Filed: 8/14/2025ACC: 0001172661-25-003383
📋 What this filing means
HEROLD ADVISORS, INC. filed this quarterly 13F‑HR report disclosing 311 equity positions with a total reported market value of $476.99M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
311
Positions
$476.99M
Total AUM (reported)
6.01M
Total Shares
Allocation by class
COM$218.78M45.9%
CL A$22.50M4.7%
US EQT ETF$16.04M3.4%
COM CL A$9.72M2.0%
COM NEW$8.05M1.7%
S&P500 EQL WGT$7.21M1.5%
US SML CP VALU$7.05M1.5%
Portfolio Concentration
Top 3$51.74M10.8%
4–10$62.12M13.0%
11–25$86.23M18.1%
Rest$276.90M58.1%
Top 3 weight
10.8%
Top 10 weight
23.9%
Voting Authority Distribution
Total shares with voting rights: 6.01M
Sole
Full voting authority
6.01M
shares
% of voting shares100.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
0.00
shares
% of voting shares0.0%
Investment Discretion (by position count)
Sole311
Shared0
Other0
Dominant voting typeSole · 100.0% of voting shares
Institutional Holdings311
Rows:
APPLE INC
SOLEShares95.05K
TypeSH
Market value$19.50M
4.09%
Sole
95.05K
Shared
0.00
None
0.00
MICROSOFT CORP
SOLEShares32.55K
TypeSH
Market value$16.19M
3.39%
Sole
32.55K
Shared
0.00
None
0.00
AMERICAN CENTY ETF TR
SOLEShares159.12K
TypeSH
Market value$16.04M
3.36%
Sole
159.12K
Shared
0.00
None
0.00
NVIDIA CORPORATION
SOLEShares92.37K
TypeSH
Market value$14.59M
3.06%
Sole
92.37K
Shared
0.00
None
0.00
VISA INC
SOLEShares24.61K
TypeSH
Market value$8.74M
1.83%
Sole
24.61K
Shared
0.00
None
0.00
MASTERCARD INCORPORATED
SOLEShares14.89K
TypeSH
Market value$8.37M
1.75%
Sole
14.89K
Shared
0.00
None
0.00
JPMORGAN CHASE & CO.
SOLEShares28.43K
TypeSH
Market value$8.24M
1.73%
Sole
28.43K
Shared
0.00
None
0.00
ELI LILLY & CO
SOLEShares9.72K
TypeSH
Market value$7.58M
1.59%
Sole
9.72K
Shared
0.00
None
0.00
EXXON MOBIL CORP
SOLEShares68.56K
TypeSH
Market value$7.39M
1.55%
Sole
68.56K
Shared
0.00
None
0.00
INVESCO EXCHANGE TRADED FD T
SOLEShares39.70K
TypeSH
Market value$7.21M
1.51%
Sole
39.70K
Shared
0.00
None
0.00
AMERICAN CENTY ETF TR
SOLEShares77.35K
TypeSH
Market value$7.05M
1.48%
Sole
77.35K
Shared
0.00
None
0.00
META PLATFORMS INC
SOLEShares9.40K
TypeSH
Market value$6.94M
1.46%
Sole
9.40K
Shared
0.00
None
0.00
SPDR SERIES TRUST
SOLEShares75.16K
TypeSH
Market value$6.89M
1.45%
Sole
75.16K
Shared
0.00
None
0.00
WALMART INC
SOLEShares65.65K
TypeSH
Market value$6.42M
1.35%
Sole
65.65K
Shared
0.00
None
0.00
ABBVIE INC
SOLEShares34.16K
TypeSH
Market value$6.34M
1.33%
Sole
34.16K
Shared
0.00
None
0.00
INTERNATIONAL BUSINESS MACHS
SOLEShares20.93K
TypeSH
Market value$6.17M
1.29%
Sole
20.93K
Shared
0.00
None
0.00
AMAZON COM INC
SOLEShares26.84K
TypeSH
Market value$5.89M
1.23%
Sole
26.84K
Shared
0.00
None
0.00
AMERICAN CENTY ETF TR
SOLEShares137.23K
TypeSH
Market value$5.71M
1.20%
Sole
137.23K
Shared
0.00
None
0.00
DIMENSIONAL ETF TRUST
SOLEShares85.20K
TypeSH
Market value$5.71M
1.20%
Sole
85.20K
Shared
0.00
