CENTER FOR FINANCIAL PLANNING, INC.

PrivateCIK: 1803557
Location

SOUTHFIED, MI

๐Ÿ“‹ What this filing means

CENTER FOR FINANCIAL PLANNING, INC. filed this quarterly 13Fโ€‘HR report disclosing 572 equity positions with a total reported market value of $476.40M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

572
Positions
$476.40M
Total AUM (reported)
3.76M
Total Shares

Allocation by class

TOTAL AUM$476.40M572 positions
S&P 500 ETF SHS$161.19M33.8%
COM$92.15M19.3%
CORE MSCI EAFE$62.11M13.0%
SM CP VAL ETF$35.16M7.4%
SMALL CP ETF$21.94M4.6%
FTSE EMR MKT ETF$20.71M4.3%
MSCI USA QLT FCT$17.35M3.6%

Portfolio Concentration

Top 354.3%4โ€“1019.5%11โ€“258.1%Rest18.1%TOP 1073.8%0%100%
Top 3$258.46M54.3%
4โ€“10$93.03M19.5%
11โ€“25$38.67M8.1%
Rest$86.23M18.1%

Top 3 weight

54.3%

Top 10 weight

73.8%

Voting Authority Distribution

Total shares with voting rights: 3.76M

Sole

Full voting authority

0.00

shares

% of voting shares0.0%
Shared

Joint voting authority

0.00

shares

% of voting shares0.0%
None

No voting authority

3.76M

shares

% of voting shares100.0%

Investment Discretion (by position count)

Sole572
Shared0
Other0
Dominant voting typeNone ยท 100.0% of voting shares
Institutional Holdings572
Rows:

VANGUARD INDEX FDS

SOLE
S&P 500 ETF SHS
Shares395.76K
TypeSH
Market value$161.19M
33.83%
Sole
0.00
Shared
0.00
None
395.76K

ISHARES TR

SOLE
CORE MSCI EAFE
Shares920.14K
TypeSH
Market value$62.11M
13.04%
Sole
0.00
Shared
0.00
None
920.14K

VANGUARD INDEX FDS

SOLE
SM CP VAL ETF
Shares212.58K
TypeSH
Market value$35.16M
7.38%
Sole
0.00
Shared
0.00
None
212.58K

VANGUARD INDEX FDS

SOLE
SMALL CP ETF
Shares110.29K
TypeSH
Market value$21.94M
4.60%
Sole
0.00
Shared
0.00
None
110.29K

VANGUARD INTL EQUITY INDEX F

SOLE
FTSE EMR MKT ETF
Shares509.21K
TypeSH
Market value$20.71M
4.35%
Sole
0.00
Shared
0.00
None
509.21K

ISHARES TR

SOLE
MSCI USA QLT FCT
Shares128.63K
TypeSH
Market value$17.35M
3.64%
Sole
0.00
Shared
0.00
None
128.63K

MICROSOFT CORP

SOLE
COM
Shares30.44K
TypeSH
Market value$10.36M
2.18%
Sole
0.00
Shared
0.00
None
30.44K

BERKSHIRE HATHAWAY INC DEL

SOLE
CL A
Shares19.00
TypeSH
Market value$9.84M
2.07%
Sole
0.00
Shared
0.00
None
19.00

VANGUARD STAR FDS

SOLE
VG TL INTL STK F
Shares130.70K
TypeSH
Market value$7.33M
1.54%
Sole
0.00
Shared
0.00
None
130.70K

APPLE INC

SOLE
COM
Shares28.37K
TypeSH
Market value$5.50M
1.15%
Sole
0.00
Shared
0.00
None
28.37K

BERKSHIRE HATHAWAY INC DEL

SOLE
CL B NEW
Shares13.73K
TypeSH
Market value$4.68M
0.98%
Sole
0.00
Shared
0.00
None
13.73K

AMAZON COM INC

SOLE
COM
Shares24.88K
TypeSH
Market value$3.24M
0.68%
Sole
0.00
Shared
0.00
None
24.88K

PROCTER AND GAMBLE CO

SOLE
COM
Shares19.83K
TypeSH
Market value$3.01M
0.63%
Sole
0.00
Shared
0.00
None
19.83K

ALPHABET INC

SOLE
CAP STK CL C
Shares22.49K
TypeSH
Market value$2.72M
0.57%
Sole
0.00
Shared
0.00
None
22.49K

SPDR S&P 500 ETF TR

SOLE
TR UNIT
Shares5.97K
TypeSH
Market value$2.65M
0.56%
Sole
0.00
Shared
0.00
None
5.97K

NEXTERA ENERGY INC

SOLE
COM
Shares34.70K
TypeSH
Market value$2.57M
0.54%
Sole
0.00
Shared
0.00
None
34.70K

RAYMOND JAMES FINL INC

SOLE
COM
Shares24.16K
TypeSH
Market value$2.51M
0.53%
Sole
0.00
Shared
0.00
None
24.16K

JOHNSON & JOHNSON

SOLE
COM
Shares15.13K
TypeSH
Market value$2.50M
0.53%
Sole
0.00
Shared
0.00
None
15.13K

JPMORGAN CHASE & CO

SOLE
COM
Shares16.71K
TypeSH
Market value$2.43M
0.51%
Sole
0.00
Shared
0.00
None
16.71K

VANGUARD INDEX FDS

SOLE
GROWTH ETF
Shares8.25K
TypeSH
Market value$2.33M
0.49%
Sole
0.00
Shared
0.00
None
8.25K

CHEVRON CORP NEW

SOLE
COM
Shares13.54K
TypeSH
Market value$2.13M
0.45%
Sole
0.00
Shared
0.00
None
13.54K

THERMO FISHER SCIENTIFIC INC

SOLE
COM
Shares4.01K
TypeSH
Market value$2.09M
0.44%
Sole
0.00
Shared
0.00
None
4.01K

ISHARES TR

SOLE
CORE S&P MCP ETF
Shares7.51K
TypeSH
Market value$1.96M
0.41%
Sole
0.00
Shared
0.00
None
7.51K

ABBOTT LABS

SOLE
COM
Shares17.77K
TypeSH
Market value$1.94M
0.41%
Sole
0.00
Shared
0.00
None
17.77K

PEPSICO INC

SOLE
COM
Shares10.23K
TypeSH
Market value$1.90M
0.40%
Sole
0.00
Shared
0.00
None
10.23K
Page 1 of 23
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CENTER FOR FINANCIAL PLANNING, INC. 13F Holdings โ€” 572 Positions | Finecho