CENTER FOR FINANCIAL PLANNING, INC.

PrivateCIK: 1803557
Location

SOUTHFIED, MI

๐Ÿ“‹ What this filing means

CENTER FOR FINANCIAL PLANNING, INC. filed this quarterly 13Fโ€‘HR report disclosing 537 equity positions with a total reported market value of $433.55M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

537
Positions
$433.55M
Total AUM (reported)
3.30M
Total Shares

Allocation by class

TOTAL AUM$433.55M537 positions
S&P 500 ETF SHS$148.46M34.2%
COM$87.13M20.1%
CORE MSCI EAFE$61.72M14.2%
SM CP VAL ETF$33.44M7.7%
SMALL CP ETF$20.66M4.8%
MSCI USA QLT FCT$17.04M3.9%
CL A$11.04M2.5%

Portfolio Concentration

Top 356.2%4โ€“1016.6%11โ€“258.5%Rest18.8%TOP 1072.8%0%100%
Top 3$243.62M56.2%
4โ€“10$71.83M16.6%
11โ€“25$36.68M8.5%
Rest$81.42M18.8%

Top 3 weight

56.2%

Top 10 weight

72.8%

Voting Authority Distribution

Total shares with voting rights: 3.30M

Sole

Full voting authority

0.00

shares

% of voting shares0.0%
Shared

Joint voting authority

0.00

shares

% of voting shares0.0%
None

No voting authority

3.30M

shares

% of voting shares100.0%

Investment Discretion (by position count)

Sole537
Shared0
Other0
Dominant voting typeNone ยท 100.0% of voting shares
Institutional Holdings537
Rows:

VANGUARD INDEX FDS

SOLE
S&P 500 ETF SHS
Shares394.76K
TypeSH
Market value$148.46M
34.24%
Sole
0.00
Shared
0.00
None
394.76K

ISHARES TR

SOLE
CORE MSCI EAFE
Shares923.33K
TypeSH
Market value$61.72M
14.24%
Sole
0.00
Shared
0.00
None
923.33K

VANGUARD INDEX FDS

SOLE
SM CP VAL ETF
Shares210.63K
TypeSH
Market value$33.44M
7.71%
Sole
0.00
Shared
0.00
None
210.63K

VANGUARD INDEX FDS

SOLE
SMALL CP ETF
Shares108.97K
TypeSH
Market value$20.66M
4.76%
Sole
0.00
Shared
0.00
None
108.97K

ISHARES TR

SOLE
MSCI USA QLT FCT
Shares137.36K
TypeSH
Market value$17.04M
3.93%
Sole
0.00
Shared
0.00
None
137.36K

MICROSOFT CORP

SOLE
COM
Shares30.98K
TypeSH
Market value$8.93M
2.06%
Sole
0.00
Shared
0.00
None
30.98K

BERKSHIRE HATHAWAY INC DEL

SOLE
CL A
Shares19.00
TypeSH
Market value$8.85M
2.04%
Sole
0.00
Shared
0.00
None
19.00

VANGUARD STAR FDS

SOLE
VG TL INTL STK F
Shares132.01K
TypeSH
Market value$7.29M
1.68%
Sole
0.00
Shared
0.00
None
132.01K

APPLE INC

SOLE
COM
Shares28.24K
TypeSH
Market value$4.66M
1.07%
Sole
0.00
Shared
0.00
None
28.24K

VANGUARD INTL EQUITY INDEX F

SOLE
FTSE EMR MKT ETF
Shares109.22K
TypeSH
Market value$4.41M
1.02%
Sole
0.00
Shared
0.00
None
109.22K

BERKSHIRE HATHAWAY INC DEL

SOLE
CL B NEW
Shares13.73K
TypeSH
Market value$4.24M
0.98%
Sole
0.00
Shared
0.00
None
13.73K

PROCTER AND GAMBLE CO

SOLE
COM
Shares19.99K
TypeSH
Market value$2.97M
0.69%
Sole
0.00
Shared
0.00
None
19.99K

NEXTERA ENERGY INC

SOLE
COM
Shares34.57K
TypeSH
Market value$2.66M
0.61%
Sole
0.00
Shared
0.00
None
34.57K

AMAZON COM INC

SOLE
COM
Shares24.88K
TypeSH
Market value$2.57M
0.59%
Sole
0.00
Shared
0.00
None
24.88K

SPDR S&P 500 ETF TR

SOLE
TR UNIT
Shares6.11K
TypeSH
Market value$2.50M
0.58%
Sole
0.00
Shared
0.00
None
6.11K

RAYMOND JAMES FINL INC

SOLE
COM
Shares25.01K
TypeSH
Market value$2.33M
0.54%
Sole
0.00
Shared
0.00
None
25.01K

JOHNSON & JOHNSON

SOLE
COM
Shares15.05K
TypeSH
Market value$2.33M
0.54%
Sole
0.00
Shared
0.00
None
15.05K

THERMO FISHER SCIENTIFIC INC

SOLE
COM
Shares4.01K
TypeSH
Market value$2.31M
0.53%
Sole
0.00
Shared
0.00
None
4.01K

CHEVRON CORP NEW

SOLE
COM
Shares13.97K
TypeSH
Market value$2.28M
0.53%
Sole
0.00
Shared
0.00
None
13.97K

ABBVIE INC

SOLE
COM
Shares13.81K
TypeSH
Market value$2.20M
0.51%
Sole
0.00
Shared
0.00
None
13.81K

JPMORGAN CHASE & CO

SOLE
COM
Shares16.66K
TypeSH
Market value$2.17M
0.50%
Sole
0.00
Shared
0.00
None
16.66K

ALPHABET INC

SOLE
CAP STK CL C
Shares20.68K
TypeSH
Market value$2.15M
0.50%
Sole
0.00
Shared
0.00
None
20.68K

VANGUARD INDEX FDS

SOLE
GROWTH ETF
Shares8.30K
TypeSH
Market value$2.07M
0.48%
Sole
0.00
Shared
0.00
None
8.30K

ISHARES TR

SOLE
CORE S&P MCP ETF
Shares8.08K
TypeSH
Market value$2.02M
0.47%
Sole
0.00
Shared
0.00
None
8.08K

PEPSICO INC

SOLE
COM
Shares10.22K
TypeSH
Market value$1.86M
0.43%
Sole
0.00
Shared
0.00
None
10.22K
Page 1 of 22
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CENTER FOR FINANCIAL PLANNING, INC. 13F Holdings โ€” 537 Positions | Finecho