Filed: 5/10/2024ACC: 0001172661-24-002140
📋 What this filing means
HEROLD ADVISORS, INC. filed this quarterly 13F‑HR report disclosing 265 equity positions with a total reported market value of $413.41M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
265
Positions
$413.41M
Total AUM (reported)
4.74M
Total Shares
Allocation by class
COM$210.45M50.9%
CL A$20.64M5.0%
US EQT ETF$13.26M3.2%
COM CL A$8.44M2.0%
S&P500 EQL WGT$6.77M1.6%
US SML CP VALU$6.29M1.5%
COM NEW$6.20M1.5%
Portfolio Concentration
Top 3$45.62M11.0%
4–10$56.66M13.7%
11–25$67.99M16.4%
Rest$243.14M58.8%
Top 3 weight
11.0%
Top 10 weight
24.7%
Voting Authority Distribution
Total shares with voting rights: 4.74M
Sole
Full voting authority
4.74M
shares
% of voting shares100.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
0.00
shares
% of voting shares0.0%
Investment Discretion (by position count)
Sole265
Shared0
Other0
Dominant voting typeSole · 100.0% of voting shares
Institutional Holdings265
Rows:
APPLE INC
SOLEShares96.16K
TypeSH
Market value$16.49M
3.99%
Sole
96.16K
Shared
0.00
None
0.00
MICROSOFT CORP
SOLEShares37.73K
TypeSH
Market value$15.88M
3.84%
Sole
37.73K
Shared
0.00
None
0.00
AMERICAN CENTY ETF TR
SOLEShares148.11K
TypeSH
Market value$13.26M
3.21%
Sole
148.11K
Shared
0.00
None
0.00
NVIDIA CORPORATION
SOLEShares12.53K
TypeSH
Market value$11.32M
2.74%
Sole
12.53K
Shared
0.00
None
0.00
ELI LILLY & CO
SOLEShares11.44K
TypeSH
Market value$8.90M
2.15%
Sole
11.44K
Shared
0.00
None
0.00
MASTERCARD INCORPORATED
SOLEShares17.17K
TypeSH
Market value$8.27M
2.00%
Sole
17.17K
Shared
0.00
None
0.00
VISA INC
SOLEShares29.08K
TypeSH
Market value$8.12M
1.96%
Sole
29.08K
Shared
0.00
None
0.00
ABBVIE INC
SOLEShares38.34K
TypeSH
Market value$6.98M
1.69%
Sole
38.34K
Shared
0.00
None
0.00
INVESCO EXCHANGE TRADED FD T
SOLEShares39.99K
TypeSH
Market value$6.77M
1.64%
Sole
39.99K
Shared
0.00
None
0.00
AMERICAN CENTY ETF TR
SOLEShares67.09K
TypeSH
Market value$6.29M
1.52%
Sole
67.09K
Shared
0.00
None
0.00
JPMORGAN CHASE & CO
SOLEShares29.51K
TypeSH
Market value$5.91M
1.43%
Sole
29.51K
Shared
0.00
None
0.00
ETF SER SOLUTIONS
SOLEShares102.93K
TypeSH
Market value$5.55M
1.34%
Sole
102.93K
Shared
0.00
None
0.00
AMAZON COM INC
SOLEShares28.16K
TypeSH
Market value$5.08M
1.23%
Sole
28.16K
Shared
0.00
None
0.00
HOME DEPOT INC
SOLEShares13.12K
TypeSH
Market value$5.03M
1.22%
Sole
13.12K
Shared
0.00
None
0.00
WALMART INC
SOLEShares82.91K
TypeSH
Market value$4.99M
1.21%
Sole
82.91K
Shared
0.00
None
0.00
ALPHABET INC
SOLEShares32.89K
TypeSH
Market value$4.96M
1.20%
Sole
32.89K
Shared
0.00
None
0.00
MERCK & CO INC
SOLEShares37.16K
TypeSH
Market value$4.90M
1.19%
Sole
37.16K
Shared
0.00
None
0.00
EXXON MOBIL CORP
SOLEShares36.87K
TypeSH
Market value$4.29M
1.04%
Sole
36.87K
Shared
0.00
None
0.00
META PLATFORMS INC
SOLEShares8.41K
TypeSH
Market value$4.08M