None
0.00
DIMENSIONAL ETF TRUST
SOLEShares129.09K
TypeSH
Market value$5.46M
1.14%
Sole
129.09K
Shared
0.00
None
0.00
ETF SER SOLUTIONS
SOLEShares91.38K
TypeSH
Market value$5.06M
1.06%
Sole
91.38K
Shared
0.00
None
0.00
ALPHABET INC
SOLEShares28.21K
TypeSH
Market value$4.97M
1.04%
Sole
28.21K
Shared
0.00
None
0.00
VANGUARD BD INDEX FDS
SOLEShares64.63K
TypeSH
Market value$4.76M
1.00%
Sole
64.63K
Shared
0.00
None
0.00
J P MORGAN EXCHANGE TRADED F
SOLEShares93.53K
TypeSH
Market value$4.74M
0.99%
Sole
93.53K
Shared
0.00
None
0.00
ISHARES TR
SOLEShares64.55K
TypeSH
Market value$4.13M
0.87%
Sole
64.55K
Shared
0.00
None
0.00
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
APPLE INCSOLE | COM | 95.05K | SH | $19.50M 4.09% | 95.05K | 0.00 | 0.00 |
MICROSOFT CORPSOLE | COM | 32.55K | SH | $16.19M 3.39% | 32.55K | 0.00 | 0.00 |
AMERICAN CENTY ETF TRSOLE | US EQT ETF | 159.12K | SH | $16.04M 3.36% | 159.12K | 0.00 | 0.00 |
NVIDIA CORPORATIONSOLE | COM | 92.37K | SH | $14.59M 3.06% | 92.37K | 0.00 | 0.00 |
VISA INCSOLE | COM CL A | 24.61K | SH | $8.74M 1.83% | 24.61K | 0.00 | 0.00 |
MASTERCARD INCORPORATEDSOLE | CL A | 14.89K | SH | $8.37M 1.75% | 14.89K | 0.00 | 0.00 |
JPMORGAN CHASE & CO.SOLE | COM | 28.43K | SH | $8.24M 1.73% | 28.43K | 0.00 | 0.00 |
ELI LILLY & COSOLE | COM | 9.72K | SH | $7.58M 1.59% | 9.72K | 0.00 | 0.00 |
EXXON MOBIL CORPSOLE | COM | 68.56K | SH | $7.39M 1.55% | 68.56K | 0.00 | 0.00 |
INVESCO EXCHANGE TRADED FD TSOLE | S&P500 EQL WGT | 39.70K | SH | $7.21M 1.51% | 39.70K | 0.00 | 0.00 |
AMERICAN CENTY ETF TRSOLE | US SML CP VALU | 77.35K | SH | $7.05M 1.48% | 77.35K | 0.00 | 0.00 |
META PLATFORMS INCSOLE | CL A | 9.40K | SH | $6.94M 1.46% | 9.40K | 0.00 | 0.00 |
SPDR SERIES TRUSTSOLE | BLOOMBERG 1-3 MO | 75.16K | SH | $6.89M 1.45% | 75.16K | 0.00 | 0.00 |
WALMART INCSOLE | COM | 65.65K | SH | $6.42M 1.35% | 65.65K | 0.00 | 0.00 |
ABBVIE INCSOLE | COM | 34.16K | SH | $6.34M 1.33% | 34.16K | 0.00 | 0.00 |
INTERNATIONAL BUSINESS MACHSSOLE | COM | 20.93K | SH | $6.17M 1.29% | 20.93K | 0.00 | 0.00 |
AMAZON COM INCSOLE | COM | 26.84K | SH | $5.89M 1.23% | 26.84K | 0.00 | 0.00 |
AMERICAN CENTY ETF TRSOLE | AVANTIS CORE FI | 137.23K | SH | $5.71M 1.20% | 137.23K | 0.00 | 0.00 |
DIMENSIONAL ETF TRUSTSOLE | US EQUITY MARKET | 85.20K | SH | $5.71M 1.20% | 85.20K | 0.00 | 0.00 |
DIMENSIONAL ETF TRUSTSOLE | CORE FIXED INCOM | 129.09K | SH | $5.46M 1.14% | 129.09K | 0.00 | 0.00 |
ETF SER SOLUTIONSSOLE | DISTILLATE US | 91.38K | SH | $5.06M 1.06% | 91.38K | 0.00 | 0.00 |
ALPHABET INCSOLE | CAP STK CL A | 28.21K | SH | $4.97M 1.04% | 28.21K | 0.00 | 0.00 |
VANGUARD BD INDEX FDSSOLE | TOTAL BND MRKT | 64.63K | SH | $4.76M 1.00% | 64.63K | 0.00 | 0.00 |
J P MORGAN EXCHANGE TRADED FSOLE | ULTRA SHRT ETF | 93.53K | SH | $4.74M 0.99% | 93.53K | 0.00 | 0.00 |
ISHARES TRSOLE | CORE DIV GRWTH | 64.55K | SH | $4.13M 0.87% | 64.55K | 0.00 | 0.00 |
Page 1 of 13
…