ADVISORY ALPHA, LLC

Filed: 8/1/2025ACC: 0001085146-25-004426

📋 What this filing means

ADVISORY ALPHA, LLC filed this quarterly 13F‑HR report disclosing 481 equity positions with a total reported market value of $3.21B. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

481

Positions

$3.21B

Total AUM (reported)

65.24M

Total Shares

Allocation by class

PRTFLO S&P500 GW$322.34M10.0%

PRTFLO S&P500 VL$272.89M8.5%

US MID-CAP ETF$234.88M7.3%

COM$229.21M7.1%

PORTFOLIO DEVLPD$166.50M5.2%

TECHNOLOGY$141.88M4.4%

PORTFOLIO SHORT$116.10M3.6%

Portfolio Concentration

Top 3$830.11M25.8%

4–10$736.59M22.9%

11–25$642.35M20.0%

Rest$1.00B31.2%

Top 3 weight

25.8%

Top 10 weight

48.8%

Voting Authority Distribution

Total shares with voting rights: 65.24M

Sole

Full voting authority

0.00

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

65.24M

% of voting shares100.0%

Investment Discretion (by position count)

Sole481

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings481

Rows:

SPDR SERIES TRUST

SOLE

PRTFLO S&P500 GW

Shares3.38M

TypeSH

Market value$322.34M

10.04%

Sole

0.00

Shared

0.00

None

3.38M

SPDR SERIES TRUST

SOLE

PRTFLO S&P500 VL

Shares5.21M

TypeSH

Market value$272.89M

8.50%

Sole

0.00

Shared

0.00

None

5.21M

SCHWAB STRATEGIC TR

SOLE

US MID-CAP ETF

Shares8.37M

TypeSH

Market value$234.88M

7.31%

Sole

0.00

Shared

0.00

None

8.37M

SPDR INDEX SHS FDS

SOLE

PORTFOLIO DEVLPD

Shares4.11M

TypeSH

Market value$166.50M

5.18%

Sole

0.00

Shared

0.00

None

4.11M

SELECT SECTOR SPDR TR

SOLE

TECHNOLOGY

Shares560.26K

TypeSH

Market value$141.88M

4.42%

Sole

0.00

Shared

0.00

None

560.26K

SPDR SERIES TRUST

SOLE

PORTFOLIO SHORT

Shares3.85M

TypeSH

Market value$116.10M

3.62%

Sole

0.00

Shared

0.00

None

3.85M

SCHWAB STRATEGIC TR

SOLE

US SML CAP ETF

Shares3.68M

TypeSH

Market value$93.03M

2.90%

Sole

0.00

Shared

0.00

None

3.68M

SPDR SERIES TRUST

SOLE

PORTFLI HIGH YLD

Shares3.25M

TypeSH

Market value$77.37M

2.41%

Sole

0.00

Shared

0.00

None

3.25M

VANGUARD SCOTTSDALE FDS

SOLE

SHORT TERM TREAS

Shares1.23M

TypeSH

Market value$72.47M

2.26%

Sole

0.00

Shared

0.00

None

1.23M

SSGA ACTIVE ETF TR

SOLE

BLACKSTONE SENR

Shares1.67M

TypeSH

Market value$69.25M

2.16%

Sole

0.00

Shared

0.00

None

1.67M

SELECT SECTOR SPDR TR

SOLE

INDL

Shares455.77K

TypeSH

Market value$67.23M

2.09%

Sole

0.00

Shared

0.00

None

455.77K

SELECT SECTOR SPDR TR

SOLE

SBI HEALTHCARE

Shares437.54K

TypeSH

Market value$58.98M

1.84%

Sole

0.00

Shared

0.00

None

437.54K

SPDR INDEX SHS FDS

SOLE

PORTFOLIO EMG MK

Shares1.14M

TypeSH

Market value$48.68M

1.52%

Sole

0.00

Shared

0.00

None

1.14M

SPDR SERIES TRUST

SOLE

PORT MTG BK ETF

Shares2.09M

TypeSH

Market value$46.11M

1.44%

Sole

0.00

Shared

0.00

None

2.09M

SELECT SECTOR SPDR TR

SOLE

SBI CONS DISCR

Shares201.70K

TypeSH

Market value$43.84M

1.36%

Sole

0.00

Shared

0.00

None

201.70K

VANGUARD SCOTTSDALE FDS

SOLE

INT-TERM CORP

Shares507.61K

TypeSH

Market value$42.09M

1.31%

Sole

0.00

Shared

0.00

