Filed: 7/17/2023ACC: 0001172661-23-002513
📋 What this filing means
HEROLD ADVISORS, INC. filed this quarterly 13F‑HR report disclosing 239 equity positions with a total reported market value of $326.69M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
239
Positions
$326.69M
Total AUM (reported)
4.18M
Total Shares
Allocation by class
COM$174.41M53.4%
CL A$17.76M5.4%
MARKETBETA US EQ$9.95M3.0%
COM CL A$7.09M2.2%
ACTIVEBETA US LG$6.94M2.1%
ACTIVEBETA INT$5.59M1.7%
CL B$4.86M1.5%
Portfolio Concentration
Top 3$42.33M13.0%
4–10$42.47M13.0%
11–25$55.04M16.8%
Rest$186.85M57.2%
Top 3 weight
13.0%
Top 10 weight
26.0%
Voting Authority Distribution
Total shares with voting rights: 4.18M
Sole
Full voting authority
4.18M
shares
% of voting shares100.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
0.00
shares
% of voting shares0.0%
Investment Discretion (by position count)
Sole239
Shared0
Other0
Dominant voting typeSole · 100.0% of voting shares
Institutional Holdings239
Rows:
APPLE INC
SOLEShares94.07K
TypeSH
Market value$18.25M
5.59%
Sole
94.07K
Shared
0.00
None
0.00
MICROSOFT CORP
SOLEShares41.52K
TypeSH
Market value$14.14M
4.33%
Sole
41.52K
Shared
0.00
None
0.00
GOLDMAN SACHS ETF TR
SOLEShares163.91K
TypeSH
Market value$9.95M
3.04%
Sole
163.91K
Shared
0.00
None
0.00
VISA INC
SOLEShares29.36K
TypeSH
Market value$6.97M
2.13%
Sole
29.36K
Shared
0.00
None
0.00
GOLDMAN SACHS ETF TR
SOLEShares79.47K
TypeSH
Market value$6.94M
2.12%
Sole
79.47K
Shared
0.00
None
0.00
MASTERCARD INCORPORATED
SOLEShares17.27K
TypeSH
Market value$6.79M
2.08%
Sole
17.27K
Shared
0.00
None
0.00
NVIDIA CORPORATION
SOLEShares15.60K
TypeSH
Market value$6.60M
2.02%
Sole
15.60K
Shared
0.00
None
0.00
GOLDMAN SACHS ETF TR
SOLEShares178.46K
TypeSH
Market value$5.59M
1.71%
Sole
178.46K
Shared
0.00
None
0.00
JPMORGAN CHASE & CO
SOLEShares32.95K
TypeSH
Market value$4.79M
1.47%
Sole
32.95K
Shared
0.00
None
0.00
ABBVIE INC
SOLEShares35.53K
TypeSH
Market value$4.79M
1.47%
Sole
35.53K
Shared
0.00
None
0.00
BROOKFIELD INFRAST PARTNERS
SOLEShares118.92K
TypeSH
Market value$4.34M
1.33%
Sole
118.92K
Shared
0.00
None
0.00
LILLY ELI & CO
SOLEShares9.07K
TypeSH
Market value$4.25M
1.30%
Sole
9.07K
Shared
0.00
None
0.00
MERCK & CO INC
SOLEShares36.36K
TypeSH
Market value$4.20M
1.28%
Sole
36.36K
Shared
0.00
None
0.00
WALMART INC
SOLEShares26.27K
TypeSH
Market value$4.13M
1.26%
Sole
26.27K
Shared
0.00
None
0.00
ALPHABET INC
SOLEShares33.98K
TypeSH
Market value$4.07M
1.24%
Sole
33.98K
Shared
0.00
None
0.00
HOME DEPOT INC
SOLEShares12.83K
TypeSH
Market value$3.99M
1.22%
Sole
12.83K
Shared
0.00
None
0.00
NIKE INC
SOLEShares34.98K
TypeSH
Market value$3.86M
1.18%
Sole
34.98K
Shared
0.00
None
0.00
PROCTER AND GAMBLE CO
SOLEShares24.98K
TypeSH
Market value$3.79M
1.16%
Sole
24.98K
Shared
0.00
None
0.00
EXXON MOBIL CORP
SOLEShares33.69K
TypeSH
Market value$3.61M
1.11%
Sole
33.69K
Shared
0.00
