CENTER FOR FINANCIAL PLANNING, INC.

PrivateCIK: 1803557
Location

SOUTHFIED, MI

๐Ÿ“‹ What this filing means

CENTER FOR FINANCIAL PLANNING, INC. filed this quarterly 13Fโ€‘HR report disclosing 543 equity positions with a total reported market value of $411.42M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

543
Positions
$411.42M
Total AUM (reported)
3.31M
Total Shares

Allocation by class

TOTAL AUM$411.42M543 positions
S&P 500 ETF SHS$137.28M33.4%
COM$85.03M20.7%
CORE MSCI EAFE$57.06M13.9%
SM CP VAL ETF$33.71M8.2%
SMALL CP ETF$19.94M4.8%
MSCI USA QLT FCT$16.62M4.0%
CL A$10.65M2.6%

Portfolio Concentration

Top 355.4%4โ€“1016.6%11โ€“258.9%Rest19.1%TOP 1072.0%0%100%
Top 3$228.05M55.4%
4โ€“10$68.25M16.6%
11โ€“25$36.49M8.9%
Rest$78.62M19.1%

Top 3 weight

55.4%

Top 10 weight

72.0%

Voting Authority Distribution

Total shares with voting rights: 3.31M

Sole

Full voting authority

0.00

shares

% of voting shares0.0%
Shared

Joint voting authority

0.00

shares

% of voting shares0.0%
None

No voting authority

3.31M

shares

% of voting shares100.0%

Investment Discretion (by position count)

Sole543
Shared0
Other0
Dominant voting typeNone ยท 100.0% of voting shares
Institutional Holdings543
Rows:

VANGUARD INDEX FDS

SOLE
S&P 500 ETF SHS
Shares390.73K
TypeSH
Market value$137.28M
33.37%
Sole
0.00
Shared
0.00
None
390.73K

ISHARES TR

SOLE
CORE MSCI EAFE
Shares925.74K
TypeSH
Market value$57.06M
13.87%
Sole
0.00
Shared
0.00
None
925.74K

VANGUARD INDEX FDS

SOLE
SM CP VAL ETF
Shares212.28K
TypeSH
Market value$33.71M
8.19%
Sole
0.00
Shared
0.00
None
212.28K

VANGUARD INDEX FDS

SOLE
SMALL CP ETF
Shares108.64K
TypeSH
Market value$19.94M
4.85%
Sole
0.00
Shared
0.00
None
108.64K

ISHARES TR

SOLE
MSCI USA QLT FCT
Shares145.84K
TypeSH
Market value$16.62M
4.04%
Sole
0.00
Shared
0.00
None
145.84K

BERKSHIRE HATHAWAY INC DEL

SOLE
CL A
Shares19.00
TypeSH
Market value$8.91M
2.16%
Sole
0.00
Shared
0.00
None
19.00

MICROSOFT CORP

SOLE
COM
Shares31.35K
TypeSH
Market value$7.52M
1.83%
Sole
0.00
Shared
0.00
None
31.35K

VANGUARD STAR FDS

SOLE
VG TL INTL STK F
Shares132.29K
TypeSH
Market value$6.84M
1.66%
Sole
0.00
Shared
0.00
None
132.29K

BERKSHIRE HATHAWAY INC DEL

SOLE
CL B NEW
Shares13.77K
TypeSH
Market value$4.25M
1.03%
Sole
0.00
Shared
0.00
None
13.77K

VANGUARD INTL EQUITY INDEX F

SOLE
FTSE EMR MKT ETF
Shares107.11K
TypeSH
Market value$4.18M
1.01%
Sole
0.00
Shared
0.00
None
107.11K

APPLE INC

SOLE
COM
Shares29.48K
TypeSH
Market value$3.83M
0.93%
Sole
0.00
Shared
0.00
None
29.48K

PROCTER AND GAMBLE CO

SOLE
COM
Shares21.35K
TypeSH
Market value$3.24M
0.79%
Sole
0.00
Shared
0.00
None
21.35K

NEXTERA ENERGY INC

SOLE
COM
Shares34.80K
TypeSH
Market value$2.91M
0.71%
Sole
0.00
Shared
0.00
None
34.80K

JOHNSON & JOHNSON

SOLE
COM
Shares14.72K
TypeSH
Market value$2.60M
0.63%
Sole
0.00
Shared
0.00
None
14.72K

RAYMOND JAMES FINL INC

SOLE
COM
Shares23.97K
TypeSH
Market value$2.56M
0.62%
Sole
0.00
Shared
0.00
None
23.97K

CHEVRON CORP NEW

SOLE
COM
Shares14.26K
TypeSH
Market value$2.56M
0.62%
Sole
0.00
Shared
0.00
None
14.26K

SPDR S&P 500 ETF TR

SOLE
TR UNIT
Shares6.22K
TypeSH
Market value$2.38M
0.58%
Sole
0.00
Shared
0.00
None
6.22K

JPMORGAN CHASE & CO

SOLE
COM
Shares17.20K
TypeSH
Market value$2.31M
0.56%
Sole
0.00
Shared
0.00
None
17.20K

ABBVIE INC

SOLE
COM
Shares14.24K
TypeSH
Market value$2.30M
0.56%
Sole
0.00
Shared
0.00
None
14.24K

THERMO FISHER SCIENTIFIC INC

SOLE
COM
Shares4.04K
TypeSH
Market value$2.22M
0.54%
Sole
0.00
Shared
0.00
None
4.04K

AMAZON COM INC

SOLE
COM
Shares24.96K
TypeSH
Market value$2.10M
0.51%
Sole
0.00
Shared
0.00
None
24.96K

ABBOTT LABS

SOLE
COM
Shares17.70K
TypeSH
Market value$1.94M
0.47%
Sole
0.00
Shared
0.00
None
17.70K

PEPSICO INC

SOLE
COM
Shares10.39K
TypeSH
Market value$1.88M
0.46%
Sole
0.00
Shared
0.00
None
10.39K

ALPHABET INC

SOLE
CAP STK CL C
Shares20.72K
TypeSH
Market value$1.84M
0.45%
Sole
0.00
Shared
0.00
None
20.72K

VANGUARD INDEX FDS

SOLE
GROWTH ETF
Shares8.58K
TypeSH
Market value$1.83M
0.44%
Sole
0.00
Shared
0.00
None
8.58K
Page 1 of 22
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CENTER FOR FINANCIAL PLANNING, INC. 13F Holdings โ€” 543 Positions | Finecho