FLAHARTY ASSET MANAGEMENT, LLC

Filed: 2/5/2025ACC: 0001420506-25-000148

📋 What this filing means

FLAHARTY ASSET MANAGEMENT, LLC filed this quarterly 13F‑HR report disclosing 128 equity positions with a total reported market value of $684.96M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

128

Positions

$684.96M

Total AUM (reported)

12.65M

Total Shares

Allocation by class

RUS 1000 GRW ETF$50.84M7.4%

ENHAN SHRT MA AC$43.15M6.3%

RUS 1000 VAL ETF$41.53M6.1%

DIVID ACHIEVEV$36.63M5.3%

SENIOR LN FD$34.93M5.1%

HENDRSON AAA CL$31.64M4.6%

SBI CONS STPLS$30.29M4.4%

Portfolio Concentration

Top 3$135.52M19.8%

4–10$209.06M30.5%

11–25$260.75M38.1%

Rest$79.62M11.6%

Top 3 weight

19.8%

Top 10 weight

50.3%

Voting Authority Distribution

Total shares with voting rights: 12.65M

Sole

Full voting authority

347.00

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

12.65M

% of voting shares100.0%

Investment Discretion (by position count)

Sole128

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings128

Rows:

ISHARES TR

SOLE

RUS 1000 GRW ETF

Shares126.61K

TypeSH

Market value$50.84M

7.42%

Sole

0.00

Shared

0.00

None

126.61K

PIMCO ETF TR

SOLE

ENHAN SHRT MA AC

Shares429.99K

TypeSH

Market value$43.15M

6.30%

Sole

0.00

Shared

0.00

None

429.99K

ISHARES TR

SOLE

RUS 1000 VAL ETF

Shares224.35K

TypeSH

Market value$41.53M

6.06%

Sole

0.00

Shared

0.00

None

224.35K

INVESCO EXCHANGE TRADED FD T

SOLE

DIVID ACHIEVEV

Shares798.65K

TypeSH

Market value$36.63M

5.35%

Sole

0.00

Shared

0.00

None

798.65K

FIRST TR EXCHANGE-TRADED FD

SOLE

SENIOR LN FD

Shares755.30K

TypeSH

Market value$34.93M

5.10%

Sole

0.00

Shared

0.00

None

755.30K

JANUS DETROIT STR TR

SOLE

HENDRSON AAA CL

Shares623.98K

TypeSH

Market value$31.64M

4.62%

Sole

0.00

Shared

0.00

None

623.98K

SELECT SECTOR SPDR TR

SOLE

SBI CONS STPLS

Shares385.38K

TypeSH

Market value$30.29M

4.42%

Sole

0.00

Shared

0.00

None

385.38K

SPDR SER TR

SOLE

S&P DIVID ETF

Shares198.77K

TypeSH

Market value$26.26M

3.83%

Sole

0.00

Shared

0.00

None

198.77K

INVESCO EXCHANGE TRADED FD T

SOLE

S&P500 EQL ENR

Shares334.95K

TypeSH

Market value$25.58M

3.73%

Sole

0.00

Shared

0.00

None

334.95K

FIRST TR EXCHANGE-TRADED FD

SOLE

MULTI ASSET DI

Shares1.47M

TypeSH

Market value$23.74M

3.47%

Sole

0.00

Shared

0.00

None

1.47M

FIRST TR EXCHANGE-TRADED FD

SOLE

NASD TECH DIV

Shares295.25K

TypeSH

Market value$23.17M

3.38%

Sole

0.00

Shared

0.00

None

295.25K

SELECT SECTOR SPDR TR

SOLE

FINANCIAL

Shares452.43K

TypeSH

Market value$21.87M

3.19%

Sole

0.00

Shared

0.00

None

452.43K

PIMCO ETF TR

SOLE

ACTIVE BD ETF

Shares241.24K

TypeSH

Market value$21.81M

3.18%

Sole

0.00

Shared

0.00

None

241.24K

FIRST TR EXCHANGE TRAD FD VI

SOLE

FST TR GLB FD

Shares902.48K

TypeSH

Market value$21.60M

3.15%

Sole

0.00

Shared

0.00

None

902.48K

AMERICAN CENTY ETF TR

SOLE

DIVERSIFID CRP

Shares446.93K

TypeSH

Market value$20.53M

3.00%

Sole

0.00

Shared

0.00

None

446.93K

GLOBAL X FDS

SOLE

US PFD ETF

Shares927.83K

TypeSH

Market value$18.10M

