FIRST FOUNDATION ADVISORS

Filed: 2/14/2024ACC: 0001086763-24-000005

📋 What this filing means

FIRST FOUNDATION ADVISORS filed this quarterly 13F‑HR report disclosing 431 equity positions with a total reported market value of $2.19B. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

431

Positions

$2.19B

Total AUM (reported)

24.73M

Total Shares

Allocation by class

COM$1.10B50.0%

CAP STK CL C$89.65M4.1%

CORE S&P500 ETF$85.48M3.9%

CL B$59.66M2.7%

CL A$56.28M2.6%

MRNGSTR WDE MOAT$54.84M2.5%

CL B NEW$53.21M2.4%

Portfolio Concentration

Top 3$580.82M26.5%

4–10$366.04M16.7%

11–25$397.26M18.1%

Rest$850.38M38.8%

Top 3 weight

26.5%

Top 10 weight

43.1%

Voting Authority Distribution

Total shares with voting rights: 24.73M

Sole

Full voting authority

22.76M

% of voting shares92.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

1.97M

% of voting shares8.0%

Investment Discretion (by position count)

Sole419

Shared0

Other12

Dominant voting typeSole · 92.0% of voting shares

Institutional Holdings431

Rows:

MICROSOFT CORP

SOLE

COM

Shares1.08M

TypeSH

Market value$405.70M

18.49%

Sole

1.06M

Shared

0.00

None

19.17K

ALPHABET INC

SOLE

CAP STK CL C

Shares636.11K

TypeSH

Market value$89.65M

4.09%

Sole

591.93K

Shared

0.00

None

44.17K

ISHARES TR

SOLE

CORE S&P500 ETF

Shares178.96K

TypeSH

Market value$85.48M

3.90%

Sole

168.24K

Shared

0.00

None

10.71K

AMAZON COM INC

SOLE

COM

Shares396.18K

TypeSH

Market value$60.20M

2.74%

Sole

370.90K

Shared

0.00

None

25.28K

UNITED PARCEL SERVICE INC

SOLE

CL B

Shares364.26K

TypeSH

Market value$57.27M

2.61%

Sole

364.11K

Shared

0.00

None

157.00

VANECK ETF TRUST

SOLE

MRNGSTR WDE MOAT

Shares646.17K

TypeSH

Market value$54.84M

2.50%

Sole

598.99K

Shared

0.00

None

47.18K

BERKSHIRE HATHAWAY INC DEL

SOLE

CL B NEW

Shares149.19K

TypeSH

Market value$53.21M

2.42%

Sole

142K

Shared

0.00

None

7.19K

APPLE INC

SOLE

COM

Shares264.50K

TypeSH

Market value$50.92M

2.32%

Sole

256.47K

Shared

0.00

None

8.03K

ISHARES TR

SOLE

CORE MSCI EAFE

Shares674.26K

TypeSH

Market value$47.43M

2.16%

Sole

628.34K

Shared

0.00

None

45.92K

GOLDMAN SACHS ETF TR

SOLE

ACTIVEBETA US LG

Shares449.50K

TypeSH

Market value$42.17M

1.92%

Sole

395.51K

Shared

0.00

None

53.98K

J P MORGAN EXCHANGE TRADED F

SOLE

EQUITY PREMIUM

Shares627.03K

TypeSH

Market value$34.47M

1.57%

Sole

555.96K

Shared

0.00

None

71.07K

GOLDMAN SACHS ETF TR

SOLE

ACTIVEBETA INT

Shares960.30K

TypeSH

Market value$31.36M

1.43%

Sole

863.26K

Shared

0.00

None

97.04K

ISHARES TR

SOLE

RUS MID CAP ETF

Shares398.23K

TypeSH

Market value$30.95M

1.41%

Sole

355.91K

Shared

0.00

None

42.32K

INVESCO EXCH TRADED FD TR II

SOLE

CALIF AMT MUN

Shares1.21M

TypeSH

Market value$30.27M

1.38%

Sole

1.09M

Shared

0.00

None

118.21K

PHILIP MORRIS INTL INC

SOLE

COM

Shares318.61K

TypeSH

Market value$29.98M

1.37%

Sole

307.26K

Shared

0.00

None

11.36K

ADVANCED MICRO DEVICES INC

SOLE

COM

Shares184.04K

TypeSH

Market value$27.13M

1.24%

Sole

184.04K

Shared

