Filed: 5/12/2025ACC: 0001398344-25-009151
📋 What this filing means
FOUNDERS FINANCIAL ALLIANCE, LLC filed this quarterly 13F‑HR report disclosing 615 equity positions with a total reported market value of $412.62M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
615
Positions
$412.62M
Total AUM (reported)
5.88M
Total Shares
Allocation by class
COM$212.05M51.4%
COM NEW$12.01M2.9%
PGIM ULTRA SH BD$8.42M2.0%
CL A$7.71M1.9%
ENERGY$6.66M1.6%
BLOOMBERG 1-3 MO$6.62M1.6%
CORE S&P500 ETF$6.19M1.5%
Portfolio Concentration
Top 3$57.10M13.8%
4–10$49.61M12.0%
11–25$64.24M15.6%
Rest$241.67M58.6%
Top 3 weight
13.8%
Top 10 weight
25.9%
Voting Authority Distribution
Total shares with voting rights: 5.88M
Sole
Full voting authority
0.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
5.88M
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole615
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings615
Rows:
APPLE INC
SOLEShares127.47K
TypeSH
Market value$28.32M
6.86%
Sole
0.00
Shared
0.00
None
127.47K
NVIDIA CORPORATION
SOLEShares149.43K
TypeSH
Market value$16.20M
3.93%
Sole
0.00
Shared
0.00
None
149.43K
MICROSOFT CORP
SOLEShares33.52K
TypeSH
Market value$12.58M
3.05%
Sole
0.00
Shared
0.00
None
33.52K
PGIM ETF TR
SOLEShares169.38K
TypeSH
Market value$8.42M
2.04%
Sole
0.00
Shared
0.00
None
169.38K
AMAZON COM INC
SOLEShares43.07K
TypeSH
Market value$8.20M
1.99%
Sole
0.00
Shared
0.00
None
43.07K
DUKE ENERGY CORP NEW
SOLEShares55.52K
TypeSH
Market value$6.77M
1.64%
Sole
0.00
Shared
0.00
None
55.52K
JPMORGAN CHASE & CO.
SOLEShares27.51K
TypeSH
Market value$6.75M
1.64%
Sole
0.00
Shared
0.00
None
27.51K
SELECT SECTOR SPDR TR
SOLEShares71.30K
TypeSH
Market value$6.66M
1.61%
Sole
0.00
Shared
0.00
None
71.30K
SPDR SER TR
SOLEShares72.15K
TypeSH
Market value$6.62M
1.60%
Sole
0.00
Shared
0.00
None
72.15K
ISHARES TR
SOLEShares11.01K
TypeSH
Market value$6.19M
1.50%
Sole
0.00
Shared
0.00
None
11.01K
SPDR S&P 500 ETF TR
SOLEShares10K
TypeSH
Market value$5.59M
1.36%
Sole
0.00
Shared
0.00
None
10K
FIRST BANCORP N C
SOLEShares124.30K
TypeSH
Market value$4.99M
1.21%
Sole
0.00
Shared
0.00
None
124.30K
J P MORGAN EXCHANGE TRADED F
SOLEShares95.30K
TypeSH
Market value$4.83M
1.17%
Sole
0.00
Shared
0.00
None
95.30K
WISDOMTREE TR
SOLEShares102.31K
TypeSH
Market value$4.76M
1.15%
Sole
0.00
Shared
0.00
None
102.31K
SPDR SER TR
SOLEShares84.51K
TypeSH
Market value$4.33M
1.05%
Sole
0.00
Shared
0.00
None
84.51K
WISDOMTREE TR
SOLEShares52.83K
TypeSH
Market value$4.22M
1.02%
Sole
0.00
Shared
0.00
None
52.83K
INVESCO QQQ TR
SOLEShares8.97K
TypeSH
Market value$4.21M
1.02%
Sole
0.00
Shared
0.00
None
8.97K
BROADCOM INC
SOLEShares24.90K
TypeSH
Market value$4.17M
1.01%
Sole
0.00
Shared
0.00
None
24.90K
SPDR DOW JONES INDL AVERAGE
SOLEShares9.89K
TypeSH
Market value$4.15M
1.01%
Sole
0.00
Shared
0.00
None
9.89K
ALTRIA GROUP INC
