Filed: 4/19/2023ACC: 0001172661-23-001722
📋 What this filing means
HEROLD ADVISORS, INC. filed this quarterly 13F‑HR report disclosing 230 equity positions with a total reported market value of $289.33M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
230
Positions
$289.33M
Total AUM (reported)
3.78M
Total Shares
Allocation by class
COM$162.54M56.2%
CL A$15.37M5.3%
MARKETBETA US EQ$9.10M3.1%
COM CL A$6.51M2.3%
ACTIVEBETA US LG$6.43M2.2%
ACTIVEBETA INT$5.47M1.9%
CL B$5.16M1.8%
Portfolio Concentration
Top 3$36.73M12.7%
4–10$38.67M13.4%
11–25$51.07M17.7%
Rest$162.85M56.3%
Top 3 weight
12.7%
Top 10 weight
26.1%
Voting Authority Distribution
Total shares with voting rights: 3.78M
Sole
Full voting authority
3.78M
shares
% of voting shares100.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
0.00
shares
% of voting shares0.0%
Investment Discretion (by position count)
Sole230
Shared0
Other0
Dominant voting typeSole · 100.0% of voting shares
Institutional Holdings230
Rows:
APPLE INC
SOLEShares95.66K
TypeSH
Market value$15.78M
5.45%
Sole
95.66K
Shared
0.00
None
0.00
MICROSOFT CORP
SOLEShares41.12K
TypeSH
Market value$11.85M
4.10%
Sole
41.12K
Shared
0.00
None
0.00
GOLDMAN SACHS ETF TR
SOLEShares162.98K
TypeSH
Market value$9.10M
3.15%
Sole
162.98K
Shared
0.00
None
0.00
VISA INC
SOLEShares28.90K
TypeSH
Market value$6.51M
2.25%
Sole
28.90K
Shared
0.00
None
0.00
GOLDMAN SACHS ETF TR
SOLEShares79.20K
TypeSH
Market value$6.43M
2.22%
Sole
79.20K
Shared
0.00
None
0.00
MASTERCARD INCORPORATED
SOLEShares17.03K
TypeSH
Market value$6.19M
2.14%
Sole
17.03K
Shared
0.00
None
0.00
GOLDMAN SACHS ETF TR
SOLEShares177.69K
TypeSH
Market value$5.47M
1.89%
Sole
177.69K
Shared
0.00
None
0.00
ABBVIE INC
SOLEShares33.97K
TypeSH
Market value$5.41M
1.87%
Sole
33.97K
Shared
0.00
None
0.00
NVIDIA CORPORATION
SOLEShares15.96K
TypeSH
Market value$4.43M
1.53%
Sole
15.96K
Shared
0.00
None
0.00
JPMORGAN CHASE & CO
SOLEShares32.33K
TypeSH
Market value$4.21M
1.46%
Sole
32.33K
Shared
0.00
None
0.00
NIKE INC
SOLEShares34.23K
TypeSH
Market value$4.20M
1.45%
Sole
34.23K
Shared
0.00
None
0.00
BROOKFIELD INFRAST PARTNERS
SOLEShares120.37K
TypeSH
Market value$4.06M
1.40%
Sole
120.37K
Shared
0.00
None
0.00
WALMART INC
SOLEShares25.65K
TypeSH
Market value$3.78M
1.31%
Sole
25.65K
Shared
0.00
None
0.00
MERCK & CO INC
SOLEShares34.85K
TypeSH
Market value$3.71M
1.28%
Sole
34.85K
Shared
0.00
None
0.00
PROCTER AND GAMBLE CO
SOLEShares24.68K
TypeSH
Market value$3.67M
1.27%
Sole
24.68K
Shared
0.00
None
0.00
ALPHABET INC
SOLEShares35.16K
TypeSH
Market value$3.65M
1.26%
Sole
35.16K
Shared
0.00
None
0.00
EXXON MOBIL CORP
SOLEShares33.17K
TypeSH
Market value$3.64M
1.26%
Sole
33.17K
Shared
0.00
None
0.00
HOME DEPOT INC
SOLEShares12.25K
TypeSH
Market value$3.62M
1.25%
Sole
12.25K
Shared
0.00
None
0.00
CHEVRON CORP NEW
SOLEShares21.76K
TypeSH
Market value$3.55M
1.23%
Sole
21.76K
