ADVISORY ALPHA, LLC

Filed: 4/8/2025ACC: 0001085146-25-001919

📋 What this filing means

ADVISORY ALPHA, LLC filed this quarterly 13F‑HR report disclosing 299 equity positions with a total reported market value of $1.61B. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

299

Positions

$1.61B

Total AUM (reported)

33.64M

Total Shares

Allocation by class

PRTFLO S&P500 GW$163.66M10.1%

PRTFLO S&P500 VL$157.34M9.8%

US MID-CAP ETF$104.33M6.5%

PORTFOLIO DEVLPD$95.30M5.9%

COM$93.40M5.8%

PORTFOLIO SHORT$55.48M3.4%

TECHNOLOGY$50.33M3.1%

Portfolio Concentration

Top 3$425.32M26.4%

4–10$356.95M22.1%

11–25$343.22M21.3%

Rest$487.46M30.2%

Top 3 weight

26.4%

Top 10 weight

48.5%

Voting Authority Distribution

Total shares with voting rights: 33.64M

Sole

Full voting authority

0.00

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

33.64M

% of voting shares100.0%

Investment Discretion (by position count)

Sole299

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings299

Rows:

SPDR SER TR

SOLE

PRTFLO S&P500 GW

Shares2.04M

TypeSH

Market value$163.66M

10.15%

Sole

0.00

Shared

0.00

None

2.04M

SPDR SER TR

SOLE

PRTFLO S&P500 VL

Shares3.08M

TypeSH

Market value$157.34M

9.75%

Sole

0.00

Shared

0.00

None

3.08M

SCHWAB STRATEGIC TR

SOLE

US MID-CAP ETF

Shares3.98M

TypeSH

Market value$104.33M

6.47%

Sole

0.00

Shared

0.00

None

3.98M

SPDR INDEX SHS FDS

SOLE

PORTFOLIO DEVLPD

Shares2.62M

TypeSH

Market value$95.30M

5.91%

Sole

0.00

Shared

0.00

None

2.62M

SPDR SER TR

SOLE

PORTFOLIO SHORT

Shares1.84M

TypeSH

Market value$55.48M

3.44%

Sole

0.00

Shared

0.00

None

1.84M

SELECT SECTOR SPDR TR

SOLE

TECHNOLOGY

Shares243.74K

TypeSH

Market value$50.33M

3.12%

Sole

0.00

Shared

0.00

None

243.74K

SCHWAB STRATEGIC TR

SOLE

US SML CAP ETF

Shares2.04M

TypeSH

Market value$47.81M

2.96%

Sole

0.00

Shared

0.00

None

2.04M

VANGUARD SCOTTSDALE FDS

SOLE

SHORT TERM TREAS

Shares660.61K

TypeSH

Market value$38.77M

2.40%

Sole

0.00

Shared

0.00

None

660.61K

SPDR SER TR

SOLE

PORTFLI HIGH YLD

Shares1.64M

TypeSH

Market value$38.35M

2.38%

Sole

0.00

Shared

0.00

None

1.64M

SSGA ACTIVE ETF TR

SOLE

BLACKSTONE SENR

Shares751.60K

TypeSH

Market value$30.91M

1.92%

Sole

0.00

Shared

0.00

None

751.60K

SPDR INDEX SHS FDS

SOLE

PORTFOLIO EMG MK

Shares727.60K

TypeSH

Market value$28.65M

1.78%

Sole

0.00

Shared

0.00

None

727.60K

VANGUARD SPECIALIZED FUNDS

SOLE

DIV APP ETF

Shares140.71K

TypeSH

Market value$27.30M

1.69%

Sole

0.00

Shared

0.00

None

140.71K

SELECT SECTOR SPDR TR

SOLE

SBI HEALTHCARE

Shares184.21K

TypeSH

Market value$26.90M

1.67%

Sole

0.00

Shared

0.00

None

184.21K

VANGUARD SCOTTSDALE FDS

SOLE

INT-TERM CORP

Shares317.57K

TypeSH

Market value$25.96M

1.61%

Sole

0.00

Shared

0.00

None

317.57K

SPDR SER TR

SOLE

PORT MTG BK ETF

Shares1.08M

TypeSH

Market value$23.79M

1.47%

Sole

0.00

Shared

0.00

None

1.08M

VANGUARD INTL EQUITY INDEX F

SOLE

FTSE SMCAP ETF

Shares194.45K

TypeSH

Market value$22.48M

