Filed: 8/12/2025ACC: 0001398344-25-015014
📋 What this filing means
FOUNDERS FINANCIAL ALLIANCE, LLC filed this quarterly 13F‑HR report disclosing 544 equity positions with a total reported market value of $439.75M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
544
Positions
$439.75M
Total AUM (reported)
5.91M
Total Shares
Allocation by class
COM$227.25M51.7%
COM NEW$11.80M2.7%
CL A$9.20M2.1%
PGIM ULTRA SH BD$8.74M2.0%
BLOOMBERG 1-3 MO$7.60M1.7%
CORE S&P500 ETF$6.92M1.6%
TR UNIT$6.49M1.5%
Portfolio Concentration
Top 3$67.39M15.3%
4–10$54.50M12.4%
11–25$70.31M16.0%
Rest$247.55M56.3%
Top 3 weight
15.3%
Top 10 weight
27.7%
Voting Authority Distribution
Total shares with voting rights: 5.91M
Sole
Full voting authority
0.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
5.91M
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole544
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings544
Rows:
APPLE INC
SOLEShares128.80K
TypeSH
Market value$26.43M
6.01%
Sole
0.00
Shared
0.00
None
128.80K
NVIDIA CORPORATION
SOLEShares152.71K
TypeSH
Market value$24.13M
5.49%
Sole
0.00
Shared
0.00
None
152.71K
MICROSOFT CORP
SOLEShares33.84K
TypeSH
Market value$16.83M
3.83%
Sole
0.00
Shared
0.00
None
33.84K
AMAZON COM INC
SOLEShares44.37K
TypeSH
Market value$9.73M
2.21%
Sole
0.00
Shared
0.00
None
44.37K
PGIM ETF TR
SOLEShares175.62K
TypeSH
Market value$8.74M
1.99%
Sole
0.00
Shared
0.00
None
175.62K
JPMORGAN CHASE & CO.
SOLEShares27.89K
TypeSH
Market value$8.09M
1.84%
Sole
0.00
Shared
0.00
None
27.89K
SPDR SERIES TRUST
SOLEShares82.82K
TypeSH
Market value$7.60M
1.73%
Sole
0.00
Shared
0.00
None
82.82K
ISHARES TR
SOLEShares11.15K
TypeSH
Market value$6.92M
1.57%
Sole
0.00
Shared
0.00
None
11.15K
BROADCOM INC
SOLEShares24.84K
TypeSH
Market value$6.85M
1.56%
Sole
0.00
Shared
0.00
None
24.84K
DUKE ENERGY CORP NEW
SOLEShares55.75K
TypeSH
Market value$6.58M
1.50%
Sole
0.00
Shared
0.00
None
55.75K
SPDR S&P 500 ETF TR
SOLEShares10.50K
TypeSH
Market value$6.49M
1.48%
Sole
0.00
Shared
0.00
None
10.50K
MORGAN STANLEY ETF TRUST
SOLEShares117.79K
TypeSH
Market value$5.87M
1.34%
Sole
0.00
Shared
0.00
None
117.79K
FIRST BANCORP N C
SOLEShares122.24K
TypeSH
Market value$5.39M
1.23%
Sole
0.00
Shared
0.00
None
122.24K
J P MORGAN EXCHANGE TRADED F
SOLEShares102K
TypeSH
Market value$5.17M
1.18%
Sole
0.00
Shared
0.00
None
102K
INVESCO QQQ TR
SOLEShares8.89K
TypeSH
Market value$4.90M
1.12%
Sole
0.00
Shared
0.00
None
8.89K
SPDR SERIES TRUST
SOLEShares86.91K
TypeSH
Market value$4.73M
1.07%
Sole
0.00
Shared
0.00
None
86.91K
ALPHABET INC
SOLEShares26.80K
TypeSH
Market value$4.72M
1.07%
Sole
0.00
Shared
0.00
None
26.80K
WISDOMTREE TR
SOLEShares97.68K
TypeSH
Market value$4.55M
1.03%
Sole
0.00
Shared
0.00
None
97.68K
SPDR DOW JONES INDL AVERAGE
SOLEShares10.12K
TypeSH
Market value$4.46M
1.01%
Sole
0.00
Shared
0.00
None
10.12K
WISDOMTREE TR
SOLEShares52.05K
TypeSH