0.99%
Sole
8.41K
Shared
0.00
None
0.00
PHILLIPS 66
SOLEShares24.36K
TypeSH
Market value$3.98M
0.96%
Sole
24.36K
Shared
0.00
None
0.00
INTERNATIONAL BUSINESS MACHS
SOLEShares20.60K
TypeSH
Market value$3.93M
0.95%
Sole
20.60K
Shared
0.00
None
0.00
ISHARES TR
SOLEShares67.35K
TypeSH
Market value$3.91M
0.95%
Sole
67.35K
Shared
0.00
None
0.00
CHEVRON CORP NEW
SOLEShares24.77K
TypeSH
Market value$3.91M
0.95%
Sole
24.77K
Shared
0.00
None
0.00
VANGUARD BD INDEX FDS
SOLEShares52.93K
TypeSH
Market value$3.84M
0.93%
Sole
52.93K
Shared
0.00
None
0.00
PROCTER AND GAMBLE CO
SOLEShares22.28K
TypeSH
Market value$3.61M
0.87%
Sole
22.28K
Shared
0.00
None
0.00
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
APPLE INCSOLE | COM | 96.16K | SH | $16.49M 3.99% | 96.16K | 0.00 | 0.00 |
MICROSOFT CORPSOLE | COM | 37.73K | SH | $15.88M 3.84% | 37.73K | 0.00 | 0.00 |
AMERICAN CENTY ETF TRSOLE | US EQT ETF | 148.11K | SH | $13.26M 3.21% | 148.11K | 0.00 | 0.00 |
NVIDIA CORPORATIONSOLE | COM | 12.53K | SH | $11.32M 2.74% | 12.53K | 0.00 | 0.00 |
ELI LILLY & COSOLE | COM | 11.44K | SH | $8.90M 2.15% | 11.44K | 0.00 | 0.00 |
MASTERCARD INCORPORATEDSOLE | CL A | 17.17K | SH | $8.27M 2.00% | 17.17K | 0.00 | 0.00 |
VISA INCSOLE | COM CL A | 29.08K | SH | $8.12M 1.96% | 29.08K | 0.00 | 0.00 |
ABBVIE INCSOLE | COM | 38.34K | SH | $6.98M 1.69% | 38.34K | 0.00 | 0.00 |
INVESCO EXCHANGE TRADED FD TSOLE | S&P500 EQL WGT | 39.99K | SH | $6.77M 1.64% | 39.99K | 0.00 | 0.00 |
AMERICAN CENTY ETF TRSOLE | US SML CP VALU | 67.09K | SH | $6.29M 1.52% | 67.09K | 0.00 | 0.00 |
JPMORGAN CHASE & COSOLE | COM | 29.51K | SH | $5.91M 1.43% | 29.51K | 0.00 | 0.00 |
ETF SER SOLUTIONSSOLE | DISTILLATE US | 102.93K | SH | $5.55M 1.34% | 102.93K | 0.00 | 0.00 |
AMAZON COM INCSOLE | COM | 28.16K | SH | $5.08M 1.23% | 28.16K | 0.00 | 0.00 |
HOME DEPOT INCSOLE | COM | 13.12K | SH | $5.03M 1.22% | 13.12K | 0.00 | 0.00 |
WALMART INCSOLE | COM | 82.91K | SH | $4.99M 1.21% | 82.91K | 0.00 | 0.00 |
ALPHABET INCSOLE | CAP STK CL A | 32.89K | SH | $4.96M 1.20% | 32.89K | 0.00 | 0.00 |
MERCK & CO INCSOLE | COM | 37.16K | SH | $4.90M 1.19% | 37.16K | 0.00 | 0.00 |
EXXON MOBIL CORPSOLE | COM | 36.87K | SH | $4.29M 1.04% | 36.87K | 0.00 | 0.00 |
META PLATFORMS INCSOLE | CL A | 8.41K | SH | $4.08M 0.99% | 8.41K | 0.00 | 0.00 |
PHILLIPS 66SOLE | COM | 24.36K | SH | $3.98M 0.96% | 24.36K | 0.00 | 0.00 |
INTERNATIONAL BUSINESS MACHSSOLE | COM | 20.60K | SH | $3.93M 0.95% | 20.60K | 0.00 | 0.00 |
ISHARES TRSOLE | CORE DIV GRWTH | 67.35K | SH | $3.91M 0.95% | 67.35K | 0.00 | 0.00 |
CHEVRON CORP NEWSOLE | COM | 24.77K | SH | $3.91M 0.95% | 24.77K | 0.00 | 0.00 |
VANGUARD BD INDEX FDSSOLE | TOTAL BND MRKT | 52.93K | SH | $3.84M 0.93% | 52.93K | 0.00 | 0.00 |
PROCTER AND GAMBLE COSOLE | COM | 22.28K | SH | $3.61M 0.87% | 22.28K | 0.00 | 0.00 |
Page 1 of 11
…