Filed: 11/8/2023ACC: 0001172661-23-003675
📋 What this filing means
HEROLD ADVISORS, INC. filed this quarterly 13F‑HR report disclosing 246 equity positions with a total reported market value of $328.72M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
246
Positions
$328.72M
Total AUM (reported)
4.39M
Total Shares
Allocation by class
COM$175.10M53.3%
CL A$17.73M5.4%
MARKETBETA US EQ$11.14M3.4%
COM CL A$6.94M2.1%
ACTIVEBETA INT$5.73M1.7%
ACTIVEBETA US LG$5.31M1.6%
CL B$4.51M1.4%
Portfolio Concentration
Top 3$39.54M12.0%
4–10$42.07M12.8%
11–25$56.17M17.1%
Rest$190.93M58.1%
Top 3 weight
12.0%
Top 10 weight
24.8%
Voting Authority Distribution
Total shares with voting rights: 4.39M
Sole
Full voting authority
4.39M
shares
% of voting shares100.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
0.00
shares
% of voting shares0.0%
Investment Discretion (by position count)
Sole246
Shared0
Other0
Dominant voting typeSole · 100.0% of voting shares
Institutional Holdings246
Rows:
APPLE INC
SOLEShares92.77K
TypeSH
Market value$15.88M
4.83%
Sole
92.77K
Shared
0.00
None
0.00
MICROSOFT CORP
SOLEShares39.63K
TypeSH
Market value$12.51M
3.81%
Sole
39.63K
Shared
0.00
None
0.00
GOLDMAN SACHS ETF TR
SOLEShares190.24K
TypeSH
Market value$11.14M
3.39%
Sole
190.24K
Shared
0.00
None
0.00
MASTERCARD INCORPORATED
SOLEShares17.40K
TypeSH
Market value$6.89M
2.10%
Sole
17.40K
Shared
0.00
None
0.00
VISA INC
SOLEShares29.50K
TypeSH
Market value$6.79M
2.06%
Sole
29.50K
Shared
0.00
None
0.00
ELI LILLY & CO
SOLEShares11.10K
TypeSH
Market value$5.96M
1.81%
Sole
11.10K
Shared
0.00
None
0.00
GOLDMAN SACHS ETF TR
SOLEShares190.65K
TypeSH
Market value$5.73M
1.74%
Sole
190.65K
Shared
0.00
None
0.00
NVIDIA CORPORATION
SOLEShares13.16K
TypeSH
Market value$5.72M
1.74%
Sole
13.16K
Shared
0.00
None
0.00
ABBVIE INC
SOLEShares38.10K
TypeSH
Market value$5.68M
1.73%
Sole
38.10K
Shared
0.00
None
0.00
GOLDMAN SACHS ETF TR
SOLEShares63.04K
TypeSH
Market value$5.31M
1.62%
Sole
63.04K
Shared
0.00
None
0.00
JPMORGAN CHASE & CO
SOLEShares35.30K
TypeSH
Market value$5.12M
1.56%
Sole
35.30K
Shared
0.00
None
0.00
ALPHABET INC
SOLEShares32.31K
TypeSH
Market value$4.23M
1.29%
Sole
32.31K
Shared
0.00
None
0.00
WALMART INC
SOLEShares26.39K
TypeSH
Market value$4.22M
1.28%
Sole
26.39K
Shared
0.00
None
0.00
CHEVRON CORP NEW
SOLEShares24.02K
TypeSH
Market value$4.05M
1.23%
Sole
24.02K
Shared
0.00
None
0.00
HOME DEPOT INC
SOLEShares13.30K
TypeSH
Market value$4.02M
1.22%
Sole
13.30K
Shared
0.00
None
0.00
EXXON MOBIL CORP
SOLEShares33.85K
TypeSH
Market value$3.98M
1.21%
Sole
33.85K
Shared
0.00
None
0.00
MERCK & CO INC
SOLEShares36.94K
TypeSH
Market value$3.80M
1.16%
Sole
36.94K
Shared
0.00
None
0.00
PROCTER AND GAMBLE CO
SOLEShares26.01K
TypeSH
Market value$3.79M
1.15%
Sole
26.01K
Shared
0.00
None
0.00
NIKE INC
SOLEShares36.81K
TypeSH
Market value$3.52M
1.07%
Sole
36.81K
Shared
