FIRST FOUNDATION ADVISORS

Filed: 5/8/2025ACC: 0001086763-25-000007

📋 What this filing means

FIRST FOUNDATION ADVISORS filed this quarterly 13F‑HR report disclosing 331 equity positions with a total reported market value of $2.46B. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

331

Positions

$2.46B

Total AUM (reported)

25.65M

Total Shares

Allocation by class

COM$1.00B40.8%

CORE S&P500 ETF$164.40M6.7%

MRNGSTR WDE MOAT$93.98M3.8%

EQUITY PREMIUM$85.87M3.5%

CAP STK CL C$79.42M3.2%

CORE MSCI EAFE$75.18M3.1%

CL B NEW$65.81M2.7%

Portfolio Concentration

Top 3$644.59M26.2%

4–10$498.16M20.3%

11–25$460.43M18.7%

Rest$853.66M34.7%

Top 3 weight

26.2%

Top 10 weight

46.5%

Voting Authority Distribution

Total shares with voting rights: 25.65M

Sole

Full voting authority

24.07M

% of voting shares93.8%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

1.58M

% of voting shares6.2%

Investment Discretion (by position count)

Sole203

Shared0

Other128

Dominant voting typeSole · 93.8% of voting shares

Institutional Holdings331

Rows:

MICROSOFT CORP

DFND

COM

Shares1.03M

TypeSH

Market value$386.21M

15.72%

Sole

1.02M

Shared

0.00

None

12.50K

ISHARES TR

SOLE

CORE S&P500 ETF

Shares292.57K

TypeSH

Market value$164.40M

6.69%

Sole

278.47K

Shared

0.00

None

14.10K

VANECK ETF TRUST

DFND

MRNGSTR WDE MOAT

Shares1.07M

TypeSH

Market value$93.98M

3.83%

Sole

1.01M

Shared

0.00

None

58.31K

J P MORGAN EXCHANGE TRADED F

DFND

EQUITY PREMIUM

Shares1.50M

TypeSH

Market value$85.87M

3.50%

Sole

1.40M

Shared

0.00

None

101.36K

ALPHABET INC

DFND

CAP STK CL C

Shares508.37K

TypeSH

Market value$79.42M

3.23%

Sole

483.98K

Shared

0.00

None

24.39K

ISHARES TR

SOLE

CORE MSCI EAFE

Shares993.84K

TypeSH

Market value$75.18M

3.06%

Sole

920.63K

Shared

0.00

None

73.21K

APPLE INC

DFND

COM

Shares312.92K

TypeSH

Market value$69.51M

2.83%

Sole

308.10K

Shared

0.00

None

4.82K

BERKSHIRE HATHAWAY INC DEL

DFND

CL B NEW

Shares128.06K

TypeSH

Market value$65.81M

2.68%

Sole

123.56K

Shared

0.00

None

4.50K

AMAZON COM INC

SOLE

COM

Shares345.69K

TypeSH

Market value$65.77M

2.68%

Sole

331.10K

Shared

0.00

None

14.59K

GOLDMAN SACHS ETF TR

SOLE

ACTIVEBETA US LG

Shares514.12K

TypeSH

Market value$56.59M

2.30%

Sole

477.19K

Shared

0.00

None

36.93K

ISHARES TR

SOLE

RUS MID CAP ETF

Shares500.71K

TypeSH

Market value$42.60M

1.73%

Sole

465.32K

Shared

0.00

None

35.39K

INVESCO EXCHANGE TRADED FD T

SOLE

RAFI US 1500

Shares1.01M

TypeSH

Market value$38.38M

1.56%

Sole

948.29K

Shared

0.00

None

65.48K

GOLDMAN SACHS ETF TR

SOLE

ACTIVEBETA US

Shares597.02K

TypeSH

Market value$37.87M

1.54%

Sole

546.11K

Shared

0.00

None

50.92K

ISHARES TR

SOLE

CORE US AGGBD ET

Shares363.23K

TypeSH

Market value$35.93M

1.46%

Sole

324.26K

Shared

0.00

None

38.97K

GOLDMAN SACHS ETF TR

DFND

ACTIVEBETA INT

Shares979.25K

TypeSH

Market value$34.91M

1.42%

Sole

903.74K

Shared

0.00

None

75.50K

UNITED PARCEL SERVICE INC

DFND

CL B

Shares305.56K

TypeSH

Market value$33.61M

1.37%

Sole

305.56K

Shared

0.00

None

0.00

ISHARES INC

DFND

CORE MSCI EMKT

Shares593.02K

TypeSH

Market value$32.01M

1.30%

Sole

562.04K

Shared

0.00

None

30.98K

ISHARES TR

SOLE

CALIF MUN BD ETF

Shares527.46K

TypeSH

Market value$29.69M

1.21%

Sole

514.11K

Shared

0.00

None

13.35K

JPMORGAN CHASE & CO.