1.39%

Sole

0.00

Shared

0.00

None

194.45K

SELECT SECTOR SPDR TR

SOLE

COMMUNICATION

Shares227.43K

TypeSH

Market value$21.94M

1.36%

Sole

0.00

Shared

0.00

None

227.43K

SPDR SER TR

SOLE

PORTFOLIO AGRGTE

Shares857.75K

TypeSH

Market value$21.91M

1.36%

Sole

0.00

Shared

0.00

None

857.75K

SELECT SECTOR SPDR TR

SOLE

FINANCIAL

Shares438.95K

TypeSH

Market value$21.86M

1.36%

Sole

0.00

Shared

0.00

None

438.95K

VANGUARD SCOTTSDALE FDS

SOLE

LG-TERM COR BD

Shares275.70K

TypeSH

Market value$20.93M

1.30%

Sole

0.00

Shared

0.00

None

275.70K

SELECT SECTOR SPDR TR

SOLE

RL EST SEL SEC

Shares496.59K

TypeSH

Market value$20.78M

1.29%

Sole

0.00

Shared

0.00

None

496.59K

SELECT SECTOR SPDR TR

SOLE

INDL

Shares158.51K

TypeSH

Market value$20.78M

1.29%

Sole

0.00

Shared

0.00

None

158.51K

SCHWAB STRATEGIC TR

SOLE

INT-TRM U.S TRES

Shares831.63K

TypeSH

Market value$20.67M

1.28%

Sole

0.00

Shared

0.00

None

831.63K

ISHARES TR

SOLE

CONV BD ETF

Shares236.77K

TypeSH

Market value$19.80M

1.23%

Sole

0.00

Shared

0.00

None

236.77K

WORLD GOLD TR

SOLE

SPDR GLD MINIS

Shares314.53K

TypeSH

Market value$19.47M

1.21%

Sole

0.00

Shared

0.00

None

314.53K

Issuer	Class	Shares	Type	Value / Portfolio %	None
SPDR SER TRSOLE	PRTFLO S&P500 GW	2.04M	SH	$163.66M 10.15%	2.04M
SPDR SER TRSOLE	PRTFLO S&P500 VL	3.08M	SH	$157.34M 9.75%	3.08M
SCHWAB STRATEGIC TRSOLE	US MID-CAP ETF	3.98M	SH	$104.33M 6.47%	3.98M
SPDR INDEX SHS FDSSOLE	PORTFOLIO DEVLPD	2.62M	SH	$95.30M 5.91%	2.62M
SPDR SER TRSOLE	PORTFOLIO SHORT	1.84M	SH	$55.48M 3.44%	1.84M
SELECT SECTOR SPDR TRSOLE	TECHNOLOGY	243.74K	SH	$50.33M 3.12%	243.74K
SCHWAB STRATEGIC TRSOLE	US SML CAP ETF	2.04M	SH	$47.81M 2.96%	2.04M
VANGUARD SCOTTSDALE FDSSOLE	SHORT TERM TREAS	660.61K	SH	$38.77M 2.40%	660.61K
SPDR SER TRSOLE	PORTFLI HIGH YLD	1.64M	SH	$38.35M 2.38%	1.64M
SSGA ACTIVE ETF TRSOLE	BLACKSTONE SENR	751.60K	SH	$30.91M 1.92%	751.60K
SPDR INDEX SHS FDSSOLE	PORTFOLIO EMG MK	727.60K	SH	$28.65M 1.78%	727.60K
VANGUARD SPECIALIZED FUNDSSOLE	DIV APP ETF	140.71K	SH	$27.30M 1.69%	140.71K
SELECT SECTOR SPDR TRSOLE	SBI HEALTHCARE	184.21K	SH	$26.90M 1.67%	184.21K
VANGUARD SCOTTSDALE FDSSOLE	INT-TERM CORP	317.57K	SH	$25.96M 1.61%	317.57K
SPDR SER TRSOLE	PORT MTG BK ETF	1.08M	SH	$23.79M 1.47%	1.08M
VANGUARD INTL EQUITY INDEX FSOLE	FTSE SMCAP ETF	194.45K	SH	$22.48M 1.39%	194.45K
SELECT SECTOR SPDR TRSOLE	COMMUNICATION	227.43K	SH	$21.94M 1.36%	227.43K
SPDR SER TRSOLE	PORTFOLIO AGRGTE	857.75K	SH	$21.91M 1.36%	857.75K
SELECT SECTOR SPDR TRSOLE	FINANCIAL	438.95K	SH	$21.86M 1.36%	438.95K
VANGUARD SCOTTSDALE FDSSOLE	LG-TERM COR BD	275.70K	SH	$20.93M 1.30%	275.70K
SELECT SECTOR SPDR TRSOLE	RL EST SEL SEC	496.59K	SH	$20.78M 1.29%	496.59K
SELECT SECTOR SPDR TRSOLE	INDL	158.51K	SH	$20.78M 1.29%	158.51K
SCHWAB STRATEGIC TRSOLE	INT-TRM U.S TRES	831.63K	SH	$20.67M 1.28%	831.63K
ISHARES TRSOLE	CONV BD ETF	236.77K	SH	$19.80M 1.23%	236.77K
WORLD GOLD TRSOLE	SPDR GLD MINIS	314.53K	SH	$19.47M 1.21%	314.53K

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