value$21.55M
5.00%
Sole
84.64K
Shared
0.00
None
0.00
NVIDIA CORPORATION
SOLEShares112.92K
TypeSH
Market value$21.07M
4.88%
Sole
112.92K
Shared
0.00
None
0.00
MICROSOFT CORP
SOLEShares35.08K
TypeSH
Market value$18.17M
4.21%
Sole
35.08K
Shared
0.00
None
0.00
JPMORGAN CHASE & CO.
SOLEShares29.01K
TypeSH
Market value$9.15M
2.12%
Sole
29.01K
Shared
0.00
None
0.00
MASTERCARD INCORPORATED
SOLEShares15.45K
TypeSH
Market value$8.79M
2.04%
Sole
15.45K
Shared
0.00
None
0.00
ABBVIE INC
SOLEShares35.85K
TypeSH
Market value$8.30M
1.92%
Sole
35.85K
Shared
0.00
None
0.00
AMERICAN CENTY ETF TR
SOLEShares74.33K
TypeSH
Market value$8.08M
1.87%
Sole
74.33K
Shared
0.00
None
0.00
ELI LILLY & CO
SOLEShares10.54K
TypeSH
Market value$8.04M
1.86%
Sole
10.54K
Shared
0.00
None
0.00
VISA INC
SOLEShares21.96K
TypeSH
Market value$7.50M
1.74%
Sole
21.96K
Shared
0.00
None
0.00
DIMENSIONAL ETF TRUST
SOLEShares101.84K
TypeSH
Market value$7.38M
1.71%
Sole
101.84K
Shared
0.00
None
0.00
EXXON MOBIL CORP
SOLEShares64.85K
TypeSH
Market value$7.31M
1.69%
Sole
64.85K
Shared
0.00
None
0.00
WALMART INC
SOLEShares70.84K
TypeSH
Market value$7.30M
1.69%
Sole
70.84K
Shared
0.00
None
0.00
AMERICAN CENTY ETF TR
SOLEShares159.96K
TypeSH
Market value$6.73M
1.56%
Sole
159.96K
Shared
0.00
None
0.00
DIMENSIONAL ETF TRUST
SOLEShares152.35K
TypeSH
Market value$6.51M
1.51%
Sole
152.35K
Shared
0.00
None
0.00
ALPHABET INC
SOLEShares26.46K
TypeSH
Market value$6.43M
1.49%
Sole
26.46K
Shared
0.00
None
0.00
INTERNATIONAL BUSINESS MACHS
SOLEShares20.06K
TypeSH
Market value$5.66M
1.31%
Sole
20.06K
Shared
0.00
None
0.00
META PLATFORMS INC
SOLEShares7.34K
TypeSH
Market value$5.39M
1.25%
Sole
7.34K
Shared
0.00
None
0.00
HOME DEPOT INC
SOLEShares12.53K
TypeSH
Market value$5.08M
1.18%
Sole
12.53K
Shared
0.00
None
0.00
AMERICAN CENTY ETF TR
SOLEShares64.66K
TypeSH
Market value$4.95M
1.15%
Sole
64.66K
Shared
0.00
None
0.00
ETF SER SOLUTIONS
SOLEShares85.01K
TypeSH
Market value$4.93M
1.14%
Sole
85.01K
Shared
0.00
None
0.00
TESLA INC
SOLEShares10.75K
TypeSH
Market value$4.78M
1.11%
Sole
10.75K
Shared
0.00
None
0.00
AMPHENOL CORP NEW
SOLEShares38.18K
TypeSH
Market value$4.72M
1.09%
Sole
38.18K
Shared
0.00
None
0.00
AMAZON COM INC
SOLEShares20.95K
TypeSH
Market value$4.60M
1.07%
Sole
20.95K
Shared
0.00
None
0.00
J P MORGAN EXCHANGE TRADED F
SOLEShares89.58K
TypeSH
Market value$4.54M
1.05%
Sole
89.58K
Shared
