ADVISORY ALPHA, LLC

Filed: 11/12/2024ACC: 0001085146-24-005493

📋 What this filing means

ADVISORY ALPHA, LLC filed this quarterly 13F‑HR report disclosing 423 equity positions with a total reported market value of $2.81B. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

423

Positions

$2.81B

Total AUM (reported)

51.85M

Total Shares

Allocation by class

PRTFLO S&P500 GW$279.08M9.9%

PRTFLO S&P500 VL$247.09M8.8%

COM$169.50M6.0%

PORTFOLIO DEVLPD$164.10M5.8%

US MID-CAP ETF$160.91M5.7%

SHORT TERM TREAS$112.10M4.0%

US SML CAP ETF$111.21M4.0%

Portfolio Concentration

Top 3$690.27M24.5%

4–10$711.48M25.3%

11–25$644.19M22.9%

Rest$768.67M27.3%

Top 3 weight

24.5%

Top 10 weight

49.8%

Voting Authority Distribution

Total shares with voting rights: 51.85M

Sole

Full voting authority

0.00

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

51.85M

% of voting shares100.0%

Investment Discretion (by position count)

Sole423

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings423

Rows:

SPDR SER TR

SOLE

PRTFLO S&P500 GW

Shares3.36M

TypeSH

Market value$279.08M

9.92%

Sole

0.00

Shared

0.00

None

3.36M

SPDR SER TR

SOLE

PRTFLO S&P500 VL

Shares4.67M

TypeSH

Market value$247.09M

8.78%

Sole

0.00

Shared

0.00

None

4.67M

SPDR INDEX SHS FDS

SOLE

PORTFOLIO DEVLPD

Shares4.37M

TypeSH

Market value$164.10M

5.83%

Sole

0.00

Shared

0.00

None

4.37M

SCHWAB STRATEGIC TR

SOLE

US MID-CAP ETF

Shares1.94M

TypeSH

Market value$160.91M

5.72%

Sole

0.00

Shared

0.00

None

1.94M

VANGUARD SCOTTSDALE FDS

SOLE

SHORT TERM TREAS

Shares1.90M

TypeSH

Market value$112.10M

3.98%

Sole

0.00

Shared

0.00

None

1.90M

SCHWAB STRATEGIC TR

SOLE

US SML CAP ETF

Shares2.16M

TypeSH

Market value$111.21M

3.95%

Sole

0.00

Shared

0.00

None

2.16M

SELECT SECTOR SPDR TR

SOLE

TECHNOLOGY

Shares479.93K

TypeSH

Market value$108.35M

3.85%

Sole

0.00

Shared

0.00

None

479.93K

SPDR SER TR

SOLE

PORTFLI HIGH YLD

Shares3.27M

TypeSH

Market value$78.53M

2.79%

Sole

0.00

Shared

0.00

None

3.27M

SPDR SER TR

SOLE

PORTFOLIO SHORT

Shares2.34M

TypeSH

Market value$70.91M

2.52%

Sole

0.00

Shared

0.00

None

2.34M

INVESCO EXCH TRADED FD TR II

SOLE

SR LN ETF

Shares3.31M

TypeSH

Market value$69.47M

2.47%

Sole

0.00

Shared

0.00

None

3.31M

SELECT SECTOR SPDR TR

SOLE

FINANCIAL

Shares1.51M

TypeSH

Market value$68.43M

2.43%

Sole

0.00

Shared

0.00

None

1.51M

INVESCO EXCH TRADED FD TR II

SOLE

VAR RATE PFD

Shares2.16M

TypeSH

Market value$52.94M

1.88%

Sole

0.00

Shared

0.00

None

2.16M

SPDR INDEX SHS FDS

SOLE

PORTFOLIO EMG MK

Shares1.17M

TypeSH

Market value$48.10M

1.71%

Sole

0.00

Shared

0.00

None

1.17M

VANGUARD INTL EQUITY INDEX F

SOLE

FTSE SMCAP ETF

Shares377.45K

TypeSH

Market value$47.55M

1.69%

Sole

0.00

Shared

0.00

None

377.45K

VANGUARD SCOTTSDALE FDS

SOLE

MTG-BKD SECS ETF

Shares998.53K

TypeSH

Market value$47.14M

1.67%

Sole

0.00

Shared

0.00

None

998.53K

SELECT SECTOR SPDR TR

SOLE

INDL

Shares343.63K

TypeSH

Market value$46.54M

1.65%

Sole