None
0.00
CHEVRON CORP NEW
SOLEShares22.22K
TypeSH
Market value$3.50M
1.07%
Sole
22.22K
Shared
0.00
None
0.00
ETF SER SOLUTIONS
SOLEShares73.05K
TypeSH
Market value$3.31M
1.01%
Sole
73.05K
Shared
0.00
None
0.00
JOHNSON & JOHNSON
SOLEShares19.06K
TypeSH
Market value$3.16M
0.97%
Sole
19.06K
Shared
0.00
None
0.00
AMERICAN CENTY ETF TR
SOLEShares40.14K
TypeSH
Market value$3.02M
0.92%
Sole
40.14K
Shared
0.00
None
0.00
SELECT SECTOR SPDR TR
SOLEShares36.82K
TypeSH
Market value$2.99M
0.91%
Sole
36.82K
Shared
0.00
None
0.00
INVESCO EXCH TRD SLF IDX FD
SOLEShares57.92K
TypeSH
Market value$2.84M
0.87%
Sole
57.92K
Shared
0.00
None
0.00
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
APPLE INCSOLE | COM | 94.07K | SH | $18.25M 5.59% | 94.07K | 0.00 | 0.00 |
MICROSOFT CORPSOLE | COM | 41.52K | SH | $14.14M 4.33% | 41.52K | 0.00 | 0.00 |
GOLDMAN SACHS ETF TRSOLE | MARKETBETA US EQ | 163.91K | SH | $9.95M 3.04% | 163.91K | 0.00 | 0.00 |
VISA INCSOLE | COM CL A | 29.36K | SH | $6.97M 2.13% | 29.36K | 0.00 | 0.00 |
GOLDMAN SACHS ETF TRSOLE | ACTIVEBETA US LG | 79.47K | SH | $6.94M 2.12% | 79.47K | 0.00 | 0.00 |
MASTERCARD INCORPORATEDSOLE | CL A | 17.27K | SH | $6.79M 2.08% | 17.27K | 0.00 | 0.00 |
NVIDIA CORPORATIONSOLE | COM | 15.60K | SH | $6.60M 2.02% | 15.60K | 0.00 | 0.00 |
GOLDMAN SACHS ETF TRSOLE | ACTIVEBETA INT | 178.46K | SH | $5.59M 1.71% | 178.46K | 0.00 | 0.00 |
JPMORGAN CHASE & COSOLE | COM | 32.95K | SH | $4.79M 1.47% | 32.95K | 0.00 | 0.00 |
ABBVIE INCSOLE | COM | 35.53K | SH | $4.79M 1.47% | 35.53K | 0.00 | 0.00 |
BROOKFIELD INFRAST PARTNERSSOLE | LP INT UNIT | 118.92K | SH | $4.34M 1.33% | 118.92K | 0.00 | 0.00 |
LILLY ELI & COSOLE | COM | 9.07K | SH | $4.25M 1.30% | 9.07K | 0.00 | 0.00 |
MERCK & CO INCSOLE | COM | 36.36K | SH | $4.20M 1.28% | 36.36K | 0.00 | 0.00 |
WALMART INCSOLE | COM | 26.27K | SH | $4.13M 1.26% | 26.27K | 0.00 | 0.00 |
ALPHABET INCSOLE | CAP STK CL A | 33.98K | SH | $4.07M 1.24% | 33.98K | 0.00 | 0.00 |
HOME DEPOT INCSOLE | COM | 12.83K | SH | $3.99M 1.22% | 12.83K | 0.00 | 0.00 |
NIKE INCSOLE | CL B | 34.98K | SH | $3.86M 1.18% | 34.98K | 0.00 | 0.00 |
PROCTER AND GAMBLE COSOLE | COM | 24.98K | SH | $3.79M 1.16% | 24.98K | 0.00 | 0.00 |
EXXON MOBIL CORPSOLE | COM | 33.69K | SH | $3.61M 1.11% | 33.69K | 0.00 | 0.00 |
CHEVRON CORP NEWSOLE | COM | 22.22K | SH | $3.50M 1.07% | 22.22K | 0.00 | 0.00 |
ETF SER SOLUTIONSSOLE | DISTILLATE US | 73.05K | SH | $3.31M 1.01% | 73.05K | 0.00 | 0.00 |
JOHNSON & JOHNSONSOLE | COM | 19.06K | SH | $3.16M 0.97% | 19.06K | 0.00 | 0.00 |
AMERICAN CENTY ETF TRSOLE | US EQT ETF | 40.14K | SH | $3.02M 0.92% | 40.14K | 0.00 | 0.00 |
SELECT SECTOR SPDR TRSOLE | ENERGY | 36.82K | SH | $2.99M 0.91% | 36.82K | 0.00 | 0.00 |
INVESCO EXCH TRD SLF IDX FDSOLE | RUSL 1000 DYNM | 57.92K | SH | $2.84M 0.87% | 57.92K | 0.00 | 0.00 |
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