0.00
None
0.00
CHEVRON CORP NEW
SOLEShares28.44K
TypeSH
Market value$4.42M
1.02%
Sole
28.44K
Shared
0.00
None
0.00
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
APPLE INCSOLE | COM | 84.64K | SH | $21.55M 5.00% | 84.64K | 0.00 | 0.00 |
NVIDIA CORPORATIONSOLE | COM | 112.92K | SH | $21.07M 4.88% | 112.92K | 0.00 | 0.00 |
MICROSOFT CORPSOLE | COM | 35.08K | SH | $18.17M 4.21% | 35.08K | 0.00 | 0.00 |
JPMORGAN CHASE & CO.SOLE | COM | 29.01K | SH | $9.15M 2.12% | 29.01K | 0.00 | 0.00 |
MASTERCARD INCORPORATEDSOLE | CL A | 15.45K | SH | $8.79M 2.04% | 15.45K | 0.00 | 0.00 |
ABBVIE INCSOLE | COM | 35.85K | SH | $8.30M 1.92% | 35.85K | 0.00 | 0.00 |
AMERICAN CENTY ETF TRSOLE | US EQT ETF | 74.33K | SH | $8.08M 1.87% | 74.33K | 0.00 | 0.00 |
ELI LILLY & COSOLE | COM | 10.54K | SH | $8.04M 1.86% | 10.54K | 0.00 | 0.00 |
VISA INCSOLE | COM CL A | 21.96K | SH | $7.50M 1.74% | 21.96K | 0.00 | 0.00 |
DIMENSIONAL ETF TRUSTSOLE | US EQUITY MARKET | 101.84K | SH | $7.38M 1.71% | 101.84K | 0.00 | 0.00 |
EXXON MOBIL CORPSOLE | COM | 64.85K | SH | $7.31M 1.69% | 64.85K | 0.00 | 0.00 |
WALMART INCSOLE | COM | 70.84K | SH | $7.30M 1.69% | 70.84K | 0.00 | 0.00 |
AMERICAN CENTY ETF TRSOLE | AVANTIS CORE FI | 159.96K | SH | $6.73M 1.56% | 159.96K | 0.00 | 0.00 |
DIMENSIONAL ETF TRUSTSOLE | CORE FIXED INCOM | 152.35K | SH | $6.51M 1.51% | 152.35K | 0.00 | 0.00 |
ALPHABET INCSOLE | CAP STK CL A | 26.46K | SH | $6.43M 1.49% | 26.46K | 0.00 | 0.00 |
INTERNATIONAL BUSINESS MACHSSOLE | COM | 20.06K | SH | $5.66M 1.31% | 20.06K | 0.00 | 0.00 |
META PLATFORMS INCSOLE | CL A | 7.34K | SH | $5.39M 1.25% | 7.34K | 0.00 | 0.00 |
HOME DEPOT INCSOLE | COM | 12.53K | SH | $5.08M 1.18% | 12.53K | 0.00 | 0.00 |
AMERICAN CENTY ETF TRSOLE | AVANTIS US LARG | 64.66K | SH | $4.95M 1.15% | 64.66K | 0.00 | 0.00 |
ETF SER SOLUTIONSSOLE | DISTILLATE US | 85.01K | SH | $4.93M 1.14% | 85.01K | 0.00 | 0.00 |
TESLA INCSOLE | COM | 10.75K | SH | $4.78M 1.11% | 10.75K | 0.00 | 0.00 |
AMPHENOL CORP NEWSOLE | CL A | 38.18K | SH | $4.72M 1.09% | 38.18K | 0.00 | 0.00 |
AMAZON COM INCSOLE | COM | 20.95K | SH | $4.60M 1.07% | 20.95K | 0.00 | 0.00 |
J P MORGAN EXCHANGE TRADED FSOLE | ULTRA SHRT ETF | 89.58K | SH | $4.54M 1.05% | 89.58K | 0.00 | 0.00 |
CHEVRON CORP NEWSOLE | COM | 28.44K | SH | $4.42M 1.02% | 28.44K | 0.00 | 0.00 |
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