Filed: 5/13/2025ACC: 0001172661-25-001744
📋 What this filing means
HEROLD ADVISORS, INC. filed this quarterly 13F‑HR report disclosing 282 equity positions with a total reported market value of $455.37M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
282
Positions
$455.37M
Total AUM (reported)
5.58M
Total Shares
Allocation by class
COM$215.41M47.3%
CL A$21.17M4.6%
US EQT ETF$14.66M3.2%
COM CL A$9.37M2.1%
COM NEW$7.02M1.5%
S&P500 EQL WGT$6.83M1.5%
AVANTIS CORE FI$6.65M1.5%
Portfolio Concentration
Top 3$50.98M11.2%
4–10$61.59M13.5%
11–25$82.14M18.0%
Rest$260.66M57.2%
Top 3 weight
11.2%
Top 10 weight
24.7%
Voting Authority Distribution
Total shares with voting rights: 5.58M
Sole
Full voting authority
5.58M
shares
% of voting shares100.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
0.00
shares
% of voting shares0.0%
Investment Discretion (by position count)
Sole282
Shared0
Other0
Dominant voting typeSole · 100.0% of voting shares
Institutional Holdings282
Rows:
APPLE INC
SOLEShares99.67K
TypeSH
Market value$22.14M
4.86%
Sole
99.67K
Shared
0.00
None
0.00
AMERICAN CENTY ETF TR
SOLEShares158.71K
TypeSH
Market value$14.66M
3.22%
Sole
158.71K
Shared
0.00
None
0.00
MICROSOFT CORP
SOLEShares37.76K
TypeSH
Market value$14.18M
3.11%
Sole
37.76K
Shared
0.00
None
0.00
NVIDIA CORPORATION
SOLEShares114.45K
TypeSH
Market value$12.40M
2.72%
Sole
114.45K
Shared
0.00
None
0.00
VISA INC
SOLEShares25.58K
TypeSH
Market value$8.97M
1.97%
Sole
25.58K
Shared
0.00
None
0.00
MASTERCARD INCORPORATED
SOLEShares16.05K
TypeSH
Market value$8.80M
1.93%
Sole
16.05K
Shared
0.00
None
0.00
ELI LILLY & CO
SOLEShares10.54K
TypeSH
Market value$8.70M
1.91%
Sole
10.54K
Shared
0.00
None
0.00
EXXON MOBIL CORP
SOLEShares64.95K
TypeSH
Market value$7.73M
1.70%
Sole
64.95K
Shared
0.00
None
0.00
ABBVIE INC
SOLEShares35.97K
TypeSH
Market value$7.54M
1.65%
Sole
35.97K
Shared
0.00
None
0.00
JPMORGAN CHASE & CO.
SOLEShares30.40K
TypeSH
Market value$7.46M
1.64%
Sole
30.40K
Shared
0.00
None
0.00
INVESCO EXCHANGE TRADED FD T
SOLEShares39.41K
TypeSH
Market value$6.83M
1.50%
Sole
39.41K
Shared
0.00
None
0.00
AMERICAN CENTY ETF TR
SOLEShares160.69K
TypeSH
Market value$6.65M
1.46%
Sole
160.69K
Shared
0.00
None
0.00
AMERICAN CENTY ETF TR
SOLEShares75.69K
TypeSH
Market value$6.60M
1.45%
Sole
75.69K
Shared
0.00
None
0.00
WALMART INC
SOLEShares72.90K
TypeSH
Market value$6.40M
1.41%
Sole
72.90K
Shared
0.00
None
0.00
DIMENSIONAL ETF TRUST
SOLEShares150.71K
TypeSH
Market value$6.34M
1.39%
Sole
150.71K
Shared
0.00
None
0.00
META PLATFORMS INC
SOLEShares9.88K
TypeSH
Market value$5.70M
1.25%
Sole
9.88K
Shared
0.00
None
0.00
DIMENSIONAL ETF TRUST
SOLEShares89.90K
TypeSH
Market value$5.44M
1.19%
Sole
89.90K
Shared
0.00
None
0.00
ETF SER SOLUTIONS
SOLEShares97.58K
TypeSH
Market value$5.29M
1.16%
Sole
97.58K
Shared
0.00
None
0.00
INTERNATIONAL BUSINESS MACHS
SOLEShares20.78K
TypeSH
Market value$5.17M
1.13%
Sole
20.78K
Shared
0.00
