Filed: 7/24/2024ACC: 0001172661-24-002890
📋 What this filing means
HEROLD ADVISORS, INC. filed this quarterly 13F‑HR report disclosing 263 equity positions with a total reported market value of $432.35M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
263
Positions
$432.35M
Total AUM (reported)
5.05M
Total Shares
Allocation by class
COM$219.79M50.8%
CL A$20.06M4.6%
US EQT ETF$13.90M3.2%
COM CL A$7.36M1.7%
S&P500 EQL WGT$6.66M1.5%
US SML CP VALU$6.54M1.5%
COM NEW$6.18M1.4%
Portfolio Concentration
Top 3$52.48M12.1%
4–10$59.38M13.7%
11–25$73.83M17.1%
Rest$246.66M57.1%
Top 3 weight
12.1%
Top 10 weight
25.9%
Voting Authority Distribution
Total shares with voting rights: 5.05M
Sole
Full voting authority
5.05M
shares
% of voting shares100.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
0.00
shares
% of voting shares0.0%
Investment Discretion (by position count)
Sole263
Shared0
Other0
Dominant voting typeSole · 100.0% of voting shares
Institutional Holdings263
Rows:
APPLE INC
SOLEShares97.57K
TypeSH
Market value$20.55M
4.75%
Sole
97.57K
Shared
0.00
None
0.00
MICROSOFT CORP
SOLEShares38.18K
TypeSH
Market value$17.07M
3.95%
Sole
38.18K
Shared
0.00
None
0.00
NVIDIA CORPORATION
SOLEShares120.28K
TypeSH
Market value$14.86M
3.44%
Sole
120.28K
Shared
0.00
None
0.00
AMERICAN CENTY ETF TR
SOLEShares154.10K
TypeSH
Market value$13.90M
3.21%
Sole
154.10K
Shared
0.00
None
0.00
ELI LILLY & CO
SOLEShares11.66K
TypeSH
Market value$10.55M
2.44%
Sole
11.66K
Shared
0.00
None
0.00
MASTERCARD INCORPORATED
SOLEShares17.38K
TypeSH
Market value$7.67M
1.77%
Sole
17.38K
Shared
0.00
None
0.00
VISA INC
SOLEShares27.97K
TypeSH
Market value$7.34M
1.70%
Sole
27.97K
Shared
0.00
None
0.00
ABBVIE INC
SOLEShares39.15K
TypeSH
Market value$6.72M
1.55%
Sole
39.15K
Shared
0.00
None
0.00
INVESCO EXCHANGE TRADED FD T
SOLEShares40.55K
TypeSH
Market value$6.66M
1.54%
Sole
40.55K
Shared
0.00
None
0.00
AMERICAN CENTY ETF TR
SOLEShares72.92K
TypeSH
Market value$6.54M
1.51%
Sole
72.92K
Shared
0.00
None
0.00
JPMORGAN CHASE & CO.
SOLEShares31.97K
TypeSH
Market value$6.47M
1.50%
Sole
31.97K
Shared
0.00
None
0.00
ALPHABET INC
SOLEShares32.44K
TypeSH
Market value$5.91M
1.37%
Sole
32.44K
Shared
0.00
None
0.00
ETF SER SOLUTIONS
SOLEShares112.18K
TypeSH
Market value$5.77M
1.33%
Sole
112.18K
Shared
0.00
None
0.00
META PLATFORMS INC
SOLEShares11.37K
TypeSH
Market value$5.73M
1.33%
Sole
11.37K
Shared
0.00
None
0.00
WALMART INC
SOLEShares82.70K
TypeSH
Market value$5.60M
1.30%
Sole
82.70K
Shared
0.00
None
0.00
AMAZON COM INC
SOLEShares28.56K
TypeSH
Market value$5.52M
1.28%
Sole
28.56K
Shared
0.00
None
0.00
AMERICAN CENTY ETF TR
SOLEShares119.53K
TypeSH
Market value$4.87M
1.13%
Sole
119.53K
Shared
0.00
None
0.00
HOME DEPOT INC
SOLEShares13.66K
TypeSH
Market value$4.70M
1.09%
Sole
13.66K
Shared
0.00
None
0.00
DIMENSIONAL ETF TRUST
SOLEShares112.82K
TypeSH
Market value$4.69M
1.08%
Sole
