Filed: 2/4/2026ACC: 0001086763-26-000002
📋 What this filing means
FIRST FOUNDATION ADVISORS filed this quarterly 13F‑HR report disclosing 337 equity positions with a total reported market value of $2.65B. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
337
Positions
$2.65B
Total AUM (reported)
22.72M
Total Shares
Allocation by class
COM$1.12B42.1%
CORE S&P500 ETF$197.87M7.5%
CAP STK CL C$122.79M4.6%
CORE MSCI EAFE$93.63M3.5%
EQUITY PREMIUM$86.49M3.3%
MRNGSTR WDE MOAT$78.76M3.0%
CL A$64.12M2.4%
Portfolio Concentration
Top 3$804.09M30.3%
4–10$518.03M19.5%
11–25$482.27M18.2%
Rest$849.53M32.0%
Top 3 weight
30.3%
Top 10 weight
49.8%
Voting Authority Distribution
Total shares with voting rights: 22.72M
Sole
Full voting authority
21.34M
shares
% of voting shares93.9%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
1.38M
shares
% of voting shares6.1%
Investment Discretion (by position count)
Sole90
Shared0
Other247
Dominant voting typeSole · 93.9% of voting shares
Institutional Holdings337
Rows:
MICROSOFT CORP
DFNDShares999.61K
TypeSH
Market value$483.43M
18.22%
Sole
989.24K
Shared
0.00
None
10.37K
ISHARES TR
DFNDShares288.89K
TypeSH
Market value$197.87M
7.46%
Sole
273.20K
Shared
0.00
None
15.69K
ALPHABET INC
DFNDShares391.29K
TypeSH
Market value$122.79M
4.63%
Sole
370.85K
Shared
0.00
None
20.44K
ISHARES TR
DFNDShares1.05M
TypeSH
Market value$93.63M
3.53%
Sole
966.11K
Shared
0.00
None
80.52K
J P MORGAN EXCHANGE TRADED F
DFNDShares1.51M
TypeSH
Market value$86.49M
3.26%
Sole
1.42M
Shared
0.00
None
88.27K
VANECK ETF TRUST
DFNDShares760.53K
TypeSH
Market value$78.76M
2.97%
Sole
719.40K
Shared
0.00
None
41.13K
APPLE INC
DFNDShares282.92K
TypeSH
Market value$76.92M
2.90%
Sole
278.47K
Shared
0.00
None
4.45K
AMAZON COM INC
DFNDShares290.95K
TypeSH
Market value$67.16M
2.53%
Sole
277.78K
Shared
0.00
None
13.16K
GOLDMAN SACHS ETF TR
DFNDShares467.34K
TypeSH
Market value$61.86M
2.33%
Sole
429.67K
Shared
0.00
None
37.67K
BERKSHIRE HATHAWAY INC DEL
DFNDShares105.87K
TypeSH
Market value$53.21M
2.01%
Sole
101.89K
Shared
0.00
None
3.97K
ISHARES TR
DFNDShares518.01K
TypeSH
Market value$49.87M
1.88%
Sole
478.60K
Shared
0.00
None
39.41K
ISHARES INC
DFNDShares647.12K
TypeSH
Market value$43.50M
1.64%
Sole
615.02K
Shared
0.00
None
32.10K
GOLDMAN SACHS ETF TR
DFNDShares1.01M
TypeSH
Market value$43.36M
1.63%
Sole
937.16K
Shared
0.00
None
72.61K
ADVANCED MICRO DEVICES INC
DFNDShares182.28K
TypeSH
Market value$39.04M
1.47%
Sole
182.12K
Shared
0.00
None
151.00
GOLDMAN SACHS ETF TR
DFNDShares488.94K
TypeSH
Market value$36.98M
1.39%
Sole
448.56K
Shared
0.00
None
40.38K
NVIDIA CORPORATION
DFNDShares192.64K
TypeSH
Market value$35.93M
1.35%
Sole
190.83K
Shared
0.00
None
1.80K
INVESCO EXCHANGE TRADED FD T
DFNDShares775.51K
TypeSH
Market value$35.59M
1.34%
Sole
731.13K
Shared
0.00
None
44.39K
JPMORGAN CHASE & CO.