2.64%

Sole

0.00

Shared

0.00

None

927.83K

SPDR SER TR

SOLE

PORTFOLIO CRPORT

Shares600.95K

TypeSH

Market value$17.21M

2.51%

Sole

0.00

Shared

0.00

None

600.95K

JANUS DETROIT STR TR

SOLE

HENDERSON SECURI

Shares323.68K

TypeSH

Market value$16.77M

2.45%

Sole

0.00

Shared

0.00

None

323.68K

AMERICAN CENTY ETF TR

SOLE

US SML CP VALU

Shares170.21K

TypeSH

Market value$16.43M

2.40%

Sole

0.00

Shared

0.00

None

170.21K

COLUMBIA ETF TR II

SOLE

EM CORE EX ETF

Shares491.38K

TypeSH

Market value$14.54M

2.12%

Sole

0.00

Shared

0.00

None

491.38K

ISHARES TR

SOLE

RUS 2000 GRW ETF

Shares49.81K

TypeSH

Market value$14.34M

2.09%

Sole

0.00

Shared

0.00

None

49.81K

FIRST TR EXCHANGE-TRADED FD

SOLE

FT VEST S&P 500

Shares278.14K

TypeSH

Market value$13.97M

2.04%

Sole

0.00

Shared

0.00

None

278.14K

GLOBAL X FDS

SOLE

X EMERGING MKT

Shares613.15K

TypeSH

Market value$13.84M

2.02%

Sole

0.00

Shared

0.00

None

613.15K

J P MORGAN EXCHANGE TRADED F

SOLE

ULTRA SHRT ETF

Shares273.92K

TypeSH

Market value$13.80M

2.01%

Sole

0.00

Shared

0.00

None

273.92K

ISHARES TR

SOLE

S&P MC 400VL ETF

Shares102.27K

TypeSH

Market value$12.78M

1.87%

Sole

0.00

Shared

0.00

None

102.27K

Issuer	Class	Shares	Type	Value / Portfolio %	None
ISHARES TRSOLE	RUS 1000 GRW ETF	126.61K	SH	$50.84M 7.42%	126.61K
PIMCO ETF TRSOLE	ENHAN SHRT MA AC	429.99K	SH	$43.15M 6.30%	429.99K
ISHARES TRSOLE	RUS 1000 VAL ETF	224.35K	SH	$41.53M 6.06%	224.35K
INVESCO EXCHANGE TRADED FD TSOLE	DIVID ACHIEVEV	798.65K	SH	$36.63M 5.35%	798.65K
FIRST TR EXCHANGE-TRADED FDSOLE	SENIOR LN FD	755.30K	SH	$34.93M 5.10%	755.30K
JANUS DETROIT STR TRSOLE	HENDRSON AAA CL	623.98K	SH	$31.64M 4.62%	623.98K
SELECT SECTOR SPDR TRSOLE	SBI CONS STPLS	385.38K	SH	$30.29M 4.42%	385.38K
SPDR SER TRSOLE	S&P DIVID ETF	198.77K	SH	$26.26M 3.83%	198.77K
INVESCO EXCHANGE TRADED FD TSOLE	S&P500 EQL ENR	334.95K	SH	$25.58M 3.73%	334.95K
FIRST TR EXCHANGE-TRADED FDSOLE	MULTI ASSET DI	1.47M	SH	$23.74M 3.47%	1.47M
FIRST TR EXCHANGE-TRADED FDSOLE	NASD TECH DIV	295.25K	SH	$23.17M 3.38%	295.25K
SELECT SECTOR SPDR TRSOLE	FINANCIAL	452.43K	SH	$21.87M 3.19%	452.43K
PIMCO ETF TRSOLE	ACTIVE BD ETF	241.24K	SH	$21.81M 3.18%	241.24K
FIRST TR EXCHANGE TRAD FD VISOLE	FST TR GLB FD	902.48K	SH	$21.60M 3.15%	902.48K
AMERICAN CENTY ETF TRSOLE	DIVERSIFID CRP	446.93K	SH	$20.53M 3.00%	446.93K
GLOBAL X FDSSOLE	US PFD ETF	927.83K	SH	$18.10M 2.64%	927.83K
SPDR SER TRSOLE	PORTFOLIO CRPORT	600.95K	SH	$17.21M 2.51%	600.95K
JANUS DETROIT STR TRSOLE	HENDERSON SECURI	323.68K	SH	$16.77M 2.45%	323.68K
AMERICAN CENTY ETF TRSOLE	US SML CP VALU	170.21K	SH	$16.43M 2.40%	170.21K
COLUMBIA ETF TR IISOLE	EM CORE EX ETF	491.38K	SH	$14.54M 2.12%	491.38K
ISHARES TRSOLE	RUS 2000 GRW ETF	49.81K	SH	$14.34M 2.09%	49.81K
FIRST TR EXCHANGE-TRADED FDSOLE	FT VEST S&P 500	278.14K	SH	$13.97M 2.04%	278.14K
GLOBAL X FDSSOLE	X EMERGING MKT	613.15K	SH	$13.84M 2.02%	613.15K
J P MORGAN EXCHANGE TRADED FSOLE	ULTRA SHRT ETF	273.92K	SH	$13.80M 2.01%	273.92K
ISHARES TRSOLE	S&P MC 400VL ETF	102.27K	SH	$12.78M 1.87%	102.27K

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