CENTER FOR FINANCIAL PLANNING, INC.

PrivateCIK: 1803557
Location

SOUTHFIED, MI

๐Ÿ“‹ What this filing means

CENTER FOR FINANCIAL PLANNING, INC. filed this quarterly 13Fโ€‘HR report disclosing 700 equity positions with a total reported market value of $782.59M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

700
Positions
$782.59M
Total AUM (reported)
5.61M
Total Shares

Allocation by class

TOTAL AUM$782.59M700 positions
S&P 500 ETF SHS$272.74M34.9%
COM$106.56M13.6%
CORE US AGGBD ET$94.38M12.1%
CORE MSCI EAFE$82.59M10.6%
SM CP VAL ETF$45.52M5.8%
SMALL CP ETF$34.41M4.4%
FTSE EMR MKT ETF$25.40M3.2%

Portfolio Concentration

Top 357.5%4โ€“1019.7%11โ€“257.2%Rest15.6%TOP 1077.2%0%100%
Top 3$449.71M57.5%
4โ€“10$154.37M19.7%
11โ€“25$56.27M7.2%
Rest$122.24M15.6%

Top 3 weight

57.5%

Top 10 weight

77.2%

Voting Authority Distribution

Total shares with voting rights: 5.61M

Sole

Full voting authority

0.00

shares

% of voting shares0.0%
Shared

Joint voting authority

0.00

shares

% of voting shares0.0%
None

No voting authority

5.61M

shares

% of voting shares100.0%

Investment Discretion (by position count)

Sole700
Shared0
Other0
Dominant voting typeNone ยท 100.0% of voting shares
Institutional Holdings700
Rows:

VANGUARD INDEX FDS

SOLE
S&P 500 ETF SHS
Shares530.71K
TypeSH
Market value$272.74M
34.85%
Sole
0.00
Shared
0.00
None
530.71K

ISHARES TR

SOLE
CORE US AGGBD ET
Shares954.08K
TypeSH
Market value$94.38M
12.06%
Sole
0.00
Shared
0.00
None
954.08K

ISHARES TR

SOLE
CORE MSCI EAFE
Shares1.09M
TypeSH
Market value$82.59M
10.55%
Sole
0.00
Shared
0.00
None
1.09M

VANGUARD INDEX FDS

SOLE
SM CP VAL ETF
Shares244.34K
TypeSH
Market value$45.52M
5.82%
Sole
0.00
Shared
0.00
None
244.34K

VANGUARD INDEX FDS

SOLE
SMALL CP ETF
Shares155.17K
TypeSH
Market value$34.41M
4.40%
Sole
0.00
Shared
0.00
None
155.17K

VANGUARD INTL EQUITY INDEX F

SOLE
FTSE EMR MKT ETF
Shares561.27K
TypeSH
Market value$25.40M
3.25%
Sole
0.00
Shared
0.00
None
561.27K

ISHARES TR

SOLE
MSCI USA QLT FCT
Shares95.74K
TypeSH
Market value$16.36M
2.09%
Sole
0.00
Shared
0.00
None
95.74K

BERKSHIRE HATHAWAY INC DEL

SOLE
CL A
Shares19.00
TypeSH
Market value$15.17M
1.94%
Sole
0.00
Shared
0.00
None
19.00

MICROSOFT CORP

SOLE
COM
Shares23.73K
TypeSH
Market value$8.91M
1.14%
Sole
0.00
Shared
0.00
None
23.73K

VANGUARD STAR FDS

SOLE
VG TL INTL STK F
Shares138.54K
TypeSH
Market value$8.60M
1.10%
Sole
0.00
Shared
0.00
None
138.54K

BERKSHIRE HATHAWAY INC DEL

SOLE
CL B NEW
Shares13.97K
TypeSH
Market value$7.44M
0.95%
Sole
0.00
Shared
0.00
None
13.97K

APPLE INC

SOLE
COM
Shares27.66K
TypeSH
Market value$6.14M
0.78%
Sole
0.00
Shared
0.00
None
27.66K

AMAZON COM INC

SOLE
COM
Shares24.24K
TypeSH
Market value$4.61M
0.59%
Sole
0.00
Shared
0.00
None
24.24K

JPMORGAN CHASE & CO.

SOLE
COM
Shares17.25K
TypeSH
Market value$4.23M
0.54%
Sole
0.00
Shared
0.00
None
17.25K

FIRST TR EXCHANGE-TRADED FD

SOLE
FST LOW OPPT EFT
Shares85.36K
TypeSH
Market value$4.20M
0.54%
Sole
0.00
Shared
0.00
None
85.36K

VANGUARD INDEX FDS

SOLE
GROWTH ETF
Shares8.85K
TypeSH
Market value$3.28M
0.42%
Sole
0.00
Shared
0.00
None
8.85K

VANGUARD INDEX FDS

SOLE
SML CP GRW ETF
Shares12.92K
TypeSH
Market value$3.25M
0.42%
Sole
0.00
Shared
0.00
None
12.92K

PROCTER AND GAMBLE CO

SOLE
COM
Shares18.78K
TypeSH
Market value$3.20M
0.41%
Sole
0.00
Shared
0.00
None
18.78K

ABBVIE INC

SOLE
COM
Shares14.74K
TypeSH
Market value$3.09M
0.39%
Sole
0.00
Shared
0.00
None
14.74K

ALPHABET INC

SOLE
CAP STK CL C
Shares19.22K
TypeSH
Market value$3.00M
0.38%
Sole
0.00
Shared
0.00
None
19.22K

VANGUARD INDEX FDS

SOLE
MID CAP ETF
Shares11.21K
TypeSH
Market value$2.90M
0.37%
Sole
0.00
Shared
0.00
None
11.21K

ISHARES TR

SOLE
CORE S&P MCP ETF
Shares49.40K
TypeSH
Market value$2.88M
0.37%
Sole
0.00
Shared
0.00
None
49.40K

SPDR S&P 500 ETF TR

SOLE
TR UNIT
Shares4.95K
TypeSH
Market value$2.77M
0.35%
Sole
0.00
Shared
0.00
None
4.95K

RAYMOND JAMES FINL INC

SOLE
COM
Shares19.53K
TypeSH
Market value$2.71M
0.35%
Sole
0.00
Shared
0.00
None
19.53K

FIRST TR EXCHANGE-TRADED FD

SOLE
LIMITED DURATION
Shares135.03K
TypeSH
Market value$2.56M
0.33%
Sole
0.00
Shared
0.00
None
135.03K
Page 1 of 28
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CENTER FOR FINANCIAL PLANNING, INC. 13F Holdings โ€” 700 Positions | Finecho