CENTER FOR FINANCIAL PLANNING, INC.

PrivateCIK: 1803557
Location

SOUTHFIED, MI

๐Ÿ“‹ What this filing means

CENTER FOR FINANCIAL PLANNING, INC. filed this quarterly 13Fโ€‘HR report disclosing 647 equity positions with a total reported market value of $871.89M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

647
Positions
$871.89M
Total AUM (reported)
5.73M
Total Shares

Allocation by class

TOTAL AUM$871.89M647 positions
S&P 500 ETF SHS$303.62M34.8%
COM$114.16M13.1%
CORE US AGGBD ET$95.67M11.0%
CORE MSCI EAFE$91.76M10.5%
SMALL CP ETF$62.20M7.1%
MID CAP ETF$39.80M4.6%
FTSE EMR MKT ETF$27.93M3.2%

Portfolio Concentration

Top 356.3%4โ€“1021.2%11โ€“257.4%Rest15.1%TOP 1077.5%0%100%
Top 3$491.05M56.3%
4โ€“10$184.44M21.2%
11โ€“25$64.34M7.4%
Rest$132.05M15.1%

Top 3 weight

56.3%

Top 10 weight

77.5%

Voting Authority Distribution

Total shares with voting rights: 5.73M

Sole

Full voting authority

0.00

shares

% of voting shares0.0%
Shared

Joint voting authority

0.00

shares

% of voting shares0.0%
None

No voting authority

5.73M

shares

% of voting shares100.0%

Investment Discretion (by position count)

Sole647
Shared0
Other0
Dominant voting typeNone ยท 100.0% of voting shares
Institutional Holdings647
Rows:

VANGUARD INDEX FDS

SOLE
S&P 500 ETF SHS
Shares534.51K
TypeSH
Market value$303.62M
34.82%
Sole
0.00
Shared
0.00
None
534.51K

ISHARES TR

SOLE
CORE US AGGBD ET
Shares964.45K
TypeSH
Market value$95.67M
10.97%
Sole
0.00
Shared
0.00
None
964.45K

ISHARES TR

SOLE
CORE MSCI EAFE
Shares1.10M
TypeSH
Market value$91.76M
10.52%
Sole
0.00
Shared
0.00
None
1.10M

VANGUARD INDEX FDS

SOLE
SMALL CP ETF
Shares262.48K
TypeSH
Market value$62.20M
7.13%
Sole
0.00
Shared
0.00
None
262.48K

VANGUARD INDEX FDS

SOLE
MID CAP ETF
Shares142.23K
TypeSH
Market value$39.80M
4.56%
Sole
0.00
Shared
0.00
None
142.23K

VANGUARD INTL EQUITY INDEX F

SOLE
FTSE EMR MKT ETF
Shares564.72K
TypeSH
Market value$27.93M
3.20%
Sole
0.00
Shared
0.00
None
564.72K

ISHARES TR

SOLE
MSCI USA QLT FCT
Shares95.08K
TypeSH
Market value$17.38M
1.99%
Sole
0.00
Shared
0.00
None
95.08K

BERKSHIRE HATHAWAY INC DEL

SOLE
CL A
Shares19.00
TypeSH
Market value$13.85M
1.59%
Sole
0.00
Shared
0.00
None
19.00

MICROSOFT CORP

SOLE
COM
Shares23.85K
TypeSH
Market value$11.86M
1.36%
Sole
0.00
Shared
0.00
None
23.85K

VANGUARD INDEX FDS

SOLE
SM CP VAL ETF
Shares58.54K
TypeSH
Market value$11.42M
1.31%
Sole
0.00
Shared
0.00
None
58.54K

VANGUARD STAR FDS

SOLE
VG TL INTL STK F
Shares136.57K
TypeSH
Market value$9.44M
1.08%
Sole
0.00
Shared
0.00
None
136.57K

BERKSHIRE HATHAWAY INC DEL

SOLE
CL B NEW
Shares14.04K
TypeSH
Market value$6.82M
0.78%
Sole
0.00
Shared
0.00
None
14.04K

APPLE INC

SOLE
COM
Shares28.07K
TypeSH
Market value$5.76M
0.66%
Sole
0.00
Shared
0.00
None
28.07K

AMAZON COM INC

SOLE
COM
Shares24.39K
TypeSH
Market value$5.35M
0.61%
Sole
0.00
Shared
0.00
None
24.39K

JPMORGAN CHASE & CO.

SOLE
COM
Shares17.01K
TypeSH
Market value$4.93M
0.57%
Sole
0.00
Shared
0.00
None
17.01K

VANGUARD INDEX FDS

SOLE
GROWTH ETF
Shares8.85K
TypeSH
Market value$3.88M
0.44%
Sole
0.00
Shared
0.00
None
8.85K

ALPHABET INC

SOLE
CAP STK CL C
Shares19.59K
TypeSH
Market value$3.48M
0.40%
Sole
0.00
Shared
0.00
None
19.59K

VANGUARD INDEX FDS

SOLE
SML CP GRW ETF
Shares11.73K
TypeSH
Market value$3.25M
0.37%
Sole
0.00
Shared
0.00
None
11.73K

FIRST TR EXCHANGE-TRADED FD

SOLE
FST LOW OPPT EFT
Shares65K
TypeSH
Market value$3.20M
0.37%
Sole
0.00
Shared
0.00
None
65K

ABBVIE INC

SOLE
COM
Shares17.02K
TypeSH
Market value$3.16M
0.36%
Sole
0.00
Shared
0.00
None
17.02K

ISHARES TR

SOLE
CORE S&P MCP ETF
Shares50.37K
TypeSH
Market value$3.12M
0.36%
Sole
0.00
Shared
0.00
None
50.37K

SPDR S&P 500 ETF TR

SOLE
TR UNIT
Shares4.98K
TypeSH
Market value$3.08M
0.35%
Sole
0.00
Shared
0.00
None
4.98K

RAYMOND JAMES FINL INC

SOLE
COM
Shares19.53K
TypeSH
Market value$3.00M
0.34%
Sole
0.00
Shared
0.00
None
19.53K

PROCTER AND GAMBLE CO

SOLE
COM
Shares18.69K
TypeSH
Market value$2.98M
0.34%
Sole
0.00
Shared
0.00
None
18.69K

FIRST TR EXCHANGE-TRADED FD

SOLE
LIMITED DURATION
Shares151.85K
TypeSH
Market value$2.90M
0.33%
Sole
0.00
Shared
0.00
None
151.85K
Page 1 of 26
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CENTER FOR FINANCIAL PLANNING, INC. 13F Holdings โ€” 647 Positions | Finecho