0.00

None

0.00

UNITEDHEALTH GROUP INC

SOLE

COM

Shares51.46K

TypeSH

Market value$27.09M

1.23%

Sole

48.48K

Shared

0.00

None

2.98K

JPMORGAN CHASE & CO

SOLE

COM

Shares147.75K

TypeSH

Market value$25.13M

1.15%

Sole

140.94K

Shared

0.00

None

6.81K

SCHWAB CHARLES CORP

SOLE

COM

Shares356.12K

TypeSH

Market value$24.50M

1.12%

Sole

338.06K

Shared

0.00

None

18.06K

MASTERCARD INCORPORATED

SOLE

CL A

Shares56.86K

TypeSH

Market value$24.25M

1.11%

Sole

53.42K

Shared

0.00

None

3.44K

ISHARES TR

SOLE

CALIF MUN BD ETF

Shares414.35K

TypeSH

Market value$24.01M

1.09%

Sole

398.53K

Shared

0.00

None

15.82K

UBER TECHNOLOGIES INC

SOLE

COM

Shares375.53K

TypeSH

Market value$23.12M

1.05%

Sole

350.37K

Shared

0.00

None

25.16K

ISHARES INC

SOLE

CORE MSCI EMKT

Shares440.03K

TypeSH

Market value$22.26M

1.01%

Sole

401.01K

Shared

0.00

None

39.02K

GOLDMAN SACHS ETF TR

SOLE

ACTIVEBETA US

Shares349.40K

TypeSH

Market value$22.05M

1.00%

Sole

322.34K

Shared

0.00

None

27.06K

INVESCO EXCHANGE TRADED FD T

SOLE

FTSE RAFI 1500

Shares551.41K

TypeSH

Market value$20.67M

0.94%

Sole

508.11K

Shared

0.00

None

43.30K

Issuer	Class	Shares	Type	Value / Portfolio %	Voting — Sole	None
MICROSOFT CORPSOLE	COM	1.08M	SH	$405.70M 18.49%	1.06M	19.17K
ALPHABET INCSOLE	CAP STK CL C	636.11K	SH	$89.65M 4.09%	591.93K	44.17K
ISHARES TRSOLE	CORE S&P500 ETF	178.96K	SH	$85.48M 3.90%	168.24K	10.71K
AMAZON COM INCSOLE	COM	396.18K	SH	$60.20M 2.74%	370.90K	25.28K
UNITED PARCEL SERVICE INCSOLE	CL B	364.26K	SH	$57.27M 2.61%	364.11K	157.00
VANECK ETF TRUSTSOLE	MRNGSTR WDE MOAT	646.17K	SH	$54.84M 2.50%	598.99K	47.18K
BERKSHIRE HATHAWAY INC DELSOLE	CL B NEW	149.19K	SH	$53.21M 2.42%	142K	7.19K
APPLE INCSOLE	COM	264.50K	SH	$50.92M 2.32%	256.47K	8.03K
ISHARES TRSOLE	CORE MSCI EAFE	674.26K	SH	$47.43M 2.16%	628.34K	45.92K
GOLDMAN SACHS ETF TRSOLE	ACTIVEBETA US LG	449.50K	SH	$42.17M 1.92%	395.51K	53.98K
J P MORGAN EXCHANGE TRADED FSOLE	EQUITY PREMIUM	627.03K	SH	$34.47M 1.57%	555.96K	71.07K
GOLDMAN SACHS ETF TRSOLE	ACTIVEBETA INT	960.30K	SH	$31.36M 1.43%	863.26K	97.04K
ISHARES TRSOLE	RUS MID CAP ETF	398.23K	SH	$30.95M 1.41%	355.91K	42.32K
INVESCO EXCH TRADED FD TR IISOLE	CALIF AMT MUN	1.21M	SH	$30.27M 1.38%	1.09M	118.21K
PHILIP MORRIS INTL INCSOLE	COM	318.61K	SH	$29.98M 1.37%	307.26K	11.36K
ADVANCED MICRO DEVICES INCSOLE	COM	184.04K	SH	$27.13M 1.24%	184.04K	0.00
UNITEDHEALTH GROUP INCSOLE	COM	51.46K	SH	$27.09M 1.23%	48.48K	2.98K
JPMORGAN CHASE & COSOLE	COM	147.75K	SH	$25.13M 1.15%	140.94K	6.81K
SCHWAB CHARLES CORPSOLE	COM	356.12K	SH	$24.50M 1.12%	338.06K	18.06K
MASTERCARD INCORPORATEDSOLE	CL A	56.86K	SH	$24.25M 1.11%	53.42K	3.44K
ISHARES TRSOLE	CALIF MUN BD ETF	414.35K	SH	$24.01M 1.09%	398.53K	15.82K
UBER TECHNOLOGIES INCSOLE	COM	375.53K	SH	$23.12M 1.05%	350.37K	25.16K
ISHARES INCSOLE	CORE MSCI EMKT	440.03K	SH	$22.26M 1.01%	401.01K	39.02K
GOLDMAN SACHS ETF TRSOLE	ACTIVEBETA US	349.40K	SH	$22.05M 1.00%	322.34K	27.06K
INVESCO EXCHANGE TRADED FD TSOLE	FTSE RAFI 1500	551.41K	SH	$20.67M 0.94%	508.11K	43.30K

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