ADVISORY ALPHA, LLC

Filed: 1/17/2025ACC: 0001085146-25-000310

📋 What this filing means

ADVISORY ALPHA, LLC filed this quarterly 13F‑HR report disclosing 437 equity positions with a total reported market value of $2.81B. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

437

Positions

$2.81B

Total AUM (reported)

59.59M

Total Shares

Allocation by class

PRTFLO S&P500 GW$283.76M10.1%

PRTFLO S&P500 VL$234.58M8.4%

COM$184.50M6.6%

US MID-CAP ETF$158.47M5.6%

PORTFOLIO DEVLPD$150.35M5.4%

SHORT TERM TREAS$113.19M4.0%

TECHNOLOGY$112.26M4.0%

Portfolio Concentration

Top 3$676.81M24.1%

4–10$702.58M25.0%

11–25$630.63M22.5%

Rest$798.68M28.4%

Top 3 weight

24.1%

Top 10 weight

49.1%

Voting Authority Distribution

Total shares with voting rights: 59.59M

Sole

Full voting authority

0.00

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

59.59M

% of voting shares100.0%

Investment Discretion (by position count)

Sole437

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings437

Rows:

SPDR SER TR

SOLE

PRTFLO S&P500 GW

Shares3.23M

TypeSH

Market value$283.76M

10.10%

Sole

0.00

Shared

0.00

None

3.23M

SPDR SER TR

SOLE

PRTFLO S&P500 VL

Shares4.59M

TypeSH

Market value$234.58M

8.35%

Sole

0.00

Shared

0.00

None

4.59M

SCHWAB STRATEGIC TR

SOLE

US MID-CAP ETF

Shares5.72M

TypeSH

Market value$158.47M

5.64%

Sole

0.00

Shared

0.00

None

5.72M

SPDR INDEX SHS FDS

SOLE

PORTFOLIO DEVLPD

Shares4.41M

TypeSH

Market value$150.35M

5.35%

Sole

0.00

Shared

0.00

None

4.41M

VANGUARD SCOTTSDALE FDS

SOLE

SHORT TERM TREAS

Shares1.95M

TypeSH

Market value$113.19M

4.03%

Sole

0.00

Shared

0.00

None

1.95M

SELECT SECTOR SPDR TR

SOLE

TECHNOLOGY

Shares482.80K

TypeSH

Market value$112.26M

4.00%

Sole

0.00

Shared

0.00

None

482.80K

SCHWAB STRATEGIC TR

SOLE

US SML CAP ETF

Shares4.23M

TypeSH

Market value$109.47M

3.90%

Sole

0.00

Shared

0.00

None

4.23M

SPDR SER TR

SOLE

PORTFLI HIGH YLD

Shares3.24M

TypeSH

Market value$76.15M

2.71%

Sole

0.00

Shared

0.00

None

3.24M

SPDR SER TR

SOLE

PORTFOLIO SHORT

Shares2.40M

TypeSH

Market value$71.66M

2.55%

Sole

0.00

Shared

0.00

None

2.40M

INVESCO EXCH TRADED FD TR II

SOLE

SR LN ETF

Shares3.30M

TypeSH

Market value$69.50M

2.47%

Sole

0.00

Shared

0.00

None

3.30M

SELECT SECTOR SPDR TR

SOLE

SBI HEALTHCARE

Shares388.81K

TypeSH

Market value$53.49M

1.90%

Sole

0.00

Shared

0.00

None

388.81K

INVESCO EXCH TRADED FD TR II

SOLE

VAR RATE PFD

Shares2.16M

TypeSH

Market value$52.30M

1.86%

Sole

0.00

Shared

0.00

None

2.16M

SELECT SECTOR SPDR TR

SOLE

FINANCIAL

Shares1.02M

TypeSH

Market value$49.13M

1.75%

Sole

0.00

Shared

0.00

None

1.02M

VANGUARD SCOTTSDALE FDS

SOLE

MTG-BKD SECS ETF

Shares1.06M

TypeSH

Market value$47.90M

1.71%

Sole

0.00

Shared

0.00

None

1.06M

VANGUARD SCOTTSDALE FDS

SOLE

INT-TERM CORP

Shares587.01K

TypeSH

Market value$47.12M

1.68%

Sole

0.00

Shared

0.00

None

587.01K

SELECT SECTOR SPDR TR

SOLE

INDL

Shares346.86K

TypeSH

