Filed: 1/30/2025ACC: 0001803557-25-000001
📋 What this filing means
CENTER FOR FINANCIAL PLANNING, INC. filed this quarterly 13F‑HR report disclosing 675 equity positions with a total reported market value of $749.28M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
675
Positions
$749.28M
Total AUM (reported)
5.03M
Total Shares
Allocation by class
S&P 500 ETF SHS$283.46M37.8%
COM$110.51M14.7%
CORE MSCI EAFE$74.96M10.0%
CORE US AGGBD ET$58.76M7.8%
SM CP VAL ETF$49.03M6.5%
SMALL CP ETF$36.51M4.9%
FTSE EMR MKT ETF$24.41M3.3%
Portfolio Concentration
Top 3$417.18M55.7%
4–10$160.98M21.5%
11–25$57.42M7.7%
Rest$113.70M15.2%
Top 3 weight
55.7%
Top 10 weight
77.2%
Voting Authority Distribution
Total shares with voting rights: 5.03M
Sole
Full voting authority
0.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
5.03M
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole675
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings675
Rows:
VANGUARD INDEX FDS
SOLEShares526.09K
TypeSH
Market value$283.46M
37.83%
Sole
0.00
Shared
0.00
None
526.09K
ISHARES TR
SOLEShares1.07M
TypeSH
Market value$74.96M
10.00%
Sole
0.00
Shared
0.00
None
1.07M
ISHARES TR
SOLEShares606.41K
TypeSH
Market value$58.76M
7.84%
Sole
0.00
Shared
0.00
None
606.41K
VANGUARD INDEX FDS
SOLEShares247.39K
TypeSH
Market value$49.03M
6.54%
Sole
0.00
Shared
0.00
None
247.39K
VANGUARD INDEX FDS
SOLEShares151.93K
TypeSH
Market value$36.51M
4.87%
Sole
0.00
Shared
0.00
None
151.93K
VANGUARD INTL EQUITY INDEX F
SOLEShares554.28K
TypeSH
Market value$24.41M
3.26%
Sole
0.00
Shared
0.00
None
554.28K
ISHARES TR
SOLEShares96.95K
TypeSH
Market value$17.27M
2.30%
Sole
0.00
Shared
0.00
None
96.95K
BERKSHIRE HATHAWAY INC DEL
SOLEShares19.00
TypeSH
Market value$12.94M
1.73%
Sole
0.00
Shared
0.00
None
19.00
MICROSOFT CORP
SOLEShares29.92K
TypeSH
Market value$12.61M
1.68%
Sole
0.00
Shared
0.00
None
29.92K
VANGUARD STAR FDS
SOLEShares139.42K
TypeSH
Market value$8.22M
1.10%
Sole
0.00
Shared
0.00
None
139.42K
APPLE INC
SOLEShares29.01K
TypeSH
Market value$7.26M
0.97%
Sole
0.00
Shared
0.00
None
29.01K
BERKSHIRE HATHAWAY INC DEL
SOLEShares14.28K
TypeSH
Market value$6.47M
0.86%
Sole
0.00
Shared
0.00
None
14.28K
AMAZON COM INC
SOLEShares23.64K
TypeSH
Market value$5.19M
0.69%
Sole
0.00
Shared
0.00
None
23.64K
JPMORGAN CHASE & CO.