0.00
None
0.00
BROOKFIELD INFRAST PARTNERS
SOLEShares117.28K
TypeSH
Market value$3.45M
1.05%
Sole
117.28K
Shared
0.00
None
0.00
ETF SER SOLUTIONS
SOLEShares75.11K
TypeSH
Market value$3.35M
1.02%
Sole
75.11K
Shared
0.00
None
0.00
SELECT SECTOR SPDR TR
SOLEShares36.82K
TypeSH
Market value$3.33M
1.01%
Sole
36.82K
Shared
0.00
None
0.00
PHILLIPS 66
SOLEShares26.40K
TypeSH
Market value$3.17M
0.96%
Sole
26.40K
Shared
0.00
None
0.00
INTERNATIONAL BUSINESS MACHS
SOLEShares21.88K
TypeSH
Market value$3.07M
0.93%
Sole
21.88K
Shared
0.00
None
0.00
JOHNSON & JOHNSON
SOLEShares19.69K
TypeSH
Market value$3.07M
0.93%
Sole
19.69K
Shared
0.00
None
0.00
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
APPLE INCSOLE | COM | 92.77K | SH | $15.88M 4.83% | 92.77K | 0.00 | 0.00 |
MICROSOFT CORPSOLE | COM | 39.63K | SH | $12.51M 3.81% | 39.63K | 0.00 | 0.00 |
GOLDMAN SACHS ETF TRSOLE | MARKETBETA US EQ | 190.24K | SH | $11.14M 3.39% | 190.24K | 0.00 | 0.00 |
MASTERCARD INCORPORATEDSOLE | CL A | 17.40K | SH | $6.89M 2.10% | 17.40K | 0.00 | 0.00 |
VISA INCSOLE | COM CL A | 29.50K | SH | $6.79M 2.06% | 29.50K | 0.00 | 0.00 |
ELI LILLY & COSOLE | COM | 11.10K | SH | $5.96M 1.81% | 11.10K | 0.00 | 0.00 |
GOLDMAN SACHS ETF TRSOLE | ACTIVEBETA INT | 190.65K | SH | $5.73M 1.74% | 190.65K | 0.00 | 0.00 |
NVIDIA CORPORATIONSOLE | COM | 13.16K | SH | $5.72M 1.74% | 13.16K | 0.00 | 0.00 |
ABBVIE INCSOLE | COM | 38.10K | SH | $5.68M 1.73% | 38.10K | 0.00 | 0.00 |
GOLDMAN SACHS ETF TRSOLE | ACTIVEBETA US LG | 63.04K | SH | $5.31M 1.62% | 63.04K | 0.00 | 0.00 |
JPMORGAN CHASE & COSOLE | COM | 35.30K | SH | $5.12M 1.56% | 35.30K | 0.00 | 0.00 |
ALPHABET INCSOLE | CAP STK CL A | 32.31K | SH | $4.23M 1.29% | 32.31K | 0.00 | 0.00 |
WALMART INCSOLE | COM | 26.39K | SH | $4.22M 1.28% | 26.39K | 0.00 | 0.00 |
CHEVRON CORP NEWSOLE | COM | 24.02K | SH | $4.05M 1.23% | 24.02K | 0.00 | 0.00 |
HOME DEPOT INCSOLE | COM | 13.30K | SH | $4.02M 1.22% | 13.30K | 0.00 | 0.00 |
EXXON MOBIL CORPSOLE | COM | 33.85K | SH | $3.98M 1.21% | 33.85K | 0.00 | 0.00 |
MERCK & CO INCSOLE | COM | 36.94K | SH | $3.80M 1.16% | 36.94K | 0.00 | 0.00 |
PROCTER AND GAMBLE COSOLE | COM | 26.01K | SH | $3.79M 1.15% | 26.01K | 0.00 | 0.00 |
NIKE INCSOLE | CL B | 36.81K | SH | $3.52M 1.07% | 36.81K | 0.00 | 0.00 |
BROOKFIELD INFRAST PARTNERSSOLE | LP INT UNIT | 117.28K | SH | $3.45M 1.05% | 117.28K | 0.00 | 0.00 |
ETF SER SOLUTIONSSOLE | DISTILLATE US | 75.11K | SH | $3.35M 1.02% | 75.11K | 0.00 | 0.00 |
SELECT SECTOR SPDR TRSOLE | ENERGY | 36.82K | SH | $3.33M 1.01% | 36.82K | 0.00 | 0.00 |
PHILLIPS 66SOLE | COM | 26.40K | SH | $3.17M 0.96% | 26.40K | 0.00 | 0.00 |
INTERNATIONAL BUSINESS MACHSSOLE | COM | 21.88K | SH | $3.07M 0.93% | 21.88K | 0.00 | 0.00 |
JOHNSON & JOHNSONSOLE | COM | 19.69K | SH | $3.07M 0.93% | 19.69K | 0.00 | 0.00 |
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