FIRST FOUNDATION ADVISORS

PrivateCIK: 1086763

Location

IRVINE, CA

353

Positions

$2.78B

Total AUM (reported)

23.45M

Total Shares

Allocation by class

COM$1.08B38.9%

CORE S&P500 ETF$225.04M8.1%

CAP STK CL C$131.69M4.7%

CORE MSCI EAFE$114.90M4.1%

EQUITY PREMIUM$88.59M3.2%

CORE MSCI EMKT$69.94M2.5%

RUS MID CAP ETF$64.34M2.3%

Portfolio Concentration

Top 3$726.92M26.1%

4–10$573.94M20.6%

11–25$567.34M20.4%

Rest$914.09M32.9%

Top 3 weight

26.1%

Top 10 weight

46.8%

Voting Authority Distribution

Total shares with voting rights: 23.45M

Sole

Full voting authority

22.09M

% of voting shares94.2%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

1.36M

% of voting shares5.8%

Investment Discretion (by position count)

Sole104

Shared0

Other249

Dominant voting typeSole · 94.2% of voting shares

Institutional Holdings353

Rows:

MICROSOFT CORP

DFND

COM

Shares992.43K

TypeSH

Market value$370.20M

13.31%

Sole

982.77K

Shared

0.00

None

9.66K

ISHARES TR

DFND

CORE S&P500 ETF

Shares300.50K

TypeSH

Market value$225.04M

8.09%

Sole

285.71K

Shared

0.00

None

14.79K

ALPHABET INC

DFND

CAP STK CL C

Shares372.71K

TypeSH

Market value$131.69M

4.73%

Sole

354.73K

Shared

0.00

None

17.97K

ISHARES TR

DFND

CORE MSCI EAFE

Shares1.19M

TypeSH

Market value$114.90M

4.13%

Sole

1.11M

Shared

0.00

None

78.85K

ADVANCED MICRO DEVICES INC

DFND

COM

Shares182.06K

TypeSH

Market value$105.76M

3.80%

Sole

181.87K

Shared

0.00

None

193.00

J P MORGAN EXCHANGE TRADED F

DFND

EQUITY PREMIUM

Shares1.57M

TypeSH

Market value$88.59M

3.18%

Sole

1.49M

Shared

0.00

None

73.92K

ISHARES INC

DFND

CORE MSCI EMKT

Shares844.32K

TypeSH

Market value$69.94M

2.51%

Sole

799.30K

Shared

0.00

None

45.02K

AMAZON COM INC

DFND

COM

Shares281.61K

TypeSH

Market value$67.12M

2.41%

Sole

269.11K

Shared

0.00

None

12.50K

ISHARES TR

DFND

RUS MID CAP ETF

Shares583.21K

TypeSH

Market value$64.34M

2.31%

Sole

545.35K

Shared

0.00

None

37.85K

GOLDMAN SACHS ETF TR

DFND

ACTIVEBETA US LG

Shares446.02K

TypeSH

Market value$63.29M

2.27%

Sole

423.08K

Shared

0.00

None

22.95K

APPLE INC

DFND

COM

Shares216.71K

TypeSH

Market value$62.71M

2.25%

Sole

211.44K

Shared

0.00

None

5.27K

VANECK ETF TRUST

DFND

MRNGSTR WDE MOAT

Shares593.92K

TypeSH

Market value$61.74M

2.22%

Sole

565.89K

Shared

0.00

None

28.03K

BERKSHIRE HATHAWAY INC DEL

DFND

CL B NEW

Shares104.60K

TypeSH

Market value$52.34M

1.88%

Sole

100.93K

Shared

0.00

None

3.67K

GOLDMAN SACHS ETF TR

DFND

ACTIVEBETA US

Shares512.49K

TypeSH

Market value$46.77M

1.68%

Sole

482.08K

Shared

0.00

None

30.41K

GOLDMAN SACHS ETF TR

DFND

ACTIVEBETA INT

Shares1.02M

TypeSH

Market value$46.57M

1.67%

Sole

972.19K

Shared

0.00

None

46.80K

ISHARES TR

DFND

RUSSELL 2000 ETF

Shares151.12K

TypeSH

Market value$45.40M

1.63%

Sole

145.02K

Shared

0.00

None

6.10K

INVESCO EXCHANGE TRADED FD T

DFND