SOLEShares16.88K
TypeSH
Market value$4.05M
0.54%
Sole
0.00
Shared
0.00
None
16.88K
ALPHABET INC
SOLEShares20.26K
TypeSH
Market value$3.86M
0.51%
Sole
0.00
Shared
0.00
None
20.26K
FIRST TR EXCHANGE-TRADED FD
SOLEShares77.24K
TypeSH
Market value$3.76M
0.50%
Sole
0.00
Shared
0.00
None
77.24K
VANGUARD INDEX FDS
SOLEShares13.23K
TypeSH
Market value$3.71M
0.49%
Sole
0.00
Shared
0.00
None
13.23K
RAYMOND JAMES FINL INC
SOLEShares22.11K
TypeSH
Market value$3.43M
0.46%
Sole
0.00
Shared
0.00
None
22.11K
VANGUARD INDEX FDS
SOLEShares8.34K
TypeSH
Market value$3.42M
0.46%
Sole
0.00
Shared
0.00
None
8.34K
PROCTER AND GAMBLE CO
SOLEShares18.78K
TypeSH
Market value$3.15M
0.42%
Sole
0.00
Shared
0.00
None
18.78K
SPDR S&P 500 ETF TR
SOLEShares5.05K
TypeSH
Market value$2.96M
0.40%
Sole
0.00
Shared
0.00
None
5.05K
ABBVIE INC
SOLEShares14.74K
TypeSH
Market value$2.62M
0.35%
Sole
0.00
Shared
0.00
None
14.74K
FIRST TR EXCHANGE-TRADED FD
SOLEShares135.03K
TypeSH
Market value$2.55M
0.34%
Sole
0.00
Shared
0.00
None
135.03K
ISHARES TR
SOLEShares40.66K
TypeSH
Market value$2.53M
0.34%
Sole
0.00
Shared
0.00
None
40.66K
VANGUARD WORLD FD
SOLEShares3.96K
TypeSH
Market value$2.47M
0.33%
Sole
0.00
Shared
0.00
None
3.96K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
VANGUARD INDEX FDSSOLE | S&P 500 ETF SHS | 526.09K | SH | $283.46M 37.83% | 0.00 | 0.00 | 526.09K |
ISHARES TRSOLE | CORE MSCI EAFE | 1.07M | SH | $74.96M 10.00% | 0.00 | 0.00 | 1.07M |
ISHARES TRSOLE | CORE US AGGBD ET | 606.41K | SH | $58.76M 7.84% | 0.00 | 0.00 | 606.41K |
VANGUARD INDEX FDSSOLE | SM CP VAL ETF | 247.39K | SH | $49.03M 6.54% | 0.00 | 0.00 | 247.39K |
VANGUARD INDEX FDSSOLE | SMALL CP ETF | 151.93K | SH | $36.51M 4.87% | 0.00 | 0.00 | 151.93K |
VANGUARD INTL EQUITY INDEX FSOLE | FTSE EMR MKT ETF | 554.28K | SH | $24.41M 3.26% | 0.00 | 0.00 | 554.28K |
ISHARES TRSOLE | MSCI USA QLT FCT | 96.95K | SH | $17.27M 2.30% | 0.00 | 0.00 | 96.95K |
BERKSHIRE HATHAWAY INC DELSOLE | CL A | 19.00 | SH | $12.94M 1.73% | 0.00 | 0.00 | 19.00 |
MICROSOFT CORPSOLE | COM | 29.92K | SH | $12.61M 1.68% | 0.00 | 0.00 | 29.92K |
VANGUARD STAR FDSSOLE | VG TL INTL STK F | 139.42K | SH | $8.22M 1.10% | 0.00 | 0.00 | 139.42K |
APPLE INCSOLE | COM | 29.01K | SH | $7.26M 0.97% | 0.00 | 0.00 | 29.01K |
BERKSHIRE HATHAWAY INC DELSOLE | CL B NEW | 14.28K | SH | $6.47M 0.86% | 0.00 | 0.00 | 14.28K |
AMAZON COM INCSOLE | COM | 23.64K | SH | $5.19M 0.69% | 0.00 | 0.00 | 23.64K |
JPMORGAN CHASE & CO.SOLE | COM | 16.88K | SH | $4.05M 0.54% | 0.00 | 0.00 | 16.88K |
ALPHABET INCSOLE | CAP STK CL C | 20.26K | SH | $3.86M 0.51% | 0.00 | 0.00 | 20.26K |
FIRST TR EXCHANGE-TRADED FDSOLE | FST LOW OPPT EFT | 77.24K | SH | $3.76M 0.50% | 0.00 | 0.00 | 77.24K |
VANGUARD INDEX FDSSOLE | SML CP GRW ETF | 13.23K | SH | $3.71M 0.49% | 0.00 | 0.00 | 13.23K |
RAYMOND JAMES FINL INCSOLE | COM | 22.11K | SH | $3.43M 0.46% | 0.00 | 0.00 | 22.11K |
VANGUARD INDEX FDSSOLE | GROWTH ETF | 8.34K | SH | $3.42M 0.46% | 0.00 | 0.00 | 8.34K |
PROCTER AND GAMBLE COSOLE | COM | 18.78K | SH | $3.15M 0.42% | 0.00 | 0.00 | 18.78K |
SPDR S&P 500 ETF TRSOLE | TR UNIT | 5.05K | SH | $2.96M 0.40% | 0.00 | 0.00 | 5.05K |
ABBVIE INCSOLE | COM | 14.74K | SH | $2.62M 0.35% | 0.00 | 0.00 | 14.74K |
FIRST TR EXCHANGE-TRADED FDSOLE | LIMITED DURATION | 135.03K | SH | $2.55M 0.34% | 0.00 | 0.00 | 135.03K |
ISHARES TRSOLE | CORE S&P MCP ETF | 40.66K | SH | $2.53M 0.34% | 0.00 | 0.00 | 40.66K |
VANGUARD WORLD FDSOLE | INF TECH ETF | 3.96K | SH | $2.47M 0.33% | 0.00 | 0.00 | 3.96K |
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