CENTER FOR FINANCIAL PLANNING, INC.

PrivateCIK: 1803557
Location

SOUTHFIED, MI

๐Ÿ“‹ What this filing means

CENTER FOR FINANCIAL PLANNING, INC. filed this quarterly 13Fโ€‘HR report disclosing 524 equity positions with a total reported market value of $544.16M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

524
Positions
$544.16M
Total AUM (reported)
3.92M
Total Shares

Allocation by class

TOTAL AUM$544.16M524 positions
S&P 500 ETF SHS$196.61M36.1%
COM$95.45M17.5%
CORE MSCI EAFE$68.10M12.5%
SM CP VAL ETF$42.65M7.8%
SMALL CP ETF$28.10M5.2%
FTSE EMR MKT ETF$21.32M3.9%
MSCI USA QLT FCT$17.58M3.2%

Portfolio Concentration

Top 356.5%4โ€“1018.9%11โ€“257.8%Rest16.9%TOP 1075.4%0%100%
Top 3$307.36M56.5%
4โ€“10$102.87M18.9%
11โ€“25$42.22M7.8%
Rest$91.72M16.9%

Top 3 weight

56.5%

Top 10 weight

75.4%

Voting Authority Distribution

Total shares with voting rights: 3.92M

Sole

Full voting authority

0.00

shares

% of voting shares0.0%
Shared

Joint voting authority

0.00

shares

% of voting shares0.0%
None

No voting authority

3.92M

shares

% of voting shares100.0%

Investment Discretion (by position count)

Sole524
Shared0
Other0
Dominant voting typeNone ยท 100.0% of voting shares
Institutional Holdings524
Rows:

VANGUARD INDEX FDS

SOLE
S&P 500 ETF SHS
Shares450.11K
TypeSH
Market value$196.61M
36.13%
Sole
0.00
Shared
0.00
None
450.11K

ISHARES TR

SOLE
CORE MSCI EAFE
Shares968.05K
TypeSH
Market value$68.10M
12.52%
Sole
0.00
Shared
0.00
None
968.05K

VANGUARD INDEX FDS

SOLE
SM CP VAL ETF
Shares236.97K
TypeSH
Market value$42.65M
7.84%
Sole
0.00
Shared
0.00
None
236.97K

VANGUARD INDEX FDS

SOLE
SMALL CP ETF
Shares131.72K
TypeSH
Market value$28.10M
5.16%
Sole
0.00
Shared
0.00
None
131.72K

VANGUARD INTL EQUITY INDEX F

SOLE
FTSE EMR MKT ETF
Shares518.78K
TypeSH
Market value$21.32M
3.92%
Sole
0.00
Shared
0.00
None
518.78K

ISHARES TR

SOLE
MSCI USA QLT FCT
Shares119.46K
TypeSH
Market value$17.58M
3.23%
Sole
0.00
Shared
0.00
None
119.46K

MICROSOFT CORP

SOLE
COM
Shares30.58K
TypeSH
Market value$11.50M
2.11%
Sole
0.00
Shared
0.00
None
30.58K

BERKSHIRE HATHAWAY INC DEL

SOLE
CL A
Shares19.00
TypeSH
Market value$10.31M
1.89%
Sole
0.00
Shared
0.00
None
19.00

VANGUARD STAR FDS

SOLE
VG TL INTL STK F
Shares141.32K
TypeSH
Market value$8.19M
1.51%
Sole
0.00
Shared
0.00
None
141.32K

APPLE INC

SOLE
COM
Shares30.47K
TypeSH
Market value$5.87M
1.08%
Sole
0.00
Shared
0.00
None
30.47K

BERKSHIRE HATHAWAY INC DEL

SOLE
CL B NEW
Shares13.73K
TypeSH
Market value$4.90M
0.90%
Sole
0.00
Shared
0.00
None
13.73K

AMAZON COM INC

SOLE
COM
Shares24.36K
TypeSH
Market value$3.70M
0.68%
Sole
0.00
Shared
0.00
None
24.36K

VANGUARD INDEX FDS

SOLE
SML CP GRW ETF
Shares14.14K
TypeSH
Market value$3.42M
0.63%
Sole
0.00
Shared
0.00
None
14.14K

ALPHABET INC

SOLE
CAP STK CL C
Shares22.19K
TypeSH
Market value$3.13M
0.57%
Sole
0.00
Shared
0.00
None
22.19K

SPDR S&P 500 ETF TR

SOLE
TR UNIT
Shares6.46K
TypeSH
Market value$3.07M
0.56%
Sole
0.00
Shared
0.00
None
6.46K

JPMORGAN CHASE & CO

SOLE
COM
Shares17.50K
TypeSH
Market value$2.98M
0.55%
Sole
0.00
Shared
0.00
None
17.50K

PROCTER AND GAMBLE CO

SOLE
COM
Shares19.90K
TypeSH
Market value$2.92M
0.54%
Sole
0.00
Shared
0.00
None
19.90K

RAYMOND JAMES FINL INC

SOLE
COM
Shares23.72K
TypeSH
Market value$2.64M
0.49%
Sole
0.00
Shared
0.00
None
23.72K

VANGUARD INDEX FDS

SOLE
GROWTH ETF
Shares8.15K
TypeSH
Market value$2.53M
0.47%
Sole
0.00
Shared
0.00
None
8.15K

JOHNSON & JOHNSON

SOLE
COM
Shares15.29K
TypeSH
Market value$2.40M
0.44%
Sole
0.00
Shared
0.00
None
15.29K

ISHARES TR

SOLE
CORE S&P MCP ETF
Shares7.98K
TypeSH
Market value$2.21M
0.41%
Sole
0.00
Shared
0.00
None
7.98K

ABBVIE INC

SOLE
COM
Shares13.94K
TypeSH
Market value$2.16M
0.40%
Sole
0.00
Shared
0.00
None
13.94K

THERMO FISHER SCIENTIFIC INC

SOLE
COM
Shares4.01K
TypeSH
Market value$2.13M
0.39%
Sole
0.00
Shared
0.00
None
4.01K

NEXTERA ENERGY INC

SOLE
COM
Shares34.19K
TypeSH
Market value$2.08M
0.38%
Sole
0.00
Shared
0.00
None
34.19K

ABBOTT LABS

SOLE
COM
Shares17.84K
TypeSH
Market value$1.96M
0.36%
Sole
0.00
Shared
0.00
None
17.84K
Page 1 of 21
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CENTER FOR FINANCIAL PLANNING, INC. 13F Holdings โ€” 524 Positions | Finecho