SOLEShares68.50K
TypeSH
Market value$4.11M
1.00%
Sole
0.00
Shared
0.00
None
68.50K
ALPHABET INC
SOLEShares26.58K
TypeSH
Market value$4.11M
1.00%
Sole
0.00
Shared
0.00
None
26.58K
ABBVIE INC
SOLEShares18.30K
TypeSH
Market value$3.83M
0.93%
Sole
0.00
Shared
0.00
None
18.30K
BERKSHIRE HATHAWAY INC DEL
SOLEShares7.06K
TypeSH
Market value$3.76M
0.91%
Sole
0.00
Shared
0.00
None
7.06K
ISHARES TR
SOLEShares10.07K
TypeSH
Market value$3.64M
0.88%
Sole
0.00
Shared
0.00
None
10.07K
CHEVRON CORP NEW
SOLEShares21.21K
TypeSH
Market value$3.55M
0.86%
Sole
0.00
Shared
0.00
None
21.21K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
APPLE INCSOLE | COM | 127.47K | SH | $28.32M 6.86% | 0.00 | 0.00 | 127.47K |
NVIDIA CORPORATIONSOLE | COM | 149.43K | SH | $16.20M 3.93% | 0.00 | 0.00 | 149.43K |
MICROSOFT CORPSOLE | COM | 33.52K | SH | $12.58M 3.05% | 0.00 | 0.00 | 33.52K |
PGIM ETF TRSOLE | PGIM ULTRA SH BD | 169.38K | SH | $8.42M 2.04% | 0.00 | 0.00 | 169.38K |
AMAZON COM INCSOLE | COM | 43.07K | SH | $8.20M 1.99% | 0.00 | 0.00 | 43.07K |
DUKE ENERGY CORP NEWSOLE | COM NEW | 55.52K | SH | $6.77M 1.64% | 0.00 | 0.00 | 55.52K |
JPMORGAN CHASE & CO.SOLE | COM | 27.51K | SH | $6.75M 1.64% | 0.00 | 0.00 | 27.51K |
SELECT SECTOR SPDR TRSOLE | ENERGY | 71.30K | SH | $6.66M 1.61% | 0.00 | 0.00 | 71.30K |
SPDR SER TRSOLE | BLOOMBERG 1-3 MO | 72.15K | SH | $6.62M 1.60% | 0.00 | 0.00 | 72.15K |
ISHARES TRSOLE | CORE S&P500 ETF | 11.01K | SH | $6.19M 1.50% | 0.00 | 0.00 | 11.01K |
SPDR S&P 500 ETF TRSOLE | TR UNIT | 10K | SH | $5.59M 1.36% | 0.00 | 0.00 | 10K |
FIRST BANCORP N CSOLE | COM | 124.30K | SH | $4.99M 1.21% | 0.00 | 0.00 | 124.30K |
J P MORGAN EXCHANGE TRADED FSOLE | ULTRA SHRT ETF | 95.30K | SH | $4.83M 1.17% | 0.00 | 0.00 | 95.30K |
WISDOMTREE TRSOLE | US S CAP QTY DIV | 102.31K | SH | $4.76M 1.15% | 0.00 | 0.00 | 102.31K |
SPDR SER TRSOLE | PORTFOLIO S&P400 | 84.51K | SH | $4.33M 1.05% | 0.00 | 0.00 | 84.51K |
WISDOMTREE TRSOLE | US QTLY DIV GRT | 52.83K | SH | $4.22M 1.02% | 0.00 | 0.00 | 52.83K |
INVESCO QQQ TRSOLE | UNIT SER 1 | 8.97K | SH | $4.21M 1.02% | 0.00 | 0.00 | 8.97K |
BROADCOM INCSOLE | COM | 24.90K | SH | $4.17M 1.01% | 0.00 | 0.00 | 24.90K |
SPDR DOW JONES INDL AVERAGESOLE | UT SER 1 | 9.89K | SH | $4.15M 1.01% | 0.00 | 0.00 | 9.89K |
ALTRIA GROUP INCSOLE | COM | 68.50K | SH | $4.11M 1.00% | 0.00 | 0.00 | 68.50K |
ALPHABET INCSOLE | CAP STK CL A | 26.58K | SH | $4.11M 1.00% | 0.00 | 0.00 | 26.58K |
ABBVIE INCSOLE | COM | 18.30K | SH | $3.83M 0.93% | 0.00 | 0.00 | 18.30K |
BERKSHIRE HATHAWAY INC DELSOLE | CL B NEW | 7.06K | SH | $3.76M 0.91% | 0.00 | 0.00 | 7.06K |
ISHARES TRSOLE | RUS 1000 GRW ETF | 10.07K | SH | $3.64M 0.88% | 0.00 | 0.00 | 10.07K |
CHEVRON CORP NEWSOLE | COM | 21.21K | SH | $3.55M 0.86% | 0.00 | 0.00 | 21.21K |
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