Filed: 11/17/2025ACC: 0001086763-25-000016
📋 What this filing means
FIRST FOUNDATION ADVISORS filed this quarterly 13F‑HR report disclosing 334 equity positions with a total reported market value of $2.71B. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
334
Positions
$2.71B
Total AUM (reported)
23.20M
Total Shares
Allocation by class
COM$1.19B43.9%
CORE S&P500 ETF$195.72M7.2%
CAP STK CL C$105.91M3.9%
CORE MSCI EAFE$90.73M3.4%
EQUITY PREMIUM$85.27M3.2%
MRNGSTR WDE MOAT$79.27M2.9%
CL A$69.43M2.6%
Portfolio Concentration
Top 3$820.85M30.3%
4–10$516.99M19.1%
11–25$470.42M17.4%
Rest$897.45M33.2%
Top 3 weight
30.3%
Top 10 weight
49.4%
Voting Authority Distribution
Total shares with voting rights: 23.20M
Sole
Full voting authority
21.81M
shares
% of voting shares94.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
1.39M
shares
% of voting shares6.0%
Investment Discretion (by position count)
Sole213
Shared0
Other121
Dominant voting typeSole · 94.0% of voting shares
Institutional Holdings334
Rows:
MICROSOFT CORP
DFNDShares1M
TypeSH
Market value$519.21M
19.19%
Sole
992.14K
Shared
0.00
None
10.28K
ISHARES TR
SOLEShares292.43K
TypeSH
Market value$195.72M
7.23%
Sole
276.66K
Shared
0.00
None
15.77K
ALPHABET INC
DFNDShares434.88K
TypeSH
Market value$105.91M
3.91%
Sole
412.69K
Shared
0.00
None
22.19K
ISHARES TR
SOLEShares1.04M
TypeSH
Market value$90.73M
3.35%
Sole
961.81K
Shared
0.00
None
77.37K
J P MORGAN EXCHANGE TRADED F
SOLEShares1.49M
TypeSH
Market value$85.27M
3.15%
Sole
1.41M
Shared
0.00
None
86.37K
VANECK ETF TRUST
SOLEShares799.82K
TypeSH
Market value$79.27M
2.93%
Sole
757.95K
Shared
0.00
None
41.87K
APPLE INC
DFNDShares301.31K
TypeSH
Market value$76.72M
2.84%
Sole
296.93K
Shared
0.00
None
4.39K
AMAZON COM INC
SOLEShares307.31K
TypeSH
Market value$67.47M
2.49%
Sole
294.30K
Shared
0.00
None
13K
GOLDMAN SACHS ETF TR
DFNDShares485.02K
TypeSH
Market value$63.19M
2.34%
Sole
446.51K
Shared
0.00
None
38.51K
BERKSHIRE HATHAWAY INC DEL
DFNDShares108.08K
TypeSH
Market value$54.34M
2.01%
Sole
104.13K
Shared
0.00
None
3.95K
ISHARES TR
SOLEShares507.39K
TypeSH
Market value$48.99M
1.81%
Sole
469.49K
Shared
0.00
None
37.90K
GOLDMAN SACHS ETF TR
SOLEShares1.02M
TypeSH
Market value$42.04M
1.55%
Sole
947.82K
Shared
0.00
None
74.90K
ISHARES INC
SOLEShares628.50K
TypeSH
Market value$41.43M
1.53%
Sole
598.30K
Shared
0.00
None
30.21K
GOLDMAN SACHS ETF TR
SOLEShares499.94K
TypeSH
Market value$37.44M
1.38%
Sole
456K
Shared
0.00
None
43.94K
NVIDIA CORPORATION
SOLEShares196.49K
TypeSH
Market value$36.66M
1.35%
Sole
194.62K
Shared
0.00
None
1.87K
INVESCO EXCHANGE TRADED FD T
SOLEShares805.20K
TypeSH
Market value$36.57M
1.35%
Sole
755.13K
Shared
0.00
None
50.08K
JPMORGAN CHASE & CO.
