FIRST FOUNDATION ADVISORS

Filed: 11/15/2023ACC: 0001086763-23-000026

📋 What this filing means

FIRST FOUNDATION ADVISORS filed this quarterly 13F‑HR report disclosing 423 equity positions with a total reported market value of $2.14B. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

423

Positions

$2.14B

Total AUM (reported)

26.42M

Total Shares

Allocation by class

COM$1.12B52.5%

CAP STK CL C$94.37M4.4%

CL A$64.71M3.0%

CL B$59.90M2.8%

CL B NEW$57.43M2.7%

CORE S&P500 ETF$54.98M2.6%

MRNGSTR WDE MOAT$45.85M2.1%

Portfolio Concentration

Top 3$517.18M24.2%

4–10$344.13M16.1%

11–25$378.30M17.7%

Rest$901.16M42.1%

Top 3 weight

24.2%

Top 10 weight

40.2%

Voting Authority Distribution

Total shares with voting rights: 26.42M

Sole

Full voting authority

23.69M

% of voting shares89.7%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

2.73M

% of voting shares10.3%

Investment Discretion (by position count)

Sole154

Shared0

Other269

Dominant voting typeSole · 89.7% of voting shares

Institutional Holdings423

Rows:

MICROSOFT CORP

DFND

COM

Shares1.16M

TypeSH

Market value$365.35M

17.07%

Sole

1.11M

Shared

0.00

None

49.83K

ALPHABET INC

DFND

CAP STK CL C

Shares715.77K

TypeSH

Market value$94.37M

4.41%

Sole

631.82K

Shared

0.00

None

83.95K

AMAZON COM INC

DFND

COM

Shares452K

TypeSH

Market value$57.46M

2.68%

Sole

394.21K

Shared

0.00

None

57.78K

BERKSHIRE HATHAWAY INC DEL

DFND

CL B NEW

Shares163.94K

TypeSH

Market value$57.43M

2.68%

Sole

152.02K

Shared

0.00

None

11.92K

UNITED PARCEL SERVICE INC

DFND

CL B

Shares367.12K

TypeSH

Market value$57.22M

2.67%

Sole

364.56K

Shared

0.00

None

2.56K

ISHARES TR

DFND

CORE S&P500 ETF

Shares128.03K

TypeSH

Market value$54.98M

2.57%

Sole

119.47K

Shared

0.00

None

8.56K

APPLE INC

DFND

COM

Shares318.15K

TypeSH

Market value$54.47M

2.54%

Sole

267.60K

Shared

0.00

None

50.56K

VANECK ETF TRUST

DFND

MRNGSTR WDE MOAT

Shares604.54K

TypeSH

Market value$45.85M

2.14%

Sole

549.81K

Shared

0.00

None

54.73K

ISHARES TR

DFND

CORE MSCI EAFE

Shares639.42K

TypeSH

Market value$41.15M

1.92%

Sole

592.23K

Shared

0.00

None

47.19K

J P MORGAN EXCHANGE TRADED F

DFND

EQUITY PREMIUM

Shares616.80K

TypeSH

Market value$33.04M

1.54%

Sole

552.50K

Shared

0.00

None

64.30K

UNITEDHEALTH GROUP INC

DFND

COM

Shares63.61K

TypeSH

Market value$32.07M

1.50%

Sole

54.99K

Shared

0.00

None

8.62K

GOLDMAN SACHS ETF TR

DFND

ACTIVEBETA US LG

Shares369.92K

TypeSH

Market value$31.16M

1.46%

Sole

334.92K

Shared

0.00

None

34.99K

PHILIP MORRIS INTL INC

DFND

COM

Shares325.71K

TypeSH

Market value$30.15M

1.41%

Sole

307.09K

Shared

0.00

None

18.62K

GOLDMAN SACHS ETF TR

DFND

ACTIVEBETA INT

Shares920.15K

TypeSH

Market value$27.63M

1.29%

Sole

834.80K

Shared

0.00

None

85.35K

INVESCO EXCH TRADED FD TR II

DFND

CALIF AMT MUN

Shares1.17M

TypeSH

Market value$27.49M

1.28%

Sole

1.05M

Shared

0.00

None

123.63K

SUNCOR ENERGY INC NEW

DFND

COM

Shares798.36K

TypeSH

Market value$27.45M

