Filed: 2/14/2025ACC: 0001172661-25-001072
📋 What this filing means
HEROLD ADVISORS, INC. filed this quarterly 13F‑HR report disclosing 275 equity positions with a total reported market value of $458.90M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
275
Positions
$458.90M
Total AUM (reported)
5.40M
Total Shares
Allocation by class
COM$226.93M49.5%
CL A$21.43M4.7%
US EQT ETF$14.24M3.1%
COM CL A$8.62M1.9%
COM NEW$7.37M1.6%
US SML CP VALU$7.10M1.5%
S&P500 EQL WGT$6.70M1.5%
Portfolio Concentration
Top 3$56.10M12.2%
4–10$61.91M13.5%
11–25$82.85M18.1%
Rest$258.04M56.2%
Top 3 weight
12.2%
Top 10 weight
25.7%
Voting Authority Distribution
Total shares with voting rights: 5.40M
Sole
Full voting authority
5.40M
shares
% of voting shares100.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
0.00
shares
% of voting shares0.0%
Investment Discretion (by position count)
Sole275
Shared0
Other0
Dominant voting typeSole · 100.0% of voting shares
Institutional Holdings275
Rows:
APPLE INC
SOLEShares95.59K
TypeSH
Market value$23.94M
5.22%
Sole
95.59K
Shared
0.00
None
0.00
NVIDIA CORPORATION
SOLEShares119.87K
TypeSH
Market value$16.10M
3.51%
Sole
119.87K
Shared
0.00
None
0.00
MICROSOFT CORP
SOLEShares38.10K
TypeSH
Market value$16.06M
3.50%
Sole
38.10K
Shared
0.00
None
0.00
AMERICAN CENTY ETF TR
SOLEShares146.88K
TypeSH
Market value$14.24M
3.10%
Sole
146.88K
Shared
0.00
None
0.00
ELI LILLY & CO
SOLEShares11.52K
TypeSH
Market value$8.89M
1.94%
Sole
11.52K
Shared
0.00
None
0.00
MASTERCARD INCORPORATED
SOLEShares16.70K
TypeSH
Market value$8.79M
1.92%
Sole
16.70K
Shared
0.00
None
0.00
VISA INC
SOLEShares26.77K
TypeSH
Market value$8.46M
1.84%
Sole
26.77K
Shared
0.00
None
0.00
JPMORGAN CHASE & CO.
SOLEShares30.24K
TypeSH
Market value$7.25M
1.58%
Sole
30.24K
Shared
0.00
None
0.00
WALMART INC
SOLEShares79.36K
TypeSH
Market value$7.17M
1.56%
Sole
79.36K
Shared
0.00
None
0.00
AMERICAN CENTY ETF TR
SOLEShares73.55K
TypeSH
Market value$7.10M
1.55%
Sole
73.55K
Shared
0.00
None
0.00
ABBVIE INC
SOLEShares37.74K
TypeSH
Market value$6.71M
1.46%
Sole
37.74K
Shared
0.00
None
0.00
INVESCO EXCHANGE TRADED FD T
SOLEShares38.23K
TypeSH
Market value$6.70M
1.46%
Sole
38.23K
Shared
0.00
None
0.00
EXXON MOBIL CORP
SOLEShares62.20K
TypeSH
Market value$6.69M
1.46%
Sole
62.20K
Shared
0.00
None
0.00
AMAZON COM INC
SOLEShares27.75K
TypeSH
Market value$6.09M
1.33%
Sole
27.75K
Shared
0.00
None
0.00
META PLATFORMS INC
SOLEShares10.23K
TypeSH
Market value$5.99M
1.31%
Sole
10.23K
Shared
0.00
None
0.00
ALPHABET INC
SOLEShares31.58K
TypeSH
Market value$5.98M
1.30%
Sole
31.58K
Shared
0.00
None
0.00
AMERICAN CENTY ETF TR
SOLEShares145.29K
TypeSH
Market value$5.89M
1.28%
Sole
145.29K
Shared
0.00
None
0.00
DIMENSIONAL ETF TRUST
SOLEShares135.55K
TypeSH
Market value$5.59M
1.22%
Sole
135.55K
Shared
0.00
None
0.00
ETF SER SOLUTIONS
SOLEShares100.42K
TypeSH
Market value$5.52M
1.20%
Sole
100.42K
