FIRST FOUNDATION ADVISORS

PrivateCIK: 1086763

Location

IRVINE, CA

334

Positions

$2.48B

Total AUM (reported)

22.69M

Total Shares

Allocation by class

COM$973.20M39.2%

CORE S&P500 ETF$193.40M7.8%

CAP STK CL C$109.71M4.4%

CORE MSCI EAFE$99.53M4.0%

EQUITY PREMIUM$89.33M3.6%

MRNGSTR WDE MOAT$71.89M2.9%

ACTIVEBETA US LG$57.45M2.3%

Portfolio Concentration

Top 3$672.98M27.1%

4–10$504.17M20.3%

11–25$481.02M19.4%

Rest$825.49M33.2%

Top 3 weight

27.1%

Top 10 weight

47.4%

Voting Authority Distribution

Total shares with voting rights: 22.69M

Sole

Full voting authority

21.37M

% of voting shares94.2%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

1.32M

% of voting shares5.8%

Investment Discretion (by position count)

Sole95

Shared0

Other239

Dominant voting typeSole · 94.2% of voting shares

Institutional Holdings334

Rows:

MICROSOFT CORP

DFND

COM

Shares999.19K

TypeSH

Market value$369.87M

14.89%

Sole

988.48K

Shared

0.00

None

10.71K

ISHARES TR

DFND

CORE S&P500 ETF

Shares296.08K

TypeSH

Market value$193.40M

7.79%

Sole

281.52K

Shared

0.00

None

14.56K

ALPHABET INC

DFND

CAP STK CL C

Shares382.44K

TypeSH

Market value$109.71M

4.42%

Sole

361.99K

Shared

0.00

None

20.45K

ISHARES TR

DFND

CORE MSCI EAFE

Shares1.10M

TypeSH

Market value$99.53M

4.01%

Sole

1.02M

Shared

0.00

None

79.71K

J P MORGAN EXCHANGE TRADED F

DFND

EQUITY PREMIUM

Shares1.58M

TypeSH

Market value$89.33M

3.60%

Sole

1.50M

Shared

0.00

None

79.80K

VANECK ETF TRUST

DFND

MRNGSTR WDE MOAT

Shares743.41K

TypeSH

Market value$71.89M

2.89%

Sole

708.76K

Shared

0.00

None

34.66K

APPLE INC

DFND

COM

Shares283.13K

TypeSH

Market value$71.86M

2.89%

Sole

278.12K

Shared

0.00

None

5.01K

AMAZON COM INC

DFND

COM

Shares289.22K

TypeSH

Market value$60.24M

2.43%

Sole

275.83K

Shared

0.00

None

13.39K

GOLDMAN SACHS ETF TR

DFND

ACTIVEBETA US LG

Shares459.08K

TypeSH

Market value$57.45M

2.31%

Sole

429.56K

Shared

0.00

None

29.52K

ISHARES INC

DFND

CORE MSCI EMKT

Shares772.60K

TypeSH

Market value$53.89M

2.17%

Sole

729.51K

Shared

0.00

None

43.09K

ISHARES TR

DFND

RUS MID CAP ETF

Shares553.80K

TypeSH

Market value$53.85M

2.17%

Sole

515.05K

Shared

0.00

None

38.76K

BERKSHIRE HATHAWAY INC DEL

DFND

CL B NEW

Shares105.30K

TypeSH

Market value$50.46M

2.03%

Sole

101.31K

Shared

0.00

None

3.99K

GOLDMAN SACHS ETF TR

DFND

ACTIVEBETA INT

Shares1.02M

TypeSH

Market value$44.19M

1.78%

Sole

968.45K

Shared

0.00

None

56.03K

GOLDMAN SACHS ETF TR

DFND

ACTIVEBETA US

Shares515.73K

TypeSH

Market value$38.45M

1.55%

Sole

479.56K

Shared

0.00

None

36.17K

ADVANCED MICRO DEVICES INC

DFND

COM

Shares181.48K

TypeSH

Market value$36.92M

1.49%

Sole

181.32K

Shared

0.00

None

161.00

NVIDIA CORPORATION

DFND

COM

Shares200.44K

TypeSH

Market value$34.96M

1.41%

Sole

198.31K

Shared

0.00

None

2.13K

INVESCO EXCHANGE TRADED FD T

DFND

RAFI US 1500

Shares758.91K

