FIRST FOUNDATION ADVISORS

Filed: 11/14/2024ACC: 0001086763-24-000021

📋 What this filing means

FIRST FOUNDATION ADVISORS filed this quarterly 13F‑HR report disclosing 355 equity positions with a total reported market value of $2.65B. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

355

Positions

$2.65B

Total AUM (reported)

27.40M

Total Shares

Allocation by class

COM$1.17B44.1%

CORE S&P500 ETF$140.79M5.3%

MRNGSTR WDE MOAT$102.91M3.9%

CAP STK CL C$93.62M3.5%

EQUITY PREMIUM$85.98M3.2%

CORE MSCI EAFE$72.30M2.7%

CL A$63.30M2.4%

Portfolio Concentration

Top 3$694.67M26.2%

4–10$516.19M19.4%

11–25$496.47M18.7%

Rest$947.36M35.7%

Top 3 weight

26.2%

Top 10 weight

45.6%

Voting Authority Distribution

Total shares with voting rights: 27.40M

Sole

Full voting authority

25.51M

% of voting shares93.1%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

1.88M

% of voting shares6.9%

Investment Discretion (by position count)

Sole346

Shared0

Other9

Dominant voting typeSole · 93.1% of voting shares

Institutional Holdings355

Rows:

MICROSOFT CORP

SOLE

COM

Shares1.05M

TypeSH

Market value$450.96M

16.99%

Sole

1.03M

Shared

0.00

None

14.46K

ISHARES TR

SOLE

CORE S&P500 ETF

Shares244.09K

TypeSH

Market value$140.79M

5.30%

Sole

231.91K

Shared

0.00

None

12.18K

VANECK ETF TRUST

SOLE

MRNGSTR WDE MOAT

Shares1.06M

TypeSH

Market value$102.91M

3.88%

Sole

Shared

0.00

None

59.32K

ALPHABET INC

SOLE

CAP STK CL C

Shares559.94K

TypeSH

Market value$93.62M

3.53%

Sole

530.13K

Shared

0.00

None

29.81K

J P MORGAN EXCHANGE TRADED F

SOLE

EQUITY PREMIUM

Shares1.44M

TypeSH

Market value$85.98M

3.24%

Sole

1.35M

Shared

0.00

None

93.21K

APPLE INC

SOLE

COM

Shares329.45K

TypeSH

Market value$76.76M

2.89%

Sole

324.08K

Shared

0.00

None

5.37K

ISHARES TR

SOLE

CORE MSCI EAFE

Shares926.38K

TypeSH

Market value$72.30M

2.72%

Sole

872.72K

Shared

0.00

None

53.66K

AMAZON COM INC

SOLE

COM

Shares371.59K

TypeSH

Market value$69.24M

2.61%

Sole

354.51K

Shared

0.00

None

17.08K

BERKSHIRE HATHAWAY INC DEL

SOLE

CL B NEW

Shares134.60K

TypeSH

Market value$61.95M

2.33%

Sole

129.51K

Shared

0.00

None

5.09K

GOLDMAN SACHS ETF TR

SOLE

ACTIVEBETA US LG

Shares498.90K

TypeSH

Market value$56.35M

2.12%

Sole

460.44K

Shared

0.00

None

38.46K

INVESCO EXCHANGE TRADED FD T

SOLE

FTSE RAFI 1500

Shares1.05M

TypeSH

Market value$43.79M

1.65%

Sole

985.35K

Shared

0.00

None

68.54K

UNITED PARCEL SERVICE INC

SOLE

CL B

Shares320.27K

TypeSH

Market value$43.67M

1.64%

Sole

320.19K

Shared

0.00

None

84.00

ISHARES TR

SOLE

RUS MID CAP ETF

Shares469.24K

TypeSH

Market value$41.36M

1.56%

Sole

439.57K

Shared

0.00

None

29.67K

GOLDMAN SACHS ETF TR

SOLE

ACTIVEBETA INT

Shares1.12M

TypeSH

Market value$40.44M

1.52%

Sole

1.03M

Shared

0.00

None

89.26K

INVESCO EXCH TRADED FD TR II

SOLE

CALIF AMT MUN

Shares1.50M

TypeSH

Market value$37.73M

1.42%

Sole

1.39M

Shared

0.00

None

109.72K

GOLDMAN SACHS ETF TR

SOLE

ACTIVEBETA US

Shares518.48K

TypeSH

Market value$35.96M

1.35%

Sole

478.83K

Shared

0.00

None

39.65K

ISHARES TR

SOLE

IBOXX INV CP ETF

Shares300.61K

TypeSH

Market value$33.96M

1.28%

Sole

262.40K

Shared

0.00

None

38.21K

ISHARES TR

SOLE

CALIF MUN BD ETF

Shares545.02K

TypeSH

Market value$31.67M

1.19%

Sole

529.45K

Shared

0.00

None

15.57K

ADVANCED MICRO DEVICES INC

SOLE

COM

Shares184.16K

TypeSH

Market value$30.22M

1.14%

Sole

183.16K

Shared

0.00

None

ISHARES INC

SOLE

CORE MSCI EMKT

Shares519.23K

TypeSH

Market value$29.81M

1.12%

Sole

489.78K

Shared

0.00

None

29.46K

ISHARES TR

SOLE

CORE US AGGBD ET

Shares276.98K

TypeSH

Market value$28.05M

1.06%

Sole

251.96K

Shared

0.00

None

25.02K

JPMORGAN CHASE & CO.

