Filed: 2/13/2025ACC: 0001086763-25-000003
📋 What this filing means
FIRST FOUNDATION ADVISORS filed this quarterly 13F‑HR report disclosing 341 equity positions with a total reported market value of $2.66B. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
341
Positions
$2.66B
Total AUM (reported)
27.39M
Total Shares
Allocation by class
COM$1.13B42.6%
CORE S&P500 ETF$156.77M5.9%
CAP STK CL C$103.11M3.9%
MRNGSTR WDE MOAT$102.08M3.8%
EQUITY PREMIUM$91.84M3.5%
CORE MSCI EAFE$67.35M2.5%
CL A$66.85M2.5%
Portfolio Concentration
Top 3$699.31M26.3%
4–10$546.54M20.6%
11–25$497.96M18.7%
Rest$913.95M34.4%
Top 3 weight
26.3%
Top 10 weight
46.9%
Voting Authority Distribution
Total shares with voting rights: 27.39M
Sole
Full voting authority
25.54M
shares
% of voting shares93.3%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
1.85M
shares
% of voting shares6.7%
Investment Discretion (by position count)
Sole331
Shared0
Other10
Dominant voting typeSole · 93.3% of voting shares
Institutional Holdings341
Rows:
MICROSOFT CORP
SOLEShares1.04M
TypeSH
Market value$439.44M
16.53%
Sole
1.03M
Shared
0.00
None
13.55K
ISHARES TR
SOLEShares266.30K
TypeSH
Market value$156.77M
5.90%
Sole
253.50K
Shared
0.00
None
12.80K
ALPHABET INC
SOLEShares541.43K
TypeSH
Market value$103.11M
3.88%
Sole
514.56K
Shared
0.00
None
26.87K
VANECK ETF TRUST
SOLEShares1.10M
TypeSH
Market value$102.08M
3.84%
Sole
1.04M
Shared
0.00
None
58.78K
J P MORGAN EXCHANGE TRADED F
SOLEShares1.60M
TypeSH
Market value$91.84M
3.46%
Sole
1.49M
Shared
0.00
None
103.54K
APPLE INC
SOLEShares328.09K
TypeSH
Market value$82.16M
3.09%
Sole
322.74K
Shared
0.00
None
5.35K
AMAZON COM INC
SOLEShares368.93K
TypeSH
Market value$80.94M
3.05%
Sole
352.82K
Shared
0.00
None
16.12K
ISHARES TR
SOLEShares958.28K
TypeSH
Market value$67.35M
2.53%
Sole
902.98K
Shared
0.00
None
55.30K
GOLDMAN SACHS ETF TR
SOLEShares540.33K
TypeSH
Market value$62.23M
2.34%
Sole
500.39K
Shared
0.00
None
39.94K
BERKSHIRE HATHAWAY INC DEL
SOLEShares132.21K
TypeSH
Market value$59.93M
2.25%
Sole
127.45K
Shared
0.00
None
4.76K
INVESCO EXCHANGE TRADED FD T
SOLEShares1.11M
TypeSH
Market value$46.02M
1.73%
Sole
1.04M
Shared
0.00
None
69.25K
ISHARES TR
SOLEShares497.90K
TypeSH
Market value$44.01M
1.66%
Sole
467.36K
Shared
0.00
None
30.54K
UNITED PARCEL SERVICE INC
SOLEShares319.16K
TypeSH
Market value$40.25M
1.51%
Sole
319.08K
Shared
0.00
None
84.00
GOLDMAN SACHS ETF TR
SOLEShares530.36K
TypeSH
Market value$36.66M
1.38%
Sole
491.34K
Shared
0.00
None
39.02K
GOLDMAN SACHS ETF TR
SOLEShares1.09M
TypeSH
Market value$36.35M
1.37%
Sole
1M
Shared
0.00
None
89.53K
ISHARES TR
SOLEShares330.05K
TypeSH
Market value$35.26M
1.33%
Sole
292.08K
Shared
0.00
None
37.97K
INVESCO EXCH TRADED FD TR II
SOLEShares1.35M
TypeSH
Market value$33.40M
1.26%
Sole
1.25M
Shared
0.00
None
106.26K
ISHARES TR
SOLEShares561.74K
TypeSH
Market value$32.18M
1.21%
Sole
548.27K
Shared
0.00
None
13.47K
JPMORGAN CHASE & CO.