None

507.61K

VANGUARD INTL EQUITY INDEX F

SOLE

FTSE SMCAP ETF

Shares308.27K

TypeSH

Market value$41.43M

1.29%

Sole

0.00

Shared

0.00

None

308.27K

SELECT SECTOR SPDR TR

SOLE

RL EST SEL SEC

Shares963.97K

TypeSH

Market value$39.93M

1.24%

Sole

0.00

Shared

0.00

None

963.97K

ISHARES TR

SOLE

CONV BD ETF

Shares433.94K

TypeSH

Market value$39.10M

1.22%

Sole

0.00

Shared

0.00

None

433.94K

SELECT SECTOR SPDR TR

SOLE

COMMUNICATION

Shares355.74K

TypeSH

Market value$38.61M

1.20%

Sole

0.00

Shared

0.00

None

355.74K

VANGUARD SCOTTSDALE FDS

SOLE

LG-TERM COR BD

Shares503.55K

TypeSH

Market value$38.22M

1.19%

Sole

0.00

Shared

0.00

None

503.55K

FIRST TR EXCH TRADED FD III

SOLE

PFD SECS INC ETF

Shares2.09M

TypeSH

Market value$37.24M

1.16%

Sole

0.00

Shared

0.00

None

2.09M

SCHWAB STRATEGIC TR

SOLE

INT-TRM U.S TRES

Shares1.38M

TypeSH

Market value$34.55M

1.08%

Sole

0.00

Shared

0.00

None

1.38M

SELECT SECTOR SPDR TR

SOLE

SBI CONS STPLS

Shares415.61K

TypeSH

Market value$33.65M

1.05%

Sole

0.00

Shared

0.00

None

415.61K

DIMENSIONAL ETF TRUST

SOLE

US CORE EQT MKT

Shares771.92K

TypeSH

Market value$32.70M

1.02%

Sole

0.00

Shared

0.00

None

771.92K

Issuer	Class	Shares	Type	Value / Portfolio %	None
SPDR SERIES TRUSTSOLE	PRTFLO S&P500 GW	3.38M	SH	$322.34M 10.04%	3.38M
SPDR SERIES TRUSTSOLE	PRTFLO S&P500 VL	5.21M	SH	$272.89M 8.50%	5.21M
SCHWAB STRATEGIC TRSOLE	US MID-CAP ETF	8.37M	SH	$234.88M 7.31%	8.37M
SPDR INDEX SHS FDSSOLE	PORTFOLIO DEVLPD	4.11M	SH	$166.50M 5.18%	4.11M
SELECT SECTOR SPDR TRSOLE	TECHNOLOGY	560.26K	SH	$141.88M 4.42%	560.26K
SPDR SERIES TRUSTSOLE	PORTFOLIO SHORT	3.85M	SH	$116.10M 3.62%	3.85M
SCHWAB STRATEGIC TRSOLE	US SML CAP ETF	3.68M	SH	$93.03M 2.90%	3.68M
SPDR SERIES TRUSTSOLE	PORTFLI HIGH YLD	3.25M	SH	$77.37M 2.41%	3.25M
VANGUARD SCOTTSDALE FDSSOLE	SHORT TERM TREAS	1.23M	SH	$72.47M 2.26%	1.23M
SSGA ACTIVE ETF TRSOLE	BLACKSTONE SENR	1.67M	SH	$69.25M 2.16%	1.67M
SELECT SECTOR SPDR TRSOLE	INDL	455.77K	SH	$67.23M 2.09%	455.77K
SELECT SECTOR SPDR TRSOLE	SBI HEALTHCARE	437.54K	SH	$58.98M 1.84%	437.54K
SPDR INDEX SHS FDSSOLE	PORTFOLIO EMG MK	1.14M	SH	$48.68M 1.52%	1.14M
SPDR SERIES TRUSTSOLE	PORT MTG BK ETF	2.09M	SH	$46.11M 1.44%	2.09M
SELECT SECTOR SPDR TRSOLE	SBI CONS DISCR	201.70K	SH	$43.84M 1.36%	201.70K
VANGUARD SCOTTSDALE FDSSOLE	INT-TERM CORP	507.61K	SH	$42.09M 1.31%	507.61K
VANGUARD INTL EQUITY INDEX FSOLE	FTSE SMCAP ETF	308.27K	SH	$41.43M 1.29%	308.27K
SELECT SECTOR SPDR TRSOLE	RL EST SEL SEC	963.97K	SH	$39.93M 1.24%	963.97K
ISHARES TRSOLE	CONV BD ETF	433.94K	SH	$39.10M 1.22%	433.94K
SELECT SECTOR SPDR TRSOLE	COMMUNICATION	355.74K	SH	$38.61M 1.20%	355.74K
VANGUARD SCOTTSDALE FDSSOLE	LG-TERM COR BD	503.55K	SH	$38.22M 1.19%	503.55K
FIRST TR EXCH TRADED FD IIISOLE	PFD SECS INC ETF	2.09M	SH	$37.24M 1.16%	2.09M
SCHWAB STRATEGIC TRSOLE	INT-TRM U.S TRES	1.38M	SH	$34.55M 1.08%	1.38M
SELECT SECTOR SPDR TRSOLE	SBI CONS STPLS	415.61K	SH	$33.65M 1.05%	415.61K
DIMENSIONAL ETF TRUSTSOLE	US CORE EQT MKT	771.92K	SH	$32.70M 1.02%	771.92K

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