ADVISORY ALPHA, LLC

PrivateCIK: 1576762
Location

HOLLAND, MI

571
Positions
$4.08B
Total AUM (reported)
73.14M
Total Shares

Allocation by class

TOTAL AUM$4.08B571 positions
COM$394.15M9.7%
ST STR P500GRW$343.66M8.4%
ST STR P500VAL$300.21M7.4%
US MID-CAP ETF$257.49M6.3%
ST STR TECHN ETF$241.62M5.9%
ST STR PO EX ETF$201.59M4.9%
ST SHOR CORP ETF$160.07M3.9%

Portfolio Concentration

Top 322.1%4–1025.7%11–2519.5%Rest32.7%TOP 1047.8%0%100%
Top 3$901.37M22.1%
4–10$1.05B25.7%
11–25$795.22M19.5%
Rest$1.33B32.7%

Top 3 weight

22.1%

Top 10 weight

47.8%

Voting Authority Distribution

Total shares with voting rights: 73.14M

Sole

Full voting authority

0.00

shares

% of voting shares0.0%
Shared

Joint voting authority

0.00

shares

% of voting shares0.0%
None

No voting authority

73.14M

shares

% of voting shares100.0%

Investment Discretion (by position count)

Sole571
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings571
Rows:

SPDR SERIES TRUST

SOLE
ST STR P500GRW
Shares2.89M
TypeSH
Market value$343.66M
8.43%
Sole
0.00
Shared
0.00
None
2.89M

SPDR SERIES TRUST

SOLE
ST STR P500VAL
Shares4.94M
TypeSH
Market value$300.21M
7.36%
Sole
0.00
Shared
0.00
None
4.94M

SCHWAB STRATEGIC TR

SOLE
US MID-CAP ETF
Shares6.98M
TypeSH
Market value$257.49M
6.32%
Sole
0.00
Shared
0.00
None
6.98M

SELECT SECTOR SPDR TR

SOLE
ST STR TECHN ETF
Shares1.27M
TypeSH
Market value$241.62M
5.93%
Sole
0.00
Shared
0.00
None
1.27M

SPDR INDEX SHS FDS

SOLE
ST STR PO EX ETF
Shares4M
TypeSH
Market value$201.59M
4.94%
Sole
0.00
Shared
0.00
None
4M

SPDR SERIES TRUST

SOLE
ST SHOR CORP ETF
Shares5.33M
TypeSH
Market value$160.07M
3.93%
Sole
0.00
Shared
0.00
None
5.33M

SCHWAB STRATEGIC TR

SOLE
US SML CAP ETF
Shares3.80M
TypeSH
Market value$137.16M
3.36%
Sole
0.00
Shared
0.00
None
3.80M

SPDR SERIES TRUST

SOLE
ST PORT HIGH ETF
Shares4.75M
TypeSH
Market value$111.41M
2.73%
Sole
0.00
Shared
0.00
None
4.75M

SELECT SECTOR SPDR TR

SOLE
ST STR FINL ETF
Shares1.96M
TypeSH
Market value$104.90M
2.57%
Sole
0.00
Shared
0.00
None
1.96M

SSGA ACTIVE ETF TR

SOLE
ST STR BL LN ETF
Shares2.25M
TypeSH
Market value$90.52M
2.22%
Sole
0.00
Shared
0.00
None
2.25M

VANGUARD SCOTTSDALE FDS

SOLE
INT-TERM CORP
Shares1.02M
TypeSH
Market value$84.44M
2.07%
Sole
0.00
Shared
0.00
None
1.02M

VANGUARD SCOTTSDALE FDS

SOLE
SHORT TERM TREAS
Shares1.24M
TypeSH
Market value$71.99M
1.77%
Sole
0.00
Shared
0.00
None
1.24M

SPDR INDEX SHS FDS

SOLE
ST PORT MARK ETF
Shares1.34M
TypeSH
Market value$69.13M
1.70%
Sole
0.00
Shared
0.00
None
1.34M

SELECT SECTOR SPDR TR

SOLE
ST STR CARE ETF
Shares379.83K
TypeSH
Market value$60.27M
1.48%
Sole
0.00
Shared
0.00
None
379.83K

SELECT SECTOR SPDR TR

SOLE
ST STR INDL ETF
Shares310.26K
TypeSH
Market value$57.47M
1.41%
Sole
0.00
Shared
0.00
None
310.26K

SPDR SERIES TRUST

SOLE
ST STR BACKE ETF
Shares2.23M
TypeSH
Market value$49.77M
1.22%
Sole
0.00
Shared
0.00
None
2.23M

SELECT SECTOR SPDR TR

SOLE
ST STR STAPL ETF
Shares596.23K
TypeSH
Market value$49.53M
1.21%
Sole
0.00
Shared
0.00
None
596.23K

ISHARES TR

SOLE
CONV BD ETF
Shares403.19K
TypeSH
Market value$49.09M
1.20%
Sole
0.00
Shared
0.00
None
403.19K

SELECT SECTOR SPDR TR

SOLE
ST STR DISCR ETF
Shares406.75K
TypeSH
Market value$47.70M
1.17%
Sole
0.00
Shared
0.00
None
406.75K

DIMENSIONAL ETF TRUST

SOLE
US CORE EQT MKT
Shares913.27K
TypeSH
Market value$47.21M
1.16%
Sole
0.00
Shared
0.00
None
913.27K

VANGUARD INTL EQUITY INDEX F

SOLE
FTSE SMCAP ETF
Shares283.90K
TypeSH
Market value$43.81M
1.07%
Sole
0.00
Shared
0.00
None
283.90K

APPLE INC

SOLE
COM
Shares147.59K
TypeSH
Market value$42.71M
1.05%
Sole
0.00
Shared
0.00
None
147.59K

SCHWAB STRATEGIC TR

SOLE
US TIPS ETF
Shares1.58M
TypeSH
Market value$41.89M
1.03%
Sole
0.00
Shared
0.00
None
1.58M

SELECT SECTOR SPDR TR

SOLE
ST STR REAL ETF
Shares913.39K
TypeSH
Market value$40.22M
0.99%
Sole
0.00
Shared
0.00
None
913.39K

VANGUARD SCOTTSDALE FDS

SOLE
LG-TERM COR BD
Shares531.41K
TypeSH
Market value$39.99M
0.98%
Sole
0.00
Shared
0.00
None
531.41K
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