SOLEShares127.45K
TypeSH
Market value$30.55M
1.15%
Sole
122.85K
Shared
0.00
None
4.60K
ISHARES TR
SOLEShares306.46K
TypeSH
Market value$29.70M
1.12%
Sole
276.95K
Shared
0.00
None
29.50K
NVIDIA CORPORATION
SOLEShares209.75K
TypeSH
Market value$28.17M
1.06%
Sole
206.23K
Shared
0.00
None
3.52K
ISHARES TR
SOLEShares68.84K
TypeSH
Market value$27.65M
1.04%
Sole
63.12K
Shared
0.00
None
5.72K
ISHARES INC
SOLEShares525.14K
TypeSH
Market value$27.42M
1.03%
Sole
494.92K
Shared
0.00
None
30.22K
ISHARES TR
SOLEShares115.01K
TypeSH
Market value$25.41M
0.96%
Sole
107.92K
Shared
0.00
None
7.09K
MASTERCARD INCORPORATED
SOLEShares47.35K
TypeSH
Market value$24.94M
0.94%
Sole
45.04K
Shared
0.00
None
2.31K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
MICROSOFT CORPSOLE | COM | 1.04M | SH | $439.44M 16.53% | 1.03M | 0.00 | 13.55K |
ISHARES TRSOLE | CORE S&P500 ETF | 266.30K | SH | $156.77M 5.90% | 253.50K | 0.00 | 12.80K |
ALPHABET INCSOLE | CAP STK CL C | 541.43K | SH | $103.11M 3.88% | 514.56K | 0.00 | 26.87K |
VANECK ETF TRUSTSOLE | MRNGSTR WDE MOAT | 1.10M | SH | $102.08M 3.84% | 1.04M | 0.00 | 58.78K |
J P MORGAN EXCHANGE TRADED FSOLE | EQUITY PREMIUM | 1.60M | SH | $91.84M 3.46% | 1.49M | 0.00 | 103.54K |
APPLE INCSOLE | COM | 328.09K | SH | $82.16M 3.09% | 322.74K | 0.00 | 5.35K |
AMAZON COM INCSOLE | COM | 368.93K | SH | $80.94M 3.05% | 352.82K | 0.00 | 16.12K |
ISHARES TRSOLE | CORE MSCI EAFE | 958.28K | SH | $67.35M 2.53% | 902.98K | 0.00 | 55.30K |
GOLDMAN SACHS ETF TRSOLE | ACTIVEBETA US LG | 540.33K | SH | $62.23M 2.34% | 500.39K | 0.00 | 39.94K |
BERKSHIRE HATHAWAY INC DELSOLE | CL B NEW | 132.21K | SH | $59.93M 2.25% | 127.45K | 0.00 | 4.76K |
INVESCO EXCHANGE TRADED FD TSOLE | FTSE RAFI 1500 | 1.11M | SH | $46.02M 1.73% | 1.04M | 0.00 | 69.25K |
ISHARES TRSOLE | RUS MID CAP ETF | 497.90K | SH | $44.01M 1.66% | 467.36K | 0.00 | 30.54K |
UNITED PARCEL SERVICE INCSOLE | CL B | 319.16K | SH | $40.25M 1.51% | 319.08K | 0.00 | 84.00 |
GOLDMAN SACHS ETF TRSOLE | ACTIVEBETA US | 530.36K | SH | $36.66M 1.38% | 491.34K | 0.00 | 39.02K |
GOLDMAN SACHS ETF TRSOLE | ACTIVEBETA INT | 1.09M | SH | $36.35M 1.37% | 1M | 0.00 | 89.53K |
ISHARES TRSOLE | IBOXX INV CP ETF | 330.05K | SH | $35.26M 1.33% | 292.08K | 0.00 | 37.97K |
INVESCO EXCH TRADED FD TR IISOLE | CALIF AMT MUN | 1.35M | SH | $33.40M 1.26% | 1.25M | 0.00 | 106.26K |
ISHARES TRSOLE | CALIF MUN BD ETF | 561.74K | SH | $32.18M 1.21% | 548.27K | 0.00 | 13.47K |
JPMORGAN CHASE & CO.SOLE | COM | 127.45K | SH | $30.55M 1.15% | 122.85K | 0.00 | 4.60K |
ISHARES TRSOLE | CORE US AGGBD ET | 306.46K | SH | $29.70M 1.12% | 276.95K | 0.00 | 29.50K |
NVIDIA CORPORATIONSOLE | COM | 209.75K | SH | $28.17M 1.06% | 206.23K | 0.00 | 3.52K |
ISHARES TRSOLE | RUS 1000 GRW ETF | 68.84K | SH | $27.65M 1.04% | 63.12K | 0.00 | 5.72K |
ISHARES INCSOLE | CORE MSCI EMKT | 525.14K | SH | $27.42M 1.03% | 494.92K | 0.00 | 30.22K |
ISHARES TRSOLE | RUSSELL 2000 ETF | 115.01K | SH | $25.41M 0.96% | 107.92K | 0.00 | 7.09K |
MASTERCARD INCORPORATEDSOLE | CL A | 47.35K | SH | $24.94M 0.94% | 45.04K | 0.00 | 2.31K |
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