SOLE

COM

Shares131.84K

TypeSH

Market value$27.80M

1.05%

Sole

126.98K

Shared

0.00

None

4.87K

PHILIP MORRIS INTL INC

SOLE

COM

Shares205.89K

TypeSH

Market value$25.00M

0.94%

Sole

200.41K

Shared

0.00

None

5.48K

MASTERCARD INCORPORATED

SOLE

CL A

Shares47.94K

TypeSH

Market value$23.67M

0.89%

Sole

45.45K

Shared

0.00

None

2.49K

ISHARES TR

SOLE

RUSSELL 2000 ETF

Shares105.75K

TypeSH

Market value$23.36M

0.88%

Sole

98.94K

Shared

0.00

None

6.81K

Issuer	Class	Shares	Type	Value / Portfolio %	Voting — Sole	None
MICROSOFT CORPSOLE	COM	1.05M	SH	$450.96M 16.99%	1.03M	14.46K
ISHARES TRSOLE	CORE S&P500 ETF	244.09K	SH	$140.79M 5.30%	231.91K	12.18K
VANECK ETF TRUSTSOLE	MRNGSTR WDE MOAT	1.06M	SH	$102.91M 3.88%	1M	59.32K
ALPHABET INCSOLE	CAP STK CL C	559.94K	SH	$93.62M 3.53%	530.13K	29.81K
J P MORGAN EXCHANGE TRADED FSOLE	EQUITY PREMIUM	1.44M	SH	$85.98M 3.24%	1.35M	93.21K
APPLE INCSOLE	COM	329.45K	SH	$76.76M 2.89%	324.08K	5.37K
ISHARES TRSOLE	CORE MSCI EAFE	926.38K	SH	$72.30M 2.72%	872.72K	53.66K
AMAZON COM INCSOLE	COM	371.59K	SH	$69.24M 2.61%	354.51K	17.08K
BERKSHIRE HATHAWAY INC DELSOLE	CL B NEW	134.60K	SH	$61.95M 2.33%	129.51K	5.09K
GOLDMAN SACHS ETF TRSOLE	ACTIVEBETA US LG	498.90K	SH	$56.35M 2.12%	460.44K	38.46K
INVESCO EXCHANGE TRADED FD TSOLE	FTSE RAFI 1500	1.05M	SH	$43.79M 1.65%	985.35K	68.54K
UNITED PARCEL SERVICE INCSOLE	CL B	320.27K	SH	$43.67M 1.64%	320.19K	84.00
ISHARES TRSOLE	RUS MID CAP ETF	469.24K	SH	$41.36M 1.56%	439.57K	29.67K
GOLDMAN SACHS ETF TRSOLE	ACTIVEBETA INT	1.12M	SH	$40.44M 1.52%	1.03M	89.26K
INVESCO EXCH TRADED FD TR IISOLE	CALIF AMT MUN	1.50M	SH	$37.73M 1.42%	1.39M	109.72K
GOLDMAN SACHS ETF TRSOLE	ACTIVEBETA US	518.48K	SH	$35.96M 1.35%	478.83K	39.65K
ISHARES TRSOLE	IBOXX INV CP ETF	300.61K	SH	$33.96M 1.28%	262.40K	38.21K
ISHARES TRSOLE	CALIF MUN BD ETF	545.02K	SH	$31.67M 1.19%	529.45K	15.57K
ADVANCED MICRO DEVICES INCSOLE	COM	184.16K	SH	$30.22M 1.14%	183.16K	1K
ISHARES INCSOLE	CORE MSCI EMKT	519.23K	SH	$29.81M 1.12%	489.78K	29.46K
ISHARES TRSOLE	CORE US AGGBD ET	276.98K	SH	$28.05M 1.06%	251.96K	25.02K
JPMORGAN CHASE & CO.SOLE	COM	131.84K	SH	$27.80M 1.05%	126.98K	4.87K
PHILIP MORRIS INTL INCSOLE	COM	205.89K	SH	$25.00M 0.94%	200.41K	5.48K
MASTERCARD INCORPORATEDSOLE	CL A	47.94K	SH	$23.67M 0.89%	45.45K	2.49K
ISHARES TRSOLE	RUSSELL 2000 ETF	105.75K	SH	$23.36M 0.88%	98.94K	6.81K

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