None
0.00
AMAZON COM INC
SOLEShares26.28K
TypeSH
Market value$5.00M
1.10%
Sole
26.28K
Shared
0.00
None
0.00
J P MORGAN EXCHANGE TRADED F
SOLEShares91.42K
TypeSH
Market value$4.63M
1.02%
Sole
91.42K
Shared
0.00
None
0.00
VANGUARD BD INDEX FDS
SOLEShares62.88K
TypeSH
Market value$4.62M
1.01%
Sole
62.88K
Shared
0.00
None
0.00
ALPHABET INC
SOLEShares29.71K
TypeSH
Market value$4.60M
1.01%
Sole
29.71K
Shared
0.00
None
0.00
HOME DEPOT INC
SOLEShares12.50K
TypeSH
Market value$4.58M
1.01%
Sole
12.50K
Shared
0.00
None
0.00
CHEVRON CORP NEW
SOLEShares25.77K
TypeSH
Market value$4.31M
0.95%
Sole
25.77K
Shared
0.00
None
0.00
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
APPLE INCSOLE | COM | 99.67K | SH | $22.14M 4.86% | 99.67K | 0.00 | 0.00 |
AMERICAN CENTY ETF TRSOLE | US EQT ETF | 158.71K | SH | $14.66M 3.22% | 158.71K | 0.00 | 0.00 |
MICROSOFT CORPSOLE | COM | 37.76K | SH | $14.18M 3.11% | 37.76K | 0.00 | 0.00 |
NVIDIA CORPORATIONSOLE | COM | 114.45K | SH | $12.40M 2.72% | 114.45K | 0.00 | 0.00 |
VISA INCSOLE | COM CL A | 25.58K | SH | $8.97M 1.97% | 25.58K | 0.00 | 0.00 |
MASTERCARD INCORPORATEDSOLE | CL A | 16.05K | SH | $8.80M 1.93% | 16.05K | 0.00 | 0.00 |
ELI LILLY & COSOLE | COM | 10.54K | SH | $8.70M 1.91% | 10.54K | 0.00 | 0.00 |
EXXON MOBIL CORPSOLE | COM | 64.95K | SH | $7.73M 1.70% | 64.95K | 0.00 | 0.00 |
ABBVIE INCSOLE | COM | 35.97K | SH | $7.54M 1.65% | 35.97K | 0.00 | 0.00 |
JPMORGAN CHASE & CO.SOLE | COM | 30.40K | SH | $7.46M 1.64% | 30.40K | 0.00 | 0.00 |
INVESCO EXCHANGE TRADED FD TSOLE | S&P500 EQL WGT | 39.41K | SH | $6.83M 1.50% | 39.41K | 0.00 | 0.00 |
AMERICAN CENTY ETF TRSOLE | AVANTIS CORE FI | 160.69K | SH | $6.65M 1.46% | 160.69K | 0.00 | 0.00 |
AMERICAN CENTY ETF TRSOLE | US SML CP VALU | 75.69K | SH | $6.60M 1.45% | 75.69K | 0.00 | 0.00 |
WALMART INCSOLE | COM | 72.90K | SH | $6.40M 1.41% | 72.90K | 0.00 | 0.00 |
DIMENSIONAL ETF TRUSTSOLE | CORE FIXED INCOM | 150.71K | SH | $6.34M 1.39% | 150.71K | 0.00 | 0.00 |
META PLATFORMS INCSOLE | CL A | 9.88K | SH | $5.70M 1.25% | 9.88K | 0.00 | 0.00 |
DIMENSIONAL ETF TRUSTSOLE | US EQUITY MARKET | 89.90K | SH | $5.44M 1.19% | 89.90K | 0.00 | 0.00 |
ETF SER SOLUTIONSSOLE | DISTILLATE US | 97.58K | SH | $5.29M 1.16% | 97.58K | 0.00 | 0.00 |
INTERNATIONAL BUSINESS MACHSSOLE | COM | 20.78K | SH | $5.17M 1.13% | 20.78K | 0.00 | 0.00 |
AMAZON COM INCSOLE | COM | 26.28K | SH | $5.00M 1.10% | 26.28K | 0.00 | 0.00 |
J P MORGAN EXCHANGE TRADED FSOLE | ULTRA SHRT ETF | 91.42K | SH | $4.63M 1.02% | 91.42K | 0.00 | 0.00 |
VANGUARD BD INDEX FDSSOLE | TOTAL BND MRKT | 62.88K | SH | $4.62M 1.01% | 62.88K | 0.00 | 0.00 |
ALPHABET INCSOLE | CAP STK CL A | 29.71K | SH | $4.60M 1.01% | 29.71K | 0.00 | 0.00 |
HOME DEPOT INCSOLE | COM | 12.50K | SH | $4.58M 1.01% | 12.50K | 0.00 | 0.00 |
CHEVRON CORP NEWSOLE | COM | 25.77K | SH | $4.31M 0.95% | 25.77K | 0.00 | 0.00 |
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