SOLE

COM

Shares120.50K

TypeSH

Market value$29.56M

1.20%

Sole

116.30K

Shared

0.00

None

4.19K

INVESCO EXCH TRADED FD TR II

SOLE

CALIF AMT MUN

Shares1.12M

TypeSH

Market value$26.59M

1.08%

Sole

1.04M

Shared

0.00

None

78.95K

ISHARES TR

DFND

RUS 1000 GRW ETF

Shares69.55K

TypeSH

Market value$25.11M

1.02%

Sole

63.27K

Shared

0.00

None

6.27K

ISHARES TR

SOLE

RUSSELL 2000 ETF

Shares121.90K

TypeSH

Market value$24.32M

0.99%

Sole

113.85K

Shared

0.00

None

8.06K

MASTERCARD INCORPORATED

SOLE

CL A

Shares44.08K

TypeSH

Market value$24.16M

0.98%

Sole

42.10K

Shared

0.00

None

1.98K

J P MORGAN EXCHANGE TRADED F

SOLE

REALTY INCOME ET

Shares492.02K

TypeSH

Market value$23.72M

0.97%

Sole

461.92K

Shared

0.00

None

30.10K

NVIDIA CORPORATION

SOLE

COM

Shares202.87K

TypeSH

Market value$21.99M

0.89%

Sole

200.93K

Shared

0.00

None

1.94K

Issuer	Class	Shares	Type	Value / Portfolio %	Voting — Sole	None
MICROSOFT CORPDFND	COM	1.03M	SH	$386.21M 15.72%	1.02M	12.50K
ISHARES TRSOLE	CORE S&P500 ETF	292.57K	SH	$164.40M 6.69%	278.47K	14.10K
VANECK ETF TRUSTDFND	MRNGSTR WDE MOAT	1.07M	SH	$93.98M 3.83%	1.01M	58.31K
J P MORGAN EXCHANGE TRADED FDFND	EQUITY PREMIUM	1.50M	SH	$85.87M 3.50%	1.40M	101.36K
ALPHABET INCDFND	CAP STK CL C	508.37K	SH	$79.42M 3.23%	483.98K	24.39K
ISHARES TRSOLE	CORE MSCI EAFE	993.84K	SH	$75.18M 3.06%	920.63K	73.21K
APPLE INCDFND	COM	312.92K	SH	$69.51M 2.83%	308.10K	4.82K
BERKSHIRE HATHAWAY INC DELDFND	CL B NEW	128.06K	SH	$65.81M 2.68%	123.56K	4.50K
AMAZON COM INCSOLE	COM	345.69K	SH	$65.77M 2.68%	331.10K	14.59K
GOLDMAN SACHS ETF TRSOLE	ACTIVEBETA US LG	514.12K	SH	$56.59M 2.30%	477.19K	36.93K
ISHARES TRSOLE	RUS MID CAP ETF	500.71K	SH	$42.60M 1.73%	465.32K	35.39K
INVESCO EXCHANGE TRADED FD TSOLE	RAFI US 1500	1.01M	SH	$38.38M 1.56%	948.29K	65.48K
GOLDMAN SACHS ETF TRSOLE	ACTIVEBETA US	597.02K	SH	$37.87M 1.54%	546.11K	50.92K
ISHARES TRSOLE	CORE US AGGBD ET	363.23K	SH	$35.93M 1.46%	324.26K	38.97K
GOLDMAN SACHS ETF TRDFND	ACTIVEBETA INT	979.25K	SH	$34.91M 1.42%	903.74K	75.50K
UNITED PARCEL SERVICE INCDFND	CL B	305.56K	SH	$33.61M 1.37%	305.56K	0.00
ISHARES INCDFND	CORE MSCI EMKT	593.02K	SH	$32.01M 1.30%	562.04K	30.98K
ISHARES TRSOLE	CALIF MUN BD ETF	527.46K	SH	$29.69M 1.21%	514.11K	13.35K
JPMORGAN CHASE & CO.SOLE	COM	120.50K	SH	$29.56M 1.20%	116.30K	4.19K
INVESCO EXCH TRADED FD TR IISOLE	CALIF AMT MUN	1.12M	SH	$26.59M 1.08%	1.04M	78.95K
ISHARES TRDFND	RUS 1000 GRW ETF	69.55K	SH	$25.11M 1.02%	63.27K	6.27K
ISHARES TRSOLE	RUSSELL 2000 ETF	121.90K	SH	$24.32M 0.99%	113.85K	8.06K
MASTERCARD INCORPORATEDSOLE	CL A	44.08K	SH	$24.16M 0.98%	42.10K	1.98K
J P MORGAN EXCHANGE TRADED FSOLE	REALTY INCOME ET	492.02K	SH	$23.72M 0.97%	461.92K	30.10K
NVIDIA CORPORATIONSOLE	COM	202.87K	SH	$21.99M 0.89%	200.93K	1.94K

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