Filed: 2/2/2024ACC: 0001172661-24-000427
📋 What this filing means
HEROLD ADVISORS, INC. filed this quarterly 13F‑HR report disclosing 244 equity positions with a total reported market value of $361.47M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
244
Positions
$361.47M
Total AUM (reported)
4.37M
Total Shares
Allocation by class
COM$187.67M51.9%
CL A$19.37M5.4%
US EQT ETF$10.95M3.0%
COM CL A$8.03M2.2%
S&P500 EQL WGT$6.32M1.7%
US SML CP VALU$5.16M1.4%
CL B$4.82M1.3%
Portfolio Concentration
Top 3$43.16M11.9%
4–10$46.07M12.7%
11–25$60.14M16.6%
Rest$212.09M58.7%
Top 3 weight
11.9%
Top 10 weight
24.7%
Voting Authority Distribution
Total shares with voting rights: 4.37M
Sole
Full voting authority
4.37M
shares
% of voting shares100.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
0.00
shares
% of voting shares0.0%
Investment Discretion (by position count)
Sole244
Shared0
Other0
Dominant voting typeSole · 100.0% of voting shares
Institutional Holdings244
Rows:
APPLE INC
SOLEShares92.26K
TypeSH
Market value$17.76M
4.91%
Sole
92.26K
Shared
0.00
None
0.00
MICROSOFT CORP
SOLEShares38.41K
TypeSH
Market value$14.45M
4.00%
Sole
38.41K
Shared
0.00
None
0.00
AMERICAN CENTY ETF TR
SOLEShares134.26K
TypeSH
Market value$10.95M
3.03%
Sole
134.26K
Shared
0.00
None
0.00
VISA INC
SOLEShares29.18K
TypeSH
Market value$7.60M
2.10%
Sole
29.18K
Shared
0.00
None
0.00
MASTERCARD INCORPORATED
SOLEShares17.20K
TypeSH
Market value$7.34M
2.03%
Sole
17.20K
Shared
0.00
None
0.00
NVIDIA CORPORATION
SOLEShares13.16K
TypeSH
Market value$6.52M
1.80%
Sole
13.16K
Shared
0.00
None
0.00
ELI LILLY & CO
SOLEShares10.88K
TypeSH
Market value$6.34M
1.76%
Sole
10.88K
Shared
0.00
None
0.00
INVESCO EXCHANGE TRADED FD T
SOLEShares40.05K
TypeSH
Market value$6.32M
1.75%
Sole
40.05K
Shared
0.00
None
0.00
ABBVIE INC
SOLEShares38.78K
TypeSH
Market value$6.01M
1.66%
Sole
38.78K
Shared
0.00
None
0.00
JPMORGAN CHASE & CO
SOLEShares34.97K
TypeSH
Market value$5.95M
1.65%
Sole
34.97K
Shared
0.00
None
0.00
AMERICAN CENTY ETF TR
SOLEShares57.42K
TypeSH
Market value$5.16M
1.43%
Sole
57.42K
Shared
0.00
None
0.00
HOME DEPOT INC
SOLEShares13.31K
TypeSH
Market value$4.61M
1.28%
Sole
13.31K
Shared
0.00
None
0.00
ALPHABET INC
SOLEShares32.71K
TypeSH
Market value$4.57M
1.26%
Sole
32.71K
Shared
0.00
None
0.00
WALMART INC
SOLEShares26.78K
TypeSH
Market value$4.22M
1.17%
Sole
26.78K
Shared
0.00
None
0.00
MERCK & CO INC
SOLEShares37.79K
TypeSH
Market value$4.12M
1.14%
Sole
37.79K
Shared
0.00
None
0.00
ETF SER SOLUTIONS
SOLEShares81K
TypeSH
Market value$4.00M
1.11%
Sole
81K
Shared
0.00
None
0.00
NIKE INC
SOLEShares36.52K
TypeSH
Market value$3.96M
1.10%
Sole
36.52K
Shared
0.00
None
0.00
ISHARES TR
SOLEShares72.85K
TypeSH
Market value$3.92M
1.08%
Sole
72.85K
Shared
0.00
None
0.00
PROCTER AND GAMBLE CO
SOLEShares26.59K
TypeSH
Market value$3.90M
1.08%
Sole
26.59K
Shared
0.00
None