Shared
0.00
None
0.00
HOME DEPOT INC
SOLEShares13.14K
TypeSH
Market value$5.11M
1.11%
Sole
13.14K
Shared
0.00
None
0.00
TESLA INC
SOLEShares12K
TypeSH
Market value$4.85M
1.06%
Sole
12K
Shared
0.00
None
0.00
DIMENSIONAL ETF TRUST
SOLEShares74.99K
TypeSH
Market value$4.78M
1.04%
Sole
74.99K
Shared
0.00
None
0.00
INTERNATIONAL BUSINESS MACHS
SOLEShares20.58K
TypeSH
Market value$4.52M
0.99%
Sole
20.58K
Shared
0.00
None
0.00
J P MORGAN EXCHANGE TRADED F
SOLEShares84.85K
TypeSH
Market value$4.27M
0.93%
Sole
84.85K
Shared
0.00
None
0.00
VANGUARD BD INDEX FDS
SOLEShares57.84K
TypeSH
Market value$4.16M
0.91%
Sole
57.84K
Shared
0.00
None
0.00
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
APPLE INCSOLE | COM | 95.59K | SH | $23.94M 5.22% | 95.59K | 0.00 | 0.00 |
NVIDIA CORPORATIONSOLE | COM | 119.87K | SH | $16.10M 3.51% | 119.87K | 0.00 | 0.00 |
MICROSOFT CORPSOLE | COM | 38.10K | SH | $16.06M 3.50% | 38.10K | 0.00 | 0.00 |
AMERICAN CENTY ETF TRSOLE | US EQT ETF | 146.88K | SH | $14.24M 3.10% | 146.88K | 0.00 | 0.00 |
ELI LILLY & COSOLE | COM | 11.52K | SH | $8.89M 1.94% | 11.52K | 0.00 | 0.00 |
MASTERCARD INCORPORATEDSOLE | CL A | 16.70K | SH | $8.79M 1.92% | 16.70K | 0.00 | 0.00 |
VISA INCSOLE | COM CL A | 26.77K | SH | $8.46M 1.84% | 26.77K | 0.00 | 0.00 |
JPMORGAN CHASE & CO.SOLE | COM | 30.24K | SH | $7.25M 1.58% | 30.24K | 0.00 | 0.00 |
WALMART INCSOLE | COM | 79.36K | SH | $7.17M 1.56% | 79.36K | 0.00 | 0.00 |
AMERICAN CENTY ETF TRSOLE | US SML CP VALU | 73.55K | SH | $7.10M 1.55% | 73.55K | 0.00 | 0.00 |
ABBVIE INCSOLE | COM | 37.74K | SH | $6.71M 1.46% | 37.74K | 0.00 | 0.00 |
INVESCO EXCHANGE TRADED FD TSOLE | S&P500 EQL WGT | 38.23K | SH | $6.70M 1.46% | 38.23K | 0.00 | 0.00 |
EXXON MOBIL CORPSOLE | COM | 62.20K | SH | $6.69M 1.46% | 62.20K | 0.00 | 0.00 |
AMAZON COM INCSOLE | COM | 27.75K | SH | $6.09M 1.33% | 27.75K | 0.00 | 0.00 |
META PLATFORMS INCSOLE | CL A | 10.23K | SH | $5.99M 1.31% | 10.23K | 0.00 | 0.00 |
ALPHABET INCSOLE | CAP STK CL A | 31.58K | SH | $5.98M 1.30% | 31.58K | 0.00 | 0.00 |
AMERICAN CENTY ETF TRSOLE | AVANTIS CORE FI | 145.29K | SH | $5.89M 1.28% | 145.29K | 0.00 | 0.00 |
DIMENSIONAL ETF TRUSTSOLE | CORE FIXED INCOM | 135.55K | SH | $5.59M 1.22% | 135.55K | 0.00 | 0.00 |
ETF SER SOLUTIONSSOLE | DISTILLATE US | 100.42K | SH | $5.52M 1.20% | 100.42K | 0.00 | 0.00 |
HOME DEPOT INCSOLE | COM | 13.14K | SH | $5.11M 1.11% | 13.14K | 0.00 | 0.00 |
TESLA INCSOLE | COM | 12K | SH | $4.85M 1.06% | 12K | 0.00 | 0.00 |
DIMENSIONAL ETF TRUSTSOLE | US EQUITY MARKET | 74.99K | SH | $4.78M 1.04% | 74.99K | 0.00 | 0.00 |
INTERNATIONAL BUSINESS MACHSSOLE | COM | 20.58K | SH | $4.52M 0.99% | 20.58K | 0.00 | 0.00 |
J P MORGAN EXCHANGE TRADED FSOLE | ULTRA SHRT ETF | 84.85K | SH | $4.27M 0.93% | 84.85K | 0.00 | 0.00 |
VANGUARD BD INDEX FDSSOLE | TOTAL BND MRKT | 57.84K | SH | $4.16M 0.91% | 57.84K | 0.00 | 0.00 |
Page 1 of 11
…