CENTER FOR FINANCIAL PLANNING, INC.

PrivateCIK: 1803557
Location

SOUTHFIED, MI

๐Ÿ“‹ What this filing means

CENTER FOR FINANCIAL PLANNING, INC. filed this quarterly 13Fโ€‘HR report disclosing 518 equity positions with a total reported market value of $462.87M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

518
Positions
$462.87M
Total AUM (reported)
3.79M
Total Shares

Allocation by class

TOTAL AUM$462.87M518 positions
S&P 500 ETF SHS$157.89M34.1%
COM$87.44M18.9%
CORE MSCI EAFE$60.93M13.2%
SM CP VAL ETF$34.43M7.4%
SMALL CP ETF$21.44M4.6%
FTSE EMR MKT ETF$20.30M4.4%
MSCI USA QLT FCT$16.34M3.5%

Portfolio Concentration

Top 354.7%4โ€“1019.5%11โ€“258.2%Rest17.6%TOP 1074.2%0%100%
Top 3$253.25M54.7%
4โ€“10$90.17M19.5%
11โ€“25$37.92M8.2%
Rest$81.52M17.6%

Top 3 weight

54.7%

Top 10 weight

74.2%

Voting Authority Distribution

Total shares with voting rights: 3.79M

Sole

Full voting authority

0.00

shares

% of voting shares0.0%
Shared

Joint voting authority

0.00

shares

% of voting shares0.0%
None

No voting authority

3.79M

shares

% of voting shares100.0%

Investment Discretion (by position count)

Sole518
Shared0
Other0
Dominant voting typeNone ยท 100.0% of voting shares
Institutional Holdings518
Rows:

VANGUARD INDEX FDS

SOLE
S&P 500 ETF SHS
Shares402.06K
TypeSH
Market value$157.89M
34.11%
Sole
0.00
Shared
0.00
None
402.06K

ISHARES TR

SOLE
CORE MSCI EAFE
Shares946.90K
TypeSH
Market value$60.93M
13.16%
Sole
0.00
Shared
0.00
None
946.90K

VANGUARD INDEX FDS

SOLE
SM CP VAL ETF
Shares215.89K
TypeSH
Market value$34.43M
7.44%
Sole
0.00
Shared
0.00
None
215.89K

VANGUARD INDEX FDS

SOLE
SMALL CP ETF
Shares113.40K
TypeSH
Market value$21.44M
4.63%
Sole
0.00
Shared
0.00
None
113.40K

VANGUARD INTL EQUITY INDEX F

SOLE
FTSE EMR MKT ETF
Shares517.64K
TypeSH
Market value$20.30M
4.38%
Sole
0.00
Shared
0.00
None
517.64K

ISHARES TR

SOLE
MSCI USA QLT FCT
Shares124.02K
TypeSH
Market value$16.34M
3.53%
Sole
0.00
Shared
0.00
None
124.02K

BERKSHIRE HATHAWAY INC DEL

SOLE
CL A
Shares19.00
TypeSH
Market value$10.10M
2.18%
Sole
0.00
Shared
0.00
None
19.00

MICROSOFT CORP

SOLE
COM
Shares30.95K
TypeSH
Market value$9.77M
2.11%
Sole
0.00
Shared
0.00
None
30.95K

VANGUARD STAR FDS

SOLE
VG TL INTL STK F
Shares130.21K
TypeSH
Market value$6.97M
1.51%
Sole
0.00
Shared
0.00
None
130.21K

APPLE INC

SOLE
COM
Shares30.65K
TypeSH
Market value$5.25M
1.13%
Sole
0.00
Shared
0.00
None
30.65K

BERKSHIRE HATHAWAY INC DEL

SOLE
CL B NEW
Shares13.74K
TypeSH
Market value$4.81M
1.04%
Sole
0.00
Shared
0.00
None
13.74K

AMAZON COM INC

SOLE
COM
Shares24.36K
TypeSH
Market value$3.10M
0.67%
Sole
0.00
Shared
0.00
None
24.36K

ALPHABET INC

SOLE
CAP STK CL C
Shares22.34K
TypeSH
Market value$2.95M
0.64%
Sole
0.00
Shared
0.00
None
22.34K

PROCTER AND GAMBLE CO

SOLE
COM
Shares19.71K
TypeSH
Market value$2.88M
0.62%
Sole
0.00
Shared
0.00
None
19.71K

JPMORGAN CHASE & CO

SOLE
COM
Shares17.45K
TypeSH
Market value$2.53M
0.55%
Sole
0.00
Shared
0.00
None
17.45K

SPDR S&P 500 ETF TR

SOLE
TR UNIT
Shares5.86K
TypeSH
Market value$2.51M
0.54%
Sole
0.00
Shared
0.00
None
5.86K

RAYMOND JAMES FINL INC

SOLE
COM
Shares23.95K
TypeSH
Market value$2.41M
0.52%
Sole
0.00
Shared
0.00
None
23.95K

JOHNSON & JOHNSON

SOLE
COM
Shares15.29K
TypeSH
Market value$2.38M
0.51%
Sole
0.00
Shared
0.00
None
15.29K

CHEVRON CORP NEW

SOLE
COM
Shares13.19K
TypeSH
Market value$2.22M
0.48%
Sole
0.00
Shared
0.00
None
13.19K

VANGUARD INDEX FDS

SOLE
GROWTH ETF
Shares8.15K
TypeSH
Market value$2.22M
0.48%
Sole
0.00
Shared
0.00
None
8.15K

ABBVIE INC

SOLE
COM
Shares13.86K
TypeSH
Market value$2.07M
0.45%
Sole
0.00
Shared
0.00
None
13.86K

THERMO FISHER SCIENTIFIC INC

SOLE
COM
Shares4.01K
TypeSH
Market value$2.03M
0.44%
Sole
0.00
Shared
0.00
None
4.01K

NEXTERA ENERGY INC

SOLE
COM
Shares35.22K
TypeSH
Market value$2.02M
0.44%
Sole
0.00
Shared
0.00
None
35.22K

ISHARES TR

SOLE
CORE S&P MCP ETF
Shares7.88K
TypeSH
Market value$1.96M
0.42%
Sole
0.00
Shared
0.00
None
7.88K

EXXON MOBIL CORP

SOLE
COM
Shares15.75K
TypeSH
Market value$1.85M
0.40%
Sole
0.00
Shared
0.00
None
15.75K
Page 1 of 21
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CENTER FOR FINANCIAL PLANNING, INC. 13F Holdings โ€” 518 Positions | Finecho