TypeSH

Market value$34.81M

1.40%

Sole

722.48K

Shared

0.00

None

36.43K

ISHARES TR

DFND

RUSSELL 2000 ETF

Shares128.10K

TypeSH

Market value$31.77M

1.28%

Sole

122.41K

Shared

0.00

None

5.69K

ISHARES GOLD TR

DFND

ISHARES NEW

Shares347.77K

TypeSH

Market value$30.66M

1.23%

Sole

345.95K

Shared

0.00

None

1.82K

JPMORGAN CHASE & CO

DFND

COM

Shares99.47K

TypeSH

Market value$29.26M

1.18%

Sole

96.22K

Shared

0.00

None

3.25K

AMPHENOL CORP

DFND

CL A

Shares168.72K

TypeSH

Market value$21.32M

0.86%

Sole

158.26K

Shared

0.00

None

10.46K

ISHARES TR

DFND

CALIF MUN BD ETF

Shares356.73K

TypeSH

Market value$20.28M

0.82%

Sole

348.02K

Shared

0.00

None

8.71K

SCHWAB CHARLES CORP

DFND

COM

Shares195.41K

TypeSH

Market value$18.36M

0.74%

Sole

189.49K

Shared

0.00

None

5.92K

ISHARES TR

DFND

RUS 1000 GRW ETF

Shares42.63K

TypeSH

Market value$18.18M

0.73%

Sole

38.23K

Shared

0.00

None

4.39K

GOLDMAN SACHS ETF TR

DFND

ACTIVEBETA EME

Shares406.68K

TypeSH

Market value$17.57M

0.71%

Sole

376.57K

Shared

0.00

None

30.11K

Issuer	Class	Shares	Type	Value / Portfolio %	Voting — Sole	None
MICROSOFT CORPDFND	COM	999.19K	SH	$369.87M 14.89%	988.48K	10.71K
ISHARES TRDFND	CORE S&P500 ETF	296.08K	SH	$193.40M 7.79%	281.52K	14.56K
ALPHABET INCDFND	CAP STK CL C	382.44K	SH	$109.71M 4.42%	361.99K	20.45K
ISHARES TRDFND	CORE MSCI EAFE	1.10M	SH	$99.53M 4.01%	1.02M	79.71K
J P MORGAN EXCHANGE TRADED FDFND	EQUITY PREMIUM	1.58M	SH	$89.33M 3.60%	1.50M	79.80K
VANECK ETF TRUSTDFND	MRNGSTR WDE MOAT	743.41K	SH	$71.89M 2.89%	708.76K	34.66K
APPLE INCDFND	COM	283.13K	SH	$71.86M 2.89%	278.12K	5.01K
AMAZON COM INCDFND	COM	289.22K	SH	$60.24M 2.43%	275.83K	13.39K
GOLDMAN SACHS ETF TRDFND	ACTIVEBETA US LG	459.08K	SH	$57.45M 2.31%	429.56K	29.52K
ISHARES INCDFND	CORE MSCI EMKT	772.60K	SH	$53.89M 2.17%	729.51K	43.09K
ISHARES TRDFND	RUS MID CAP ETF	553.80K	SH	$53.85M 2.17%	515.05K	38.76K
BERKSHIRE HATHAWAY INC DELDFND	CL B NEW	105.30K	SH	$50.46M 2.03%	101.31K	3.99K
GOLDMAN SACHS ETF TRDFND	ACTIVEBETA INT	1.02M	SH	$44.19M 1.78%	968.45K	56.03K
GOLDMAN SACHS ETF TRDFND	ACTIVEBETA US	515.73K	SH	$38.45M 1.55%	479.56K	36.17K
ADVANCED MICRO DEVICES INCDFND	COM	181.48K	SH	$36.92M 1.49%	181.32K	161.00
NVIDIA CORPORATIONDFND	COM	200.44K	SH	$34.96M 1.41%	198.31K	2.13K
INVESCO EXCHANGE TRADED FD TDFND	RAFI US 1500	758.91K	SH	$34.81M 1.40%	722.48K	36.43K
ISHARES TRDFND	RUSSELL 2000 ETF	128.10K	SH	$31.77M 1.28%	122.41K	5.69K
ISHARES GOLD TRDFND	ISHARES NEW	347.77K	SH	$30.66M 1.23%	345.95K	1.82K
JPMORGAN CHASE & CODFND	COM	99.47K	SH	$29.26M 1.18%	96.22K	3.25K
AMPHENOL CORPDFND	CL A	168.72K	SH	$21.32M 0.86%	158.26K	10.46K
ISHARES TRDFND	CALIF MUN BD ETF	356.73K	SH	$20.28M 0.82%	348.02K	8.71K
SCHWAB CHARLES CORPDFND	COM	195.41K	SH	$18.36M 0.74%	189.49K	5.92K
ISHARES TRDFND	RUS 1000 GRW ETF	42.63K	SH	$18.18M 0.73%	38.23K	4.39K
GOLDMAN SACHS ETF TRDFND	ACTIVEBETA EME	406.68K	SH	$17.57M 0.71%	376.57K	30.11K

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