112.82K
Shared
0.00
None
0.00
MERCK & CO INC
SOLEShares37.21K
TypeSH
Market value$4.61M
1.07%
Sole
37.21K
Shared
0.00
None
0.00
EXXON MOBIL CORP
SOLEShares38.58K
TypeSH
Market value$4.44M
1.03%
Sole
38.58K
Shared
0.00
None
0.00
ISHARES TR
SOLEShares68.62K
TypeSH
Market value$3.95M
0.91%
Sole
68.62K
Shared
0.00
None
0.00
CHEVRON CORP NEW
SOLEShares24.81K
TypeSH
Market value$3.88M
0.90%
Sole
24.81K
Shared
0.00
None
0.00
VANGUARD BD INDEX FDS
SOLEShares53.48K
TypeSH
Market value$3.85M
0.89%
Sole
53.48K
Shared
0.00
None
0.00
J P MORGAN EXCHANGE TRADED F
SOLEShares75.95K
TypeSH
Market value$3.83M
0.89%
Sole
75.95K
Shared
0.00
None
0.00
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
APPLE INCSOLE | COM | 97.57K | SH | $20.55M 4.75% | 97.57K | 0.00 | 0.00 |
MICROSOFT CORPSOLE | COM | 38.18K | SH | $17.07M 3.95% | 38.18K | 0.00 | 0.00 |
NVIDIA CORPORATIONSOLE | COM | 120.28K | SH | $14.86M 3.44% | 120.28K | 0.00 | 0.00 |
AMERICAN CENTY ETF TRSOLE | US EQT ETF | 154.10K | SH | $13.90M 3.21% | 154.10K | 0.00 | 0.00 |
ELI LILLY & COSOLE | COM | 11.66K | SH | $10.55M 2.44% | 11.66K | 0.00 | 0.00 |
MASTERCARD INCORPORATEDSOLE | CL A | 17.38K | SH | $7.67M 1.77% | 17.38K | 0.00 | 0.00 |
VISA INCSOLE | COM CL A | 27.97K | SH | $7.34M 1.70% | 27.97K | 0.00 | 0.00 |
ABBVIE INCSOLE | COM | 39.15K | SH | $6.72M 1.55% | 39.15K | 0.00 | 0.00 |
INVESCO EXCHANGE TRADED FD TSOLE | S&P500 EQL WGT | 40.55K | SH | $6.66M 1.54% | 40.55K | 0.00 | 0.00 |
AMERICAN CENTY ETF TRSOLE | US SML CP VALU | 72.92K | SH | $6.54M 1.51% | 72.92K | 0.00 | 0.00 |
JPMORGAN CHASE & CO.SOLE | COM | 31.97K | SH | $6.47M 1.50% | 31.97K | 0.00 | 0.00 |
ALPHABET INCSOLE | CAP STK CL A | 32.44K | SH | $5.91M 1.37% | 32.44K | 0.00 | 0.00 |
ETF SER SOLUTIONSSOLE | DISTILLATE US | 112.18K | SH | $5.77M 1.33% | 112.18K | 0.00 | 0.00 |
META PLATFORMS INCSOLE | CL A | 11.37K | SH | $5.73M 1.33% | 11.37K | 0.00 | 0.00 |
WALMART INCSOLE | COM | 82.70K | SH | $5.60M 1.30% | 82.70K | 0.00 | 0.00 |
AMAZON COM INCSOLE | COM | 28.56K | SH | $5.52M 1.28% | 28.56K | 0.00 | 0.00 |
AMERICAN CENTY ETF TRSOLE | AVANTIS CORE FI | 119.53K | SH | $4.87M 1.13% | 119.53K | 0.00 | 0.00 |
HOME DEPOT INCSOLE | COM | 13.66K | SH | $4.70M 1.09% | 13.66K | 0.00 | 0.00 |
DIMENSIONAL ETF TRUSTSOLE | CORE FIXED INCOM | 112.82K | SH | $4.69M 1.08% | 112.82K | 0.00 | 0.00 |
MERCK & CO INCSOLE | COM | 37.21K | SH | $4.61M 1.07% | 37.21K | 0.00 | 0.00 |
EXXON MOBIL CORPSOLE | COM | 38.58K | SH | $4.44M 1.03% | 38.58K | 0.00 | 0.00 |
ISHARES TRSOLE | CORE DIV GRWTH | 68.62K | SH | $3.95M 0.91% | 68.62K | 0.00 | 0.00 |
CHEVRON CORP NEWSOLE | COM | 24.81K | SH | $3.88M 0.90% | 24.81K | 0.00 | 0.00 |
VANGUARD BD INDEX FDSSOLE | TOTAL BND MRKT | 53.48K | SH | $3.85M 0.89% | 53.48K | 0.00 | 0.00 |
J P MORGAN EXCHANGE TRADED FSOLE | ULTRA SHRT INC | 75.95K | SH | $3.83M 0.89% | 75.95K | 0.00 | 0.00 |
Page 1 of 11
…