0.00

Shared

0.00

None

343.63K

VANGUARD SCOTTSDALE FDS

SOLE

INT-TERM CORP

Shares546.34K

TypeSH

Market value$45.76M

1.63%

Sole

0.00

Shared

0.00

None

546.34K

SELECT SECTOR SPDR TR

SOLE

SBI HEALTHCARE

Shares266.69K

TypeSH

Market value$41.08M

1.46%

Sole

0.00

Shared

0.00

None

266.69K

VANGUARD SCOTTSDALE FDS

SOLE

LG-TERM COR BD

Shares494.56K

TypeSH

Market value$40.18M

1.43%

Sole

0.00

Shared

0.00

None

494.56K

ISHARES TR

SOLE

CONV BD ETF

Shares459.34K

TypeSH

Market value$38.44M

1.37%

Sole

0.00

Shared

0.00

None

459.34K

SELECT SECTOR SPDR TR

SOLE

SBI CONS DISCR

Shares182.21K

TypeSH

Market value$36.51M

1.30%

Sole

0.00

Shared

0.00

None

182.21K

SELECT SECTOR SPDR TR

SOLE

COMMUNICATION

Shares403.05K

TypeSH

Market value$36.44M

1.29%

Sole

0.00

Shared

0.00

None

403.05K

SELECT SECTOR SPDR TR

SOLE

RL EST SEL SEC

Shares806.68K

TypeSH

Market value$36.04M

1.28%

Sole

0.00

Shared

0.00

None

806.68K

SELECT SECTOR SPDR TR

SOLE

SBI CONS STPLS

Shares371.39K

TypeSH

Market value$30.83M

1.10%

Sole

0.00

Shared

0.00

None

371.39K

SPDR SER TR

SOLE

PORTFOLIO LN TSR

Shares970.74K

TypeSH

Market value$28.22M

1.00%

Sole

0.00

Shared

0.00

None

970.74K

Issuer	Class	Shares	Type	Value / Portfolio %	None
SPDR SER TRSOLE	PRTFLO S&P500 GW	3.36M	SH	$279.08M 9.92%	3.36M
SPDR SER TRSOLE	PRTFLO S&P500 VL	4.67M	SH	$247.09M 8.78%	4.67M
SPDR INDEX SHS FDSSOLE	PORTFOLIO DEVLPD	4.37M	SH	$164.10M 5.83%	4.37M
SCHWAB STRATEGIC TRSOLE	US MID-CAP ETF	1.94M	SH	$160.91M 5.72%	1.94M
VANGUARD SCOTTSDALE FDSSOLE	SHORT TERM TREAS	1.90M	SH	$112.10M 3.98%	1.90M
SCHWAB STRATEGIC TRSOLE	US SML CAP ETF	2.16M	SH	$111.21M 3.95%	2.16M
SELECT SECTOR SPDR TRSOLE	TECHNOLOGY	479.93K	SH	$108.35M 3.85%	479.93K
SPDR SER TRSOLE	PORTFLI HIGH YLD	3.27M	SH	$78.53M 2.79%	3.27M
SPDR SER TRSOLE	PORTFOLIO SHORT	2.34M	SH	$70.91M 2.52%	2.34M
INVESCO EXCH TRADED FD TR IISOLE	SR LN ETF	3.31M	SH	$69.47M 2.47%	3.31M
SELECT SECTOR SPDR TRSOLE	FINANCIAL	1.51M	SH	$68.43M 2.43%	1.51M
INVESCO EXCH TRADED FD TR IISOLE	VAR RATE PFD	2.16M	SH	$52.94M 1.88%	2.16M
SPDR INDEX SHS FDSSOLE	PORTFOLIO EMG MK	1.17M	SH	$48.10M 1.71%	1.17M
VANGUARD INTL EQUITY INDEX FSOLE	FTSE SMCAP ETF	377.45K	SH	$47.55M 1.69%	377.45K
VANGUARD SCOTTSDALE FDSSOLE	MTG-BKD SECS ETF	998.53K	SH	$47.14M 1.67%	998.53K
SELECT SECTOR SPDR TRSOLE	INDL	343.63K	SH	$46.54M 1.65%	343.63K
VANGUARD SCOTTSDALE FDSSOLE	INT-TERM CORP	546.34K	SH	$45.76M 1.63%	546.34K
SELECT SECTOR SPDR TRSOLE	SBI HEALTHCARE	266.69K	SH	$41.08M 1.46%	266.69K
VANGUARD SCOTTSDALE FDSSOLE	LG-TERM COR BD	494.56K	SH	$40.18M 1.43%	494.56K
ISHARES TRSOLE	CONV BD ETF	459.34K	SH	$38.44M 1.37%	459.34K
SELECT SECTOR SPDR TRSOLE	SBI CONS DISCR	182.21K	SH	$36.51M 1.30%	182.21K
SELECT SECTOR SPDR TRSOLE	COMMUNICATION	403.05K	SH	$36.44M 1.29%	403.05K
SELECT SECTOR SPDR TRSOLE	RL EST SEL SEC	806.68K	SH	$36.04M 1.28%	806.68K
SELECT SECTOR SPDR TRSOLE	SBI CONS STPLS	371.39K	SH	$30.83M 1.10%	371.39K
SPDR SER TRSOLE	PORTFOLIO LN TSR	970.74K	SH	$28.22M 1.00%	970.74K

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