1.28%

Sole

766.77K

Shared

0.00

None

31.58K

MASTERCARD INCORPORATED

DFND

CL A

Shares67.62K

TypeSH

Market value$26.77M

1.25%

Sole

59.50K

Shared

0.00

None

8.12K

CANADIAN PACIFIC KANSAS CITY

DFND

COM

Shares357.19K

TypeSH

Market value$26.58M

1.24%

Sole

336.44K

Shared

0.00

None

20.75K

ISHARES TR

DFND

RUS MID CAP ETF

Shares347.40K

TypeSH

Market value$24.06M

1.12%

Sole

307.54K

Shared

0.00

None

39.86K

JPMORGAN CHASE & CO

DFND

COM

Shares158.51K

TypeSH

Market value$22.99M

1.07%

Sole

141.95K

Shared

0.00

None

16.56K

CHEVRON CORP NEW

DFND

COM

Shares133.31K

TypeSH

Market value$22.48M

1.05%

Sole

122.45K

Shared

0.00

None

10.86K

SCHWAB CHARLES CORP

DFND

COM

Shares372.19K

TypeSH

Market value$20.43M

0.95%

Sole

346.63K

Shared

0.00

None

25.57K

ADVANCED MICRO DEVICES INC

DFND

COM

Shares193.46K

TypeSH

Market value$19.89M

0.93%

Sole

185.31K

Shared

0.00

None

8.16K

CENCORA INC

DFND

COM

Shares110.32K

TypeSH

Market value$19.85M

0.93%

Sole

98.90K

Shared

0.00

None

11.42K

ISHARES TR

DFND

CALIF MUN BD ETF

Shares352.06K

TypeSH

Market value$19.31M

0.90%

Sole

334.55K

Shared

0.00

None

17.51K

Issuer	Class	Shares	Type	Value / Portfolio %	Voting — Sole	None
MICROSOFT CORPDFND	COM	1.16M	SH	$365.35M 17.07%	1.11M	49.83K
ALPHABET INCDFND	CAP STK CL C	715.77K	SH	$94.37M 4.41%	631.82K	83.95K
AMAZON COM INCDFND	COM	452K	SH	$57.46M 2.68%	394.21K	57.78K
BERKSHIRE HATHAWAY INC DELDFND	CL B NEW	163.94K	SH	$57.43M 2.68%	152.02K	11.92K
UNITED PARCEL SERVICE INCDFND	CL B	367.12K	SH	$57.22M 2.67%	364.56K	2.56K
ISHARES TRDFND	CORE S&P500 ETF	128.03K	SH	$54.98M 2.57%	119.47K	8.56K
APPLE INCDFND	COM	318.15K	SH	$54.47M 2.54%	267.60K	50.56K
VANECK ETF TRUSTDFND	MRNGSTR WDE MOAT	604.54K	SH	$45.85M 2.14%	549.81K	54.73K
ISHARES TRDFND	CORE MSCI EAFE	639.42K	SH	$41.15M 1.92%	592.23K	47.19K
J P MORGAN EXCHANGE TRADED FDFND	EQUITY PREMIUM	616.80K	SH	$33.04M 1.54%	552.50K	64.30K
UNITEDHEALTH GROUP INCDFND	COM	63.61K	SH	$32.07M 1.50%	54.99K	8.62K
GOLDMAN SACHS ETF TRDFND	ACTIVEBETA US LG	369.92K	SH	$31.16M 1.46%	334.92K	34.99K
PHILIP MORRIS INTL INCDFND	COM	325.71K	SH	$30.15M 1.41%	307.09K	18.62K
GOLDMAN SACHS ETF TRDFND	ACTIVEBETA INT	920.15K	SH	$27.63M 1.29%	834.80K	85.35K
INVESCO EXCH TRADED FD TR IIDFND	CALIF AMT MUN	1.17M	SH	$27.49M 1.28%	1.05M	123.63K
SUNCOR ENERGY INC NEWDFND	COM	798.36K	SH	$27.45M 1.28%	766.77K	31.58K
MASTERCARD INCORPORATEDDFND	CL A	67.62K	SH	$26.77M 1.25%	59.50K	8.12K
CANADIAN PACIFIC KANSAS CITYDFND	COM	357.19K	SH	$26.58M 1.24%	336.44K	20.75K
ISHARES TRDFND	RUS MID CAP ETF	347.40K	SH	$24.06M 1.12%	307.54K	39.86K
JPMORGAN CHASE & CODFND	COM	158.51K	SH	$22.99M 1.07%	141.95K	16.56K
CHEVRON CORP NEWDFND	COM	133.31K	SH	$22.48M 1.05%	122.45K	10.86K
SCHWAB CHARLES CORPDFND	COM	372.19K	SH	$20.43M 0.95%	346.63K	25.57K
ADVANCED MICRO DEVICES INCDFND	COM	193.46K	SH	$19.89M 0.93%	185.31K	8.16K
CENCORA INCDFND	COM	110.32K	SH	$19.85M 0.93%	98.90K	11.42K
ISHARES TRDFND	CALIF MUN BD ETF	352.06K	SH	$19.31M 0.90%	334.55K	17.51K

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