DAVID KENNON INC

PrivateCIK: 1954126
Location

SARASOTA, FL

41
Positions
$278.88M
Total AUM (reported)
2.81M
Total Shares

Allocation by class

TOTAL AUM$278.88M41 positions
S&P 500 ETF SHS$67.75M24.3%
TOTAL STK MKT$31.94M11.5%
NASDAQ COMPSIT$19.93M7.1%
VG TL INTL STK F$17.97M6.4%
VANGUARD ULTRA$17.93M6.4%
DJ INDL AVG DV$12.96M4.6%
SMALL CP ETF$12.41M4.4%

Portfolio Concentration

Top 342.9%4–1032.4%11–2521.6%Rest3.1%TOP 1075.3%0%100%
Top 3$119.62M42.9%
4–10$90.40M32.4%
11–25$60.34M21.6%
Rest$8.52M3.1%

Top 3 weight

42.9%

Top 10 weight

75.3%

Voting Authority Distribution

Total shares with voting rights: 2.81M

Sole

Full voting authority

2.81M

shares

% of voting shares100.0%
Shared

Joint voting authority

0.00

shares

% of voting shares0.0%
None

No voting authority

0.00

shares

% of voting shares0.0%

Investment Discretion (by position count)

Sole41
Shared0
Other0
Dominant voting typeSole · 100.0% of voting shares
Institutional Holdings41
Rows:

VANGUARD INDEX FDS

SOLE
S&P 500 ETF SHS
Shares113.38K
TypeSH
Market value$67.75M
24.29%
Sole
113.38K
Shared
0.00
None
0.00

VANGUARD INDEX FDS

SOLE
TOTAL STK MKT
Shares99.56K
TypeSH
Market value$31.94M
11.45%
Sole
99.56K
Shared
0.00
None
0.00

FIDELITY COMWLTH TR

SOLE
NASDAQ COMPSIT
Shares234.68K
TypeSH
Market value$19.93M
7.15%
Sole
234.68K
Shared
0.00
None
0.00

VANGUARD STAR FDS

SOLE
VG TL INTL STK F
Shares233.05K
TypeSH
Market value$17.97M
6.44%
Sole
233.05K
Shared
0.00
None
0.00

VANGUARD BD INDEX FDS

SOLE
VANGUARD ULTRA
Shares360.20K
TypeSH
Market value$17.93M
6.43%
Sole
360.20K
Shared
0.00
None
0.00

INVESCO EXCHANGE TRADED FD T

SOLE
DJ INDL AVG DV
Shares216.95K
TypeSH
Market value$12.96M
4.65%
Sole
216.95K
Shared
0.00
None
0.00

VANGUARD INDEX FDS

SOLE
SMALL CP ETF
Shares47.38K
TypeSH
Market value$12.41M
4.45%
Sole
47.38K
Shared
0.00
None
0.00

VANGUARD INDEX FDS

SOLE
MID CAP ETF
Shares37.54K
TypeSH
Market value$10.78M
3.87%
Sole
37.54K
Shared
0.00
None
0.00

FIDELITY COVINGTON TRUST

SOLE
INT HG DIV ETF
Shares347.72K
TypeSH
Market value$9.60M
3.44%
Sole
347.72K
Shared
0.00
None
0.00

VANGUARD WORLD FD

SOLE
UTILITIES ETF
Shares44.17K
TypeSH
Market value$8.75M
3.14%
Sole
44.17K
Shared
0.00
None
0.00

VANGUARD INDEX FDS

SOLE
REAL ESTATE ETF
Shares84.23K
TypeSH
Market value$7.47M
2.68%
Sole
84.23K
Shared
0.00
None
0.00

SPDR INDEX SHS FDS

SOLE
STATE STREET SPD
Shares153.84K
TypeSH
Market value$7.22M
2.59%
Sole
153.84K
Shared
0.00
None
0.00

VANGUARD SCOTTSDALE FDS

SOLE
SHORT TERM TREAS
Shares119.02K
TypeSH
Market value$6.97M
2.50%
Sole
119.02K
Shared
0.00
None
0.00

VANGUARD WORLD FD

SOLE
HEALTH CAR ETF
Shares19.83K
TypeSH
Market value$5.40M
1.94%
Sole
19.83K
Shared
0.00
None
0.00

SSGA ACTIVE ETF TR

SOLE
STATE STREET ULT
Shares107.59K
TypeSH
Market value$4.36M
1.56%
Sole
107.59K
Shared
0.00
None
0.00

GOLDMAN SACHS ETF TR

SOLE
ACCESS US AGRAT
Shares94.02K
TypeSH
Market value$3.89M
1.39%
Sole
94.02K
Shared
0.00
None
0.00

VANGUARD WORLD FD

SOLE
MEGA CAP INDEX
Shares16.33K
TypeSH
Market value$3.86M
1.38%
Sole
16.33K
Shared
0.00
None
0.00

ISHARES TR

SOLE
ULTRA SHORT DUR
Shares67.11K
TypeSH
Market value$3.40M
1.22%
Sole
67.11K
Shared
0.00
None
0.00

ISHARES TR

SOLE
ISHS 1-5YR INVS
Shares64.06K
TypeSH
Market value$3.37M
1.21%
Sole
64.06K
Shared
0.00
None
0.00

VANGUARD BD INDEX FDS

SOLE
TOTAL BND MRKT
Shares45.70K
TypeSH
Market value$3.37M
1.21%
Sole
45.70K
Shared
0.00
None
0.00

INVESCO EXCH TRADED FD TR II

SOLE
S&P500 HDL VOL
Shares57.82K
TypeSH
Market value$2.87M
1.03%
Sole
57.82K
Shared
0.00
None
0.00

BNY MELLON ETF TRUST

SOLE
US LRG CP CORE
Shares19.98K
TypeSH
Market value$2.49M
0.89%
Sole
19.98K
Shared
0.00
None
0.00

APPLE INC

SOLE
COM
Shares8.97K
TypeSH
Market value$2.28M
0.82%
Sole
8.97K
Shared
0.00
None
0.00

ISHARES TR

SOLE
RUS 1000 VAL ETF
Shares8.37K
TypeSH
Market value$1.79M
0.64%
Sole
8.37K
Shared
0.00
None
0.00

SPDR SERIES TRUST

SOLE
STATE STREET SPD
Shares55.95K
TypeSH
Market value$1.62M
0.58%
Sole
55.95K
Shared
0.00
None
0.00
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