0.00
VANGUARD BD INDEX FDS
SOLEShares52.02K
TypeSH
Market value$3.83M
1.06%
Sole
52.02K
Shared
0.00
None
0.00
BROOKFIELD INFRAST PARTNERS
SOLEShares117.89K
TypeSH
Market value$3.71M
1.03%
Sole
117.89K
Shared
0.00
None
0.00
CHEVRON CORP NEW
SOLEShares24.46K
TypeSH
Market value$3.65M
1.01%
Sole
24.46K
Shared
0.00
None
0.00
INTERNATIONAL BUSINESS MACHS
SOLEShares21.49K
TypeSH
Market value$3.51M
0.97%
Sole
21.49K
Shared
0.00
None
0.00
EXXON MOBIL CORP
SOLEShares35.11K
TypeSH
Market value$3.51M
0.97%
Sole
35.11K
Shared
0.00
None
0.00
PHILLIPS 66
SOLEShares26.03K
TypeSH
Market value$3.47M
0.96%
Sole
26.03K
Shared
0.00
None
0.00
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
APPLE INCSOLE | COM | 92.26K | SH | $17.76M 4.91% | 92.26K | 0.00 | 0.00 |
MICROSOFT CORPSOLE | COM | 38.41K | SH | $14.45M 4.00% | 38.41K | 0.00 | 0.00 |
AMERICAN CENTY ETF TRSOLE | US EQT ETF | 134.26K | SH | $10.95M 3.03% | 134.26K | 0.00 | 0.00 |
VISA INCSOLE | COM CL A | 29.18K | SH | $7.60M 2.10% | 29.18K | 0.00 | 0.00 |
MASTERCARD INCORPORATEDSOLE | CL A | 17.20K | SH | $7.34M 2.03% | 17.20K | 0.00 | 0.00 |
NVIDIA CORPORATIONSOLE | COM | 13.16K | SH | $6.52M 1.80% | 13.16K | 0.00 | 0.00 |
ELI LILLY & COSOLE | COM | 10.88K | SH | $6.34M 1.76% | 10.88K | 0.00 | 0.00 |
INVESCO EXCHANGE TRADED FD TSOLE | S&P500 EQL WGT | 40.05K | SH | $6.32M 1.75% | 40.05K | 0.00 | 0.00 |
ABBVIE INCSOLE | COM | 38.78K | SH | $6.01M 1.66% | 38.78K | 0.00 | 0.00 |
JPMORGAN CHASE & COSOLE | COM | 34.97K | SH | $5.95M 1.65% | 34.97K | 0.00 | 0.00 |
AMERICAN CENTY ETF TRSOLE | US SML CP VALU | 57.42K | SH | $5.16M 1.43% | 57.42K | 0.00 | 0.00 |
HOME DEPOT INCSOLE | COM | 13.31K | SH | $4.61M 1.28% | 13.31K | 0.00 | 0.00 |
ALPHABET INCSOLE | CAP STK CL A | 32.71K | SH | $4.57M 1.26% | 32.71K | 0.00 | 0.00 |
WALMART INCSOLE | COM | 26.78K | SH | $4.22M 1.17% | 26.78K | 0.00 | 0.00 |
MERCK & CO INCSOLE | COM | 37.79K | SH | $4.12M 1.14% | 37.79K | 0.00 | 0.00 |
ETF SER SOLUTIONSSOLE | DISTILLATE US | 81K | SH | $4.00M 1.11% | 81K | 0.00 | 0.00 |
NIKE INCSOLE | CL B | 36.52K | SH | $3.96M 1.10% | 36.52K | 0.00 | 0.00 |
ISHARES TRSOLE | CORE DIV GRWTH | 72.85K | SH | $3.92M 1.08% | 72.85K | 0.00 | 0.00 |
PROCTER AND GAMBLE COSOLE | COM | 26.59K | SH | $3.90M 1.08% | 26.59K | 0.00 | 0.00 |
VANGUARD BD INDEX FDSSOLE | TOTAL BND MRKT | 52.02K | SH | $3.83M 1.06% | 52.02K | 0.00 | 0.00 |
BROOKFIELD INFRAST PARTNERSSOLE | LP INT UNIT | 117.89K | SH | $3.71M 1.03% | 117.89K | 0.00 | 0.00 |
CHEVRON CORP NEWSOLE | COM | 24.46K | SH | $3.65M 1.01% | 24.46K | 0.00 | 0.00 |
INTERNATIONAL BUSINESS MACHSSOLE | COM | 21.49K | SH | $3.51M 0.97% | 21.49K | 0.00 | 0.00 |
EXXON MOBIL CORPSOLE | COM | 35.11K | SH | $3.51M 0.97% | 35.11K | 0.00 | 0.00 |
PHILLIPS 66SOLE | COM | 26.03K | SH | $3.47M 0.96% | 26.03K | 0.00 | 0.00 |
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