RAFI US 1500

Shares739.18K

TypeSH

Market value$41.22M

1.48%

Sole

712.51K

Shared

0.00

None

26.67K

NVIDIA CORPORATION

DFND

COM

Shares191.93K

TypeSH

Market value$38.40M

1.38%

Sole

189.63K

Shared

0.00

None

2.30K

JPMORGAN CHASE & CO

DFND

COM

Shares97.91K

TypeSH

Market value$32.05M

1.15%

Sole

94.93K

Shared

0.00

None

2.98K

AMPHENOL CORP

DFND

CL A

Shares158.70K

TypeSH

Market value$27.98M

1.01%

Sole

149.71K

Shared

0.00

None

8.99K

ISHARES GOLD TR

DFND

ISHARES NEW

Shares359.36K

TypeSH

Market value$27.14M

0.98%

Sole

357.15K

Shared

0.00

None

2.21K

APPLIED MATLS INC

DFND

COM

Shares34.28K

TypeSH

Market value$24.78M

0.89%

Sole

31.78K

Shared

0.00

None

2.50K

GOLDMAN SACHS ETF TR

DFND

ACTIVEBETA EME

Shares428.40K

TypeSH

Market value$22.28M

0.80%

Sole

403.71K

Shared

0.00

None

24.69K

ISHARES TR

DFND

RUS 1000 GRW ETF

Shares157.60K

TypeSH

Market value$19.57M

0.70%

Sole

139.23K

Shared

0.00

None

18.37K

ISHARES TR

DFND

CALIF MUN BD ETF

Shares318.94K

TypeSH

Market value$18.38M

0.66%

Sole

311.15K

Shared

0.00

None

7.79K

Issuer	Class	Shares	Type	Value / Portfolio %	Voting — Sole	None
MICROSOFT CORPDFND	COM	992.43K	SH	$370.20M 13.31%	982.77K	9.66K
ISHARES TRDFND	CORE S&P500 ETF	300.50K	SH	$225.04M 8.09%	285.71K	14.79K
ALPHABET INCDFND	CAP STK CL C	372.71K	SH	$131.69M 4.73%	354.73K	17.97K
ISHARES TRDFND	CORE MSCI EAFE	1.19M	SH	$114.90M 4.13%	1.11M	78.85K
ADVANCED MICRO DEVICES INCDFND	COM	182.06K	SH	$105.76M 3.80%	181.87K	193.00
J P MORGAN EXCHANGE TRADED FDFND	EQUITY PREMIUM	1.57M	SH	$88.59M 3.18%	1.49M	73.92K
ISHARES INCDFND	CORE MSCI EMKT	844.32K	SH	$69.94M 2.51%	799.30K	45.02K
AMAZON COM INCDFND	COM	281.61K	SH	$67.12M 2.41%	269.11K	12.50K
ISHARES TRDFND	RUS MID CAP ETF	583.21K	SH	$64.34M 2.31%	545.35K	37.85K
GOLDMAN SACHS ETF TRDFND	ACTIVEBETA US LG	446.02K	SH	$63.29M 2.27%	423.08K	22.95K
APPLE INCDFND	COM	216.71K	SH	$62.71M 2.25%	211.44K	5.27K
VANECK ETF TRUSTDFND	MRNGSTR WDE MOAT	593.92K	SH	$61.74M 2.22%	565.89K	28.03K
BERKSHIRE HATHAWAY INC DELDFND	CL B NEW	104.60K	SH	$52.34M 1.88%	100.93K	3.67K
GOLDMAN SACHS ETF TRDFND	ACTIVEBETA US	512.49K	SH	$46.77M 1.68%	482.08K	30.41K
GOLDMAN SACHS ETF TRDFND	ACTIVEBETA INT	1.02M	SH	$46.57M 1.67%	972.19K	46.80K
ISHARES TRDFND	RUSSELL 2000 ETF	151.12K	SH	$45.40M 1.63%	145.02K	6.10K
INVESCO EXCHANGE TRADED FD TDFND	RAFI US 1500	739.18K	SH	$41.22M 1.48%	712.51K	26.67K
NVIDIA CORPORATIONDFND	COM	191.93K	SH	$38.40M 1.38%	189.63K	2.30K
JPMORGAN CHASE & CODFND	COM	97.91K	SH	$32.05M 1.15%	94.93K	2.98K
AMPHENOL CORPDFND	CL A	158.70K	SH	$27.98M 1.01%	149.71K	8.99K
ISHARES GOLD TRDFND	ISHARES NEW	359.36K	SH	$27.14M 0.98%	357.15K	2.21K
APPLIED MATLS INCDFND	COM	34.28K	SH	$24.78M 0.89%	31.78K	2.50K
GOLDMAN SACHS ETF TRDFND	ACTIVEBETA EME	428.40K	SH	$22.28M 0.80%	403.71K	24.69K
ISHARES TRDFND	RUS 1000 GRW ETF	157.60K	SH	$19.57M 0.70%	139.23K	18.37K
ISHARES TRDFND	CALIF MUN BD ETF	318.94K	SH	$18.38M 0.66%	311.15K	7.79K

Page 1 of 15

…