Shared
0.00
None
0.00
SELECT SECTOR SPDR TR
SOLEShares38.88K
TypeSH
Market value$3.22M
1.11%
Sole
38.88K
Shared
0.00
None
0.00
LILLY ELI & CO
SOLEShares9.15K
TypeSH
Market value$3.14M
1.09%
Sole
9.15K
Shared
0.00
None
0.00
JOHNSON & JOHNSON
SOLEShares19.05K
TypeSH
Market value$2.95M
1.02%
Sole
19.05K
Shared
0.00
None
0.00
INTERNATIONAL BUSINESS MACHS
SOLEShares20.66K
TypeSH
Market value$2.71M
0.94%
Sole
20.66K
Shared
0.00
None
0.00
ONEOK INC NEW
SOLEShares41.30K
TypeSH
Market value$2.62M
0.91%
Sole
41.30K
Shared
0.00
None
0.00
VERIZON COMMUNICATIONS INC
SOLEShares65.65K
TypeSH
Market value$2.55M
0.88%
Sole
65.65K
Shared
0.00
None
0.00
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
APPLE INCSOLE | COM | 95.66K | SH | $15.78M 5.45% | 95.66K | 0.00 | 0.00 |
MICROSOFT CORPSOLE | COM | 41.12K | SH | $11.85M 4.10% | 41.12K | 0.00 | 0.00 |
GOLDMAN SACHS ETF TRSOLE | MARKETBETA US EQ | 162.98K | SH | $9.10M 3.15% | 162.98K | 0.00 | 0.00 |
VISA INCSOLE | COM CL A | 28.90K | SH | $6.51M 2.25% | 28.90K | 0.00 | 0.00 |
GOLDMAN SACHS ETF TRSOLE | ACTIVEBETA US LG | 79.20K | SH | $6.43M 2.22% | 79.20K | 0.00 | 0.00 |
MASTERCARD INCORPORATEDSOLE | CL A | 17.03K | SH | $6.19M 2.14% | 17.03K | 0.00 | 0.00 |
GOLDMAN SACHS ETF TRSOLE | ACTIVEBETA INT | 177.69K | SH | $5.47M 1.89% | 177.69K | 0.00 | 0.00 |
ABBVIE INCSOLE | COM | 33.97K | SH | $5.41M 1.87% | 33.97K | 0.00 | 0.00 |
NVIDIA CORPORATIONSOLE | COM | 15.96K | SH | $4.43M 1.53% | 15.96K | 0.00 | 0.00 |
JPMORGAN CHASE & COSOLE | COM | 32.33K | SH | $4.21M 1.46% | 32.33K | 0.00 | 0.00 |
NIKE INCSOLE | CL B | 34.23K | SH | $4.20M 1.45% | 34.23K | 0.00 | 0.00 |
BROOKFIELD INFRAST PARTNERSSOLE | LP INT UNIT | 120.37K | SH | $4.06M 1.40% | 120.37K | 0.00 | 0.00 |
WALMART INCSOLE | COM | 25.65K | SH | $3.78M 1.31% | 25.65K | 0.00 | 0.00 |
MERCK & CO INCSOLE | COM | 34.85K | SH | $3.71M 1.28% | 34.85K | 0.00 | 0.00 |
PROCTER AND GAMBLE COSOLE | COM | 24.68K | SH | $3.67M 1.27% | 24.68K | 0.00 | 0.00 |
ALPHABET INCSOLE | CAP STK CL A | 35.16K | SH | $3.65M 1.26% | 35.16K | 0.00 | 0.00 |
EXXON MOBIL CORPSOLE | COM | 33.17K | SH | $3.64M 1.26% | 33.17K | 0.00 | 0.00 |
HOME DEPOT INCSOLE | COM | 12.25K | SH | $3.62M 1.25% | 12.25K | 0.00 | 0.00 |
CHEVRON CORP NEWSOLE | COM | 21.76K | SH | $3.55M 1.23% | 21.76K | 0.00 | 0.00 |
SELECT SECTOR SPDR TRSOLE | ENERGY | 38.88K | SH | $3.22M 1.11% | 38.88K | 0.00 | 0.00 |
LILLY ELI & COSOLE | COM | 9.15K | SH | $3.14M 1.09% | 9.15K | 0.00 | 0.00 |
JOHNSON & JOHNSONSOLE | COM | 19.05K | SH | $2.95M 1.02% | 19.05K | 0.00 | 0.00 |
INTERNATIONAL BUSINESS MACHSSOLE | COM | 20.66K | SH | $2.71M 0.94% | 20.66K | 0.00 | 0.00 |
ONEOK INC NEWSOLE | COM | 41.30K | SH | $2.62M 0.91% | 41.30K | 0.00 | 0.00 |
VERIZON COMMUNICATIONS INCSOLE | COM | 65.65K | SH | $2.55M 0.88% | 65.65K | 0.00 | 0.00 |
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