Market value$4.36M
0.99%
Sole
0.00
Shared
0.00
None
52.05K
ISHARES TR
SOLEShares9.85K
TypeSH
Market value$4.18M
0.95%
Sole
0.00
Shared
0.00
None
9.85K
ALTRIA GROUP INC
SOLEShares69.01K
TypeSH
Market value$4.05M
0.92%
Sole
0.00
Shared
0.00
None
69.01K
PHILIP MORRIS INTL INC
SOLEShares21.67K
TypeSH
Market value$3.95M
0.90%
Sole
0.00
Shared
0.00
None
21.67K
SPDR SERIES TRUST
SOLEShares91.60K
TypeSH
Market value$3.90M
0.89%
Sole
0.00
Shared
0.00
None
91.60K
BERKSHIRE HATHAWAY INC DEL
SOLEShares7.40K
TypeSH
Market value$3.59M
0.82%
Sole
0.00
Shared
0.00
None
7.40K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
APPLE INCSOLE | COM | 128.80K | SH | $26.43M 6.01% | 0.00 | 0.00 | 128.80K |
NVIDIA CORPORATIONSOLE | COM | 152.71K | SH | $24.13M 5.49% | 0.00 | 0.00 | 152.71K |
MICROSOFT CORPSOLE | COM | 33.84K | SH | $16.83M 3.83% | 0.00 | 0.00 | 33.84K |
AMAZON COM INCSOLE | COM | 44.37K | SH | $9.73M 2.21% | 0.00 | 0.00 | 44.37K |
PGIM ETF TRSOLE | PGIM ULTRA SH BD | 175.62K | SH | $8.74M 1.99% | 0.00 | 0.00 | 175.62K |
JPMORGAN CHASE & CO.SOLE | COM | 27.89K | SH | $8.09M 1.84% | 0.00 | 0.00 | 27.89K |
SPDR SERIES TRUSTSOLE | BLOOMBERG 1-3 MO | 82.82K | SH | $7.60M 1.73% | 0.00 | 0.00 | 82.82K |
ISHARES TRSOLE | CORE S&P500 ETF | 11.15K | SH | $6.92M 1.57% | 0.00 | 0.00 | 11.15K |
BROADCOM INCSOLE | COM | 24.84K | SH | $6.85M 1.56% | 0.00 | 0.00 | 24.84K |
DUKE ENERGY CORP NEWSOLE | COM NEW | 55.75K | SH | $6.58M 1.50% | 0.00 | 0.00 | 55.75K |
SPDR S&P 500 ETF TRSOLE | TR UNIT | 10.50K | SH | $6.49M 1.48% | 0.00 | 0.00 | 10.50K |
MORGAN STANLEY ETF TRUSTSOLE | EATON VANCE FLTG | 117.79K | SH | $5.87M 1.34% | 0.00 | 0.00 | 117.79K |
FIRST BANCORP N CSOLE | COM | 122.24K | SH | $5.39M 1.23% | 0.00 | 0.00 | 122.24K |
J P MORGAN EXCHANGE TRADED FSOLE | ULTRA SHRT ETF | 102K | SH | $5.17M 1.18% | 0.00 | 0.00 | 102K |
INVESCO QQQ TRSOLE | UNIT SER 1 | 8.89K | SH | $4.90M 1.12% | 0.00 | 0.00 | 8.89K |
SPDR SERIES TRUSTSOLE | PORTFOLIO S&P400 | 86.91K | SH | $4.73M 1.07% | 0.00 | 0.00 | 86.91K |
ALPHABET INCSOLE | CAP STK CL A | 26.80K | SH | $4.72M 1.07% | 0.00 | 0.00 | 26.80K |
WISDOMTREE TRSOLE | US S CAP QTY DIV | 97.68K | SH | $4.55M 1.03% | 0.00 | 0.00 | 97.68K |
SPDR DOW JONES INDL AVERAGESOLE | UT SER 1 | 10.12K | SH | $4.46M 1.01% | 0.00 | 0.00 | 10.12K |
WISDOMTREE TRSOLE | US QTLY DIV GRT | 52.05K | SH | $4.36M 0.99% | 0.00 | 0.00 | 52.05K |
ISHARES TRSOLE | RUS 1000 GRW ETF | 9.85K | SH | $4.18M 0.95% | 0.00 | 0.00 | 9.85K |
ALTRIA GROUP INCSOLE | COM | 69.01K | SH | $4.05M 0.92% | 0.00 | 0.00 | 69.01K |
PHILIP MORRIS INTL INCSOLE | COM | 21.67K | SH | $3.95M 0.90% | 0.00 | 0.00 | 21.67K |
SPDR SERIES TRUSTSOLE | PORTFOLIO S&P600 | 91.60K | SH | $3.90M 0.89% | 0.00 | 0.00 | 91.60K |
BERKSHIRE HATHAWAY INC DELSOLE | CL B NEW | 7.40K | SH | $3.59M 0.82% | 0.00 | 0.00 | 7.40K |
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