SOLEShares108.05K
TypeSH
Market value$34.08M
1.26%
Sole
104.73K
Shared
0.00
None
3.33K
ADVANCED MICRO DEVICES INC
DFNDShares182.47K
TypeSH
Market value$29.52M
1.09%
Sole
182.38K
Shared
0.00
None
97.00
ISHARES TR
DFNDShares119.95K
TypeSH
Market value$29.02M
1.07%
Sole
113.52K
Shared
0.00
None
6.44K
ISHARES GOLD TR
DFNDShares331.39K
TypeSH
Market value$24.12M
0.89%
Sole
330.17K
Shared
0.00
None
1.22K
ISHARES TR
DFNDShares50.11K
TypeSH
Market value$23.47M
0.87%
Sole
45.09K
Shared
0.00
None
5.02K
AMPHENOL CORP NEW
DFNDShares188.55K
TypeSH
Market value$23.33M
0.86%
Sole
178.26K
Shared
0.00
None
10.29K
UBER TECHNOLOGIES INC
DFNDShares222K
TypeSH
Market value$21.75M
0.80%
Sole
207.86K
Shared
0.00
None
14.13K
J P MORGAN EXCHANGE TRADED F
DFNDShares439.18K
TypeSH
Market value$21.05M
0.78%
Sole
415.48K
Shared
0.00
None
23.71K
MASTERCARD INCORPORATED
SOLEShares36.81K
TypeSH
Market value$20.94M
0.77%
Sole
35.24K
Shared
0.00
None
1.57K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
MICROSOFT CORPDFND | COM | 1M | SH | $519.21M 19.19% | 992.14K | 0.00 | 10.28K |
ISHARES TRSOLE | CORE S&P500 ETF | 292.43K | SH | $195.72M 7.23% | 276.66K | 0.00 | 15.77K |
ALPHABET INCDFND | CAP STK CL C | 434.88K | SH | $105.91M 3.91% | 412.69K | 0.00 | 22.19K |
ISHARES TRSOLE | CORE MSCI EAFE | 1.04M | SH | $90.73M 3.35% | 961.81K | 0.00 | 77.37K |
J P MORGAN EXCHANGE TRADED FSOLE | EQUITY PREMIUM | 1.49M | SH | $85.27M 3.15% | 1.41M | 0.00 | 86.37K |
VANECK ETF TRUSTSOLE | MRNGSTR WDE MOAT | 799.82K | SH | $79.27M 2.93% | 757.95K | 0.00 | 41.87K |
APPLE INCDFND | COM | 301.31K | SH | $76.72M 2.84% | 296.93K | 0.00 | 4.39K |
AMAZON COM INCSOLE | COM | 307.31K | SH | $67.47M 2.49% | 294.30K | 0.00 | 13K |
GOLDMAN SACHS ETF TRDFND | ACTIVEBETA US LG | 485.02K | SH | $63.19M 2.34% | 446.51K | 0.00 | 38.51K |
BERKSHIRE HATHAWAY INC DELDFND | CL B NEW | 108.08K | SH | $54.34M 2.01% | 104.13K | 0.00 | 3.95K |
ISHARES TRSOLE | RUS MID CAP ETF | 507.39K | SH | $48.99M 1.81% | 469.49K | 0.00 | 37.90K |
GOLDMAN SACHS ETF TRSOLE | ACTIVEBETA INT | 1.02M | SH | $42.04M 1.55% | 947.82K | 0.00 | 74.90K |
ISHARES INCSOLE | CORE MSCI EMKT | 628.50K | SH | $41.43M 1.53% | 598.30K | 0.00 | 30.21K |
GOLDMAN SACHS ETF TRSOLE | ACTIVEBETA US | 499.94K | SH | $37.44M 1.38% | 456K | 0.00 | 43.94K |
NVIDIA CORPORATIONSOLE | COM | 196.49K | SH | $36.66M 1.35% | 194.62K | 0.00 | 1.87K |
INVESCO EXCHANGE TRADED FD TSOLE | RAFI US 1500 | 805.20K | SH | $36.57M 1.35% | 755.13K | 0.00 | 50.08K |
JPMORGAN CHASE & CO.SOLE | COM | 108.05K | SH | $34.08M 1.26% | 104.73K | 0.00 | 3.33K |
ADVANCED MICRO DEVICES INCDFND | COM | 182.47K | SH | $29.52M 1.09% | 182.38K | 0.00 | 97.00 |
ISHARES TRDFND | RUSSELL 2000 ETF | 119.95K | SH | $29.02M 1.07% | 113.52K | 0.00 | 6.44K |
ISHARES GOLD TRDFND | ISHARES NEW | 331.39K | SH | $24.12M 0.89% | 330.17K | 0.00 | 1.22K |
ISHARES TRDFND | RUS 1000 GRW ETF | 50.11K | SH | $23.47M 0.87% | 45.09K | 0.00 | 5.02K |
AMPHENOL CORP NEWDFND | CL A | 188.55K | SH | $23.33M 0.86% | 178.26K | 0.00 | 10.29K |
UBER TECHNOLOGIES INCDFND | COM | 222K | SH | $21.75M 0.80% | 207.86K | 0.00 | 14.13K |
J P MORGAN EXCHANGE TRADED FDFND | REALTY INCOME ET | 439.18K | SH | $21.05M 0.78% | 415.48K | 0.00 | 23.71K |
MASTERCARD INCORPORATEDSOLE | CL A | 36.81K | SH | $20.94M 0.77% | 35.24K | 0.00 | 1.57K |
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