Filed: 11/14/2024ACC: 0001172661-24-005010
📋 What this filing means
HEROLD ADVISORS, INC. filed this quarterly 13F‑HR report disclosing 272 equity positions with a total reported market value of $460.53M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
272
Positions
$460.53M
Total AUM (reported)
5.21M
Total Shares
Allocation by class
COM$232.08M50.4%
CL A$21.63M4.7%
US EQT ETF$14.75M3.2%
COM CL A$7.73M1.7%
US SML CP VALU$7.29M1.6%
S&P500 EQL WGT$7.28M1.6%
COM NEW$6.55M1.4%
Portfolio Concentration
Top 3$53.71M11.7%
4–10$63.14M13.7%
11–25$78.34M17.0%
Rest$265.34M57.6%
Top 3 weight
11.7%
Top 10 weight
25.4%
Voting Authority Distribution
Total shares with voting rights: 5.21M
Sole
Full voting authority
5.21M
shares
% of voting shares100.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
0.00
shares
% of voting shares0.0%
Investment Discretion (by position count)
Sole272
Shared0
Other0
Dominant voting typeSole · 100.0% of voting shares
Institutional Holdings272
Rows:
APPLE INC
SOLEShares96.93K
TypeSH
Market value$22.59M
4.90%
Sole
96.93K
Shared
0.00
None
0.00
MICROSOFT CORP
SOLEShares38.06K
TypeSH
Market value$16.38M
3.56%
Sole
38.06K
Shared
0.00
None
0.00
AMERICAN CENTY ETF TR
SOLEShares154.97K
TypeSH
Market value$14.75M
3.20%
Sole
154.97K
Shared
0.00
None
0.00
NVIDIA CORPORATION
SOLEShares120.87K
TypeSH
Market value$14.68M
3.19%
Sole
120.87K
Shared
0.00
None
0.00
ELI LILLY & CO
SOLEShares11.36K
TypeSH
Market value$10.07M
2.19%
Sole
11.36K
Shared
0.00
None
0.00
MASTERCARD INCORPORATED
SOLEShares17.28K
TypeSH
Market value$8.53M
1.85%
Sole
17.28K
Shared
0.00
None
0.00
ABBVIE INC
SOLEShares38.74K
TypeSH
Market value$7.65M
1.66%
Sole
38.74K
Shared
0.00
None
0.00
VISA INC
SOLEShares27.77K
TypeSH
Market value$7.64M
1.66%
Sole
27.77K
Shared
0.00
None
0.00
AMERICAN CENTY ETF TR
SOLEShares76.01K
TypeSH
Market value$7.29M
1.58%
Sole
76.01K
Shared
0.00
None
0.00
INVESCO EXCHANGE TRADED FD T
SOLEShares40.63K
TypeSH
Market value$7.28M
1.58%
Sole
40.63K
Shared
0.00
None
0.00
JPMORGAN CHASE & CO.
SOLEShares31.43K
TypeSH
Market value$6.63M
1.44%
Sole
31.43K
Shared
0.00
None
0.00
WALMART INC
SOLEShares81.53K
TypeSH
Market value$6.58M
1.43%
Sole
81.53K
Shared
0.00
None
0.00
META PLATFORMS INC
SOLEShares10.57K
TypeSH
Market value$6.05M
1.31%
Sole
10.57K
Shared
0.00
None
0.00
ETF SER SOLUTIONS
SOLEShares102.66K
TypeSH
Market value$5.82M
1.26%
Sole
102.66K
Shared
0.00
None
0.00
AMERICAN CENTY ETF TR
SOLEShares136.52K
TypeSH
Market value$5.80M
1.26%
Sole
136.52K
Shared
0.00
None
0.00
HOME DEPOT INC
SOLEShares13.60K
TypeSH
Market value$5.51M
1.20%
Sole
13.60K
Shared
0.00
None
0.00
ALPHABET INC
SOLEShares32.24K
TypeSH
Market value$5.35M
1.16%
Sole
32.24K
Shared
0.00
None
0.00
AMAZON COM INC
SOLEShares28.34K
TypeSH
Market value$5.28M
1.15%
Sole
28.34K
Shared
0.00
None
0.00
DIMENSIONAL ETF TRUST
SOLEShares121.97K
TypeSH
Market value$5.27M
1.14%
Sole
121.97K
