CENTER FOR FINANCIAL PLANNING, INC.

PrivateCIK: 1803557
Location

SOUTHFIED, MI

658
Positions
$958.01M
Total AUM (reported)
6.86M
Total Shares

Allocation by class

TOTAL AUM$958.01M658 positions
S&P 500 ETF SHS$325.20M33.9%
COM$122.19M12.8%
CORE US AGGBD ET$104.60M10.9%
STATE STREET SPD$74.20M7.7%
SMALL CP ETF$66.89M7.0%
MID CAP ETF$48.19M5.0%
CORE MSCI EAFE$39.44M4.1%

Portfolio Concentration

Top 352.5%4–1023.9%11–258.3%Rest15.2%TOP 1076.4%0%100%
Top 3$503.37M52.5%
4–10$228.89M23.9%
11–25$79.94M8.3%
Rest$145.81M15.2%

Top 3 weight

52.5%

Top 10 weight

76.4%

Voting Authority Distribution

Total shares with voting rights: 6.86M

Sole

Full voting authority

0.00

shares

% of voting shares0.0%
Shared

Joint voting authority

0.00

shares

% of voting shares0.0%
None

No voting authority

6.86M

shares

% of voting shares100.0%

Investment Discretion (by position count)

Sole658
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings658
Rows:

VANGUARD INDEX FDS

SOLE
S&P 500 ETF SHS
Shares544.23K
TypeSH
Market value$325.20M
33.95%
Sole
0.00
Shared
0.00
None
544.23K

ISHARES TR

SOLE
CORE US AGGBD ET
Shares1.05M
TypeSH
Market value$104.60M
10.92%
Sole
0.00
Shared
0.00
None
1.05M

SPDR INDEX SHS FDS

SOLE
STATE STREET SPD
Shares1.61M
TypeSH
Market value$73.56M
7.68%
Sole
0.00
Shared
0.00
None
1.61M

VANGUARD INDEX FDS

SOLE
SMALL CP ETF
Shares255.39K
TypeSH
Market value$66.89M
6.98%
Sole
0.00
Shared
0.00
None
255.39K

VANGUARD INDEX FDS

SOLE
MID CAP ETF
Shares167.79K
TypeSH
Market value$48.19M
5.03%
Sole
0.00
Shared
0.00
None
167.79K

ISHARES TR

SOLE
CORE MSCI EAFE
Shares435.63K
TypeSH
Market value$39.44M
4.12%
Sole
0.00
Shared
0.00
None
435.63K

VANGUARD INTL EQUITY INDEX F

SOLE
FTSE EMR MKT ETF
Shares578.05K
TypeSH
Market value$31.24M
3.26%
Sole
0.00
Shared
0.00
None
578.05K

ISHARES TR

SOLE
MSCI USA QLT FCT
Shares90.57K
TypeSH
Market value$17.37M
1.81%
Sole
0.00
Shared
0.00
None
90.57K

BERKSHIRE HATHAWAY INC DEL

SOLE
CL A
Shares19.00
TypeSH
Market value$13.64M
1.42%
Sole
0.00
Shared
0.00
None
19.00

VANGUARD INDEX FDS

SOLE
SM CP VAL ETF
Shares55.76K
TypeSH
Market value$12.11M
1.26%
Sole
0.00
Shared
0.00
None
55.76K

VANGUARD STAR FDS

SOLE
VG TL INTL STK F
Shares131.26K
TypeSH
Market value$10.12M
1.06%
Sole
0.00
Shared
0.00
None
131.26K

MICROSOFT CORP

SOLE
COM
Shares26.46K
TypeSH
Market value$9.80M
1.02%
Sole
0.00
Shared
0.00
None
26.46K

APPLE INC

SOLE
COM
Shares31.83K
TypeSH
Market value$8.08M
0.84%
Sole
0.00
Shared
0.00
None
31.83K

BERKSHIRE HATHAWAY INC DEL

SOLE
CL B NEW
Shares15.11K
TypeSH
Market value$7.24M
0.76%
Sole
0.00
Shared
0.00
None
15.11K

ALPHABET INC

SOLE
CAP STK CL C
Shares19.54K
TypeSH
Market value$5.61M
0.59%
Sole
0.00
Shared
0.00
None
19.54K

AMAZON COM INC

SOLE
COM
Shares24.80K
TypeSH
Market value$5.17M
0.54%
Sole
0.00
Shared
0.00
None
24.80K

JPMORGAN CHASE & CO

SOLE
COM
Shares17.36K
TypeSH
Market value$5.11M
0.53%
Sole
0.00
Shared
0.00
None
17.36K

VANGUARD INTL EQUITY INDEX F

SOLE
FTSE SMCAP ETF
Shares28.55K
TypeSH
Market value$4.16M
0.43%
Sole
0.00
Shared
0.00
None
28.55K

JOHNSON & JOHNSON

SOLE
COM
Shares15.91K
TypeSH
Market value$3.89M
0.41%
Sole
0.00
Shared
0.00
None
15.91K

VANGUARD INDEX FDS

SOLE
GROWTH ETF
Shares8.90K
TypeSH
Market value$3.89M
0.41%
Sole
0.00
Shared
0.00
None
8.90K

ABBVIE INC

SOLE
COM
Shares17.40K
TypeSH
Market value$3.78M
0.40%
Sole
0.00
Shared
0.00
None
17.40K

ISHARES TR

SOLE
CORE S&P MCP ETF
Shares49.51K
TypeSH
Market value$3.34M
0.35%
Sole
0.00
Shared
0.00
None
49.51K

FIRST TR EXCHANGE-TRADED FD

SOLE
FST LOW OPPT EFT
Shares66.51K
TypeSH
Market value$3.31M
0.35%
Sole
0.00
Shared
0.00
None
66.51K

NEXTERA ENERGY INC

SOLE
COM
Shares35.21K
TypeSH
Market value$3.27M
0.34%
Sole
0.00
Shared
0.00
None
35.21K

VANGUARD INDEX FDS

SOLE
SML CP GRW ETF
Shares10.52K
TypeSH
Market value$3.18M
0.33%
Sole
0.00
Shared
0.00
None
10.52K
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