Market value$45.70M

1.63%

Sole

0.00

Shared

0.00

None

346.86K

SELECT SECTOR SPDR TR

SOLE

COMMUNICATION

Shares447.79K

TypeSH

Market value$43.35M

1.54%

Sole

0.00

Shared

0.00

None

447.79K

SPDR INDEX SHS FDS

SOLE

PORTFOLIO EMG MK

Shares1.11M

TypeSH

Market value$42.71M

1.52%

Sole

0.00

Shared

0.00

None

1.11M

VANGUARD INTL EQUITY INDEX F

SOLE

FTSE SMCAP ETF

Shares372.68K

TypeSH

Market value$42.67M

1.52%

Sole

0.00

Shared

0.00

None

372.68K

SELECT SECTOR SPDR TR

SOLE

SBI CONS DISCR

Shares177.56K

TypeSH

Market value$39.84M

1.42%

Sole

0.00

Shared

0.00

None

177.56K

ISHARES TR

SOLE

CONV BD ETF

Shares443.34K

TypeSH

Market value$37.68M

1.34%

Sole

0.00

Shared

0.00

None

443.34K

VANGUARD SCOTTSDALE FDS

SOLE

LG-TERM COR BD

Shares493.86K

TypeSH

Market value$36.94M

1.32%

Sole

0.00

Shared

0.00

None

493.86K

SELECT SECTOR SPDR TR

SOLE

RL EST SEL SEC

Shares788.27K

TypeSH

Market value$32.06M

1.14%

Sole

0.00

Shared

0.00

None

788.27K

DIMENSIONAL ETF TRUST

SOLE

US CORE EQT MKT

Shares739.98K

TypeSH

Market value$29.96M

1.07%

Sole

0.00

Shared

0.00

None

739.98K

APPLE INC

SOLE

COM

Shares118.98K

TypeSH

Market value$29.80M

1.06%

Sole

0.00

Shared

0.00

None

118.98K

Issuer	Class	Shares	Type	Value / Portfolio %	None
SPDR SER TRSOLE	PRTFLO S&P500 GW	3.23M	SH	$283.76M 10.10%	3.23M
SPDR SER TRSOLE	PRTFLO S&P500 VL	4.59M	SH	$234.58M 8.35%	4.59M
SCHWAB STRATEGIC TRSOLE	US MID-CAP ETF	5.72M	SH	$158.47M 5.64%	5.72M
SPDR INDEX SHS FDSSOLE	PORTFOLIO DEVLPD	4.41M	SH	$150.35M 5.35%	4.41M
VANGUARD SCOTTSDALE FDSSOLE	SHORT TERM TREAS	1.95M	SH	$113.19M 4.03%	1.95M
SELECT SECTOR SPDR TRSOLE	TECHNOLOGY	482.80K	SH	$112.26M 4.00%	482.80K
SCHWAB STRATEGIC TRSOLE	US SML CAP ETF	4.23M	SH	$109.47M 3.90%	4.23M
SPDR SER TRSOLE	PORTFLI HIGH YLD	3.24M	SH	$76.15M 2.71%	3.24M
SPDR SER TRSOLE	PORTFOLIO SHORT	2.40M	SH	$71.66M 2.55%	2.40M
INVESCO EXCH TRADED FD TR IISOLE	SR LN ETF	3.30M	SH	$69.50M 2.47%	3.30M
SELECT SECTOR SPDR TRSOLE	SBI HEALTHCARE	388.81K	SH	$53.49M 1.90%	388.81K
INVESCO EXCH TRADED FD TR IISOLE	VAR RATE PFD	2.16M	SH	$52.30M 1.86%	2.16M
SELECT SECTOR SPDR TRSOLE	FINANCIAL	1.02M	SH	$49.13M 1.75%	1.02M
VANGUARD SCOTTSDALE FDSSOLE	MTG-BKD SECS ETF	1.06M	SH	$47.90M 1.71%	1.06M
VANGUARD SCOTTSDALE FDSSOLE	INT-TERM CORP	587.01K	SH	$47.12M 1.68%	587.01K
SELECT SECTOR SPDR TRSOLE	INDL	346.86K	SH	$45.70M 1.63%	346.86K
SELECT SECTOR SPDR TRSOLE	COMMUNICATION	447.79K	SH	$43.35M 1.54%	447.79K
SPDR INDEX SHS FDSSOLE	PORTFOLIO EMG MK	1.11M	SH	$42.71M 1.52%	1.11M
VANGUARD INTL EQUITY INDEX FSOLE	FTSE SMCAP ETF	372.68K	SH	$42.67M 1.52%	372.68K
SELECT SECTOR SPDR TRSOLE	SBI CONS DISCR	177.56K	SH	$39.84M 1.42%	177.56K
ISHARES TRSOLE	CONV BD ETF	443.34K	SH	$37.68M 1.34%	443.34K
VANGUARD SCOTTSDALE FDSSOLE	LG-TERM COR BD	493.86K	SH	$36.94M 1.32%	493.86K
SELECT SECTOR SPDR TRSOLE	RL EST SEL SEC	788.27K	SH	$32.06M 1.14%	788.27K
DIMENSIONAL ETF TRUSTSOLE	US CORE EQT MKT	739.98K	SH	$29.96M 1.07%	739.98K
APPLE INCSOLE	COM	118.98K	SH	$29.80M 1.06%	118.98K

Page 1 of 18

…