Shared
0.00
None
0.00
EXXON MOBIL CORP
SOLEShares39.58K
TypeSH
Market value$4.64M
1.01%
Sole
39.58K
Shared
0.00
None
0.00
INTERNATIONAL BUSINESS MACHS
SOLEShares20.71K
TypeSH
Market value$4.58M
0.99%
Sole
20.71K
Shared
0.00
None
0.00
ISHARES TR
SOLEShares68.69K
TypeSH
Market value$4.31M
0.93%
Sole
68.69K
Shared
0.00
None
0.00
DIMENSIONAL ETF TRUST
SOLEShares68.17K
TypeSH
Market value$4.24M
0.92%
Sole
68.17K
Shared
0.00
None
0.00
MERCK & CO INC
SOLEShares37.28K
TypeSH
Market value$4.23M
0.92%
Sole
37.28K
Shared
0.00
None
0.00
CINTAS CORP
SOLEShares19.68K
TypeSH
Market value$4.05M
0.88%
Sole
19.68K
Shared
0.00
None
0.00
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
APPLE INCSOLE | COM | 96.93K | SH | $22.59M 4.90% | 96.93K | 0.00 | 0.00 |
MICROSOFT CORPSOLE | COM | 38.06K | SH | $16.38M 3.56% | 38.06K | 0.00 | 0.00 |
AMERICAN CENTY ETF TRSOLE | US EQT ETF | 154.97K | SH | $14.75M 3.20% | 154.97K | 0.00 | 0.00 |
NVIDIA CORPORATIONSOLE | COM | 120.87K | SH | $14.68M 3.19% | 120.87K | 0.00 | 0.00 |
ELI LILLY & COSOLE | COM | 11.36K | SH | $10.07M 2.19% | 11.36K | 0.00 | 0.00 |
MASTERCARD INCORPORATEDSOLE | CL A | 17.28K | SH | $8.53M 1.85% | 17.28K | 0.00 | 0.00 |
ABBVIE INCSOLE | COM | 38.74K | SH | $7.65M 1.66% | 38.74K | 0.00 | 0.00 |
VISA INCSOLE | COM CL A | 27.77K | SH | $7.64M 1.66% | 27.77K | 0.00 | 0.00 |
AMERICAN CENTY ETF TRSOLE | US SML CP VALU | 76.01K | SH | $7.29M 1.58% | 76.01K | 0.00 | 0.00 |
INVESCO EXCHANGE TRADED FD TSOLE | S&P500 EQL WGT | 40.63K | SH | $7.28M 1.58% | 40.63K | 0.00 | 0.00 |
JPMORGAN CHASE & CO.SOLE | COM | 31.43K | SH | $6.63M 1.44% | 31.43K | 0.00 | 0.00 |
WALMART INCSOLE | COM | 81.53K | SH | $6.58M 1.43% | 81.53K | 0.00 | 0.00 |
META PLATFORMS INCSOLE | CL A | 10.57K | SH | $6.05M 1.31% | 10.57K | 0.00 | 0.00 |
ETF SER SOLUTIONSSOLE | DISTILLATE US | 102.66K | SH | $5.82M 1.26% | 102.66K | 0.00 | 0.00 |
AMERICAN CENTY ETF TRSOLE | AVANTIS CORE FI | 136.52K | SH | $5.80M 1.26% | 136.52K | 0.00 | 0.00 |
HOME DEPOT INCSOLE | COM | 13.60K | SH | $5.51M 1.20% | 13.60K | 0.00 | 0.00 |
ALPHABET INCSOLE | CAP STK CL A | 32.24K | SH | $5.35M 1.16% | 32.24K | 0.00 | 0.00 |
AMAZON COM INCSOLE | COM | 28.34K | SH | $5.28M 1.15% | 28.34K | 0.00 | 0.00 |
DIMENSIONAL ETF TRUSTSOLE | CORE FIXED INCOM | 121.97K | SH | $5.27M 1.14% | 121.97K | 0.00 | 0.00 |
EXXON MOBIL CORPSOLE | COM | 39.58K | SH | $4.64M 1.01% | 39.58K | 0.00 | 0.00 |
INTERNATIONAL BUSINESS MACHSSOLE | COM | 20.71K | SH | $4.58M 0.99% | 20.71K | 0.00 | 0.00 |
ISHARES TRSOLE | CORE DIV GRWTH | 68.69K | SH | $4.31M 0.93% | 68.69K | 0.00 | 0.00 |
DIMENSIONAL ETF TRUSTSOLE | US EQUITY MARKET | 68.17K | SH | $4.24M 0.92% | 68.17K | 0.00 | 0.00 |
MERCK & CO INCSOLE | COM | 37.28K | SH | $4.23M 0.92% | 37.28K | 0.00 | 0.00 |
CINTAS CORPSOLE | COM | 19.68K | SH | $4.05M 0.88% | 19.68K | 0.00 | 0.00 |
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