DFNDShares99.05K
TypeSH
Market value$31.92M
1.20%
Sole
95.80K
Shared
0.00
None
3.25K
ISHARES TR
DFNDShares129.46K
TypeSH
Market value$31.87M
1.20%
Sole
122.46K
Shared
0.00
None
7K
ISHARES GOLD TR
DFNDShares341.90K
TypeSH
Market value$27.75M
1.05%
Sole
340.03K
Shared
0.00
None
1.87K
AMPHENOL CORP NEW
DFNDShares173.72K
TypeSH
Market value$23.48M
0.88%
Sole
163.35K
Shared
0.00
None
10.37K
ISHARES TR
DFNDShares48.26K
TypeSH
Market value$22.84M
0.86%
Sole
43.24K
Shared
0.00
None
5.02K
ISHARES TR
DFNDShares367.28K
TypeSH
Market value$21.10M
0.80%
Sole
361.30K
Shared
0.00
None
5.99K
MASTERCARD INCORPORATED
DFNDShares34.66K
TypeSH
Market value$19.79M
0.75%
Sole
33.08K
Shared
0.00
None
1.59K
SCHWAB CHARLES CORP
DFNDShares192.84K
TypeSH
Market value$19.27M
0.73%
Sole
186.84K
Shared
0.00
None
6K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
MICROSOFT CORPDFND | COM | 999.61K | SH | $483.43M 18.22% | 989.24K | 0.00 | 10.37K |
ISHARES TRDFND | CORE S&P500 ETF | 288.89K | SH | $197.87M 7.46% | 273.20K | 0.00 | 15.69K |
ALPHABET INCDFND | CAP STK CL C | 391.29K | SH | $122.79M 4.63% | 370.85K | 0.00 | 20.44K |
ISHARES TRDFND | CORE MSCI EAFE | 1.05M | SH | $93.63M 3.53% | 966.11K | 0.00 | 80.52K |
J P MORGAN EXCHANGE TRADED FDFND | EQUITY PREMIUM | 1.51M | SH | $86.49M 3.26% | 1.42M | 0.00 | 88.27K |
VANECK ETF TRUSTDFND | MRNGSTR WDE MOAT | 760.53K | SH | $78.76M 2.97% | 719.40K | 0.00 | 41.13K |
APPLE INCDFND | COM | 282.92K | SH | $76.92M 2.90% | 278.47K | 0.00 | 4.45K |
AMAZON COM INCDFND | COM | 290.95K | SH | $67.16M 2.53% | 277.78K | 0.00 | 13.16K |
GOLDMAN SACHS ETF TRDFND | ACTIVEBETA US LG | 467.34K | SH | $61.86M 2.33% | 429.67K | 0.00 | 37.67K |
BERKSHIRE HATHAWAY INC DELDFND | CL B NEW | 105.87K | SH | $53.21M 2.01% | 101.89K | 0.00 | 3.97K |
ISHARES TRDFND | RUS MID CAP ETF | 518.01K | SH | $49.87M 1.88% | 478.60K | 0.00 | 39.41K |
ISHARES INCDFND | CORE MSCI EMKT | 647.12K | SH | $43.50M 1.64% | 615.02K | 0.00 | 32.10K |
GOLDMAN SACHS ETF TRDFND | ACTIVEBETA INT | 1.01M | SH | $43.36M 1.63% | 937.16K | 0.00 | 72.61K |
ADVANCED MICRO DEVICES INCDFND | COM | 182.28K | SH | $39.04M 1.47% | 182.12K | 0.00 | 151.00 |
GOLDMAN SACHS ETF TRDFND | ACTIVEBETA US | 488.94K | SH | $36.98M 1.39% | 448.56K | 0.00 | 40.38K |
NVIDIA CORPORATIONDFND | COM | 192.64K | SH | $35.93M 1.35% | 190.83K | 0.00 | 1.80K |
INVESCO EXCHANGE TRADED FD TDFND | RAFI US 1500 | 775.51K | SH | $35.59M 1.34% | 731.13K | 0.00 | 44.39K |
JPMORGAN CHASE & CO.DFND | COM | 99.05K | SH | $31.92M 1.20% | 95.80K | 0.00 | 3.25K |
ISHARES TRDFND | RUSSELL 2000 ETF | 129.46K | SH | $31.87M 1.20% | 122.46K | 0.00 | 7K |
ISHARES GOLD TRDFND | ISHARES NEW | 341.90K | SH | $27.75M 1.05% | 340.03K | 0.00 | 1.87K |
AMPHENOL CORP NEWDFND | CL A | 173.72K | SH | $23.48M 0.88% | 163.35K | 0.00 | 10.37K |
ISHARES TRDFND | RUS 1000 GRW ETF | 48.26K | SH | $22.84M 0.86% | 43.24K | 0.00 | 5.02K |
ISHARES TRDFND | CALIF MUN BD ETF | 367.28K | SH | $21.10M 0.80% | 361.30K | 0.00 | 5.99K |
MASTERCARD INCORPORATEDDFND | CL A | 34.66K | SH | $19.79M 0.75% | 33.08K | 0.00 | 1.59K |
SCHWAB CHARLES CORPDFND | COM | 192.84K | SH | $19.27M 0.73% | 186.84K | 0.00 | 6K |
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